Obviously vs Incast

Why brands weigh influencer campaign partners

Choosing the right influencer marketing partner can shape how people see your brand, how much content you get, and whether campaigns actually turn into sales.

Many teams look at agencies like Obviously and Incast when they want experts who can handle creator outreach, content, and reporting from start to finish.

What these influencer agencies are known for

The primary keyword for this page is influencer agency selection, because that is what you are really trying to solve: who should run your creator campaigns.

Both agencies fall in the full service category. They plan campaigns, handle creator outreach, oversee content, and manage reporting for brands that want expert support.

Though they share the same broad space, they are known for slightly different things in the market.

Obviously at a glance

Obviously is commonly associated with large scale influencer campaigns, often for bigger or fast growing brands across beauty, fashion, tech, and lifestyle.

They tend to position themselves as a strategic partner for brands that want big reach, detailed coordination, and polished reporting across multiple channels.

You will often see Obviously mentioned in context with TikTok, Instagram, and YouTube programs where brands want hundreds of creators, not just a handful.

Incast at a glance

Incast is often linked to campaigns where brands want strong regional presence, especially in Latin America, and close ties with creators in specific markets.

Their work frequently highlights creator relationships and cultural fit, making them attractive to brands that value local nuance and community trust.

Many marketers look to Incast when they want to tap into global markets but still feel relevant country by country.

Obviously: services, campaigns, and client fit

Even though Obviously offers a wide set of services, it helps to break things down into what you will actually experience as a client.

Services Usually Offered

Brands typically come to Obviously when they want someone to handle most of the heavy lifting around influencer marketing.

• Influencer sourcing and vetting
• Campaign strategy and creative concepts
• Contracting, negotiation, and approvals
• Content calendars and posting schedules
• Product seeding and logistics
• Measurement, reporting, and insights
• Whitelisting and paid amplification support

They often act like an extension of your marketing team, especially if you are light on internal staff or experience.

How Obviously runs campaigns

Obviously is known for building structured campaigns with clear steps, especially when many creators are involved across different platforms.

They tend to put emphasis on campaign design upfront, helping brands define goals, messages, content formats, and timelines before creator outreach begins.

For execution, they usually manage outreach, briefing, and content approvals, then collect performance data into summaries for your team.

Creator relationships and content style

Obviously works with a broad range of creators, from smaller niche influencers to much larger names, depending on brand goals and budget.

They often support mixed campaigns combining micro, mid tier, and macro creators so brands can balance reach and authenticity.

Content style can vary from polished studio like visuals to casual, low lift content, but the thread is usually alignment with brand guidelines.

Typical brands that pick Obviously

Obviously often suits brands that are ready to invest meaningful budget and want a polished, organized partner used to larger programs.

• Established consumer brands wanting ongoing influencer work
• VC backed startups needing fast scale and reach
• Ecommerce brands expanding into new regions or channels
• Companies that need detailed reporting for leadership

If you want to outsource most day to day creator work and focus on approvals and strategy calls, Obviously can be a strong fit.

Incast: services, campaigns, and client fit

Incast also offers full service influencer support, but with some different strengths and focus areas compared with rivals.

Services Usually Offered

Incast is positioned to help brands plan and manage influencer campaigns with close attention to local markets and communities.

• Creator discovery and selection by country or region
• Campaign planning around cultural moments and trends
• Creator management, contracts, and deliverables
• Content coordination for launches and evergreen pushes
• Metrics tracking and campaign reporting
• Support for YouTube, Instagram, TikTok, and more

The services may look similar on paper, but the feel is often more about regional insight and relationship depth.

How Incast tends to run campaigns

Incast leans into markets where local culture and language matter, often organizing campaigns around specific regions or communities.

They may put extra focus on picking creators whose audiences truly match your target customers, not just follower counts.

Campaigns frequently include longer term collaborations, where creators become recognizable faces for the brand over time.

Creator relationships and community focus

Incast is often seen as very relationship driven, working with creators who trust the team and appreciate consistent collaboration.

This can help your brand secure more authentic content, because creators feel comfortable enough to bring their own style and stories.

Brands that care about deeper community connections often value this type of creator network and day to day communication.

Typical brands that pick Incast

Incast is frequently chosen by companies wanting strong presence in specific geographies rather than just broad global reach.

• Brands entering or growing in Latin American markets
• Global brands needing local flavor across regions
• Entertainment, gaming, and lifestyle brands targeting communities
• Companies that value ongoing creator relationships

If your team wants campaigns that feel tailored to how people talk and share content in each region, Incast can be appealing.

How their approaches really differ

On the surface, both agencies promise similar outcomes: creative influencer campaigns that drive awareness and sales.

Underneath, the experience, strengths, and fit can feel quite different depending on what you need and where your customers live.

Scale and campaign complexity

Obviously is often associated with very large, multi creator campaigns for brands that want big visibility and cross channel reach.

They can be a good match when you have sizable budgets and want tightly organized programs spanning many influencers and posts.

Incast can certainly run big programs too, but they often stand out more when campaigns revolve around specific regions or communities.

Geography and cultural nuance

Obviously tends to have a broad, global outlook and often works with brands that are less tied to one region.

They can still run regional programs, but they are frequently chosen for wider, multi market brand pushes.

Incast, by contrast, is strongly associated with Latin American and other regional markets where local nuance matters.

Client experience and collaboration style

Brands often experience Obviously as a structured partner with clear processes, timelines, and performance decks.

This can feel reassuring if you are reporting to leadership and need tidy summaries plus repeatable workflows.

Incast may feel more relationship centric, with extra time spent matching the right creators and understanding your local goals.

Some marketers worry that a relationship focused approach could feel less standardized, but others find it more flexible.

Pricing approach and how work is structured

Both agencies usually work on custom pricing rather than fixed public plans, because every brand and campaign has different needs.

Instead of software style plans, expect conversations about scope, deliverables, and your budget range before you get numbers.

How agencies in this space usually charge

While exact structures vary, most full service influencer agencies use some mix of the following pricing elements.

• Campaign management fees for planning and execution
• Creator fees paid to influencers directly or via the agency
• Retainers for ongoing, always on influencer work
• One off project fees for specific launches or seasons
• Optional costs for paid amplification or usage rights

Obviously and Incast are both likely to follow versions of this pattern tailored to your size and goals.

What influences your total cost

Your final budget will usually be shaped by several practical choices, regardless of which agency you pick.

• Number of creators and content pieces you want
• Creator size and market rates in each region
• How many platforms you activate at once
• Whether you need long term ambassador deals
• Level of reporting, strategy, and creative support

It helps to come into conversations with a rough budget range and clarity on your must have outcomes.

Engagement style and commitment

Obviously often works with brands on recurring campaigns or multi month retainers, especially when scale is important.

Incast can also operate on ongoing terms, particularly when brands want to build steady creator communities in certain regions.

Shorter pilot campaigns are sometimes possible with either agency, but long term relationships generally deliver better results.

Strengths and limitations of each partner

No agency is perfect for every brand. It helps to be honest about strengths and potential downsides before you sign.

Where Obviously tends to shine

• Handling large, complex influencer programs with many moving parts
• Working with brands that need polished reporting and executive ready recaps
• Coordinating across multiple platforms and markets at once
• Supporting fast growth brands that want to scale quickly

A common concern is whether big scale could make individual creator content feel less personal if not managed carefully.

Potential limitations with Obviously

• May feel like a bigger machine to smaller brands with limited budgets
• Heavier structure can sometimes slow quick, scrappy experiments
• Less focused on one single region if you need ultra local attention

These points will matter more if your team is small or prefers more casual, hands on collaboration.

Where Incast tends to shine

• Deep creator relationships in key markets, especially Latin America
• Strong sense of cultural fit and local trends in content
• Good for brands wanting long term community building, not just bursts
• Useful when you need help navigating language and local customs

Brands sometimes worry whether a regionally strong agency can scale equally well across every global market.

Potential limitations with Incast

• May feel more specialized if you only want broad, global awareness
• Regional focus might not match brands selling mainly in other areas
• Structure and reporting style can vary compared with bigger global shops

Again, none of these are inherently negative, but they can influence overall fit for your specific goals.

Who each agency is best suited for

Instead of trying to crown a universal “winner,” it makes more sense to match each agency to different brand situations.

When Obviously is often the better match

• You want to run large, multi creator campaigns across several platforms.
• Your brand has a solid marketing budget and needs a highly organized partner.
• You report to leaders who expect robust data and clean recaps.
• You prefer a single agency that can manage many moving parts globally.

Obviously can feel like a safe choice if your main concern is operational scale and structure.

When Incast is often the better match

• You care deeply about specific markets, especially Latin America.
• You want creators who truly understand local culture and language.
• You value long term creator relationships over one off posts.
• Your campaigns rely on community trust, not just high reach impressions.

Incast is attractive if cultural nuance and community depth matter more than pure volume.

When a platform like Flinque can make more sense

Not every brand needs a full service agency. Some teams prefer more control and lower ongoing management costs.

That is where a platform based option, such as Flinque, can be a better match for certain situations.

What a platform style option offers

Instead of paying for full service retainers, platform based tools usually focus on giving you the software to manage work yourself.

• Influencer discovery and filtering in one place
• Campaign tracking and content management dashboards
• Basic workflows for outreach and approvals
• Consolidated reporting with campaign metrics

Your team stays more hands on, but you avoid the higher costs of bundled agency services.

When to consider Flinque over agencies

• You already have staff who can manage creator outreach and negotiation.
• Your budget is tighter, but you still want structured campaigns.
• You prefer to own influencer relationships directly.
• You want to experiment and iterate without committing to big retainers.

In these cases, a platform like Flinque lets you build influencer programs at your own pace.

FAQs

How do I decide which influencer partner to contact first?

Start with your biggest priority: scale or local depth. If you want global, multi creator campaigns, Obviously could be first. If specific regional markets matter most, reach out to Incast initially, then compare proposals and chemistry.

Can smaller brands work with these agencies?

It depends on your budget and expectations. Both agencies usually work best with brands ready to invest in structured campaigns. Smaller brands with limited budgets may find more value starting on a platform like Flinque instead.

Should I hire an agency or build an in house influencer team?

If you need fast results, proven processes, and don’t yet have internal expertise, an agency can shortcut your learning curve. If you have time, staff, and steady needs, building a small in house team supported by a platform can work well.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up within weeks of launch. Reliable sales impact and learnings usually need several months and multiple campaigns. Longer partnerships with creators often deliver better, more consistent performance over time.

What should I prepare before talking to either agency?

Know your budget range, target audience, main countries, and business goals. Bring examples of content you like, rough timelines, and clarity on how you’ll judge success. The more specific you are, the more accurate and useful their proposals will be.

Conclusion: picking the right fit for your brand

Your decision should start with where you sell, how much you can invest, and how involved you want to be in daily campaign work.

Obviously often suits brands chasing large scale, multi market visibility with strong processes and detailed reporting baked in.

Incast tends to fit companies that care about regional nuance and creator relationships, especially where local culture shapes buying decisions.

If you want full agency support, talk to both and compare how they understand your brand, not just their service lists.

If you would rather keep control and spend less on retainers, a platform like Flinque can be a smart starting point for influencer agency selection.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.