Obviously vs Hypertly

Why brands weigh influencer agency options

When you start looking at outside help for influencer marketing, you quickly run into names like Obviously and Hypertly. Both work with creators, both run campaigns, and both promise growth. Yet they can feel very different once you look under the hood.

Most brand teams are trying to answer a few simple questions. Who will actually move the needle for us? Who understands our space? And how much control will we keep over day‑to‑day creator work?

To help, this page walks through how each service runs campaigns, the kind of clients they fit best, and what might work for your goals and budget.

The heart of modern influencer programs

The core theme here is influencer marketing services. That phrase captures what both agencies sell: teams that plan, manage, and report on creator campaigns so you do not have to build everything in‑house.

For a brand, this often means more than just sending products and tracking likes. It touches launch timelines, creative direction, and even retail sell‑through.

What each agency is known for

While they both operate in influencer marketing, they lean into different strengths. Knowing those differences helps you avoid mismatched expectations and wasted budget.

How Obviously tends to be seen

Obviously is often viewed as a larger, more established influencer partner. It is known for handling complex programs, sometimes across multiple countries, platforms, and product lines at once.

Many marketers think of it as a go‑to option when they need scale, structure, and a clear process from pitch to reporting.

How Hypertly tends to be seen

Hypertly is usually associated with nimble, social‑first work. It often appeals to brands that want fast‑moving content, strong cultural relevance, and close ties to engaged niche creators.

Instead of feeling like a huge machine, it can feel more like a hands‑on creative partner focused on specific audiences.

A closer look at Obviously

Obviously runs influencer campaigns as a full‑service agency. That means you are not just hiring them to find creators; you are hiring them to design and manage an entire program from top to bottom.

Services you can usually expect

Offerings vary by scope, but brands typically lean on services like:

Influencer discovery and vetting across major social platforms
Campaign strategy and creative briefs
Contracting, usage rights, and compliance checks
Product seeding and logistics for large send‑outs
Day‑to‑day creator communication and approvals
Performance tracking and post‑campaign reporting

In short, you offload most of the daily work that makes influencer marketing time consuming.

How Obviously usually runs campaigns

Their campaigns often follow a structured process. The team helps you define objectives, then sources creators who match target audiences, brand voice, and platform mix.

They coordinate content themes, deliverable counts, and posting dates, then track everything as it goes live. It is meant to feel ordered rather than ad hoc.

Working with creators through Obviously

Creators typically work through agency contacts rather than directly with you. That can simplify communication when you are dealing with dozens or hundreds of partners at once.

For talent, this can feel professional and efficient, but sometimes less personal than direct brand relationships, especially on smaller campaigns.

Typical brand fit for Obviously

Obviously often suits teams that:

Need to work with many influencers at once
Have multi‑market or multi‑language needs
Want clear reporting to share with leadership
Are ready to invest consistent budget in creators

It can be especially helpful for consumer brands in beauty, fashion, CPG, tech accessories, and other visually driven categories.

A closer look at Hypertly

Hypertly also offers influencer marketing services, but the feel can be different. Think more about focused, culturally tuned campaigns than massive send‑outs.

Typical services from Hypertly

While details depend on brief and budget, clients often look for:

Creator sourcing in targeted niches or communities
Social‑first creative concepts and content ideas
Campaign management across a tighter group of influencers
Content coordination for short‑form video and stories
Reporting on engagement, reach, and conversions

The emphasis often leans toward creative fit and audience relevance rather than pure reach.

How Hypertly usually runs campaigns

Campaigns here may feel more like collaborative content projects. The team works with you on angles, hooks, and formats that resonate on platforms like TikTok, Instagram, or YouTube.

Creator rosters may be smaller but more targeted, making it easier to keep a consistent style and story across posts.

Working with creators through Hypertly

Hypertly typically builds close relationships with creators who understand specific communities or trends. That can lead to more natural content and better feedback loops.

For brands, this can mean faster adjustments if something is not landing and more flexibility with creative direction.

Typical brand fit for Hypertly

Hypertly often makes sense for brands that:

Value strong authenticity over huge influencer rosters
Care deeply about cultural fit and brand voice
Want content that can double as paid social assets
Operate in lifestyle, DTC, or youth‑focused markets

It can be a good match for companies that see influencer marketing as a creative engine, not just an awareness play.

How these agencies really differ

On the surface, both deliver influencer marketing services. The differences show up in scale, structure, and how involved you want to be.

Scale and campaign size

Obviously is often better suited to large‑scale programs with higher volumes of creators and content. If you plan quarterly or always‑on campaigns, that structure can help.

Hypertly leans toward smaller but sharper programs where every creator is handpicked for a specific story or audience segment.

Creative style and flexibility

Obviously brings a process‑driven approach that appeals to bigger teams and regulated categories. There is comfort in knowing there is a playbook.

Hypertly typically allows more creative experimentation and rapid iteration, which can be valuable when platforms shift or trends move fast.

Client experience and communication

With larger agencies, you may work with layered account teams, clear documentation, and defined roles. That can be reassuring but sometimes slower to change direction.

Smaller or more specialized teams can offer direct access, faster feedback, and a more informal style, though with fewer internal resources.

Pricing approach and how work is billed

Both agencies usually price work through custom quotes. They factor in your goals, number of creators, content volume, and how much strategy and reporting you need.

What typically influences cost

Number and size of influencers involved
Platforms used and content formats required
Markets or countries included in the program
Length of engagement, from one‑off launch to ongoing retainer
Level of creative production and edits
Depth of reporting and data analysis

You may see a mix of agency fees, influencer payments, and sometimes production or media costs if content is repurposed for ads.

Retainers versus project work

Larger brands often sign retainers when they need consistent influencer activity year‑round. This can stabilize costs and make planning easier.

Smaller brands or those testing the channel might start with project‑based campaigns tied to specific launches or seasonal pushes.

Strengths and limitations on both sides

No agency is perfect for everyone. Understanding trade‑offs helps you choose with open eyes rather than marketing promise alone.

Where Obviously tends to shine

Handling complex, multi‑market influencer programs
Bringing structure and process to scattered efforts
Offering clear reporting your leadership can understand
Managing large product send‑outs and logistics

A common concern is whether campaigns will feel too templated or slow to adapt when culture shifts fast.

Where Hypertly often stands out

Delivering content that feels native to each platform
Working with tightly aligned, niche creators
Moving quickly when trends or formats change
Helping brands sound human and relatable online

The trade‑off is that bandwidth for very large global programs may be more limited, depending on your ambitions.

Limits both agencies share

You are still reliant on external teams and timelines
Costs can climb as you scale influencer counts and content
Internal knowledge may not grow as fast if you fully outsource
Results depend on product‑market fit as much as creator choice

It is important to treat them as partners, not magic wands that fix weak offers or unclear brand stories.

Who each agency is best for

Choosing between them should start with your business stage, budget, and how much control you want over influencer relationships.

Brands that often fit best with Obviously

Mid‑market and enterprise companies with multiple product lines
Brands needing multi‑country or multi‑language campaigns
Marketing teams that report to stakeholders who expect deep decks
Companies with solid budgets seeking predictable, repeatable programs

Brands that often fit best with Hypertly

Emerging and growth‑stage DTC brands
Companies focused on Gen Z or early‑adopter audiences
Teams that want bolder creative or trend‑driven content
Brands happy with a smaller but highly aligned creator group

Questions to ask yourself before choosing

Do we need global reach or focused communities?
Is our bigger need structure and reporting, or creativity and speed?
How comfortable are we with long‑term retainers?
Do we want to build internal influencer skills or fully outsource?

Your answers will often point more clearly toward one type of partner.

When a platform like Flinque might make more sense

Full‑service agencies are not the only way to run influencer programs. Some brands prefer to stay closer to the work and manage creators directly.

Flinque is an example of a platform‑based approach. Instead of hiring an agency, you use software to find creators, handle outreach, and manage campaigns with your own team.

Why some teams pick a platform instead of an agency

They want to keep influencer relationships in‑house
They prefer flexible monthly costs over agency retainers
They already have staff who can manage campaigns
They need transparency into data and creator history

This option can work well for brands that see influencer marketing as a core skill they want to own, not outsource.

FAQs

How do I decide which influencer agency is right for my brand?

Start with your goals, budget, and how hands‑on you want to be. If you need large‑scale, structured programs, a bigger agency often fits. If you value creative edge and niche communities, a more focused partner may be better.

Can smaller brands work with well known influencer agencies?

Sometimes, yes. It depends on your budget and growth potential. Agencies look for clients whose budgets match the effort involved. If your spend is limited, consider starting with smaller campaigns or a platform‑based option.

What should I ask in my first call with an influencer agency?

Ask about their experience in your category, typical campaign size, how they choose creators, what reporting looks like, and who will be on your account. Request relevant case examples, not just broad highlights.

How long does it take to see results from influencer marketing?

Awareness can lift quickly, but deeper impact often takes several cycles. Expect a learning phase as you test creators, platforms, and messages. Many brands see clearer patterns after two or three well‑run campaigns.

Is it better to work with many influencers or a smaller core group?

It depends on your goals. Large rosters help with reach and social proof. Smaller, consistent groups can build stronger trust and richer content. Many brands blend both, using a core set plus rotating partners.

Conclusion

If you want scale, structure, and clear processes, a larger influencer agency may be your best fit. You gain seasoned teams, polished reporting, and the ability to run big programs across markets.

If you prioritize agility, cultural relevance, and closer collaboration with niche creators, a more focused partner can be powerful. You may move faster, test more, and create content that feels closer to your audience.

For teams ready to own the channel internally, a platform‑based route such as Flinque can reduce retainer costs and keep knowledge in‑house, as long as you have people to run the work.

Think about your goals, budget, and appetite for involvement. Then choose the path that helps you build reliable, repeatable influencer marketing instead of one‑off experiments.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.