Obviously vs Go Fish Digital

Why brands look at these two influencer partners

Brands comparing Obviously and Go Fish Digital are usually trying to answer a few simple questions. Who will actually move the needle on social, who understands their audience, and which partner will be easier to work with month after month.

You might be wondering which team is better for hands-on influencer campaigns, who brings stronger social proof, and who fits your budget and timeline. You are also likely weighing how much strategy, content, and reporting support you really need.

This overview focuses on how each agency supports influencer work, their broader digital strengths, and what that means for your campaigns.

What each agency is known for
Obviously: services and ideal fit
Go Fish Digital: services and ideal fit
How these agencies differ in feel and focus
Pricing approach and engagement style
Strengths and limitations of each option
Who each agency is best for
When a platform like Flinque makes more sense
FAQs
Conclusion
Disclaimer

What each agency is known for

The primary keyword here is influencer marketing partners. That is what most marketers care about when they look at these agencies.

Obviously is widely associated with end to end influencer programs. They are often chosen by brands that want large scale creator outreach handled for them, especially across Instagram, TikTok, and YouTube.

Go Fish Digital, by contrast, is better known for its roots in SEO, online reputation, and digital PR. Influencer work, when offered, is typically woven into broader visibility, search, or content strategies.

So you are not just picking between two nearly identical influencer shops. You are choosing between a pure play creator partner and a more rounded digital agency that can add influencers into the mix when needed.

Obviously: services, campaigns, and client fit

Obviously positions itself first and foremost as an influencer specialist. Its services are built to handle everything from sourcing creators to shipping products and tracking posts.

Core services from Obviously

The agency typically supports brands with full funnel influencer work. That means they will usually handle planning, outreach, contracts, and coordination with influencers directly.

Common services include:

Influencer discovery and vetting across major social channels
Campaign strategy and creative concepts for social content
Contracting, negotiation, and compliance with platform rules
Product seeding and logistics for large creator lists
Always on ambassador programs and long term partnerships
Usage rights, whitelisting, and paid amplification of creator content
Reporting on reach, engagement, content volume, and sales impact where trackable

This kind of scope is typically attractive to brands that want the heavy lifting of influencer execution fully off their plate.

How Obviously tends to run campaigns

While every engagement is different, Obviously often leans into scaled outreach. That can mean working with dozens or even hundreds of creators, especially for product launches or awareness pushes.

They may also structure campaigns in waves. Initial rounds test content styles, then stronger performing creators are invited into deeper collaborations or long term roles.

Brands usually provide clear guidelines on messaging, brand safety, and visuals. The agency then translates that into briefs, content directions, and review processes that fit each platform.

Creator relationships and network strength

Because influencer work is the core of their business, Obviously invests heavily in creator relationships. They typically maintain robust databases and internal notes about performance, professionalism, and audience quality.

Over time, this can give returning clients access to a tested pool of creators who already understand the brand’s tone and needs.

For creators, this often means more consistent work and smoother communication, which can lead to better content and fewer delays for the brand.

What kind of brand Usually fits Obviously

Obviously often suits marketers who:

Want influencer marketing as a main growth channel, not a side project
Need to activate many creators at once rather than just a few celebrities
Care about social content volume and community buzz
Prefer one partner to manage logistics, briefing, and compliance
Have limited internal staff for daily creator communication

Typical examples include beauty, fashion, direct to consumer brands, lifestyle products, and app based services seeking installs or signups through creators.

Go Fish Digital: services, campaigns, and client fit

Go Fish Digital comes from a different starting point. Its history is rooted in SEO, online reputation management, and content focused digital marketing.

Influencer and creator campaigns, when part of the package, usually serve broader goals like search visibility, brand credibility, and earned media.

Core services from Go Fish Digital

Instead of only focusing on influencers, this team usually offers a mix of:

Search engine optimization and technical site improvements
Content marketing and digital PR campaigns
Online reputation management and review strategy
Social media strategy and community support
Paid media services in some cases

Influencer work might be folded into linkable content campaigns, brand storytelling efforts, or digital PR pushes that blend creators with journalists and publishers.

How Go Fish Digital approaches creator work

When this agency involves influencers, the focus is often on storytelling and authority rather than maximum content volume. They may prioritize creators who can deliver thoughtful content that supports search and reputation goals.

That could mean partnering with niche experts, bloggers, YouTubers, or respected voices whose sites and channels hold strong credibility in their communities.

Instead of hundreds of smaller posts, you might see a tighter set of deeper collaborations aimed at lasting impact.

Client fit for Go Fish Digital

This agency is usually a better fit if you are looking for a partner to improve overall online presence, not just social buzz. You might value search traffic, brand reviews, and press coverage as much as Instagram stories.

Typical clients might include software companies, professional services, e commerce stores, and brands that care strongly about what appears on the first page of search results.

How these agencies differ in feel and focus

On the surface, both options can run creator campaigns. The real difference lies in what sits at the center of their work and how that shapes day to day collaboration.

Influencer first vs broader digital focus

Obviously is built as an influencer first partner. Nearly everything orbits around creators, content, and social engagement. Strategy, logistics, and reporting all start with that lens.

Go Fish Digital, however, treats creators as one piece of a larger puzzle. Search rankings, reviews, and digital PR often share equal or higher priority.

If your leadership team talks constantly about “YouTube and TikTok creators,” Obviously may align more naturally. If they talk more about “organic traffic and reputation,” Go Fish Digital may feel like a better cultural fit.

Scale of creator programs

Obviously often shines when you want to activate a wide network of influencers quickly. That might mean large seeding programs, ambassador rosters, or recurring waves of content.

Go Fish Digital is more likely to recommend targeted collaborations. They may integrate influencers with content marketing and PR work, which can mean fewer but more curated partnerships.

Your choice here depends on whether you value breadth of creators or depth of collaboration more.

How strategy and reporting are framed

Obviously tends to frame success around engagement, impressions, content volume, and, when possible, conversions from unique links or codes. Their reports often highlight creator level performance.

Go Fish Digital leans into metrics like organic traffic, search visibility, backlinks, sentiment, and review ratings. Influencer content is often treated as part of those broader outcomes.

*Many brands worry that influencer metrics can feel fluffy.* Thinking about which reporting style your leadership expects can help you decide.

Pricing approach and engagement style

Neither of these agencies usually sells simple public packages for creator work. Pricing is normally custom and based on scope, markets, and expected timelines.

How influencer focused work is usually priced

For Obviously, budgets often center on campaign size. Key drivers might include:

Number and tier of influencers involved
Platforms used, such as TikTok versus YouTube
Content deliverables per creator and usage rights
Timeline, countries, and language coverage
Level of strategic support, creative, and reporting depth

Costs generally include both creator fees and agency management fees. Some brands work on project based scopes for launches, others on retainers for ongoing programs.

How broader digital work is priced

With Go Fish Digital, influencer work may be wrapped into larger retainers that cover SEO, content, reputation, and PR. Budget decisions could consider:

Number of target markets and languages
Scope of technical SEO and content creation
Reputation issues to address or prevent
Volume of outreach to media, sites, and creators
Level of reporting and strategic workshops

In this setup, creators are part of a bundle, not the sole line item. That can be efficient if you already need those other services.

Engagement style and communication

Obviously typically works closely with social and brand marketing teams. Expect frequent status updates, content calendars, and creator approvals flowing through your team or a single main contact.

Go Fish Digital may interact more with marketing leads who own performance, SEO, and brand reputation. Communication may span site changes, PR pitches, review tactics, and any creator projects.

Think about who inside your company will own the relationship and what they are comfortable managing daily.

Strengths and limitations of each option

Every agency has sweet spots and areas where it may not be the perfect fit. Being realistic about both can save frustration later.

Where Obviously tends to shine

Running large influencer programs across many creators at once
Handling product seeding, gifting, and logistics at scale
Coordinating social content across multiple platforms
Building long term creator communities around a brand
Freeing internal teams from daily influencer communication

The flip side is that if you mainly need search or technical site help, you may still require a separate partner, which adds complexity and cost.

Limitations to consider with Obviously

Influencer first focus may not solve deeper SEO or reputation issues
Scaled programs can feel less personal if you only want a few high touch creators
Leadership obsessed with search metrics may want a broader partner

*Some brands worry that focusing only on creators ignores search and reputation channels that drive long term results.*

Where Go Fish Digital tends to shine

Improving search visibility through technical and content work
Managing brand perception across review sites and search results
Blending digital PR, content, and influencer elements
Helping brands that need both visibility and trust, not just hype

If you already view digital marketing as a mix of SEO, PR, and social, this integrated approach can feel natural and efficient.

Limitations to consider with Go Fish Digital

Creator work may not be as high volume as a pure influencer shop
Brands wanting only social campaigns may pay for services they do not fully use
Teams seeking influencer heavy reporting might find the focus broader than desired

*Marketers sometimes worry that influencers become an afterthought when bundled into big digital retainers.*

Who each agency is best for

A useful way to decide is to imagine where you want to be in twelve months and which partner better supports that picture.

When Obviously will usually feel right

You want influencers to be a main growth engine, not just support
You care about a steady stream of social content from many creators
Your internal team is lean and cannot manage hundreds of creator conversations
You already have SEO and performance partners in place

For example, a cosmetics brand launching new product lines every season might rely on Obviously to keep TikTok and Instagram buzzing with tutorials and reviews.

When Go Fish Digital is likely the better fit

You need help with search, reviews, and broader reputation as much as social
You want creators to support bigger content and PR goals
You value long term organic traffic and authority
You are comfortable with fewer, more targeted influencer collaborations

A software company, for example, might turn to this team to clean up branded search results, create high value content, and then involve niche creators as part of that plan.

When a platform like Flinque makes more sense

Some brands reading about these agencies realize they want more control and less long term agency cost. That is where an influencer platform can be attractive.

Flinque is a platform based alternative that helps brands discover, manage, and track influencer campaigns without committing to full service retainers.

Instead of paying an agency to handle every detail, your internal team uses software to run outreach, negotiations, and reporting directly.

This route can make sense if:

You have staff who are comfortable talking with creators daily
You want to build direct relationships instead of relying on intermediaries
You prefer ongoing software fees over large project or retainer budgets
You value transparency into creator data and campaign performance

However, a platform does not replace strategic thinking or content quality. You still need people inside your company who can brief, approve, and learn from each campaign.

FAQs

How do I choose between these two influencer focused options?

Decide whether you want influencers to be the core of your marketing or part of a bigger mix that includes search, content, and reputation work. Then match that priority to the agency whose strengths align most clearly.

Can I work with one agency for influencers and another for SEO?

Yes, many brands hire a specialized influencer partner and a separate SEO or performance agency. This can give deep expertise in each area but requires clear communication and strong internal coordination.

Do these agencies only work with big brands?

Both can support mid sized companies, but they often look for clients with enough budget to run meaningful campaigns. If your budget is very limited, a platform or smaller boutique agency may be more realistic.

How long before I see results from influencer campaigns?

Awareness and engagement can spike quickly, sometimes within weeks. Sales impact may take longer as you test creators, messages, and offers. Many brands see more dependable results after several campaign cycles.

Should I prioritize influencers or SEO if I can only afford one?

If you need fast attention around a launch, influencers may win. If you care about steady long term traffic and trust, SEO and reputation work might deserve priority. Some brands alternate focus as budgets allow.

Conclusion

Choosing between these two partners comes down to your main goal, your budget, and how involved you want to be in daily execution.

If your vision centers on social creators, content volume, and scaled outreach, a dedicated influencer agency usually makes the most sense. You will get systems built specifically for sourcing, managing, and learning from creators.

If you need a partner to shape how your brand appears across search results, reviews, and press, then a broader digital firm with strong SEO and reputation roots may serve you better.

Take time to map your next year of priorities, your internal bandwidth, and how you prefer to measure success. Then speak with each agency about real examples in your category, not just generic case studies.

If you prefer to keep more control in house and reduce agency fees, explore a platform route as well. With the right mix of internal talent and software, you may not need full service support for every campaign.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.