Obviously vs Fanbytes

Why brands look at these two influencer partners

Brands often compare influencer marketing agencies when they’re ready to move beyond one-off creator deals and start treating creators like a true media channel.

In this context, you might be weighing two well known partners that both promise scale, structure, and measurable results with creators.

You’re usually looking for clarity on who handles what, how campaigns actually run day to day, and which agency is more likely to understand your brand, budget, and growth stage.

The primary focus here is on influencer agency services for consumer brands, ecommerce companies, and apps that rely on social platforms for awareness and sales.

What each agency is known for

Both players are known as full service influencer partners, not simple databases. They pull together strategy, creator sourcing, content production, and reporting under one roof.

One is often associated with wide creator networks across Instagram, TikTok, and YouTube, with a strong focus on process and repeatable, scalable programs.

The other is often remembered for deep roots on youth heavy channels like TikTok and Snapchat, plus a reputation for trend driven ideas that lean into internet culture.

Both work with notable consumer brands, usually in categories like beauty, fashion, gaming, mobile apps, and lifestyle products. Larger budgets and multi month campaigns are common.

Obviously: services, style, and client fit

This agency positions itself as a global, full service influencer partner able to support household names as well as fast growing digital brands. Scale and reliability are key themes.

Services this type of agency usually offers

Services tend to span the full lifecycle of an influencer program, from early planning to final reporting and learnings after each campaign.

• Influencer discovery, vetting, and outreach across major platforms
• Campaign strategy and creative direction aligned to brand goals
• Contracting, compliance, and brand safety checks
• Content briefs, approvals, and coordination
• Reporting on reach, engagement, and conversions where possible
• Always on ambassador or seeding programs for ongoing content

For many brands, the main benefit is handing off daily creator management while still keeping clear visibility into what’s happening.

How campaigns are usually run

Campaigns are often structured around clear deliverables, timelines, and performance indicators like clicks, sign ups, or sales lift where tracking is available.

A typical flow includes strategy, creator shortlists, brief development, content creation, reviews, live dates, and then structured reporting windows to review performance.

The agency coordinates with your internal team or other partners, aligning creator content with broader media plans, seasonal pushes, and product launches.

Creator relationships and talent depth

This kind of partner usually maintains a large database plus direct relationships with influencers of all sizes, from nano creators to marquee names.

You can expect strong access to mid tier and macro creators in key verticals like beauty, fashion, food, tech, and lifestyle, especially in North America and Europe.

Because of the network’s scale, they can support multi market campaigns and repeat collaborations, turning one off wins into longer term partnerships.

Typical brands that fit well

Clients who tend to click best with this style of agency share some patterns in budget, needs, and internal resources.

• Established consumer brands needing consistent, multi region programs
• VC backed ecommerce or DTC brands scaling paid social and creators
• Marketing teams with limited internal influencer specialists
• Brands wanting detailed reporting but not building in house teams

If you’re looking for structure, process, and predictable execution on complex campaigns, this approach can feel reassuring.

Fanbytes: services, style, and client fit

The other agency is widely associated with youth audiences and short form video, especially through work on TikTok and other fast moving channels.

They often emphasize creative concepts rooted in internet trends, memes, and challenges, aiming to make brands feel more native to younger communities.

Services typically in scope

While also full service, offerings often lean heavily into short form storytelling, social trends, and creator led content that feels less polished and more real.

• Influencer campaigns on TikTok, Snapchat, and Instagram Reels
• Cultural insights into Gen Z behavior and content formats
• Creative concepting for challenges, sounds, and social hooks
• Creator sourcing with strong youth and niche community reach
• Campaign management, approvals, and reporting

For brands trying to stay relevant with younger audiences, this mix of creativity and audience insight can be especially valuable.

How campaigns often feel in practice

Campaigns from this shop usually lean into fast, experimental content that taps trends at the right moment rather than long, heavily scripted shoots.

You might see concepts built around hashtag challenges, viral sounds, duet chains, or content formats familiar to TikTok natives.

Tests and iterations are common, with multiple creator angles tried in parallel to see what takes off and deserves extra support.

Creator relationships and youth focus

This team is known for deep ties with creators who understand younger audiences and speak naturally in the language of their platforms.

Expect lots of short form video experts, niche community leaders, and creators who live inside gaming, music, streetwear, or meme culture.

Because of this focus, they can match brands with voices that feel authentic to Gen Z, not just broadly popular.

Brands that usually see the best results

The strongest fits tend to be brands that either sell directly to younger audiences or want to refresh their image with more playful content.

• Mobile apps, gaming titles, and streaming platforms
• Streetwear, sneakers, and youth fashion labels
• Fast moving beauty, skincare, and personal care brands
• Entertainment companies and music releases

If your main metric is buzz, cultural relevance, and youth reach, this kind of partner can feel like a natural option.

How their approaches feel different

While both are full service influencer agencies, they don’t always feel the same from a marketer’s point of view, especially around structure and creative tone.

Scale and operational style

One agency leans into large, multi market programs with complex logistics, repeatable processes, and detailed documentation at each step.

The other leans more into fast moving, culture first activations, sometimes with a slightly lighter operational feel but heavy creative energy.

If your brand has strict approvals and compliance layers, the more process heavy partner may feel safer. If speed matters more, a nimble style can win.

Audience and platform emphasis

Both work across major social channels, but their reputations differ around where they first built expertise and reach.

The first is often associated with broad multichannel work, including Instagram, YouTube, TikTok, and sometimes blog or affiliate content.

The second is most tightly linked with TikTok, Snapchat, and youth culture, even though they may operate on other platforms as well.

Creative direction and tone

One side often emphasizes on brand storytelling, consistent messaging, and polished content aligned tightly with existing brand assets.

The other side may push brands toward looser, trend driven ideas that trade some polish for authenticity and shareability.

Neither is objectively better; the right choice depends on how bold you want to be and how your brand already shows up online.

Pricing approach and how work is structured

Both operate as influencer agencies, not self serve tools, so pricing is based on campaign scope rather than seats or monthly logins.

How brands are usually charged

Because each client is different, both typically offer custom quotes instead of fixed public price sheets or SaaS style tiers.

• Campaign level budgets including creator fees and management
• Retainers for always on influencer programs and ambassador work
• Separate line items for production, whitelisting, or paid amplification
• Occasional project based experiments or pilot campaigns

Most quotes factor in geography, creator tiers, number of posts, and whether content will be boosted with media spend.

Influences on total cost

The biggest driver is usually the size and seniority of creators you want to work with, especially if you require exclusivity or usage rights.

Other factors include creative complexity, number of platforms, seasonality, and how much reporting, strategy, and testing you want baked in.

Brands targeting high demand niches, like premium beauty or gaming, may also face higher creator fees due to competition.

Engagement style and collaboration

In both cases, you’re hiring a hands on team, not just getting software access. Collaboration usually happens through calls, shared docs, and dashboards.

One agency may lean toward more structured quarterly planning cycles, while the other embraces shorter sprints tied to trends and product drops.

Either way, you should clarify early who owns briefs, approvals, and communication with creators to avoid confusion mid campaign.

Strengths and limitations to keep in mind

Every influencer partner comes with tradeoffs. The right fit depends on what you value most and what your team can handle internally.

Where the more process led agency shines

• Handling complex, multi country campaigns with many creators
• Maintaining consistent brand standards across markets
• Providing clear reporting and learnings for internal stakeholders
• Scaling repeatable collaborations with proven creators

Limitations can include less room for last minute creative shifts if your campaign is tightly scripted and scheduled in advance.

Where the youth culture focused agency stands out

• Understanding Gen Z behaviors and inside jokes
• Launching trend led campaigns that feel native to TikTok
• Bringing bold, experimental ideas to the table
• Helping established brands feel fresher and more playful

Limitations can appear if your internal team prefers conservative content or needs heavy legal sign off on every creative piece.

Common concerns marketers raise

A frequent worry is whether influencer content will truly reflect the brand or feel like random posts that just happen to tag your handle.

This is where alignment during briefing, creative reviews, and content guidelines matters more than which agency you pick.

Another concern is tracking sales. Both can connect to tracking tools, but not every result is perfectly attributable given current privacy changes.

Who each agency is best for

It helps to think less about which partner is “better” and more about which one aligns with your specific needs, timelines, and team capacity.

Best fit for the structure focused agency

• Global or regional brands with multiple internal teams to coordinate
• Companies that see influencer work as an ongoing media channel
• Brands needing deep reporting to justify spend to leadership
• Marketers who want a dependable framework more than constant experimentation

Best fit for the youth and trends oriented agency

• Brands whose main buyers are teens and young adults
• Marketers willing to lean into creator led humor and trends
• Products where organic chatter and virality move the needle
• Teams comfortable with fast timelines and some creative risk

Questions to ask yourself before choosing

• Is your main goal sales, awareness, or brand refresh?
• Do you have in house creative direction, or need it from the agency?
• How strict are your legal and brand guardrails?
• What markets and platforms truly matter for your next 12 months?

Your answers to these questions often reveal which partner model makes more sense, even before formal pitches.

When a platform might be a better fit

Full service agencies aren’t the only way to run influencer programs. Some brands prefer tools that keep more control in house.

Why some teams lean toward platforms

If you already have social media or creator specialists on staff, you may not need external campaign management every time.

A platform based option like Flinque can give you influencer discovery, outreach workflows, and campaign tracking without an agency retainer.

This can work well if you’re confident in your own creative direction and only need better infrastructure to manage many creators.

Signs a platform route may make sense

• You want to build direct long term relationships with creators
• Your budget is modest but recurring throughout the year
• You prefer testing many small experiments instead of a few big pushes
• You want internal visibility into every message, brief, and contract

Some brands even blend approaches, using platforms for ongoing work while hiring agencies for key launches or high stakes moments.

FAQs

How do I decide which influencer agency is right for my brand?

Start with your main goal, budget, and timeline. Then look at each agency’s case studies, audience strengths, and creative style. Ask for a proposal and see which one better understands your brand and decision making process.

Can smaller brands work with these agencies?

Some smaller brands do, especially if they have clear growth goals and realistic budgets. The key is being open about what you can spend and what success looks like so the agency can shape an appropriate scope.

How long does it take to launch a campaign?

Simple campaigns can sometimes go live in four to six weeks, while more complex, multi market work may take longer. Timelines depend on creator availability, approvals, and production needs, so build in extra time for reviews.

Will influencer work always drive direct sales?

Creators can drive sales, but results vary by product, audience, and offer. Some campaigns primarily build awareness or trust that pays off later. Clarify whether you’re measuring success by revenue, sign ups, or brand lift.

Should I use one agency for everything or split by region?

Using one partner can make coordination easier, while regional agencies may offer deeper local insight. Consider your internal capacity, how global your message is, and whether you need heavy localization for different markets.

Conclusion: choosing the right partner

Choosing between two strong influencer agencies is less about picking a winner and more about finding the best fit for how you work and where you want to grow.

If you value structure, multi market reach, and detailed reporting, the more process driven partner is likely to feel comfortable and predictable.

If your top priority is connecting with young audiences using bold, trend aware content, the youth focused partner may feel closer to what you need.

Also consider whether a platform like Flinque could support your team if you want to build in house skills instead of outsourcing everything.

Request proposals, ask to speak with previous clients, and push for clarity on deliverables, timelines, and success metrics before signing anything.

The best choice is the one that matches your budget, respects your brand, and gives you realistic confidence about the results you can achieve.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.