Obviously vs FamePick

Why brands look at these two influencer partners

Many brands weighing influencer marketing agencies end up comparing Obviously and FamePick. Both help companies work with creators, grow awareness, and drive sales, but they do it in slightly different ways.

You might be wondering which one fits your budget, your team’s workload, and your growth goals best. That’s what we’ll unpack here.

What modern influencer marketing support really means

The primary focus here is on influencer campaign agency support. You are not just buying posts on social media; you are buying a team that can find the right creators, manage relationships, handle contracts, and push a campaign from idea to results.

Both agencies position themselves as partners that handle the heavy lifting. The difference usually shows up in how hands-on they are, what types of creators they prioritize, and how they build long term programs.

What each agency is known for

Before getting into details, it helps to understand the broad reputations each company has built among marketers and creators.

What Obviously is generally known for

Obviously is usually seen as a large, full service influencer shop. They are often associated with:

• End-to-end campaign management for mid-market and enterprise brands
• Running big, multi-creator programs across several platforms
• Handling a lot of the behind-the-scenes coordination and reporting

They tend to market themselves as a partner that can own the entire influencer channel for bigger brands.

What FamePick is generally known for

FamePick is more often linked to connecting brands with individual creators and talent. They are associated with:

• Helping brands find and work with specific influencers
• Talent-side support, especially for influencers wanting more brand deals
• Simplifying outreach, negotiation, and collaboration for both sides

They tend to sit closer to the creator world, which can shape how collaborations feel day to day.

Obviously agency overview

Obviously positions itself as a fully managed influencer solution. For many brands, that means handing off planning and execution while keeping a close eye on results.

Services Obviously typically provides

While exact offerings can change, brands usually turn to Obviously for services like:

• Influencer discovery and vetting at scale
• Campaign strategy and creative direction
• Contracting, briefs, and compliance
• Content review and approvals
• Product seeding and logistics
• Performance tracking, reporting, and learnings

The idea is that your internal team focuses on brand input and decision making, not day-to-day coordination.

How Obviously tends to run campaigns

Obviously often works in structured phases. First comes goal setting and audience definition, then influencer research and shortlisting, followed by creator outreach and negotiations.

Once the roster is in place, the agency manages content timelines, reviews posts, tracks performance, and adjusts based on early results. Larger brands may see multi-wave campaigns stretched over several months.

Creator relationships and network flavor at Obviously

Because of its size, Obviously often works with large pools of creators, from micro influencers to well known names. That can be helpful if you need hundreds of posts across many regions or languages.

Creators may see the agency as a recurring source of brand deals. For brands, that can mean faster recruiting and smoother conversations, since the agency already knows many influencers’ preferences and workflows.

Typical clients that lean toward Obviously

Obviously is usually a fit for companies that:

• Want a partner to own most of the influencer function
• Run multi-market or multi-region campaigns
• Have strong budgets but limited internal bandwidth
• Care a lot about detailed reporting and metrics

Think consumer brands in beauty, fashion, tech, or CPG that already spend serious money on paid media and want influencer to match that level.

FamePick agency overview

FamePick often sits closer to the talent side, with services and tools aimed at helping both brands and individual creators find each other more easily.

Services FamePick often focuses on

While the mix can shift over time, FamePick is generally associated with:

• Connecting brands with specific influencers and celebrities
• Handling outreach, negotiation, and deal terms
• Helping creators manage incoming brand interest
• Facilitating paid campaigns and one-off collaborations

Instead of only serving big enterprise brands, they are also visible among individual creators and talent managers.

How FamePick tends to work with brands

Brands looking for particular faces or niches may come in with a target list or a profile of the type of influencer they want. FamePick can then recommend names, open conversations, and help shape offers.

Some collaborations may be shorter and more flexible, rather than fully packaged multi-month programs. That can be appealing if you are experimenting or testing new markets.

Creator relationships and network flavor at FamePick

Because of its creator-centric roots, FamePick may attract influencers who want more control over their brand deals. This can lead to more direct communication about creative ideas, usage rights, and long term relationships.

From a brand perspective, that often means closer personal alignment with each creator, rather than only speaking through an agency team.

Typical clients that lean toward FamePick

FamePick tends to draw brands that:

• Care about specific names or talent tiers
• Want flexibility to try different creators quickly
• Prefer to stay closer to the creative relationship
• Are testing influencer marketing without huge commitments

It can also suit agencies or producers needing a pipeline of influencers for recurring partnerships and content projects.

How the two agencies feel different in practice

On paper, both companies help you work with influencers. In practice, the experience can feel quite different from kickoff through reporting.

Level of done-for-you support

Obviously often feels like a complete outsourced team. They plan, organize, execute, and report, with your team approving direction and results.

FamePick leans more into facilitating collaborations and introductions, especially for specific talent. You may find yourself more involved in overseeing strategy and creative consistency.

Scale and campaign type

Obviously is commonly associated with large, structured campaigns involving many creators at once. That might include global product launches, seasonal pushes, or long term ambassador programs.

FamePick more frequently appears in contexts where brands need targeted collaborations, talent casting, or smaller groups of creators matched to specific ideas.

How each treats long term relationships

Obviously often turns one-off campaigns into recurring programs, refining influencer rosters over time. That builds repeatable processes and data trends.

FamePick frequently supports ongoing deal flow between brands and talent, but those relationships may be more individual and flexible, especially when creators play a big role in steering their brand partnerships.

Client experience and communication style

With obviously larger, fully managed setups, you may work with account managers, strategists, and operations specialists. Communication is often structured through regular calls and reports.

On the FamePick side, you might experience more direct connections to influencers and their teams, plus staff who help with deal details rather than running all campaign logistics.

Pricing approach and how work is structured

Neither agency typically sells off-the-shelf software subscriptions the way SaaS platforms do. Instead, pricing is built around services, campaign scope, and creator fees.

How agencies like Obviously price their work

A full service agency often builds custom quotes from a mix of:

• Agency strategy and management fees
• Influencer payments and production costs
• Content usage rights and whitelisting costs
• Geographic reach and number of posts

Brands may work on campaign-based projects or ongoing retainers, depending on how heavily they rely on the agency.

How agencies like FamePick may structure costs

A talent-focused partner may price more around specific deals and collaborations. Factors include:

• Individual creator rates and deliverables
• Length and complexity of the partnership
• Any agency commission or facilitation fee
• Additional services like creative support or usage rights

For brands testing the waters, this can feel more flexible than committing to a large annual retainer.

What usually drives total budget on both sides

For either agency, your costs are mainly driven by:

• Number of creators and posts
• Influencer size and fame level
• Markets and languages involved
• Content formats such as video, Stories, or live streams
• Need for paid amplification or whitelisting

Clear goals upfront make it easier to design a budget that actually supports the outcomes you care about.

Strengths and limitations for each side

Every influencer partner has tradeoffs. Knowing these ahead of time makes it easier to set expectations and avoid frustration.

Where a full service influencer agency often shines

• Deep support from brief to final report
• Ability to handle complex logistics and many creators
• Consistent reporting and optimization across campaigns
• Comfort working with legal, finance, and leadership teams

A common concern is whether bigger agencies can still give enough personal attention to smaller brands or limited budgets.

Where a full service influencer agency may fall short

• Minimum budgets that are too high for small brands
• Slower decision cycles because of layers of process
• Less flexibility for last-minute changes once plans are set

Some marketers also feel they lose day-to-day visibility when handing everything over.

Where a talent focused partner often shines

• Strong relationships with individual influencers
• Flexible deal-making around specific creators
• Good for casting, testing, and targeted collaborations
• Friendly to creators who want more control over partnerships

This can be especially helpful if your brand relies on a small number of key advocates rather than huge networks.

Where a talent focused partner may fall short

• Less emphasis on large-scale campaign orchestration
• More responsibility on your team to guide overall strategy
• Reporting and data may feel lighter than enterprise brands expect

When your internal team is lean, you may find yourself wishing for more end-to-end operational help.

Who each agency tends to fit best

Thinking about company size, budget, and how hands-on you want to be can quickly narrow your options.

When a full service influencer agency is usually the better fit

• Mid-market or enterprise brands with clear growth targets
• Companies planning year-round influencer activity
• Teams short on time that want a partner to manage details
• Brands that care about strict guidelines and compliance

If you are in beauty, fashion, consumer tech, or CPG with national or global reach, this setup often makes sense.

When a talent focused influencer partner is usually the better fit

• Emerging brands testing influencer for the first time
• Marketers wanting closer relationships with specific creators
• Companies running smaller, targeted pushes around launches
• Teams willing to stay actively involved in strategy and creative

It can also suit agencies, production companies, or media teams who already have their own campaign plans but need access to talent.

When a platform like Flinque makes more sense

Not every brand needs a full service agency or a talent broker. Some want tools to run influencer marketing in-house while keeping costs predictable.

How a platform-based option changes the picture

A platform like Flinque lets brands discover influencers, manage outreach, and track campaigns themselves. Instead of paying large retainers, you pay for software while your team runs the channel.

This can suit growing ecommerce brands that are comfortable with hands-on work and want direct relationships with creators long term.

When a platform approach is typically smarter

• You have a small but scrappy marketing team
• You want to test many creators quickly at lower cost
• You prefer owning creator relationships directly
• You are comfortable building your own internal playbook

If you later decide you need more support, you can still bring in an agency for strategy or bigger seasonal pushes.

FAQs

How should I decide between a full service agency and a talent focused partner?

Start with your internal bandwidth. If you lack time and people, a full service team makes sense. If you have staff who can own strategy but need access to talent, a creator-centric partner can be more flexible and affordable.

Can smaller brands work with large influencer agencies?

Sometimes, but minimum budgets can be a hurdle. If your spend is modest, consider targeted pilots, talent-based partners, or a platform until your results justify larger investments and more complex campaign structures.

Do these agencies only work with big influencers?

No. Both types of partners work with a mix of nano, micro, and larger creators. The right mix depends on your goals. Micro influencers often bring deeper engagement, while larger names bring reach and cultural impact.

What should I prepare before talking to any influencer agency?

Have clarity on your goals, target audience, rough budget range, timeline, key markets, and any non-negotiable brand rules. Examples of brands or creators you admire also help agencies quickly understand your taste and expectations.

How long does it take to see results from influencer campaigns?

Simple product seeding or small bursts can show early signals in weeks, but building a reliable influencer channel often takes several months. Expect to test, learn, and refine creators and messages before locking in long term programs.

Conclusion: choosing the right influencer partner

Choosing between these styles of influencer support comes down to three things: how involved you want to be, how big your plans are, and how fast you need to move.

If you want a partner to run large, structured programs from start to finish, a full service agency is likely right. If you’re focused on particular influencers and flexible deals, a talent centric option may be better.

Brands that value ownership and lower overhead may prefer a platform, building internal skills over time. Map each option to your budget, your team’s capacity, and your growth stage, then pick the path that matches how you actually like to work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.