Obviously vs Everywhere

Why brands weigh different influencer partners

When you’re choosing between influencer marketing agencies, you’re really choosing how your brand will show up on social. You want the right mix of strategy, creative, creator relationships, and clear reporting, without losing control of your brand voice.

Two popular options for full service support are Obviously and Everywhere. Each works with creators, shapes content, and manages campaigns, but they lean into different strengths and styles. The goal is to match those strengths to what your brand actually needs right now.

The influencer agency landscape in simple terms

The primary question most marketers ask is how to pick the right influencer agency choice for their budget and goals. You’re not just comparing names. You’re comparing people, processes, and expectations about results and collaboration.

Influencer agencies usually step in when brands outgrow one off creator deals or don’t have time to manage dozens of relationships. They handle outreach, contracts, creative direction, posting schedules, reporting, and sometimes whitelisting or paid amplification.

Where agencies differ most is in scale, specialization, and how deeply they plug into your broader marketing plan. Some feel like a big production machine. Others feel more like a nimble partner sitting inside your team.

What each agency is known for

Both agencies are established names in influencer work, but they became known for slightly different things. Understanding these reputations helps you see where each might naturally fit your brand.

What Obviously is mostly known for

Obviously is often associated with large scale influencer programs, multi market execution, and big brand campaigns. They tend to emphasize data driven discovery, structured workflows, and the ability to roll out campaigns across many creators at once.

They’re known for working with recognizable consumer brands in beauty, fashion, tech, and lifestyle. Think about global or national rollouts, content libraries built from many influencers, and complex logistics handled end to end.

What Everywhere is mostly known for

Everywhere is frequently associated with more hands on, community driven work. The agency’s roots are in social media and blogger outreach, which still shows up in how they value relationships and local impact.

They’re often linked with brands that care about authentic regional voices, event driven campaigns, and integrating influencers into broader social media strategies rather than running campaigns in a silo.

Inside Obviously’s way of working

This section looks at how a larger influencer focused shop typically serves brands, how they run campaigns, and what kind of client usually fits their style.

Core services and deliverables

Obviously usually acts as a full service influencer team. Common deliverables include sourcing creators, managing content approval, tracking performance, and handling all communication and logistics.

Typical services include:

• Influencer discovery and vetting at scale
• Campaign strategy and creative concepts
• Content briefs and brand guidelines
• Contracts, compliance, and usage rights
• Shipment coordination and product seeding
• Multi platform content plans across TikTok, Instagram, YouTube, and more
• Reporting on reach, engagement, and conversions

The agency often supports both one off launches and longer term ambassador programs, especially where brands want hundreds of assets over time.

Approach to campaigns and creators

Their campaign style usually leans structured and system driven. There is often a repeatable process for outreach, onboarding, content review, and optimization during the campaign.

For creator relationships, they tend to cultivate a large network and use it to match specific briefs quickly. That can help when you need many influencers in a short time, across several regions or languages.

Because of the scale, creative can sometimes feel more templated, but it often helps maintain consistency across dozens of posts and channels.

Typical client fit

Obviously tends to match brands that:

• Have meaningful budgets dedicated to influencer work
• Need campaigns across many creators or markets
• Want detailed reporting and standardized processes
• Already run paid media and want influencer content to plug into it

They can be a strong fit for consumer packaged goods, beauty, fashion, and tech brands that value scale and consistency more than deep one to one creator relationships.

Inside Everywhere’s way of working

Everywhere typically approaches influencer work from a social media and community perspective, with an emphasis on authentic voices and local relevance.

Core services and deliverables

Like many boutique influencer shops, Everywhere covers the full journey from idea to reporting, but often with extra attention on integrated social campaigns and events.

Common services include:

• Influencer and creator sourcing with a focus on fit and story
• Concept development tied to broader social media plans
• On the ground support for events, launches, or local activations
• Content planning for blogs, Instagram, TikTok, or Facebook
• Community management and engagement support
• Campaign reporting with an eye on conversation quality as well as numbers

They often help brands connect with niche communities, regional audiences, or cause driven initiatives where authenticity matters more than sheer reach.

Approach to campaigns and creators

Campaigns are frequently more tailored, with extra input from creators on angles and storytelling. Instead of massive casting lists, you may see smaller, more curated groups of influencers.

Creator relationships can feel closer to partnerships than one off hires. The agency often values long term relationships, recurring work with the same influencers, and local advocates who know their communities well.

This can mean content feels more personal, but also that scaling rapidly to huge numbers of creators may be slower.

Typical client fit

Everywhere often works well for brands that:

• Value local or regional campaigns and in person events
• Care deeply about brand voice and community feedback
• Prefer fewer, deeper creator partnerships over huge rosters
• Need influencer work that meshes tightly with day to day social media

They’re especially suited to lifestyle, hospitality, food, nonprofit, and regional brands looking for storytelling and advocacy rather than pure scale.

How the two agencies really differ

At a glance, both agencies run influencer campaigns, but the experience on the client side can feel quite different. Think about the feel of working with them, not just the list of services.

Scale and reach

Obviously typically leans into large databases and high volume activations. If you need hundreds of influencers posting around a big launch, they’re built for that kind of reach.

Everywhere usually focuses on smaller, more targeted groups. They can still reach big audiences, but often through carefully chosen voices rather than sheer numbers.

Structure versus flexibility

Obviously tends to run structured workflows, standardized briefs, and consistent approval steps. That structure helps big marketing teams stay aligned and on schedule.

Everywhere often offers more flexibility, with room for improvisation around events, content angles, and community responses. That can be powerful when campaigns evolve quickly.

Type of creative output

With a scaled approach, Obviously’s output often looks like a coordinated wave of on brand posts, edits, and story arcs. The goal is tight alignment and repetition of key messages.

With a curated approach, Everywhere’s output can feel more varied, with each creator leaning into their personal style. That variety can read as more organic, though it’s harder to standardize.

Client relationship style

Obviously often feels like a specialist vendor plugged into your broader marketing machine. Communication is structured, and expectations are usually defined clearly at the start.

Everywhere can feel more like an extension of your in house social team. There may be more informal brainstorming, quick pivots, and ongoing tweaks based on real time feedback.

Pricing style and how work is scoped

Neither agency typically publishes rigid pricing tables because costs depend heavily on scope, creator fees, and campaign length. Instead, brands receive custom quotes shaped around clear objectives.

What usually drives cost

Several levers influence overall cost with influencer agencies:

• Number and tier of influencers involved
• Platforms used and content formats required
• Campaign length and geography
• Level of creative development and production
• Reporting depth and measurement needs
• Retainer versus one off project structure

Influencer fees themselves can be a major portion, especially when working with mid tier or top creators in competitive niches.

How Obviously often structures engagements

Obviously commonly works on project based scopes for specific campaigns or on retainers for ongoing influencer programs. Larger brands may lock in yearly budgets and multiple waves of activity.

Management fees usually cover strategy, creator sourcing, coordination, and reporting. Influencer compensation is typically layered on top, based on negotiated terms per campaign.

How Everywhere often structures engagements

Everywhere may also offer both project work and retainers, especially when integrating influencer activity with broader social media management or community support.

Costs reflect the intensity of hands on work, travel or event support, and the time spent nurturing relationships with a smaller group of creators. Creator payments are similarly scoped per brief.

*A common concern brands share is not knowing total costs until quotes arrive, so it’s important to walk through assumptions in detail before signing anything.*

Key strengths and real limitations

Every agency has trade offs. The key is to recognize them early so you can choose the one whose limits you can live with, or design the scope to work around them.

Where Obviously tends to shine

• Running large campaigns quickly across many creators
• Delivering structured, predictable workflows and timelines
• Producing big content libraries from influencer shoots
• Serving global or multi region brands with complex needs

These strengths matter when your internal team is busy and you need an experienced partner who has seen many variations of similar campaigns.

Where Obviously may feel limiting

• Less intimate relationships with each individual creator
• Creative that can feel more uniform across posts
• Minimum budgets that may be high for smaller brands

For brands that want to personally know each creator or test very small, experimental campaigns, the scale focused model may feel heavy.

Where Everywhere tends to shine

• Curating smaller groups of highly aligned creators
• Blending influencer activity with wider social media work
• Supporting local events, meetups, or community moments
• Building long term advocates, not just one off posts

These strengths are especially helpful when your brand story is nuanced, local, or cause driven, and you care as much about conversation as you do about reach.

Where Everywhere may feel limiting

• Scaling very large campaigns across many markets at once
• Handling heavy volume product seeding or logistics globally
• Working with extremely tight timelines for huge rollouts

Brands pushing for global saturation or hundreds of simultaneous posts may find a more industrial scale partner suits those ambitions better.

Who each agency is best for

Putting it all together, it helps to look at common patterns in who gets the most from each agency type.

Best fit scenarios for Obviously

• Large consumer brands planning national or global launches
• Marketing teams that need a repeatable influencer engine
• Companies wanting robust reporting tied to broader media
• Brands that already know influencer marketing works and want to scale it

If your main questions are about scale, coordination, and performance across regions, a scale oriented partner is likely the better match.

Best fit scenarios for Everywhere

• Regional or niche brands focused on local impact
• Organizations that value deep community engagement
• Marketers who want influencers woven into everyday social content
• Brands launching events, pop ups, or city specific activations

If your main questions are about voice, community, and storytelling, a relationship driven shop is more likely to deliver the nuance you’re after.

When a platform like Flinque makes more sense

Not every brand needs a full service agency from day one. In some cases, a self directed platform can provide the right level of structure without the commitment of agency retainers.

How a platform based approach works

Platforms like Flinque give brands tools to discover influencers, manage outreach, and run campaigns in house. Instead of outsourcing everything, your own team stays in control of creator relationships and content decisions.

This can be appealing if you have someone on staff who loves social and wants to manage day to day creator work personally.

When a platform can beat an agency

• Early stage brands testing influencer marketing for the first time
• Teams with limited budgets but plenty of internal time
• Marketers who prefer direct relationships with every creator
• Companies that want to build an internal playbook over outsourcing

You trade off some done for you support, but in exchange you gain flexibility, more hands on control, and usually lower ongoing costs.

When an agency still makes more sense

If you lack internal bandwidth, want access to existing creator networks, or need high stakes campaigns run smoothly, an agency is usually safer. Platforms require consistent attention and clear internal ownership.

FAQs

How should I brief an influencer marketing agency?

Share your goals, timelines, target audience, non negotiable brand rules, and examples of content you love or dislike. Be honest about budget ranges and internal expectations so the agency can propose a realistic scope and approach.

Can I work with my own influencers through these agencies?

Often yes. Many agencies are happy to incorporate existing creator relationships into a larger program. Clarify at the start whether they will manage those relationships, renegotiate rates, or simply coordinate campaign details.

How long does it take to launch a campaign?

Timelines vary, but most properly run influencer campaigns need several weeks for strategy, casting, contracts, and content creation. Rushed launches increase risk of misaligned content or missed approvals, so build in more time than you think.

What metrics should I watch beyond likes and views?

Look at saves, shares, clicks, and website behavior after campaigns go live. For longer term work, watch changes in branded search, follower quality, and repeat engagement from the same audiences across several campaigns.

Can smaller brands afford influencer agencies?

Some agencies have minimums that are tough for early stage brands, while others offer smaller pilots. If budgets are tight, consider a platform solution or a short project to prove value before committing to a long retainer.

Bringing the decision into focus

Choosing between agencies like Obviously vs Everywhere is really about choosing the kind of partnership you want. Think beyond names and focus on how you want your brand to show up and who will shepherd that vision.

Start by clarifying your goals. Do you want reach at scale or deep relationships in specific communities? Are you ready for a long term program, or testing the waters with a single launch?

Next, be honest about internal capacity. If your team is stretched thin, a heavier lift from an agency makes sense. If you have eager in house marketers, a platform or more collaborative partner might be better.

Finally, speak with each agency directly. Ask for examples that look like your brand, walk through their process, and push for transparency around costs and expectations. The best fit will feel clear when their approach matches how you like to work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.