Obviously vs Cure Media

Why brands weigh up these influencer agencies

Brands often end up comparing influencer marketing agencies when they want to scale creator partnerships without losing authenticity. You might be wondering who will actually do the heavy lifting, protect your brand, and turn social content into real sales.

On one side is Obviously, known for large, often global creator programs. On the other is Cure Media, more focused on long-term relationships, especially with fashion and lifestyle brands in Europe.

Both help brands work with influencers, but they show up in different ways. Understanding those differences can save you months of trial and error, and a lot of budget.

What these agencies are known for

The primary keyword for this page is influencer agency comparison. At a high level, both companies sit in the same space, but with different strengths and roots.

Understanding that context helps you see which one is naturally closer to what you need right now.

Obviously in plain language

Obviously is a full-service influencer marketing agency based in the United States, working with both household names and fast-growing brands. They’re known for handling complex campaigns across many creators and platforms.

They often support brands that want large-scale programs, from seeding hundreds of products to always-on ambassador networks. Their pitch leans toward data-informed casting and end-to-end execution.

Cure Media in plain language

Cure Media is a Nordic-born influencer agency with a strong footprint in fashion, lifestyle, and e‑commerce. They’ve grown by helping brands build longer-term partnerships rather than one-off influencer posts.

They frequently talk about driving measurable sales, not just followers or likes, and often position themselves as a strategic partner for consumer brands, especially in Europe.

Obviously: services, style, and best fit

Obviously offers a broad set of influencer services, aimed at brands that want reach, structure, and scale. They work across Instagram, TikTok, YouTube, and other social platforms, including short and long form content.

Services you can usually expect from Obviously

While details vary by client, the service mix typically includes:

Influencer discovery and vetting
Creative concepting and campaign planning
Product seeding and gifting programs
Contracting and negotiation with creators
Content briefs and approvals
Campaign management and communication
Measurement, reports, and recommendations

For many brands, the draw is having a team that can handle thousands of micro-influencers or a mix of macro and micro at once.

How Obviously typically runs campaigns

Obviously tends to emphasize scale and process. They tap into large creator pools, run structured outreach, and manage a high volume of content while following brand guidelines.

If you’re sending out hundreds of products or organizing a multi-country launch, their systems help keep campaigns moving. You’ll usually work with an account team who coordinates everything.

Creator relationships and casting style at Obviously

Obviously works with a wide network of creators rather than a tight, fixed roster. That gives them flexibility to match new influencers to new briefs quickly.

They’ll usually screen for brand fit, audience demographics, past performance, and content style. This approach suits brands that want fresh faces and broad reach, not just a few star partners.

Typical client fit for Obviously

Obviously is often a match when you:

Need large, multi-influencer campaigns across regions
Want to test many creators quickly to see who performs
Have products suited for mass gifting or sampling
Favor structure, dashboards, and recurring reports
Operate in North America or globally and need reach

They often appeal to consumer brands in beauty, fashion, tech accessories, food and beverage, and direct-to-consumer products that rely on social proof.

Cure Media: services, style, and best fit

Cure Media positions itself as a strategic influencer partner. Instead of leading with sheer volume, they focus on building repeat collaborations with carefully chosen creators.

Many of their case stories involve turning influencers into long-term brand friends who show up for multiple campaigns over months or years.

Services you can usually expect from Cure Media

Typical services include:

Influencer strategy for target markets
Creator sourcing and evaluation
Creative direction and storylines
Contracting and relationship management
Campaign coordination and content scheduling
Performance tracking and sales-focused reporting
Support for always-on influencer programs

The lens is often on revenue and lifetime value, especially for fashion, lifestyle, and e‑commerce verticals.

How Cure Media tends to run campaigns

Cure Media usually concentrates efforts on fewer, more carefully chosen influencers. Campaigns often lean into storytelling, outfit inspiration, lifestyle content, and recurring collaborations.

They may build seasonal calendars, where creators feature your brand across multiple drops or events, rather than a single isolated push.

Creator relationships and casting style at Cure Media

Cure Media often emphasizes building closer ties between brands and creators. Instead of cycling through hundreds of names, they may focus on a curated pool that fits your aesthetic and shopper profile.

This suits brands that care deeply about brand image, visual identity, and staying on message across multiple posts.

Typical client fit for Cure Media

Cure Media is often a fit when you:

Sell fashion, beauty, home, or lifestyle products
Target European or especially Nordic consumers
Want creators who feel like long-term ambassadors
Care deeply about storytelling and brand image
Focus on online sales and repeat purchases

They frequently highlight work with mid-sized and larger retailers, e‑commerce brands, and direct-to-consumer labels wanting measurable returns.

How the two agencies really differ

On the surface, both agencies help you run influencer campaigns. The real differences show up in how they think about scale, geography, and the role of influencers in your wider marketing mix.

Scale and campaign volume

Obviously often leans into larger programs, high influencer counts, and multi-market campaigns. That can mean many micro influencers creating smaller pieces of content each.

Cure Media tends to prioritize depth over raw numbers, with more emphasis on repeated collaborations and fewer, more central creators per campaign.

Geographic focus and markets

Obviously is widely associated with North American and global campaigns, serving US-based and international brands.

Cure Media’s roots are in the Nordics, and a large share of their work appears in European markets. That doesn’t limit them globally, but their strongest references are often within Europe.

Creative style and brand voice

Obviously’s work often centers around broad awareness, user-generated style content, and social proof at scale. You’ll see unboxing, try-on hauls, tutorials, and platform-native trends.

Cure Media usually emphasizes consistent storytelling, mood, and brand feel across their creator work, which may appeal to brands with strong visual identity.

Client experience and relationship

With Obviously, you’re likely to work within a more systematized process, with campaign managers and clear workflows for approvals and reporting.

With Cure Media, the experience often feels more like a strategic partnership around specific customer groups and markets, with repeated discussions about sales and brand goals.

Pricing approach and how work is scoped

Neither agency publishes simple menu-style pricing, because costs shift based on campaign size, regions, and creator tiers. Expect custom quotes and tailored scopes.

How influencer agency budgets are usually built

For both agencies, your budget will generally include:

Influencer fees or product-only collaborations
Agency strategy and management time
Creative planning and content guidance
Reporting and optimization work
Potential paid amplification or whitelisting

Bigger budgets come from more influencers, higher-profile creators, additional markets, and more complex content needs.

Campaign-based work vs retainers

Brands often start with a campaign or pilot before expanding into ongoing work. As relationships deepen, some brands move to retainer-style partnerships for always-on influencer activity.

Obviously may recommend larger, structured projects if you want to test many markets. Cure Media may lean into longer-term arrangements focused on specific audiences.

What influences the final cost the most

Major cost drivers for both agencies typically include:

Number of influencers and content pieces
Platform mix (TikTok, Instagram, YouTube, etc.)
Markets and languages covered
Usage rights and whitelisting terms
Timeline speed and campaign complexity

Many brands underestimate how much usage rights, paid amplification, and fast turnarounds can increase the budget.

Strengths and limitations on both sides

Every agency has sweet spots and natural tradeoffs. Knowing them helps you set the right expectations and avoid misalignment.

Where Obviously often shines

Handling large, multi-influencer programs without chaos
Running global or multi-region activations for major launches
Testing many creators quickly to see who performs best
Creating a steady stream of content for social channels

Potential limitations can include feeling a bit “machine-like” if you want an extremely handcrafted, boutique setup for just a handful of influencers.

Where Cure Media often shines

Helping fashion and lifestyle brands grow in Europe
Building long-term influencer relationships and loyalty
Crafting storytelling that matches a strong brand identity
Linking creator activity more closely to sales results

Potential limitations may show up if you want huge volumes of creators across many categories outside their core strengths.

Common brand concerns with influencer agencies

A frequent worry is losing control of brand voice while handing over so much to an outside team. That’s why it’s important to review past work, understand approval flows, and agree on clear creative guardrails before signing.

Who each agency is best suited for

Both agencies can work across industries, but certain profiles tend to benefit most from each style.

Brands that often fit well with Obviously

Global or national brands needing broad awareness quickly
Direct-to-consumer companies counting on social proof
Marketers who want structured systems and reporting
Teams with limited in-house resources for creator management
Brands planning product seeding at meaningful scale

Brands that often fit well with Cure Media

Fashion and lifestyle brands with strong visual identity
Retailers and e‑commerce players focused on Europe
Teams wanting deeper, repeated collaborations with creators
Marketers who care about long-term customer value from influencers
Brands that want influencer content to mirror their brand magazine feel

Real-world style examples of use cases

A beauty brand launching in multiple US cities may lean toward a high-volume creator program.
A Nordic fashion label targeting repeat European buyers may prefer a close-knit creator collective.
A global lifestyle brand entering new markets might test both styles on different launches.

When a platform alternative can work better

Full-service agencies are not the only way to run influencer programs. Some teams want more control, lighter fees, or already have in-house talent for creator outreach.

How a platform like Flinque fits in

If you prefer to manage influencer discovery and campaigns yourself, a platform-based option such as Flinque can be appealing. It’s designed for brands that want to run influencer marketing without paying ongoing agency retainers.

Instead of handing everything to an external team, you keep more control over relationships, briefs, and budgets while using software to handle search, outreach, and tracking.

When a platform can make more sense than an agency

You already have a social or brand team with time to manage creators.
You want to test influencer efforts with smaller budgets.
You prefer to own influencer relationships directly, not through an agency.
You need flexibility to start and stop campaigns quickly.

However, if you’re short on time or lack in-house expertise, agency support can still be the safer route.

FAQs

How do I choose the right influencer agency for my brand?

Start with your main goal: awareness, content, or sales. Then consider markets, budget, and how hands-on you want to be. Review case studies close to your industry and ask each agency to walk through how they’d run your first campaign.

Can smaller brands work with these influencer agencies?

Some smaller brands do work with them, but budgets still need to cover agency time and creator fees. If your spend is limited, consider a focused test campaign, fewer influencers, or a platform solution to keep costs manageable.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up within days of content going live. Sales impact often becomes clearer after a few weeks or multiple waves of content. Most brands need several campaigns before they truly know what works best.

Do these agencies handle content usage rights and whitelisting?

Yes, they typically negotiate usage rights with influencers as part of contracting. If you want to run paid ads from creators’ accounts or reuse content widely, mention this early because it can affect both scope and cost.

Is it better to test many influencers or focus on a few?

Testing many creators helps you learn quickly who fits your brand and performs. Focusing on a few allows deeper relationships and storytelling. Many brands start broad, identify winners, then invest more heavily in a smaller core group.

Conclusion: choosing the right path

If you want large-scale reach, many creators, and structured workflows, an agency geared toward volume and global programs may suit you. That style helps when you need broad awareness or want to test many markets quickly.

If you care most about brand storytelling, long-term creator partners, and European shoppers, a more relationship-focused agency can be a better fit. That route suits fashion, lifestyle, and e‑commerce brands that live on repeat sales.

For teams with time and expertise in-house, a platform alternative like Flinque can offer control and flexibility without long-term retainers. You manage the relationships; the software handles the heavy admin.

Look first at your goals, markets, team capacity, and budget tolerance. Then speak directly with each partner, ask for concrete examples, and choose the setup that feels most aligned with how you want to grow.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.