NewGen vs Veritone One

Why brands look at these two influencer partners

When brands weigh NewGen vs Veritone One, they are really trying to understand which partner can drive the most reliable influencer results with their budget and timeline.

Some teams want hands-on help with everything. Others mainly want creator access and media reach. Knowing which style fits you matters more than the logo on the contract.

What “influencer marketing agencies” really do

The primary keyword for this discussion is influencer marketing agencies, because that is what both businesses are offering at the core.

Instead of selling software, they sell people, time, and expertise. Their value comes from relationships, creative thinking, and knowing which creators actually move the needle.

Most brands expect three things: a pipeline of on-brand creators, smooth campaign execution, and clear reporting they can show to leadership.

What each agency is known for

Both companies sit in the creator space, but their strengths show up differently in the real world.

One tends to be known more for social-first content and creator storytelling. The other has deeper roots in audio, media buying, and integrating creators into larger advertising plans.

Before you choose, it helps to know what each side is generally associated with and how they typically plug into your marketing mix.

Inside NewGen’s style and services

NewGen is usually positioned as a modern influencer partner that leans into social platforms where culture actually happens today: TikTok, Instagram, YouTube, and fast-moving trends.

Their work often appeals to brands chasing Gen Z and younger millennials, or any audience that lives on short-form video and creator-led storytelling rather than polished TV spots.

Services NewGen commonly provides

Like many influencer agencies, NewGen tends to focus on hands-on creator programs from start to finish, rather than just lists of names.

• Influencer discovery and vetting for brand fit and audience quality
• Campaign strategy around launches, seasonal pushes, or evergreen content
• Contracting, brief creation, and content approvals
• Creator content production and coordination across channels
• Tracking results and optimizing for future waves

Some partners also support whitelisting, performance-focused boosting, and repurposing creator content into ads or brand-owned channels.

How NewGen tends to run campaigns

NewGen typically approaches campaigns with a “creator as storyteller” mindset. Instead of pushing rigid scripts, they usually encourage talent to put their own voice on the brand message.

This often means smaller creative teams working very closely with a curated set of influencers, testing content, and adjusting quickly based on early performance.

The process can feel collaborative for brands that enjoy hands-on feedback loops, but may feel more involved for teams wanting an entirely turnkey solution.

Creator relationships and social focus

Because NewGen leans into newer platforms, it is likely they work with many emerging and mid-tier creators, not just large celebrity names.

These relationships can help stretch budgets, since mid-tier and micro influencers often deliver strong engagement and more authentic-feeling content.

Brands that want to experiment, iterate, and try non-traditional formats often see this as a plus, especially around launches or creator-led product storytelling.

Typical client fit for NewGen

NewGen tends to be a fit for brands that care deeply about culture, conversation, and being part of what people watch daily, rather than just buying reach.

• Consumer brands aiming at younger or digital-first audiences
• Startups needing buzz around new products or funding milestones
• Ecommerce and DTC brands wanting trackable creator content
• Marketers comfortable with less polished, more native-feeling content

If you value flexibility, quick reactions to trends, and direct creator storytelling, this style may feel very natural.

Inside Veritone One’s style and services

Veritone One is generally recognized as a performance-focused agency with deep experience in audio, podcast sponsorships, and creator partnerships that blend into larger media plans.

They sit inside a broader technology ecosystem from Veritone, which gives them access to data and tools that can inform buying and optimization.

Services Veritone One commonly provides

The agency typically delivers a mix of media and influencer work, particularly where creators and hosts read ads or endorse brands in content.

• Podcast and audio host-read ad planning and buying
• Influencer sourcing across audio, video, and social channels
• Media planning that connects creator work with other placements
• Creative guidance for ad reads, scripts, and integrations
• Performance tracking, attribution, and ongoing optimization

Because of this broader scope, Veritone One often feels like a bridge between traditional media buying and modern creator partnerships.

How Veritone One tends to run campaigns

Veritone One’s style often leans more on structure and measurement, particularly for brands that care about cost per acquisition or revenue attribution.

Campaigns may follow clear testing waves, where different creators, shows, or messages are tried, then scaled based on performance data.

This makes them appealing for brands reporting to performance-driven leadership, where every dollar must be justified.

Creator relationships and media depth

Veritone One’s roots in podcasting and audio often mean strong relationships with hosts, networks, and shows where endorsements feel natural.

They also work across video and social channels, but their media-planning background can be especially valuable for brands buying at scale.

Think of them as a partner that can plug creator work into a bigger media plan, rather than running it in isolation.

Typical client fit for Veritone One

Because of this structure, Veritone One frequently appeals to more established, growth-focused companies with sizable marketing budgets.

• Subscription and app-based brands needing clear tracking
• Ecommerce and DTC brands already investing heavily in media
• Advertisers who rely on podcasts or talk-heavy formats
• Teams that want data-heavy reporting and optimization

Brands with strong internal analytics teams often appreciate the level of measurement and control this style enables.

How the two agencies truly differ

On the surface, both partners help brands reach audiences through creators. Underneath, the experience can feel quite different.

NewGen tends to behave like a social-native creative shop, building campaigns from the ground up around TikTok, Instagram, and YouTube voices.

Veritone One behaves more like a media agency with creator expertise, fitting influencer work into broader audio, podcast, and cross-channel plans.

Approach and mindset

If you imagine a spectrum, one side favors storytelling and cultural relevance; the other favors performance, measurement, and scale.

NewGen often leads with content ideas and creator fits. Veritone One more often leads with audience targeting, placements, and testing frameworks.

Neither is right or wrong. The better fit depends on how your team thinks about marketing and which metrics matter most internally.

Scale and complexity

Veritone One is typically built to handle larger, multi-channel plans, especially those involving many podcast shows and media placements.

NewGen may be better tuned for campaigns that require agility, experimentation, and closer creative collaboration with a focused group of creators.

If you are running big national or global campaigns, you may lean toward a partner used to that level of planning and scale.

Client experience day to day

With NewGen, you may find yourself closer to the creative process, reviewing content, and shaping how creators talk about your brand.

With Veritone One, you may spend more time reviewing performance reports, channel mixes, and which shows or creators should get more budget.

Your internal culture should guide you: do you want creative back-and-forth or structured media management with clear performance data?

Pricing approach and how work is structured

Neither partner posts universal price tags, because costs depend heavily on scope, creator fees, media spend, and the level of support required.

Instead, both typically build custom proposals after learning about your goals, channels, regions, and budget comfort.

How influencer agencies usually charge

Influencer marketing agencies commonly blend several elements together rather than using one simple fee.

• Management or agency fees for strategy, coordination, and reporting
• Creator fees, including content deliverables and usage rights
• Media or paid amplification budgets for boosting posts or ads
• Production or creative costs when content requires extra support
• Retainers for ongoing work versus one-off campaign fees

Invoices may separate agency and creator costs, or combine them into one number depending on your accounting preferences.

Factors that influence total cost

Your overall budget is shaped by a few predictable choices you make up front.

• The size of creators you want: micro, mid-tier, or celebrity
• How many markets or countries you are running in
• Number and length of content pieces per creator
• Rights for whitelisting, paid ads, and long-term use
• Depth of reporting or testing required

Performance-heavy programs with rigorous testing often cost more in management time but can refine spend better over time.

Engagement styles you might see

Both partners may offer short, test-style campaigns for new clients, followed by longer retainers if results look promising.

Some brands prefer to start small with a single channel, like TikTok or podcasts, then layer more platforms after proving the concept.

Others come in with a full-year budget, expecting the agency to treat creators and media as a unified growth engine.

Key strengths and limitations

Every partner has tradeoffs. The most important thing is matching those tradeoffs to what you actually need, not to a generic checklist.

Where a social-first partner like NewGen shines

• Stronger feel for fast-moving social trends and formats
• Closer collaboration with creators on storytelling and style
• Ability to move quickly and adapt mid-campaign
• Good fit for brands that want culturally aware content

*A common concern is whether this creative energy will still translate into consistent, trackable sales or signups.*

Where a performance-leaning partner like Veritone One excels

• Comfortable managing large media and creator budgets
• Deep experience in podcasts and audio host-read advertising
• Stronger emphasis on attribution, testing, and optimization
• Better alignment with brands that think in CPA and ROAS

Some teams, however, may worry that a very performance-led approach could feel less flexible or less experimental creatively.

Potential limitations to keep in mind

• Social-focused agencies may be lighter on complex, cross-channel media planning.
• Performance-heavy agencies may be slower to adopt emerging creator formats.
• Any full-service partner involves management fees that smaller brands might struggle to afford.

What feels like a limitation for one brand may be a non-issue for another, depending on internal resources and goals.

Who each agency is best suited for

Rather than guessing, it helps to map your own needs against the typical sweet spot for each kind of partner.

When a social-native influencer agency is a stronger fit

• You sell consumer products and care about organic buzz.
• Your audience spends more time on TikTok and Instagram than podcasts.
• You want creators to showcase your brand in authentic, playful ways.
• You are open to testing new trends and content styles.

This path often fits fashion, beauty, lifestyle, gaming, and emerging consumer brands wanting deep cultural relevance.

When a performance-driven agency like Veritone One is the better path

• You already buy media at scale and need it managed tightly.
• Podcasts, radio, or audio play an important role in your funnel.
• You have strict performance targets and must justify every dollar.
• Your leadership expects regular, data-rich reporting.

This path suits subscription apps, fintech, health, B2C services, and any business that scales through direct response advertising.

When a platform like Flinque can make more sense

Not every brand needs a full-service agency from day one. Some teams mainly need better tools and processes, not another vendor.

Flinque is an example of a platform-based alternative that lets brands discover creators, manage partnerships, and track campaigns themselves.

Why some marketers choose a platform instead

• Budgets are limited, and agency retainers feel too heavy.
• The team wants to keep creator relationships in-house.
• They prefer testing small programs before committing to big fees.
• Internal marketers enjoy being close to the creator process.

In this setup, you trade off some done-for-you convenience for more control, direct relationships, and often lower long-term costs.

When you might still want both

Some larger brands use agencies for big flagship campaigns while running always-on influencer programs through a platform like Flinque.

This hybrid approach lets you leverage agency brains for big swings, while keeping day-to-day creator work close to your internal team.

It works best when your team has at least one person dedicated to influencer relationships and content review.

FAQs

How do I decide which influencer partner is right for my brand?

Start with your goals and reporting needs. If you value culture and creative storytelling, lean toward a social-native agency. If strict performance and cross-channel planning matter most, a performance-driven partner is often better.

Can smaller brands afford these influencer agencies?

Some agencies offer smaller test campaigns, but retainers and creator fees can still add up. If budgets are tight, consider starting with a platform-based approach and moving to full-service support once you prove returns.

Do I need a long-term contract to work with an influencer agency?

Many agencies prefer multi-month or annual agreements, especially for complex programs. However, they may offer shorter pilots to test fit. Always ask about contract length, exit options, and what happens if priorities change.

What should I have ready before talking to an influencer agency?

Have clear goals, rough budget ranges, target audiences, and previous campaign learnings if available. Examples of brands or creators you like also help agencies quickly understand your taste and risk appetite.

Can I use the same creators if I switch agencies or move in-house later?

Usually yes, as long as contracts and usage rights allow it. Clarify ownership of relationships and data before signing. Many brands negotiate the ability to continue working with creators even if they change partners.

Conclusion: picking the right influencer partner

The right choice is less about whose logo you like and more about how each partner matches your goals, budget, and working style.

If you want agile, culture-first content and close creative collaboration with social creators, a social-native influencer agency is likely the better fit.

If you have bigger budgets, rely on audio or multi-channel media, and live by performance metrics, a data-heavy, performance-oriented agency may serve you better.

And if you mainly need better tools, control, and flexible costs, a platform like Flinque can let you manage influencer programs without full-service retainers.

Take time to speak with each potential partner, ask about real client stories, and make sure their process matches how your team actually works.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.