NewGen vs Stryde

Why brands put these influencer agencies side by side

Brands often end up weighing two different influencer partners and wondering which one will actually move the needle. That’s usually what drives people to look at NewGen vs Stryde and ask which option fits their goals, timelines, and budgets.

In most cases, you are not just choosing a vendor. You are choosing a team that will shape how your brand shows up online, which creators speak for you, and how much sales or awareness you actually see.

The primary focus here is influencer marketing agency services. You will see how each agency tends to work, what they prioritize, and the kind of brands that usually get the most value from them.

Table of Contents

• What each agency is known for
• NewGen: services, style, and client fit
• Stryde: services, style, and client fit
• How the two agencies really differ
• Pricing and engagement style
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner for you
• Disclaimer

What each agency is known for

Both NewGen and Stryde operate as service based influencer marketing partners, not self service tools. They typically work with brands that want a done for you approach rather than handling every creator relationship in house.

NewGen is usually associated with more growth oriented social campaigns, mixing creators with content that feels native to platforms like TikTok, Instagram, and YouTube. Their pitch tends to center on attention, reach, and modern creator culture.

Stryde is more closely linked with ecommerce and performance driven brands, especially in niches like fashion, health, parenting, and consumer products. They often blend influencer work with content and other digital marketing tactics.

On paper, both agencies promise similar services, but they lean into different strengths. One skews a little more toward culture and reach, while the other often leans into structure, traffic, and sales outcomes.

NewGen: services, style, and client fit

NewGen positions itself as a modern creator focused agency. The emphasis is usually on social first storytelling, working with influencers who already understand how to entertain and convert their audiences.

Core services you can expect from NewGen

While exact offers can shift over time, most brands can expect NewGen to handle the heavy lifting around influencer execution, including:

• Influencer discovery and vetting across TikTok, Instagram, YouTube, and other channels
• Campaign strategy, creator briefs, and content angles aligned with brand goals
• Contracting, negotiation, and rights management with selected creators
• Day to day communication, approvals, and scheduling of live posts
• Reporting on reach, engagement, and basic performance metrics

They may also support whitelisting, paid amplification of influencer content, or repurposing strong creator content into brand ads.

How NewGen usually runs campaigns

Campaigns with NewGen tend to follow a structured but creative flow. They start with clarity around audience, key messages, and platforms, then match that to a hand picked creator set.

They often lean into trends, native formats, and looser scripts. That can help content feel less like an ad and more like the regular feed, especially on short form video platforms where authenticity really matters.

NewGen typically manages creators closely but allows enough freedom for influencers to speak in their own voice. This balance often leads to content that performs better with loyal followers.

NewGen’s relationships with creators

Agencies like NewGen usually keep a mix of recurring creator partners and constant outreach to new faces. The goal is to maintain a roster that fits different types of brands and budgets.

Creators may appreciate the agency’s understanding of platform culture and trends. That can make it easier for collaborations to feel natural instead of forced branded spots.

For brands, this kind of network can speed up campaign launches and reduce risk, since the agency already knows who is reliable and who delivers results.

Typical clients that fit NewGen

NewGen tends to suit brands that care a lot about cultural relevance and engaging content. This might include consumer products, beauty, fashion, lifestyle, food, apps, and entertainment focused offers.

They can also be a strong match for growing direct to consumer brands that want to generate buzz quickly and test multiple creator angles. Fast moving marketing teams often appreciate this style.

Clients that already invest in social ads, organic content, and creator collaborations often find it easier to plug a partner like NewGen into their wider ecosystem.

Stryde: services, style, and client fit

Stryde is more widely known in ecommerce and performance circles. They often talk about tying influencer work to traffic, leads, and sales, not just likes or followers.

Core services you can expect from Stryde

Stryde usually delivers influencer marketing as part of a broader digital strategy. You might see offerings such as:

• Influencer outreach and relationship building with niche relevant creators
• Campaign planning anchored in specific revenue or traffic targets
• Content coordination for blogs, social channels, and email tied to creator campaigns
• Search and content support that lines up with influencer topics and keywords
• Analytics that measure not only exposure but downstream impact on sales

Some brands work with Stryde primarily for influencer support, while others use them as a combined partner for content, SEO, and creator campaigns.

How Stryde usually runs campaigns

Stryde often starts with audience research and product positioning. From there, they match influencers whose audiences overlap strongly with your ideal customers, not just general lifestyle reach.

Campaigns tend to include a clear promotion angle, like a launch, seasonal push, or evergreen offer. There is usually a measurable goal, such as boosting ecommerce revenue or increasing qualified site traffic.

Content from these creators may feel slightly more structured, with clearer calls to action, tracking links, and promotional hooks designed for buying minded audiences.

Stryde’s relationships with creators

Stryde generally works with influencers who have a history of recommending products that actually lead to sales. This can include mid tier creators, experts, and niche personalities.

These creators might be spread across Instagram, YouTube, TikTok, and blogs, depending on where your ideal buyers spend their time. The agency’s focus is usually less on celebrity and more on fit and trust.

For brands, that can mean a smaller but more targeted set of creators, with deeper alignment to your product and customer profile.

Typical clients that fit Stryde

Stryde often resonates with ecommerce brands that already care about metrics like cost per acquisition, lifetime value, and return on ad spend. Many are past the earliest startup stage.

Common niches include women’s apparel, baby and kids products, beauty, health, and other consumer categories where shoppers research before buying. Subscription products can also fit.

Marketing teams that want influencer work tightly connected to search, content, and email often feel comfortable with Stryde’s more integrated style.

How the two agencies really differ

From the outside, both agencies offer influencer help, but they feel different once you start planning campaigns. The differences show up in focus, pacing, measurement, and creative style.

NewGen skews more toward trend driven, social native content. If your brand lives or dies on TikTok or Instagram buzz, this flavor of work may feel natural.

Stryde usually leans toward performance and ecommerce alignment. If you think in terms of funnels, average order value, and repeat purchase, their style may line up better.

NewGen might suggest a larger mix of creators and content tests to quickly see what sticks. Stryde may push for fewer but more carefully selected partners mapped to your buyer journey.

The client experience can also differ. One may feel like working with a creative studio for social, the other like working with a marketing partner who starts with your revenue goals.

Pricing and engagement style

Neither agency is a plug and play software product with flat monthly plans. Pricing usually depends on scope, creator tiers, content volume, and how long you plan to run campaigns.

Most brands can expect a mix of agency fees and creator payments. Agency fees cover strategy, project management, reporting, and creative direction. Creator payments cover content and usage rights.

NewGen may propose campaign based fees, such as a set budget for a launch or quarterly push. Within that, a portion goes to the agency team and a portion is allocated to influencers.

Stryde may structure work as ongoing retainers, especially when influencer campaigns are bundled with content, search, or other channels. Campaigns can then be layered inside that broader partnership.

Costs are also shaped by influencer type. Macro creators, celebrities, or highly specialized experts command higher fees. Micro and mid tier creators are more budget friendly but may require higher volume.

Both agencies can typically work with different budget sizes, but neither is likely to be the cheapest option if you only have a tiny test budget for creators.

Strengths and limitations to keep in mind

Every agency trade off comes down to what you value most: speed, creativity, control, or measurable revenue. Looking at strengths and limitations side by side can help clarify fit.

Where NewGen often shines

• Strong understanding of social trends, formats, and platform culture
• Ability to create content that feels native rather than forced ads
• Comfort working with a wide mix of creators, especially short form video talent
• Useful for brands seeking awareness, buzz, and fresh social content

Many brands worry about influencer content feeling fake or off brand, and a creative partner can ease that concern.

However, NewGen’s emphasis on trends and native style can sometimes mean less emphasis on deep funnel metrics. You may need separate analytics or internal support to tie everything to long term revenue.

Where NewGen may fall short

• May not be ideal for brands that want strict performance tracking
• Trend heavy content can date quickly if not refreshed often
• Campaigns focused heavily on awareness may require follow up channels

Where Stryde often shines

• Closer alignment between influencers, content, and ecommerce goals
• Clearer pathways from creator content to site visits and purchases
• Good fit for brands already focused on search, blogs, and nurture flows
• Useful when you want influencer work tied tightly to funnel metrics

Because Stryde often builds campaigns around revenue impact, brands that already watch their numbers carefully can feel more at ease. Internal teams may find it easier to justify spend.

Where Stryde may fall short

• Creative style may feel slightly more structured or promotional
• May be less focused on viral or ultra trend driven moments
• Could feel slower if your team wants constant social experimentation

Who each agency is best suited for

Rather than hunting for a universal “winner,” it’s more useful to ask which agency fits your stage, goals, and internal resources.

When NewGen is likely a better fit

• Consumer brands that live on TikTok, Instagram, and short form video
• Products with strong visual or lifestyle appeal, like beauty or fashion
• Brands wanting to refresh their social presence with creator led content
• Marketing teams comfortable judging success partly on culture and engagement

If your biggest pain point is being invisible on social platforms where your buyers hang out, NewGen’s style of creator collaboration may give you the lift you need.

When Stryde is likely a better fit

• Ecommerce brands that already invest in SEO, content, and email
• Product lines where shoppers research through blogs, reviews, and how tos
• Teams that want influencer work tightly tied to traffic and sales metrics
• Businesses with established product market fit looking to scale profitably

If you already track performance in detail and want influencer campaigns that line up with that mindset, Stryde’s integrated approach may feel more natural.

When a platform like Flinque makes more sense

Not every brand needs or can afford a full service agency, especially early on. In some cases, a platform based approach gives you more control and lower fees.

Tools like Flinque let brands discover influencers, manage outreach, and coordinate campaigns directly without an agency sitting in the middle. You run the strategy, they provide the infrastructure.

This can work well if you have a scrappy marketing team willing to handle creator relationships, negotiations, and briefs in house. You trade time and effort for savings and control.

However, platforms won’t replace the experience, playbooks, and creative leadership that agencies provide. If you want strategic direction, you may still need outside help, at least for your first major campaigns.

FAQs

How do I know if my brand is ready for influencer marketing?

You are usually ready when you understand your target customer, have a product that already sells somewhere, and can point to clear goals like awareness or revenue. Before spending on creators, make sure your website and offer can convert traffic.

Should I work with one agency at a time or test several?

Most brands start with a single agency to avoid splitting budgets and attention. Once you understand what works, you can expand or test other partners, but too many at once makes it hard to track what is really driving results.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up within weeks, especially on social. Consistent sales impact usually takes several months of testing, learning, and refining creator mixes, messaging, and offers, especially for higher priced products.

Can I keep using creator content in my ads?

Yes, but you need proper usage rights written into your contracts. Agencies often negotiate content usage windows and platforms. Always confirm what you can do with the content before repurposing it into paid ads or long term campaigns.

Is it better to work with big influencers or many smaller ones?

Big influencers bring reach and prestige, but they are pricey and risky. Smaller creators often deliver higher engagement and more niche relevance. Many brands start with micro and mid tier influencers, then add larger names once they see what works.

Conclusion: choosing the right partner for you

Choosing between influencer agencies comes down to how you define success and how involved you want to be. Both NewGen and Stryde can work well, but for different types of brands and goals.

If you want to win attention on social and lean into culture, a creator centric agency with strong platform instincts will feel like a natural fit. That path favors expressive content and fast moving experimentation.

If you prefer everything tied to traffic, leads, and revenue, a more performance oriented partner may match your mindset. That path favors clear funnels, integrated content, and consistent tracking.

Before reaching out, map your budget range, internal capacity, preferred platforms, and what success looks like in six to twelve months. Then speak openly with each agency about those expectations.

The best partner is the one whose playbook, communication style, and track record align with what you genuinely need, not just who looks the flashiest on social or sounds the most impressive on calls.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.