NewGen vs Stargazer

Why brands compare modern influencer agencies

When you start looking for help with influencer campaigns, two names that often pop up are NewGen and Stargazer. Both support brands with creators, but they work in different ways and attract different types of clients.

You’re probably trying to figure out which one fits your brand, budget, and growth stage. Maybe you’ve tried influencer marketing before, or maybe you’re starting from scratch and want a partner who can lead the entire process.

In this piece, the primary focus is on the keyword phrase influencer agency choice. You’ll see how each agency handles campaigns, creators, and brand relationships so you can make a confident decision.

What each agency is known for

Both agencies sit in the influencer marketing world, but their reputations lean in different directions. Understanding those reputations is often the fastest way to see which is closer to what you need.

What NewGen tends to be associated with

NewGen is typically linked with fast-moving, digital-first brands that want to grow quickly through social creators. Think ecommerce, consumer apps, and youth-focused products that live on TikTok, Instagram, and YouTube.

Their name alone suggests a focus on “next generation” talent and formats. Brands often look to them when they want bold creative, trend-hopping content, and campaigns that don’t feel like old-school ads.

What Stargazer is usually known for

Stargazer is often recognized for long-term creator partnerships and performance-minded campaigns. They’re commonly associated with YouTube, TikTok, and Instagram, and frequently show up in conversations around measurable results.

Brands that work with them often care about tracking sales, signups, and other clear outcomes, not just views and likes. That reputation appeals to marketers who need to justify budgets internally.

Inside NewGen as an influencer partner

NewGen’s style usually appeals to brands that want their campaigns to feel culturally current. They tend to lean into trends, fast content cycles, and social formats that reach younger audiences.

Core services you can expect from NewGen

While details vary, agencies with a profile like NewGen’s often offer a full range of influencer services. That typically includes strategy, creator sourcing, campaign management, and reporting.

Influencer strategy aligned with brand goals
Creator sourcing and vetting across major social platforms
Creative concepting and content briefs
Negotiation, contracts, and compliance
Campaign coordination and content approvals
Post-campaign reports and insights

The exact mix depends on your budget and scope, but the idea is to reduce the heavy lifting on your side.

How NewGen might run campaigns

Agencies like NewGen often build campaigns that feel like part of social culture rather than traditional ads. They may encourage formats such as TikTok trends, challenges, or “day in the life” style content.

You can typically expect them to handle creative conversations with creators. Your team sets guardrails and key messages, while they guide execution for each channel and influencer.

Creator relationships and networks at NewGen

NewGen-style agencies often keep close ties to a wide range of up-and-coming creators. Many will say they are “creator-first,” meaning they care about the creator’s audience and style as much as the brand brief.

That focus can help content feel more natural, but it also means you’ll want to clearly define non-negotiables around brand safety and messaging early on.

Typical client fit for NewGen

NewGen tends to fit brands that want energy, speed, and trend-aware content. If your brand wants to feel modern and integrated with online culture, this kind of partner can be powerful.

Direct-to-consumer brands launching new products
Mobile apps targeting Gen Z or young millennials
Fashion, beauty, and lifestyle brands chasing social buzz
Entertainment and gaming companies wanting hype around releases

They’re often a good match for teams that can move quickly on approvals and don’t mind testing bold ideas.

Inside Stargazer as an influencer partner

Stargazer’s positioning generally leans into growth, measurable outcomes, and a structured approach. They’re usually comfortable working with both consumer brands and performance-driven advertisers.

Core services you can expect from Stargazer

Like most established influencer agencies, Stargazer tends to offer end-to-end support. Brands usually tap them when they want a reliable, repeatable way to invest in creators.

Influencer strategy and channel planning
Creator identification with audience and brand fit checks
Creative guidance and content direction
Contracting, payment, and rights management
Campaign tracking with performance metrics
Optimization recommendations for future campaigns

The emphasis is generally on balancing creativity with performance signals such as clicks or conversions.

How Stargazer might run campaigns

Stargazer-style teams often start with clear performance targets. They may push for multiple touchpoints, such as YouTube integrations combined with short-form clips to support the same message.

You can expect a structured process: planning, influencer selection, content review, launch, data tracking, and optimization. This appeals to teams that like step-by-step roadmaps.

Creator relationships and networks at Stargazer

Stargazer typically maintains long-term relationships with a wide range of creators, from niche specialists to larger personalities. These connections help them match brands to influencers with proven audience trust.

They may emphasize audience quality and historical performance data when building your roster, which can be reassuring if your team is under pressure to show results.

Typical client fit for Stargazer

Stargazer often works with brands that treat influencer marketing as an ongoing channel rather than a one-time experiment. They tend to suit marketers who want more predictability.

Ecommerce brands wanting measurable return on ad spend
Subscription services, including SaaS and memberships
Mobile apps focused on installs and in-app actions
Brands with performance marketing teams and attribution tools

If your internal leadership expects clear metrics, a partner with this kind of structure can help you protect your budget.

How these agencies really differ

You might see both names on the same shortlist, but they don’t necessarily bring the same style. Understanding the differences can keep you from choosing based on logo recognition alone.

Style and creative tone

NewGen’s vibe skews toward cultural relevance and rapid social trends. Content may feel more experimental or edgy, especially if you target younger audiences.

Stargazer usually leans into a slightly more polished, planned style tied to KPIs. Creativity is still important, but the process tends to be more structured.

Approach to measurement and reporting

Both will track performance, but Stargazer is typically seen as more performance-forward. Their campaigns often prioritize trackable outcomes like sales, signups, or app installs.

NewGen-style campaigns may push harder on reach, engagement, and brand perception, especially for product launches or awareness plays.

Scale and campaign complexity

Agencies in Stargazer’s lane are often comfortable running larger programs with many influencers at once, including multiple regions or languages. They may have more experience with repeatable, ongoing campaigns.

NewGen-style partners might shine with high-impact, shorter bursts of activity that ride specific moments or cultural waves.

Client experience and communication style

Brands sometimes describe NewGen-type partners as fast, flexible, and creative-first. You may get more informal communication and agile decision-making.

Stargazer-style teams often feel more process-driven, with clear checklists, timelines, and report cycles. This can be helpful if your internal team is large or cross-functional.

Pricing approach and engagement style

Neither agency typically sells off-the-shelf software plans. Instead, they build custom campaigns based on your goals, channels, and creator mix.

How agencies like NewGen usually price

NewGen-style agencies commonly work with project fees, campaign budgets, or ongoing retainers. Costs typically include both agency management and creator fees.

Your total budget often depends on the number of influencers, content volume, platform mix, and where creators are located. Bigger names and high-demand niches increase costs quickly.

How agencies like Stargazer usually price

Stargazer-style partners often build budgets around performance-minded structures. While they rarely price purely on results, they may align spend with expected outcomes and scaling plans.

You might see a mix of management fees, influencer payments, and sometimes performance incentives. Long-term relationships can offer more predictable monthly costs.

Factors that influence cost with both

Number of influencers and content pieces
Platform mix: YouTube videos generally cost more than short TikToks
Creator tier: nano, micro, mid-tier, or celebrity-level
Usage rights and whitelisting for paid ads
Markets and languages covered
Need for extra production support or creative concepts

*A common concern is not knowing if your budget is “enough” for a serious campaign.* The best first step is always an honest conversation about what you can spend and what outcomes matter most.

Key strengths and real limitations

Every agency has a sweet spot and some trade-offs. Seeing those clearly helps you avoid surprises after you sign.

Where NewGen-type agencies shine

Strong sense of social culture and trends
Fresh creative ideas that feel platform-native
Good fit for launches and buzz-building moments
Often comfortable working with new and emerging creators

These strengths are powerful when you want your brand to feel plugged into what people actually watch and share daily.

Where NewGen-style partners may fall short

Less focus on strict performance metrics in some cases
Fast-moving campaigns that can be hard for slower teams
Potentially less structure if your process needs many approvals

If your leadership demands detailed attribution, you should clarify reporting expectations upfront.

Where Stargazer-type agencies shine

Stronger emphasis on measurable results
More structured process from briefing to reporting
Ability to manage larger or multi-wave campaigns
Useful for brands that already invest in performance marketing

This makes them appealing if you see influencers as a key sales or sign-up channel alongside paid media.

Where Stargazer-style partners may fall short

Creative may feel cautious if performance dominates every choice
More process can mean slower pivots mid-campaign
Minimum budgets can be out of reach for smaller brands

*Many marketers worry they’ll pay a lot and end up with content that looks like any other ad.* The remedy is pushing for clear creative standards during the pitch phase.

Who each agency is best for

To simplify things, think less about which name is “better” and more about which fits your brand’s stage, goals, and risk tolerance.

When a NewGen-style partner is a better fit

You want your brand to feel fresh and culturally current.
You’re targeting Gen Z or young millennials on TikTok and Instagram.
Your team can move quickly and is open to experimentation.
You care deeply about brand perception and social buzz.
You’re launching new products and want a spike in attention.

When a Stargazer-style partner is a better fit

You treat influencer marketing as a serious acquisition channel.
You need clear metrics, not just engagement screenshots.
Your brand already invests in paid ads and wants creators integrated.
You’re planning multi-month or always-on influencer activity.
Your leadership asks precise questions about ROI and attribution.

When a platform like Flinque makes more sense

Not every brand needs a full service agency. If you have a marketing team that’s willing to be more hands-on, a platform-based approach can be a better fit.

What Flinque brings to the table

Flinque is a platform that lets brands handle influencer discovery and campaign management themselves instead of outsourcing everything. It’s not an agency, so you stay closer to day-to-day work.

That can appeal to teams that want full visibility into which creators are chosen, how rates are negotiated, and how performance is tracked across campaigns.

When a platform-focused route beats an agency

You have in-house marketers able to run campaigns with software help.
You want to build long-term creator relationships directly.
You prefer flexible platform fees over large retainers.
You’re experimenting and want to start smaller, then scale.
You like testing different creators without long approval cycles.

In these cases, a product like Flinque can give you structure and tools while keeping you in control of strategy and daily execution.

FAQs

How do I know if my budget is enough for an influencer agency?

Most agencies can share a minimum recommended budget during early talks. Be transparent about what you can spend, then ask what kind of creator mix and deliverables they realistically see fitting inside that range.

Should I prioritize creative fit or performance results?

Ideally, you want both. Early-stage brands often prioritize creative and awareness, while more mature brands lean on performance. Choose a partner whose default style matches your current priority, then push them on the other side.

How long does it take to see results from influencer campaigns?

Awareness and engagement can appear quickly, often within weeks of launch. Clear sales or signup trends may take several cycles as you refine creators, messaging, and offers. Plan for at least two or three waves before judging the channel.

Can I work with both an agency and a platform like Flinque?

Yes. Some brands use an agency for larger hero campaigns and a platform for ongoing smaller collaborations. This mix lets you tap expert help when needed while still running many partnerships in-house.

What should I ask agencies before signing a contract?

Ask about typical client budgets, campaign timelines, creator vetting, reporting frequency, and how they handle underperformance. Request case studies close to your industry and size, not just flashy examples from huge brands.

Conclusion: choosing your influencer partner

Both NewGen and Stargazer sit firmly in the influencer marketing space, but they emphasize different things. One leans into cultural relevance and bold creative, the other into structure and measured growth.

Your decision should rest on three questions: how much you want to experiment, how strictly you need to track results, and how involved your own team wants to be day to day.

If you want high-energy, trend-aware campaigns and can move quickly, a NewGen-style partner is likely a good fit. If you need predictable, performance-led activity with clear reporting, a Stargazer-style partner may suit you better.

And if you’d rather keep control in-house while using software to streamline the work, a platform such as Flinque can be a smart alternative. Whichever route you choose, push for clarity on process, expectations, and success metrics before you sign.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.