NewGen vs Pulse Advertising

Why brands look at these influencer agencies

When brands compare NewGen and Pulse Advertising, they are usually trying to figure out which partner will actually move the needle on awareness, content, and sales.

You might be asking: Who understands my audience better, who works with stronger creators, and who will treat my budget carefully?

This is where a clear look at influencer marketing partner selection really helps.

Table of Contents

• What the agencies are known for
• NewGen influencer agency overview
• Pulse Advertising agency overview
• How the two agencies really differ
• Pricing approach and how engagements work
• Strengths and limitations of each agency
• Who each influencer agency fits best
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: How to choose with confidence
• Disclaimer

What the agencies are known for

Both agencies sit in the full service influencer space, but they built their reputations in slightly different ways and markets.

One often leans into youth culture, new social formats, and fast moving trends. The other is widely associated with global brand campaigns, structured processes, and polished creative.

In practice, both will claim end to end support, from creator sourcing to content reporting.

Where they tend to diverge is in campaign style, client mix, and how “hands on” they expect you to be as a brand team.

NewGen influencer agency overview

NewGen is commonly framed as a younger, culture first agency that understands how TikTok, Instagram Reels, and short form content shift fast.

They lean into social storytelling that feels native to the platforms, not like traditional ads cut down for mobile.

Services NewGen usually offers

NewGen tends to present itself as a one stop influencer partner. Typical services often include:

• Influencer discovery and vetting on major social platforms
• Campaign strategy and creative concepts tailored to social
• Negotiating creator fees and usage rights
• Content approvals, deadlines, and overall coordination
• Paid social amplification of creator content
• Reporting on reach, engagement, and sometimes sales impact

For many brands, the appeal is having a single team handle the messy day to day with creators.

How NewGen tends to run campaigns

Their work usually skews toward agile content that rides trends while still fitting your brand voice.

You can expect them to push for short form video, creator storytelling, and platform first ideas instead of repurposing old TV or print concepts.

Campaigns may be run in waves, testing content styles and then doubling down on what resonates.

Creator relationships and talent style

NewGen is often associated with creators who feel relatable rather than overly polished.

Think lifestyle voices, entertainment formats, and niche communities on TikTok or Instagram who know how to spark comments and shares.

The focus is usually on engagement and relevance inside specific subcultures, not only on follower counts.

Typical NewGen client fit

Brands that gravitate to this type of agency often share a few traits:

• Consumer brands targeting Gen Z or younger millennials
• Companies comfortable with looser, more playful creative
• Marketing teams open to testing and adjusting quickly
• Products that photograph or film well in everyday life

If you want your brand to feel like part of online culture rather than a distant advertiser, this style can be attractive.

Pulse Advertising agency overview

Pulse Advertising is widely known as a global influencer agency with offices in key markets and experience with well established brands.

Their positioning tends to emphasize structure, brand safety, and a more classic integrated approach to influencer work.

Services Pulse Advertising usually covers

Like its counterpart, Pulse presents a full service offering, often including:

• Influencer identification across regions and languages
• Campaign planning aligned with broader brand calendars
• Contracting, compliance, and legal coordination
• Production support for higher end creator content
• Measurement frameworks tied to brand and performance goals
• Ongoing optimization for multi wave campaigns

This usually appeals to larger brands that need tight guardrails around messaging, markets, and approvals.

How Pulse tends to structure campaigns

Pulse generally favors more defined campaign frameworks, especially for multinational launches or seasonal pushes.

You might see fixed waves of content, layered tiers of creators, and clear performance benchmarks.

Their work often ties closely to brand guidelines, wider media plans, and strict timelines.

Creator network and partnerships

Pulse is commonly known for deeper relationships with established influencers, including mid tier and top tier talent in various verticals.

They often tap creators with strong brand partnership history and proven track records in specific categories.

This can be powerful for premium brands that need polished fits and predictable delivery.

Typical Pulse Advertising client fit

Companies that lean toward this kind of partner may:

• Operate in multiple countries or regions
• Have formal brand guidelines and sign off processes
• Need detailed reporting for internal stakeholders
• Favor brand safe, well produced creator content

If you work inside a structured marketing organization, this style can feel familiar and reassuring.

How the two agencies really differ

On the surface, both agencies promise similar services. The real differences show up in how they think, move, and communicate with you.

One tends to feel more like a culture lab, the other like a global communications partner.

Approach to creativity and risk

The more trend led agency usually encourages creative risks, playful formats, and content that leans into memes or rapid shifts.

The more established global shop tends to be careful about brand tone, approvals, and legal standards.

Neither is right or wrong; it depends how comfortable you are with experimentation.

Scale and operational muscle

Pulse is widely associated with larger, multi market programs that require translation, regional creators, and heavy coordination.

Newer or more culture driven agencies may focus more on depth within certain demographics or platforms.

If you need global reach with uniform structure, the bigger network can be an advantage.

Client experience and communication style

You can expect a more corporate style rhythm with a globally seasoned shop: clear decks, timelines, and layered stakeholder reviews.

The culture first agency may feel more flexible and conversational, sometimes moving faster with fewer formalities.

Think about whether your internal team prefers polished process or scrappy momentum.

Pricing approach and how engagements work

Neither of these influencer partners publishes simple, fixed pricing the way software tools do.

Instead, they quote based on campaign goals, markets, and the depth of service you want.

Common ways influencer agencies charge

Most full service influencer shops use combinations of these structures:

• Project based fees for specific campaigns or launches
• Monthly retainers for always on support
• Creator fees passed through at cost, with a margin
• Management fees tied to campaign size or complexity

With global work, you may also see additional coordination or localization costs.

What influences campaign costs

Your total budget usually depends on:

• Number of creators and their audience size
• Markets involved and language needs
• Content formats, from simple posts to full productions
• Length of campaign and number of content waves
• Paid media spend behind creator content

Agencies at this level typically expect a minimum budget that allows meaningful impact.

Engagement style and expectations

With either agency, you should expect an upfront discovery phase, proposal, and refinement before signing.

After kickoff, they’ll manage creator outreach, content reviews, and launch schedules, then deliver reports.

Where they differ is how much they involve you in small creative calls and day to day decisions.

Strengths and limitations of each agency

Every influencer partner comes with tradeoffs. The key is matching those tradeoffs to your brand reality.

Strengths often associated with NewGen style agencies

• Strong feel for youth culture and fast moving formats
• Ability to test and iterate quickly on content
• Closer ties to emerging creators and niche communities
• Greater flexibility for brands that want to move fast

The main concern some teams share is whether this approach can scale smoothly across many markets.

Limitations to be aware of

• Processes may feel less formal to traditional marketers
• Reporting depth can vary depending on your brief
• May not offer the same global footprint as legacy networks

Many marketers quietly worry whether trend led content will still match their brand after internal reviews.

Strengths often associated with Pulse type agencies

• Experience with bigger, multi country influencer programs
• Well defined processes around approvals and compliance
• Access to more established, premium creators
• Reporting frameworks suited for corporate stakeholders

This appeals strongly to marketing leaders who must justify spend to senior leadership.

Limitations you might encounter

• Creative concepts may feel safer or more traditional
• Speed of change can be slower due to layered approvals
• Minimum budgets may be higher than younger brands expect

For some emerging brands, that structure can feel heavy compared with leaner partners.

Who each influencer agency fits best

Instead of asking “Which agency is better?”, it’s more useful to ask “Which one fits my stage, risk comfort, and markets?”

When a NewGen style partner is usually a good fit

• Consumer brands chasing cultural relevance on TikTok or Reels
• Founders willing to let creators speak in their own voice
• Teams that want fast feedback loops and ongoing testing
• Brands in beauty, fashion, food, gaming, or lifestyle

If you aim to feel like part of the conversation, this path can work well.

When a Pulse style partner tends to work better

• Global brands planning cross market launches
• Companies in regulated or sensitive categories
• Marketing teams that demand rigorous reporting
• Premium brands needing polished influencer fits

If you must protect brand equity while scaling across countries, this approach often wins.

When a platform like Flinque makes more sense

Not every brand needs a full service influencer agency right away. Sometimes a platform based route is smarter.

Tools like Flinque let you handle influencer discovery, outreach, and campaign tracking yourself, without committing to ongoing agency retainers.

Why brands consider self managed platforms

• Budgets are tight, but you still want structured influencer work
• Your team is small yet willing to manage creator relationships
• You want to test influencer marketing before bigger investments
• You prefer direct, long term relationships with your creators

In this setup, you trade done for you service for greater control and lower long term costs.

Situations where agencies still make more sense

A full service partner can be more effective when:

• You lack internal bandwidth to manage many creators
• You need complex, multi region campaigns
• Stakeholders expect an external expert to lead the work

Many brands start on a platform, then bring in agencies as budgets and complexity grow.

FAQs

How do I choose between a culture first and global style influencer agency?

Start with your main goal. If you want to win attention with younger audiences fast, pick the culture led partner. If you need structured, multi market campaigns and strict brand control, the global style agency is usually a safer bet.

Can smaller brands work with these kinds of influencer agencies?

It depends on your budget and expectations. Many full service agencies expect a meaningful minimum spend. If your budget is modest, consider testing with a platform first or starting with a smaller, boutique influencer shop.

How long does it take to see results from influencer campaigns?

You’ll see early reach and engagement within days of content going live. However, understanding sales impact often takes a full cycle, usually several weeks or a few months, especially if you’re tracking repeat exposure or longer consideration journeys.

Should I prioritize follower count or engagement when picking creators?

Engagement quality usually matters more than follower count alone. A mid sized creator with a loyal community can outperform a larger one with passive followers. Look for creators whose audience genuinely matches your buyers and reacts to their content.

Do I lose control of my brand voice when working with influencers?

You shouldn’t. A good agency or platform process keeps clear guardrails while letting creators speak naturally. Set non negotiable guidelines and review content, but allow enough freedom so it still feels authentic to the creator’s audience.

Conclusion: How to choose with confidence

Your best influencer partner depends less on awards or reputation and more on how closely their style matches your needs.

If you want fast moving, culture led content, lean toward a younger, trend focused shop. If you need global scale and structured reporting, a more established network may suit you better.

Clarify your goals, honest budget range, and appetite for creative risk before you talk to any agency.

From there, ask each partner to walk you through a recent campaign similar to your challenge, including what worked and what they would change.

Whether you choose a full service agency or a platform like Flinque, the right choice is the one that gives you clarity, accountability, and room to grow.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.