NewGen vs MoreInfluence: Which to Pick in 2026
A UK creator and brand agency against an LA white-glove shop. NewGen holds brands and talent under one roof with gaming DNA. MoreInfluence runs influencer-agnostic, data-driven campaigns out of Los Angeles. Talent plus brand versus pure brand-side. Here is which fits, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose NewGen if
- You want brands and talent under one roof
- You want UK and gaming-rooted reach
- You want niche-community expertise
Choose MoreInfluence if
- You want white-glove, influencer-agnostic work
- You want data-driven US campaigns
- You want no agency-owned creator bias
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
NewGen vs MoreInfluence vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | NewGen | MoreInfluence | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting UK creator and brand work | Brands wanting white-glove US campaigns | Teams running discovery in-house |
| Agency type | Independent creator and brand agency | White-glove, influencer-agnostic agency | Self-serve software, not an agency |
| Engagement model | Managed, agency plus talent | Managed, full-service | Flat monthly subscription |
| Typical minimum | Undisclosed | Undisclosed | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Talent arm of around 70 creators | Access to 300M+ social users | 10M+ verified, 200 data points each |
| Platforms covered | Social, influencer, gaming-led | Most major social platforms | Instagram, YouTube, TikTok, X |
| Services | Agency, talent and social publishing | Strategy, matching, approval, reporting | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign or representation | Per campaign | You negotiate directly with creators |
| Paid amplification | Niche-community and gaming strategy | Data-driven analytics and ROI | Run your own whitelisting |
| Measurement and reporting | BGF-backed, gaming DNA | Influencer-agnostic, no represented talent | Audience and fake-follower data built in |
| Team and locations | London, founded 2015 as Kairos | Los Angeles, relaunched 2021 | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is NewGen
NewGen runs creators and brands inside one business. It began in London in 2015 as Kairos, founded by Mike Craddock, a former pro gamer and YouTuber, in gaming influencer work, then carried that niche-community knowledge into other sectors, rebranding to NewGen in 2024 after BGF investment consolidated Kairos Media, Kyma Media and Horizon. Today it operates three divisions: an agency arm, talent management representing around 70 creators, plus a social-publishing operation that redistributes content at scale.
Its strength is combining creator representation and brand campaigns in one place, with strong gaming and Gen-Z roots and bases in London, Manchester and New York, counting PepsiCo, Porsche, Hasbro and Samsung among its clients. Pricing is not published. Against MoreInfluence, NewGen pairs talent and brand work with gaming DNA, where MoreInfluence is a US white-glove, brand-side shop. The next section covers MoreInfluence. A brand that would rather run its own creator search has a third route.
What NewGen does well
- Brands and talent under one roof
- Strong gaming and Gen-Z credentials
- Three divisions including social publishing
- BGF-backed, investing in data and tech
Where it falls short
- UK-centric base
- No public pricing
- Managed only, no self-serve search
- Gaming-weighted heritage
What is MoreInfluence
MoreInfluence sells a white-glove service with no skin in the creator game. Based in Los Angeles and relaunched in 2021 on the back of a veteran agency and decades of marketing experience, it runs full-service influencer campaigns built around each client's goals. Its distinctive move is being influencer-agnostic: it represents no creators of its own, so its recommendations carry no hidden incentive, pairing that with data analytics, content approval before posting and access it puts past 300 million social users across categories.
Performance reporting tracks visits, clicks and promo-code usage to read ROI, across most major social platforms. Pricing is not published. So where NewGen owns a talent roster alongside its agency work, MoreInfluence stays brand-side and unbiased by design. One supplies and represents creators. The other deliberately does not. For brands that would rather search creators themselves, there is a third path.
What MoreInfluence does well
- White-glove, full-service campaigns
- Influencer-agnostic, no represented talent
- Data-driven analytics and reporting
- Access to 300M+ social users
Where it falls short
- No public pricing
- No owned creator roster
- Managed only, no self-serve search
- US-focused
Head to head
NewGen and MoreInfluence sit on opposite sides of the talent question. NewGen owns a roster of around 70 creators alongside its agency and social-publishing arms, with gaming DNA and a UK base. MoreInfluence represents no creators at all, running white-glove, data-driven campaigns brand-side from LA so its picks carry no bias. One supplies and manages talent. The other stays deliberately agnostic. Your view on agency-owned talent picks the side.
There is a route around both. Flinque is software: 10M verified creators across four platforms, each with a fake-follower score, at one published price. You run the search in-house, no retainer and no roster.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want UK creator and brand work
You want an agency that runs both brands and talent with gaming and niche-community credentials. NewGen works that way.
→ Pick NewGenYou want unbiased white-glove work
You want a brand-side team that represents no creators and runs data-driven campaigns. MoreInfluence fits.
→ Pick MoreInfluenceYou want to run discovery yourself
No retainer, no roster. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Both are quote-led managed agencies. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about NewGen and MoreInfluence
What is the difference between NewGen and MoreInfluence?
How was NewGen formed?
What does influencer-agnostic mean for MoreInfluence?
Which has gaming credentials?
How much do they cost?
Does NewGen represent creators?
Can I find creators myself with either?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
More comparisons
MoreInfluence vs Stryde
MoreInfluence is a white-glove influencer agency, Stryde is an ecommerce search agency.
Read article →ComparisonsThe Digital Dept vs NewGen
The Digital Dept is a US talent-first firm, NewGen is a UK creator and brand agency.
Read article →ComparisonsFresh Content Society vs NewGen
FCS is a US senior-led organic social agency, NewGen is a UK creator and brand agency.
Read article →