NewGen vs MG Empower

Why brands look at these two influencer partners

Marketers often end up weighing two different influencer marketing agencies that seem similar on the surface but feel very different once you dig in. That is usually what’s happening when people compare NewGen and MG Empower.

Both focus on creator-led campaigns, but they don’t always serve the same type of brand, budget, or marketing style. You might be asking yourself: Who will really understand my audience? Who will treat creators well? Who will actually move sales, not just vanity metrics?

The primary topic here is influencer agency selection, and the goal is to give you clear, practical direction so you can decide which partner fits your stage of growth and expectations.

What these agencies are known for
Inside NewGen’s approach
Inside MG Empower’s approach
How their approaches really differ
Pricing approach and engagement style
Strengths and limitations of each option
Who each agency is best suited for
When a platform like Flinque makes more sense
FAQs
Conclusion: Choosing the right path for your brand
Disclaimer

What these agencies are known for

Both agencies operate in the creator and influencer space, but with different flavors. Think of them less as software tools and more as hands-on partners that design and run campaigns for you.

NewGen is typically associated with younger, fast-moving brands and social-first campaigns. The focus is often on TikTok, Instagram, YouTube, and other high-growth channels where trends change quickly.

MG Empower is usually seen as more global and brand-building focused, often working with larger or more established companies that want to mix awareness, content, and commerce.

In both cases, you’re not just buying access to influencers. You’re buying the team’s taste level, creator relationships, and ability to turn loose ideas into campaigns that actually go live on time.

Inside NewGen’s approach

NewGen generally positions itself as a modern, trend-aware influencer partner. It leans into fast content cycles, emerging creators, and formats that feel native to TikTok and Reels rather than polished TV-style spots.

Services NewGen tends to offer

While exact offerings vary by market, a typical NewGen-style agency often covers:

Influencer discovery and shortlisting
Campaign strategy and concept development
Negotiation and contracts with creators
Content guidelines and creative direction
Campaign management and timelines
Reporting around reach, engagement, and basic sales impact

The emphasis is usually on getting content live quickly, learning from early results, and iterating with new creators or angles.

How NewGen handles campaigns day to day

NewGen typically rallies around a specific social platform or trend. For example, it might design a TikTok challenge, a series of day-in-the-life videos, or a micro-influencer push around a product drop.

You can expect a lot of back and forth around creative angles, hooks for short videos, and how to make posts feel like they belong in each creator’s feed instead of a generic ad.

Many brands like this approach when they need to move fast and test new ideas without a long, slow planning process.

Creator relationships and talent style

NewGen usually leans into younger or emerging creators who are still building their audience, alongside some mid-tier names. This can keep fees more flexible and content more authentic.

There is often a focus on creators who understand meme culture, trending audio, and rapid editing styles. That can be powerful for consumer products, fashion, beauty, gaming, and lifestyle brands.

Typical client fit for NewGen

Brands that tend to be a good match often:

Sell direct-to-consumer or rely heavily on eCommerce
Operate in fast fashion, beauty, wellness, food, or consumer tech
Are willing to test, learn, and adapt quickly
Have marketing teams comfortable with less polished, more playful content

If your leadership team expects TV-level production for every clip, this style may require some mindset shifts.

Inside MG Empower’s approach

MG Empower has built a reputation around global reach, structured storytelling, and tying influencer content to bigger brand goals like market expansion, retail launches, or product hero campaigns.

Services MG Empower tends to offer

A global influencer agency like this usually offers a broad set of services, including:

Influencer strategy across multiple markets
Cross-channel campaign planning, from social to events
Creator sourcing, vetting, and long-term ambassador programs
Content production support and brand guideline alignment
Measurement frameworks for awareness and performance

The work is often more structured, with strong briefing processes and tighter creative control around messaging.

How MG Empower tends to run campaigns

Instead of just chasing trends, the emphasis is often on narrative and consistency. Campaigns might roll out in phases, with hero creators leading, then waves of micro-influencers reinforcing key messages.

Timelines are usually longer, approvals more formal, and there can be more stakeholders involved, especially if your brand is global or enterprise level.

Creator relationships and talent mix

MG Empower often works with a wider range of tiers, from nano creators to well-known names, depending on the brand and region. The aim is a smart mix of reach, credibility, and content quality.

For some campaigns, it might secure a flagship ambassador, then surround them with dozens of smaller voices who keep the story alive across different communities.

Typical client fit for MG Empower

This type of agency usually fits brands that:

Operate in multiple countries or plan global launches
Need strong brand protection, legal review, and approvals
Value storytelling, consistency, and long-term partnerships
Have mid to large budgets and complex stakeholder needs

If you need quick, scrappy experiments, the structure here may feel heavy. But for larger initiatives, that structure can be a strength.

How their approaches really differ

On paper, both are influencer agencies. In practice, they can feel quite different to work with. These differences matter more than any buzzwords on their websites.

Speed versus structure

NewGen-style teams tend to move faster and accept more risk. They experiment with new platforms and formats while trends are still hot.

MG Empower leans more into planning and coordination, especially across markets. That’s better suited for brands that cannot afford off-message content or unpredictable creator behavior.

Social-first versus brand-first mindsets

NewGen often starts with the platform: What works on TikTok right now? What kind of hook will stop the scroll?

MG Empower is more likely to start from brand pillars and long-term positioning, then adapt that story into creator content across different channels.

Creator tiers and relationships

NewGen may lean toward smaller and mid-tier creators who are hungry and very plugged into trends. That can offer better cost efficiency and authenticity.

MG Empower frequently mixes bigger names with niche influencers, giving it more options for large campaigns, ambassador roles, and market-specific pushes.

Client experience and communication

With NewGen, expect faster messages, informal creative chats, and a culture that feels more like a social studio.

With MG Empower, expect more formal presentations, deeper decks, and structured reviews. That can reduce risk but lengthen decision cycles.

Pricing approach and engagement style

Neither agency usually works on flat SaaS pricing. You are paying for people, time, and creator fees, which means costs depend heavily on your scope.

How agencies like NewGen often price

NewGen-style agencies commonly build proposals around campaign budgets. That budget covers influencer fees, content production, and agency management costs.

You might work on one-off projects tied to product drops or seasonal pushes, or agree to a recurring retainer if you need constant creator activity.

How agencies like MG Empower often price

MG Empower tends to work on larger program budgets, especially for multi-market campaigns. Pricing may blend:

Strategic planning and account management fees
Creator fees and production costs
Optional paid media to boost influencer content

Brands often sign ongoing retainers to cover year-round activity, especially when working in several countries or regions.

What usually drives cost for both

Several factors push costs up or down, regardless of which partner you choose:

Number and size of creators involved
Markets and languages covered
Content formats and production level
Length of engagement and number of campaigns

Influencer agency selection is less about finding the cheapest partner and more about matching your ambition to a realistic budget.

Strengths and limitations of each option

No agency is perfect for every brand. Each brings strengths and tradeoffs you should consider before committing.

Where NewGen-style partners shine

Fast execution on social-led ideas
Strong understanding of TikTok, Reels, and emerging formats
Access to hungry, up-and-coming creators
Good fit for direct response and product-focused content

The most common concern here is whether a fast, trend-led partner can still protect brand guidelines and legal requirements.

Where NewGen can fall short

May be less experienced with complex global rollouts
Processes can feel loose for corporate teams
Less suited for brands that need heavy research and market insights

Where MG Empower-style partners shine

Experience handling big brands and multi-country campaigns
Structured planning, reporting, and stakeholder management
Ability to mix ambassadors with broad influencer ecosystems
Better alignment with long-term brand building

A frequent worry is that a large, structured agency may be slower to react to trends or feel too corporate for social-first content.

Where MG Empower can fall short

Higher typical budgets compared to scrappier shops
Longer planning cycles and more layers of approval
Not always ideal for very early stage or local-only brands

Who each agency is best suited for

If you strip away the branding, logos, and language, your choice comes down to fit: stage of growth, budget, and appetite for risk.

When a NewGen-style partner fits best

Young brands chasing fast sales spikes or app installs
Product launches that rely on TikTok or Instagram buzz
Teams that are comfortable letting creators lead the creative
Companies testing influencer marketing before committing huge budgets

When a partner like MG Empower fits best

Established brands planning coordinated global campaigns
Companies with strict brand, legal, or regulatory needs
Marketing teams expecting detailed decks and structured reporting
Businesses investing in multi-year creator and ambassador programs

If you still feel stuck, list your top three non‑negotiables: speed, scale, or structure. Your answers usually point clearly to one camp.

When a platform like Flinque makes more sense

Not every brand needs a full-service influencer agency from day one. Some want control, transparency, and the ability to build in-house knowledge.

That is where a platform-based option such as Flinque can be useful. Instead of paying ongoing agency retainers, you use software to find creators and manage campaigns yourself.

Why a platform can be a better fit

You have a small but capable in-house marketing team
You want to keep direct relationships with creators
You value data access and repeatable processes
You need to run many smaller campaigns instead of a few big ones

You still invest time, but you trade agency dependency for control and long-term internal expertise.

FAQs

How do I know if I need an influencer agency at all?

You probably need one if you lack time, creator contacts, or experience negotiating deals. If your team is small and campaigns are complex, outsourcing the heavy lifting can save stress and avoid costly mistakes.

Can I test with a small campaign before committing long term?

Most influencer agencies are open to pilot campaigns or short projects. Clarify expectations, scope, and success metrics up front so both sides know how a longer partnership will be judged.

How should I measure success from influencer work?

Define success before launch. For some brands, it’s reach and engagement. For others, it’s tracked revenue, signups, or app installs. Use discount codes, custom links, and clear reporting to connect content to real outcomes.

Do these agencies work only with big influencers?

No. Most serious agencies use a mix of nano, micro, and macro creators. The right mix depends on your budget, market, and goals. Smaller creators often deliver stronger engagement and more loyal audiences.

What should I ask in the first call with an agency?

Ask about recent campaigns in your category, how they select creators, how they handle contracts and approvals, and what reporting looks like. Request real examples, not just general promises or buzzwords.

Conclusion: Choosing the right path for your brand

Your choice should not be driven by hype, awards, or which logo looks cooler. It should come down to what you actually need over the next 12 to 24 months.

If you want fast-moving, social-first content with a scrappy culture, a NewGen-style partner is likely to fit best. If you need global coordination and structured storytelling, a partner like MG Empower may be safer.

When budget or control is the main concern, consider building internal skills on a platform such as Flinque instead of jumping straight into a large retainer.

List your goals, budget range, and comfort with risk. Then speak with each option, ask direct questions, and pick the partner whose answers match how you genuinely like to work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.