NewGen vs LTK: Which to Pick in 2026
A creator and talent agency against a shopping platform. NewGen holds brands and talent under one roof with gaming and Gen-Z roots. LTK runs affiliate-driven creator shopping at huge scale. Agency plus talent versus affiliate commerce. Here is which fits, plus a flat-price route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose NewGen if
- You want agency plus owned talent
- You want gaming and Gen-Z reach
- You want niche communities
Choose LTK if
- You sell retail or ecommerce
- You want affiliate creator commerce
- You want shoppable, conversion posts
Choose Flinque if
- You want verified-creator discovery
- You want flat published pricing you can start free
- You want a fake-follower check on every profile
NewGen vs LTK vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | NewGen | LTK | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting agency plus talent | Retail brands wanting creator commerce | Teams running discovery in-house |
| Agency type | Creator and brand agency, gaming roots | Creator shopping platform | Self-serve software, not an agency |
| Engagement model | Managed, agency and talent | Self-serve plus commission | Flat monthly subscription |
| Typical minimum | Undisclosed | Commission-based, undisclosed | Free, then $49/mo |
| Published pricing | No | part:platform self-serve | $0 to $150/mo, public |
| Creator network | Talent arm of around 70 creators | 200,000+ curated creators | 10M+ verified, 200 data points each |
| Platforms covered | Social, influencer, gaming-led | Instagram, app, multi-platform | Instagram, YouTube, TikTok, X |
| Services | Agency, talent, social publishing | Shoppable posts, affiliate links | Discovery, vetting and audience data |
| Campaign management | fully managed | part:platform led | You run it, software assists |
| Content and usage rights | Per campaign or representation | Commission per sale | You negotiate directly with creators |
| Paid amplification | Rebranded from Kairos, BGF-backed | $3B+ a year in creator sales | Run your own whitelisting |
| Measurement and reporting | PepsiCo, Porsche, Hasbro clients | Quick Collabs, LTK AI chatbot | Audience and fake-follower data built in |
| Team and locations | London, founded 2015 | Dallas, founded 2011 | Software with support included |
| Time to launch | After scoping | Sign up online | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is NewGen
NewGen keeps brand work and creator talent under one roof. Mike Craddock founded the London agency in 2015 as Kairos, rebranding it to NewGen in 2024 after investment from BGF. It runs three divisions, an agency arm, a talent arm of around 70 creators and a social-publishing side, with deep roots in gaming and Gen-Z and a knack for niche communities. Holding talent in-house means it can plug its own creators straight into brand campaigns rather than sourcing every time.
Clients have included PepsiCo, Porsche, Hasbro and Samsung, with pricing kept private. Against LTK, NewGen is the agency-plus-talent house, where LTK is a shopping platform. The next section covers LTK. A brand that wants verified discovery at a flat price has a third option.
What NewGen does well
- Holds brands and talent in-house
- Gaming and Gen-Z heritage
- Talent arm of around 70 creators
- Three divisions under one roof
Where it falls short
- No public pricing
- Managed only, no self-serve search
- Gaming and Gen-Z lean
- Smaller than holding-group agencies
What is LTK
LTK made creator recommendations into its own storefront. Amber Venz Box and Baxter Box started it in Dallas in 2011 under the rewardStyle and LIKEtoKNOW.it names, building a curated shopping platform where 200,000-plus creators and over 5,000 retailers reach buyers in more than 100 countries. Affiliate commerce is the motor: creators post shoppable looks, followers tap trackable links to buy, with the platform clearing north of $3 billion a year in creator-led sales.
Backed by $315 million raised, it shipped an LTK AI shopping chatbot and flat-fee Quick Collabs campaigns through 2026, with commission-based pricing. So where NewGen is an agency with owned talent, LTK is a shoppable creator-commerce platform. One is agency plus talent. The other is affiliate commerce. For brands that want verified discovery at a flat price, there is a third path.
What LTK does well
- Affiliate-driven creator shopping
- 200,000+ curated creators
- $3B+ a year in creator sales
- Quick Collabs and AI shopping tools
Where it falls short
- Retail and commerce weighted
- No flat public pricing
- Commission model, not flat fees
- Less fit for non-shoppable goals
Head to head
NewGen and LTK are different animals. NewGen is an independent agency that also owns a talent arm of around 70 creators, with gaming and Gen-Z roots and three divisions under one roof. LTK is a shoppable creator-commerce platform where affiliate links turn posts into more than $3 billion in yearly sales. One is agency plus talent. The other is shoppable commerce. Your need, managed agency work or affiliate shopping, picks the side.
Flinque sits to one side of both as a discovery tool. It gives you 10M verified creators across four platforms, each with a fake-follower score, at one published price, so you search and vet yourself without an agency retainer or a commission platform.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want agency plus talent
You want brand campaigns and owned creator talent with gaming and Gen-Z reach. NewGen works that way.
→ Pick NewGenYou want creator commerce
You want shoppable posts and affiliate links driving sales for a retail brand. LTK fits.
→ Pick LTKYou want verified discovery at a flat price
No agency retainer, no commission platform. You want 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing creator marketing
NewGen is quote-led and LTK runs on commission. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about NewGen and LTK
What is the difference between NewGen and LTK?
What is NewGen known for?
What is LTK known for?
Which is better for retail sales?
How much do they cost?
Does NewGen have its own creators?
Can I find verified creators on either?
Is there a flat-price alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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