NewGen vs Influence Hunter

Why brands look at different influencer agencies

When brands weigh up NewGen and Influence Hunter, they usually want simple answers. Who will actually move the needle on sales, who really understands their niche, and who can manage creators without constant hand-holding?

Most marketers are not hunting for hype. They want clear expectations, honest reporting, and a team that feels like a true partner.

What these influencer agencies are known for

The primary keyword here is influencer campaign agency. Both teams fall under that umbrella, but they show up differently when you look at real campaigns and client needs.

NewGen tends to be discussed as a more creative, brand-story focused partner, especially for consumer products.

Influence Hunter is often associated with performance-driven outreach, volume of creators, and systematic sourcing, especially for e‑commerce and growth-focused brands.

Both aim to help you reach audiences on platforms like Instagram, TikTok, YouTube, and sometimes emerging channels such as short-form video apps or creator newsletters.

NewGen in plain language

NewGen usually positions itself as a modern, culture-aware agency that blends creative concepts with creator partnerships.

Instead of only sending outreach emails, their value often lies in turning your product into content that feels at home in a creator’s feed.

Services you can usually expect from NewGen

While specifics vary by project, NewGen typically covers the core areas most brands need for influencer efforts.

• Influencer discovery and vetting based on your target audience
• Campaign creative ideas, messaging angles, and content themes
• Outreach, negotiations, and contract handling
• Campaign management and content approvals
• Reporting, insights, and recommendations for the next round

Some agencies like this also support whitelisting, paid amplification, or turning top creator content into ads, depending on budget.

How NewGen tends to run campaigns

NewGen generally leans into fewer, higher-quality creator partnerships rather than pure volume. This helps keep messaging tighter and brand visuals more consistent.

They may push you to invest more in creative development at the start so that every creator gets a strong content brief.

Campaigns often roll out in waves, so they can test early content, refine angles, then scale with more creators or platforms.

Creator relationships and network style

Agencies like NewGen often build semi-closed networks of trusted creators over time. They remember who delivered, who was easy to work with, and who fit which niche.

This can make campaigns smoother, since the team already knows which influencers communicate clearly and hit deadlines.

The tradeoff is that some campaigns may draw from a similar pool unless you push for fresh faces and niche voices.

Typical brand fit for NewGen

NewGen usually appeals to brands that care deeply about brand image and storytelling, not just coupon-code redemptions.

• Consumer brands wanting polished, on-brand creator content
• Startups entering crowded markets that need a clear position
• Brands with strong visual identity needing consistent aesthetics
• Marketing teams that value collaboration and creative workshops

Influence Hunter in plain language

Influence Hunter tends to be known for structured outreach and building a large base of influencers willing to promote products.

Their reputation often centers on scalable creator programs, with a clear focus on reaching as many relevant people as budgets allow.

Services you can usually expect from Influence Hunter

This agency typically provides the nuts and bolts required to run influencer efforts at scale.

• Finding and contacting large numbers of creators in your niche
• Negotiating deliverables and terms with multiple influencers
• Coordinating shipments, briefs, and timelines
• Tracking posts, links, and engagement metrics
• Summarizing performance for each wave of creators

The focus is often more on reach, content volume, and sales impact than on building a highly curated “brand world.”

How Influence Hunter tends to run campaigns

Campaigns here are often structured like rolling outreach programs. The team identifies potential creators, sends out pitches, and onboards those who accept.

You might see a heavy emphasis on measurable actions such as discount codes, affiliate links, and trackable URLs.

The process can feel more systematic, especially for brands used to performance marketing and testing many angles quickly.

Creator relationships and operating style

Instead of a small, fixed network, Influence Hunter may work with a broader universe of micro and mid-tier influencers.

This helps them match you with creators across many niches, regions, and audience sizes.

However, working at scale can sometimes mean less time is spent polishing individual pieces of content.

Typical brand fit for Influence Hunter

Influence Hunter often appeals to teams who treat influencer work as an extension of growth marketing.

• Direct-to-consumer brands looking for measurable results
• Companies wanting to test many creators quickly
• Marketers focused on affiliate or revenue impact
• Teams that prefer structured outreach over deep creative workshops

How the two agencies really differ

NewGen vs Influence Hunter is less about “better or worse” and more about what kind of support you want day to day.

One leans more into creative storytelling, the other into repeatable systems and volume. Both can work, but for different mindsets.

Difference in campaign style

NewGen usually emphasizes narrative. You may start with mood boards, brand pillars, and specific storylines for creators to explore.

Influence Hunter more often focuses on offers, hooks, and clear calls-to-action that can be tested across many creators.

If your brand lives and dies by visual identity, one style may feel more natural than the other.

Scale and speed of work

Influence Hunter typically shines when you want dozens or hundreds of creators posting over time.

NewGen may favor smaller, tighter groups of creators, but with heavier investment in each relationship and piece of content.

Consider whether you are optimizing for speed and scale, or for depth and creative control.

Client experience and communication

With NewGen, you might experience more creative discussions, feedback loops, and strategic reviews.

With Influence Hunter, you may get dashboards or summaries focused on outreach efforts, response rates, and performance metrics.

Think about whether your team wants to shape creative direction or mainly track outcomes and approvals.

Pricing and how work is structured

Influencer marketing agencies almost never work on fixed software-style plans. Instead, prices adjust for your goals, creator tiers, and workload.

Common pricing pieces you may see

• Strategy or setup fees to define your audience and plan
• Monthly retainers for ongoing campaign management
• Pass-through influencer fees for creators’ content
• Optional content usage rights or whitelisting costs
• Reporting and optimization built into retainers or projects

How NewGen may structure engagements

NewGen is likely to favor project-based scopes or retainers aligned with campaign phases.

You may pay more upfront for the creative foundation, with separate budgets for talent fees and production.

This style works well when you plan seasonal campaigns or brand relaunches with defined timelines.

How Influence Hunter may structure engagements

Influence Hunter often aligns fees with active outreach and the number of creators being managed.

Your budget might be split into their service fee plus pools of funds for influencer payouts or product seeding.

This can feel closer to performance marketing, where you tweak budgets as you see which creators convert.

Factors that drive costs for both

Several variables will influence the quote you receive, regardless of agency choice.

• Number of influencers and content pieces per month
• Platforms included, such as TikTok, YouTube, or Instagram
• Whether you need long-term ambassadors or one-off posts
• Regions and languages you want to target
• Depth of reporting, creative support, and meetings

Strengths and limitations to keep in mind

Every influencer campaign agency has tradeoffs. The key is matching those tradeoffs to your internal strengths and gaps.

Where NewGen tends to shine

• Turning brand values into content that feels native to each platform
• Curating influencers who truly match your visual and verbal style
• Helping you build stronger brand equity, not just short-term spikes
• Working closely with in-house creative or brand teams

Brands often worry that influencer work will look off-brand or cheap; NewGen’s style usually pushes in the opposite direction.

Where NewGen may fall short

• May not be the lowest-cost choice if budgets are very tight
• Campaigns might take longer to plan and launch
• Best suited to brands that can invest in creative development

Where Influence Hunter tends to shine

• Scaling outreach to many creators in a structured way
• Testing multiple offers, angles, and formats for performance
• Supporting brands that care heavily about conversions and reach
• Building broad awareness through many smaller creators

Many brands secretly fear paying big fees for only a few posts; a volume-based approach can feel safer for testing.

Where Influence Hunter may fall short

• Content quality and brand fit can vary more when scaling quickly
• Less emphasis on deep creative development or brand storytelling
• May feel transactional if you want very close creator relationships

Who each agency is best suited for

Your current stage, team size, and expectations matter more than which agency “wins” in general.

When NewGen is likely the better fit

• Brand-led businesses that see creators as long-term partners
• Companies planning launches or rebrands that need strong creative
• Teams that value deep input on positioning and storytelling
• Products with higher price points where trust and image matter

When Influence Hunter is likely the better fit

• E‑commerce brands focused on sales and tracking results
• Startups wanting to test many influencers before scaling spend
• Marketers who are used to performance metrics and rapid tests
• Teams comfortable with some variation in content style

When a platform like Flinque may fit better

Not every brand needs a full-service agency from day one. If you have someone in-house who can manage campaigns, a platform solution can be more flexible.

How Flinque fits into the picture

Flinque is typically positioned as a platform that lets brands find creators, manage campaigns, and track results without signing large retainers.

You still handle strategy and decisions, but you get tools to organize outreach, briefs, content approvals, and reporting.

This can suit teams that want more control, or who need to stretch budget further while learning what works.

When a platform may make more sense than an agency

• You already have a marketing manager willing to run influencer work daily
• Your budget is modest and you want to invest mainly in creators
• You prefer keeping direct relationships with influencers
• You plan to build in-house knowledge rather than outsource fully

FAQs

How do I choose between these agencies if I’m new to influencer marketing?

Start by listing your top goal: brand awareness, content creation, or sales. Then decide whether you need heavy creative help or mostly outreach and management. Request calls with each team and ask them to walk through a recent campaign similar to your brand.

Can I work with both agencies at the same time?

It is possible, but you should clearly divide roles. For example, one agency might handle creative flagship campaigns while the other runs ongoing outreach. Make sure responsibilities, timelines, and creator ownership are written down to avoid confusion.

How long does it take to see results from influencer work?

Most brands start seeing early signals within one or two months but need several cycles to understand what truly works. Expect a learning period where messaging, creator selection, and offers are tested before you lock in a long-term approach.

Do these agencies guarantee sales or return on investment?

Reputable agencies almost never guarantee specific sales numbers, because performance depends on product, pricing, landing pages, and wider marketing. Instead, they should set realistic expectations, define clear metrics, and be transparent about what they can control.

What should I prepare before speaking with either agency?

Have a clear budget range, examples of brands you admire, your key markets, and any past creator tests. Share product samples, brand assets, and your typical customer profile so they can quickly suggest a realistic approach and timeline.

Conclusion

Choosing between these influencer-focused agencies comes down to how you like to work and what success looks like for your brand.

If you want crafted storytelling and carefully chosen creators, a creatively led team such as NewGen is likely to feel right.

If you prefer structured outreach, testing many influencers, and focusing on measurable performance, a partner like Influence Hunter may suit you better.

Brands with smaller budgets or strong in-house talent might explore a platform like Flinque to keep more control while managing creators directly.

Clarify your goals, decide how hands-on you want to be, then pick the option that best matches your internal strengths, not just the most impressive sales deck.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.