NewGen vs Incast

Why brands look at NewGen and Incast side by side

When you weigh NewGen against Incast, you are really trying to answer one thing: which partner will actually move the needle for your brand with influencers, not just generate pretty reports.

You want a team that understands your niche, speaks creators’ language, and respects your budget and timelines.

That’s why decisions between different influencer agencies feel so high stakes. Once a campaign goes live, it’s hard to reverse poor casting, weak briefs, or bad fit with your audience.

This is where a clear look at each agency’s style, services, and typical clients becomes more useful than any awards or buzzwords on their websites.

Why influencer marketing agency choice matters
What each agency is known for
NewGen: services and client fit
Incast: services and client fit
How the two agencies differ
Pricing approach and how you work together
Strengths and limitations to keep in mind
Who each agency is best suited for
When a platform like Flinque can be a better fit
FAQs
Conclusion: choosing the right partner for you
Disclaimer

Why influencer marketing agency choice matters

The primary keyword here is influencer agency selection. That’s what this whole discussion is really about: how you pick the right partner, not just a popular name.

Brands turn to these agencies because in-house teams often lack time, creator contacts, or experience negotiating fair deals.

A strong agency should save you from messy contracts, misaligned creators, and campaigns that look good on paper but don’t lead to sales or signups.

They also help protect your brand, making sure posts follow rules, use correct claims, and stay aligned with your values.

What each agency is known for

Both NewGen and Incast operate as service-based influencer marketing partners, not simple self-serve tools.

They typically offer campaign planning, creator sourcing, content coordination, and reporting, while tailoring programs to each client’s goals.

Each agency tends to lean into certain strengths: some focus on social reach and awareness, others on performance and long term creator relationships.

From a brand’s view, what matters is less the labels they use and more how they actually manage creators and timelines day to day.

NewGen: services and client fit

Services you can usually expect

NewGen presents itself as a partner handling most parts of the influencer workflow so your team does not need to chase talent or manage every detail.

Typical services often include:

Campaign strategy and creative ideas
Creator discovery and outreach
Negotiation of fees, usage, and deliverables
Content review for brand safety and accuracy
Coordination of timelines and approvals
Tracking results and reporting back to your team

This type of setup works well for marketing teams that want support from first brief to final report.

How NewGen tends to run campaigns

NewGen generally acts as the main point of contact between your brand and creators, so you deal with one team instead of dozens of individuals.

They help shape the brief, narrow down a shortlist, and walk you through why certain influencers fit your goals or audience.

You can often expect structured campaign phases: discovery, selection, briefing, content creation, revisions, and performance review.

Well run agencies here balance two needs: structured processes for consistency and enough flexibility for creators to stay authentic.

Creator relationships and style

Many agencies like NewGen build ongoing relationships with a core group of creators and talent managers they trust.

That can speed up negotiations and approvals but may also mean you see familiar faces across different brands.

Good teams keep a broad network across Instagram, TikTok, YouTube, and sometimes Twitch or podcasts, depending on your product.

They also watch out for fake metrics and engagement pods so you are paying for real influence, not just large follower counts.

Typical brand profile that chooses NewGen

Brands that lean toward NewGen often share similar traits and needs:

Consumer products in beauty, fashion, lifestyle, or tech gadgets
Clear goals around reach, engagement, or product seeding
Teams that want a partner to handle details but still stay involved
Budgets large enough to run multi-creator campaigns, not one-offs

NewGen fits especially well when you care about brand look and feel as much as clicks or discount code redemptions.

Incast: services and client fit

Core services on offer

Incast also operates as a full service influencer marketing partner, with a similar end goal: pair your brand with the right creators and manage the work.

Although details differ by project, services often cover:

Audience and platform recommendations
Casting of influencers and content creators
Contracting and fee negotiation
Campaign coordination and post scheduling
Measurement of reach, engagement, and traffic

Some teams also coordinate whitelisting or paid amplification, connecting creator content with your ad buying.

How Incast usually approaches campaigns

Incast tends to work in defined phases, from planning and casting to execution and recap, similar to many influencer-focused agencies.

You share budget, key markets, and goals, and they propose creators and formats like Reels, TikTok trends, YouTube integrations, or Stories.

They manage communication with creators, keeping you updated on content drafts, live dates, and early performance indicators.

For many brands, the appeal is having one team watch over all moving parts instead of juggling multiple freelancers.

Creator relationships and network

Incast typically works with a wide range of creators, sometimes leaning into specific regions or verticals where they have strong relationships.

Networks may include nano, micro, and macro creators, plus some celebrity talent depending on budget and scope.

Good agencies work to balance brand requirements with creator style so that posts still feel organic on the influencer’s feed.

They also aim to avoid overusing the same faces in congested niches, which can dilute authenticity for viewers.

Brand profile that often selects Incast

Brands that gravitate toward Incast tend to have clear campaign briefs and a desire for structured processes and detailed reporting.

Companies targeting younger audiences on TikTok and Instagram
Brands expanding into new markets that need local influencer insight
Teams with limited time for creator management
Marketing leaders who want to present clean results to leadership

This type of partner works well when you value predictable timelines and ongoing communication as much as creative flair.

How the two agencies differ

While both agencies offer similar core services, they can feel different in practice because of team size, culture, and where they place emphasis.

One may lean more heavily into brand storytelling and aesthetic, while the other focuses more on performance metrics and scale.

Some key differences brands usually notice include:

Types of creators each agency suggests for your niche
How much creative control you keep versus the influencers
Speed of response and ability to pivot mid campaign
Depth of reporting and what they highlight as “success”

These shifts are subtle but matter a lot when your budget is tied to product launches or seasonal sales peaks.

Approach and tone with creators

Some teams take a very hands-on approach, shaping content closely and providing detailed notes, while others give creators more freedom.

Ask each agency how they balance brand guidelines with creator style so you know what kind of posts to expect.

*A common concern is that too much control makes posts feel like ads, but too little can misrepresent your product.*

Your comfort level here should guide which team feels more aligned with your culture and brand voice.

Scale, markets, and focus

Depending on their networks, one agency may be stronger in certain countries, languages, or social platforms than the other.

If you are expanding internationally, check if they have local knowledge and relationships, not just lists of names.

For smaller, local brands, an agency that understands your region and retail landscape may matter more than global reach.

Always ask for examples of work in your category and key markets to see real proof, not just generic promises.

Pricing approach and how you work together

Influencer agencies typically avoid fixed software style plans, because every campaign has different needs, creator counts, and usage rights.

Instead, you usually receive a custom quote shaped around your goals and timeline.

Common pricing structures include:

Project-based fees for specific campaigns or launches
Monthly retainers for ongoing strategy and management
Creator fees passed through or bundled into your budget
Management costs covering negotiation and coordination

Agency margins are often built into these line items, so clarity on inclusions is important before you sign.

What influences total cost

Your final spend with either agency usually depends on a few familiar drivers.

Number and size of influencers involved
Platforms used, especially video heavy ones like YouTube
Content volume and rights duration for repurposing
Markets targeted and languages required
Need for travel, events, or product shipments

Agencies may also charge additional fees for urgent turnarounds or complex legal or regulatory reviews.

How collaboration typically works day to day

On a practical level, you can expect regular check ins, shared documents for briefs and approvals, and status updates on creator progress.

Some agencies use project tools or proprietary portals, while others rely on email and shared drives.

Make sure you understand what you will see weekly and monthly: drafts, performance snapshots, and final results.

Clear rhythms prevent miscommunication and help you catch problems early, before content goes live.

Strengths and limitations to keep in mind

No influencer agency is perfect for every brand or every stage of growth. Each will have strong suits and weaker spots.

Common strengths you might see

Time savings from not managing dozens of creators directly
Access to creator relationships and negotiation experience
Structured processes that keep campaigns on track
Knowledge of platform trends and content formats
Ability to manage multi market or multilingual campaigns

For busy teams, these strengths justify bringing in outside support instead of hiring in-house specialists immediately.

Typical limitations with agency models

Less direct contact with creators if the agency controls communication
Limited visibility into full creator rosters or pricing logic
Potential to favor repeat creators over fresh new talent
Extra cost compared with running everything yourself

*One common concern is whether your budget mostly reaches creators or disappears into overhead and management fees.*

To manage this, ask for transparent breakdowns of creator spend versus agency fees on every proposal.

How to weigh these pros and cons

The right partner will acknowledge their limits and talk honestly about where they shine and where they are still growing.

If a team insists they are the perfect fit for every goal, every market, and every budget, treat that as a warning sign.

You are looking for alignment with your current stage, not a one size fits all brag.

Focus on fit, not hype, and ask for references from brands that look like yours.

Who each agency is best suited for

When NewGen is likely a strong fit

Based on how NewGen presents itself and how similar agencies operate, it often fits brands that:

Sell visually driven products like beauty, fashion, or home
Care deeply about brand image, storytelling, and content quality
Want a partner that guides creative direction closely
Have mid to large budgets for multi creator campaigns
Prefer an agency that acts as an extension of their marketing team

If you are launching or relaunching a brand and want sleek, on brand content, this style of agency can be attractive.

When Incast might be the better choice

Incast tends to suit brands that:

Target young, social first audiences on TikTok and Instagram
Need clear reporting to justify spend internally
Operate in several markets and want local influencer insight
Value smooth processes and quick responses from a dedicated team
Prefer a balance of reach campaigns and measurable actions

If you need to show concrete results to leadership after each campaign, this type of partner can feel more comfortable.

Questions to ask yourself before choosing

Before signing with any agency, take a step back and ask:

Do I want a creative heavy partner or a performance heavy one?
How involved do I want to be in creator selection and briefs?
What markets and languages truly matter in the next 12 months?
Am I comfortable with a long term retainer, or prefer project based work?

Your honest answers will narrow the options more effectively than any awards or case studies alone.

When a platform like Flinque can be a better fit

Full service agencies are not the only way to do influencer marketing. In some cases, a platform based approach may suit you better.

Tools like Flinque help brands discover creators, manage outreach, and track campaigns without committing to full agency retainers.

This can make sense when you have someone on your team able to manage creator relationships but need help with scale and organization.

Use an agency when you want strategy, relationships, and hands on execution. Consider a platform when you want more control and lower ongoing costs.

FAQs

How do I know which influencer agency is right for my brand?

Start with your goals, markets, and budget. Ask each team to show work for brands similar to yours and explain how they define success. The right partner should be able to describe a clear plan in plain language.

Should I work with micro influencers or bigger names?

It depends on your goals. Micro influencers are often better for trust and niche communities, while larger creators offer faster reach. Many brands blend both, using smaller creators for depth and bigger ones for broad awareness.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up within days of content going live. Sales impact often takes longer, especially for higher priced products. Plan for several weeks from brief to launch, plus extra time to measure long term effects.

Can I run influencer campaigns without an agency?

Yes, if you have time and someone comfortable handling outreach, contracts, and approvals. Smaller brands often start in house, then bring in agencies or platforms once volumes grow or campaigns enter new markets.

What should I watch for in influencer contracts?

Key points include deliverables, deadlines, payment terms, content ownership, usage rights, and rules around edits or reshoots. Make sure claims about your product follow local advertising laws and platform policies.

Conclusion: choosing the right partner for you

Your choice between these influencer agencies should not be about who has the flashiest deck, but who fits your goals, culture, and stage of growth.

Start by writing down what success looks like, how involved you want to be, and what you can actually spend over the next year.

Ask each team direct questions about process, reporting, and how much of your budget goes to creators versus management.

Whether you choose an agency or a platform like Flinque, prioritize clarity, honest expectations, and a partner willing to grow with you over time.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.