NewGen vs HypeFactory

Why brands look at different influencer agencies

Brand teams often reach a point where organic social is not enough, ads are getting expensive, and they need outside help to scale creator partnerships. That is usually when agencies like NewGen and HypeFactory come onto the radar.

Both focus on influencer marketing, but they work in different ways, serve different types of clients, and shine in different areas. You are likely trying to understand who will actually move the needle for your brand, not just who has the flashiest pitch deck.

This is where a clear view of influencer agency services really helps. When you understand how each partner thinks about creators, data, content, and long‑term brand building, you can choose with far more confidence.

What each agency is known for

Both agencies operate in the same broad space, but they approach the work from slightly different angles. That shows up in the campaigns they run, the clients they attract, and the way they talk about success.

What NewGen tends to focus on

NewGen is generally positioned as a creative, content‑first influencer partner. The focus is often on storytelling, brand fit, and building campaigns that feel native to platforms like TikTok, Instagram, and YouTube rather than old‑school ads.

The agency usually emphasizes:

Creative concepts tailored to specific social platforms
Close collaboration with a curated pool of creators
Content that can be repurposed across paid and organic
Brand building as much as short‑term performance

What HypeFactory is mostly known for

HypeFactory is typically associated with a more data‑driven, performance‑leaning style of influencer marketing. They highlight technology, analytics, and large‑scale creator selection as key strengths.

You will often see them showcase:

Use of data and AI‑driven models to pick influencers
Global reach across many markets and languages
Focus on measurable performance and ROI metrics
Scale for gaming, apps, and broader consumer campaigns

So while both do “influencer campaigns,” their center of gravity is different: one leans into creative and relationships, the other into reach and analytics.

Inside NewGen and how it works

NewGen usually appeals to brands that care deeply about how their story is told. The campaigns tend to feel lifestyle‑driven, aesthetic, and tailored to the social cultures they play in.

NewGen services at a glance

While the exact menu can vary, most full service influencer agencies in this lane cover similar areas. NewGen will typically help with:

Influencer discovery, vetting, and outreach
Creative campaign concepting and messaging
Contracting, compliance, and negotiation
Content calendars and posting plans
Usage rights and content repurposing guidance
Reporting and learning after campaigns end

Some brands also tap them for social‑first production or broader creator‑led content strategy.

How NewGen tends to run campaigns

The process usually starts with a deep dive into your brand, core audience, and what “good” looks like for you. From there, NewGen will build a creative angle and match it with influencers who feel natural for that story.

Campaigns often follow stages:

Briefing and alignment on goals and timelines
Shortlisting creators and refining lists with you
Creative outlines and content guidelines
Production, review, and feedback loops
Launch, amplification, and performance tracking

The tone is often collaborative rather than purely transactional. You can expect more contact with the team and more back‑and‑forth on content.

Creator relationships and talent network

NewGen typically works with a curated roster plus extended networks. The emphasis is usually on quality and fit rather than sheer volume.

Creators may feel:

They have room to keep their authentic voice
The brand understands their audience
They are in an ongoing relationship, not one‑off gigs

This approach can be powerful for brands wanting long‑term ambassadors rather than quick one‑shot posts.

Typical NewGen client fit

NewGen often fits brands that:

Want highly branded content and tight creative control
Value strong visuals and cohesive storytelling
Operate in lifestyle, beauty, fashion, wellness, or DTC
Prefer depth of relationship over massive scale

It can also work for mid‑market or scaling brands that need an extension of their in‑house marketing team.

Inside HypeFactory and how it works

HypeFactory leans more into the “engine” side of influencer work, with emphasis on data‑backed selection, performance goals, and global reach. Many campaigns are shaped around measurable outcomes like installs, signups, or sales.

HypeFactory core services

As a full service agency, HypeFactory typically covers the main campaign needs but stresses analytics and scale. Common services include:

Influencer discovery using performance data and AI models
Cross‑platform campaigns across YouTube, TikTok, Twitch, and more
Performance tracking with detailed reporting
Brand safety checks and audience quality analysis
Campaign optimization while activity is live

This style often appeals to advertisers with clear acquisition or revenue goals.

How HypeFactory usually runs campaigns

The process generally starts with defining your KPIs, markets, and budget. HypeFactory then models what is achievable and builds a creator mix to match those targets.

Key steps often include:

Forecasting potential reach or conversions
Building influencer lists based on data, not just aesthetics
Standardizing briefs for easier execution at scale
Testing different creators and content angles
Doubling down on what performs best mid‑campaign

The feel is more performance‑marketing‑driven and can be helpful if your leadership wants clear numbers.

Creator relationships and talent mix

Because of scale, HypeFactory tends to work with very broad creator pools, including macro and micro influencers. The relationship may feel more campaign‑specific than long‑term for some creators, depending on the brand.

This can be beneficial when you need:

Large volumes of content or posts
Coverage across many regions or languages
Access to niche audiences at scale

Typical HypeFactory client fit

HypeFactory is often a good fit if you are:

A gaming or app company focused on installs
An e‑commerce or consumer brand targeting global buyers
Comfortable judging work heavily on performance metrics
Operating with sizable budgets that need to scale quickly

It can also suit larger companies that want a partner accustomed to big, multi‑market campaigns.

How these agencies really differ

On the surface, both are influencer marketing agencies. In practice, they feel different to work with. The differences show up in creative style, data use, communication patterns, and how they define success.

Creative style and content feel

NewGen usually puts more emphasis on brand narrative and visual style. Content from their campaigns may look like organic posts that happen to feature your product, with more bespoke concepts and tighter art direction.

HypeFactory typically pushes for formats that are proven to drive action. That might mean sponsorship segments on YouTube, clear calls to action, or formats known to convert within each niche.

Data, testing, and optimization

Both use data, but in different ways. NewGen often uses data to inform creator selection and strategy, then leans on creative judgment and relationships.

HypeFactory is more likely to use data as the backbone of every step. Creator archetypes, expected conversions, and optimization decisions are heavily guided by numbers.

Scale, reach, and geography

HypeFactory’s positioning tends to tilt toward large, multi‑country campaigns, especially when a brand wants broad reach in gaming, apps, or global consumer categories.

NewGen may be better suited when depth matters more than breadth. That could mean focusing on a few core markets, or building a tighter group of long‑term brand faces.

Client experience and communication

The day‑to‑day feel can differ as well. With NewGen, you may experience more shared creative workshops, back‑and‑forth on content, and close involvement with a senior creative lead.

With HypeFactory, the rhythm can feel closer to performance marketing: forecasts, monthly reports, structured updates, and clear KPIs driving decisions.

Pricing approach and how you pay

Influencer agencies rarely publish fixed price lists, because costs depend heavily on scope, markets, and creator fees. Still, both NewGen and HypeFactory tend to follow common patterns in this space.

What usually drives cost

Across both agencies, costs are influenced by:

Number and size of influencers involved
Platforms used and content formats needed
Markets and languages you want to cover
Whether this is a one‑off campaign or ongoing retainer
How much production support is needed

Management fees and creator payments are usually separated in the budget, even if the agency handles billing end to end.

How NewGen often structures engagement

NewGen is likely to suggest either a project‑based campaign fee or a monthly retainer if you are planning ongoing activity. Within that, they factor in creative development, account management, and reporting.

Creator fees are typically based on audience size, content volume, usage rights, and any additional production needs like studio shoots.

How HypeFactory often structures engagement

HypeFactory’s pricing often reflects its performance‑oriented style. You might see custom campaign quotes tied to expected reach, clicks, or conversions, plus a management fee that covers operations and optimization.

There can also be options to scale budgets up once performance is proven, especially for gaming or app clients.

Questions to ask both agencies about cost

When you talk to either team, it helps to ask:

What portion of my budget goes to influencers versus agency fees?
How do you charge for creative strategy and concepting?
Can you scale budgets up or down mid‑campaign?
How do you handle content rights and licensing?

Getting clear answers here will help you compare options on more than just top‑line numbers.

Key strengths and limitations

Every agency has areas where it shines and areas where it may not be ideal. Understanding both sides is more useful than just reading a list of awards or case studies.

Where NewGen often shines

Strong storytelling and platform‑native creative ideas
Closer, more human relationships with creators
Content that feels premium and on‑brand
Useful when you want long‑term brand ambassadors

Many brands worry that performance tracking will be weaker with creative‑led partners, so ask for reporting examples up front.

Potential NewGen limitations

May not be the fastest route to aggressive performance goals
Scaling into many countries at once could be harder
Creative development can extend timelines
Might be less suited to highly transactional campaigns

Where HypeFactory often excels

Data‑driven creator selection and forecasting
Comfort with big, complex, multi‑market campaigns
Clear performance and ROI measurement
Suitable for gaming, apps, and performance‑heavy brands

A recurring concern is whether content will feel too “ad‑like” and less aligned with your brand tone.

Potential HypeFactory limitations

Less bespoke creative nuance for each individual creator
Creator relationships may feel more transactional
Not always the best fit if brand aesthetics are top priority
Can feel complex for very small or early‑stage brands

Who each agency is best suited for

Instead of looking for a “winner,” it helps to decide which partner is right for your stage, budget, and goals. Each agency fits a different type of marketer.

When NewGen is likely a better fit

You are a lifestyle, beauty, fashion, or wellness brand.
You care most about brand image, content quality, and aesthetics.
You want recurring collaborations with a smaller, trusted group of creators.
Your leadership values storytelling alongside performance data.
You need an extension of your creative and social teams.

When HypeFactory is likely a better fit

You are in gaming, mobile apps, or fast‑scaling consumer tech.
You need campaigns across multiple countries or languages.
You have clear KPIs like installs, signups, or revenue.
You are comfortable making decisions over dashboards and reports.
You want to test many creators and double down on what works.

For some brands, it can even make sense to use a creative‑leaning partner for flagship launches and a performance‑leaning partner for always‑on acquisition.

When a platform like Flinque makes more sense

Not every brand needs a full service influencer agency. If you have in‑house marketers who understand creators and are willing to be hands‑on, a platform‑based approach can be smarter.

How a platform approach works

Tools like Flinque let you handle influencer discovery, outreach, and campaign coordination yourself, without paying full agency retainers. You use software to search, filter, brief, and track creators directly.

This can be ideal if:

You already have a social or partnerships manager on staff.
Your budgets are modest, but you want to run frequent tests.
You value owning the creator relationships long‑term.
You prefer more control over negotiation and content review.

When to choose a platform over an agency

A platform like Flinque may make more sense when you are early‑stage, budget‑constrained, or simply want to build internal expertise. Agencies are powerful, but they are not the only way to run professional influencer activity.

As your budgets and complexity grow, you can still layer in agencies for bigger launches or specialized markets, while keeping the platform as your internal backbone.

FAQs

How do I decide which influencer agency to contact first?

Start with your main goal. If you want polished, brand‑led content and deeper creator relationships, talk to creative‑leaning partners first. If you are chasing installs or revenue at scale, begin with performance‑driven agencies and ask for case studies close to your niche.

Can smaller brands work with these agencies?

Sometimes, but not always. Many influencer agencies have minimum budgets to make campaigns worthwhile. If your spend is limited, consider a pilot project, a smaller campaign scope, or using a platform like Flinque to manage work in‑house.

What should I prepare before speaking with an agency?

Have clarity on target audience, main goal, rough budget range, preferred markets, no‑go brand rules, and example content you like or dislike. This speeds up scoping and helps agencies suggest the right approach from the first call.

How long does it take to launch an influencer campaign?

For most brands, expect four to eight weeks from brief to launch. That window covers strategy, creator selection, contracts, content production, and approvals. Fast‑track campaigns are possible but often limit creative options and testing.

Should I sign a long‑term contract with an influencer agency?

Many brands start with a single campaign or short trial period. Once you see results and align on ways of working, a longer retainer can make sense. Long‑term deals often secure better support, but only if the partner is clearly working for you.

Making your decision with confidence

The right partner depends less on who looks bigger on paper and more on what you actually need. If you want crafted stories, visual polish, and deeper creator ties, a creative‑first agency like NewGen can be compelling.

If your leadership expects strict KPIs, forecasts, and global scale, a performance‑driven shop like HypeFactory is often a stronger match. Both approaches can work, but they suit different cultures and goals.

Be honest about your budget, your internal bandwidth, and how you like to work. Ask each agency to walk you through a real campaign that mirrors your situation, not just their highlight reel.

And if you prefer to keep control in‑house, remember that a platform option such as Flinque can let you build a scalable creator program without committing to ongoing agency retainers.

Once you are clear on goals, resources, and risk tolerance, the better choice usually becomes obvious.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.