NewGen vs Fanbytes

Why brands weigh up these influencer agencies

When marketing budgets are tight, choosing the right influencer partner matters more than ever. Many brands end up comparing youth-focused agencies like NewGen and Fanbytes to figure out who can really move the needle with Gen Z and young millennials.

Most teams want clarity on three things: which agency understands their audience, how each one actually runs campaigns day to day, and what kind of results they can realistically expect.

They are also trying to avoid guesswork. You want to know who fits your brand stage, budget, and internal resources instead of jumping into a shiny partnership that feels exciting but later proves mismatched.

Table of Contents

• What each agency is known for
• Inside NewGen
• Inside Fanbytes
• How their approaches differ
• Pricing and how you work together
• Strengths and limitations
• Who each agency suits best
• When a platform alternative can help
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

The shortened phrase Gen Z influencer marketing captures what most brands are really exploring here. Both agencies are associated with youth culture, social video, and creators who can make brands feel genuinely relevant on TikTok, Instagram, and Snapchat.

NewGen is usually seen as a creative-first partner focused on culturally sharp campaigns. Fanbytes has built a reputation around social video growth, youth insights, and performance-driven influencer work.

Both specialize in connecting brands with younger audiences, but they lean into this in different ways. One often emphasizes brand storytelling and aesthetic, while the other is viewed as more analytics-heavy and focused on measurable growth.

They also attract slightly different client mixes. Some brands come from fashion and lifestyle, others from gaming, apps, or direct-to-consumer products. Understanding who each agency tends to serve gives useful signals about fit and expectations.

Inside NewGen

This agency is centered around emerging culture. Think of it as a partner that watches what young people do online, then builds influencer work that fits seamlessly into that world instead of shouting over it.

Services and channels

NewGen usually offers end-to-end influencer campaign help, from creative ideas through to execution. Services commonly include:

• Campaign strategy and creative concepts
• Creator sourcing and vetting
• Contracting and rights management
• Content production support
• Paid amplification using creator content
• Reporting on reach, engagement, and key outcomes

They tend to focus on highly visual, social-first platforms. TikTok and Instagram Reels are often central, with YouTube and other channels layered in depending on goals and budget.

Approach to campaigns

NewGen often leans into storytelling. Campaigns are designed to feel like native content in a creator’s feed rather than obvious ads, even when they are formally marked as sponsored.

They usually put a lot of weight on mood, tone, and how the brand shows up visually. For lifestyle and fashion clients, that aesthetic emphasis can be a major strength.

Briefs are often collaborative. NewGen may set direction and guardrails, but still give creators freedom to speak in their own voice. That flexibility tends to produce content that feels less scripted and more natural.

Creator relationships and talent pool

NewGen typically works with a mix of macro influencers, mid tier creators, and emerging talent. Emerging voices can be especially important when trying to tap into niche subcultures or local pockets of influence.

They may maintain an informal network of go-to creators they trust for specific styles, such as comedy skits, fashion lookbooks, or aesthetic edits. This can speed up casting and make creative output more consistent.

Because the focus is often on vibe and authenticity, follower count alone is rarely the only selection factor. Engagement, comment quality, and alignment with the brand’s look and feel usually matter more.

Typical client fit

Brands that gravitate toward NewGen often share a few traits. They care deeply about image, storytelling, and long term brand perception among younger audiences.

Common matches include:

• Fashion and streetwear labels
• Beauty and skincare brands
• Music, lifestyle, and nightlife projects
• Design-led consumer products

If you value creative edge and cultural relevance over rigid performance metrics, this type of partner can feel like a natural extension of your internal brand team.

Inside Fanbytes

Fanbytes is widely associated with youth-focused social campaigns that pay close attention to data. While creative still matters, there is often more emphasis on growth and concrete outcomes.

Services and channels

Like many influencer agencies, Fanbytes tends to offer full campaign support. Typical support might include:

• Audience and platform research for younger demographics
• Influencer casting and management
• Creative direction and content frameworks
• Paid media layered onto creator content
• Tracking and optimization during live campaigns
• Post-campaign reporting and learnings

TikTok has been a major focus, along with Snapchat and Instagram. Fanbytes has often positioned itself as an early mover on emerging social platforms where young people spend their time.

Approach to campaigns

Fanbytes tends to lean toward experiment and optimize. They may start with a core insight about the audience, test creative angles, then double down on what actually delivers results.

Content is usually designed to be shareable and attention grabbing. This can mean challenges, trends, or hooks that feel tuned for short attention spans and rapid scrolling.

Because of this, you can expect frequent reporting touchpoints. Performance dashboards and cross-campaign benchmarks often play a significant role in decision making.

Creator relationships and talent pool

Fanbytes typically taps into a broad network of creators across multiple tiers. For some campaigns, they may activate large volumes of smaller creators to generate volume and social proof.

For bigger splash moments, they often bring in well known influencers on TikTok or YouTube who can deliver immediate reach. The mix depends heavily on goals and available budget.

Selection is often guided by audience data. Demographics, location, watch time, and historical performance may be weighed alongside content style and values alignment.

Typical client fit

Fanbytes commonly works with brands that view influencer marketing as both brand building and performance. They usually want clear results, not just buzz.

Strong fits often include:

• Mobile apps and gaming brands
• Direct-to-consumer products aimed at Gen Z
• Entertainment and streaming services
• Consumer brands seeking measurable youth reach

If you have specific targets around installs, signups, or trackable conversions, this style of partner can feel reassuring because of the performance lens.

How their approaches differ

Although both agencies play in Gen Z influencer marketing, they do not always operate in the same way. The differences usually show up in priorities and style rather than channel choice.

First, creative emphasis. NewGen is often seen as more aesthetic and culture-led, designing content that fits into specific style scenes. Fanbytes tends to treat content as a lever for growth, with more experimentation and performance tweaks.

Second, how they talk about success. One might highlight cultural impact, brand love, and long term positioning. The other frequently points to growth numbers, watch time, or acquisition metrics as core proof points.

Third, working style. Brands sometimes find NewGen to feel closer to a creative studio, while Fanbytes can feel like a hybrid of agency and performance marketing partner.

This does not mean one is better than the other. It simply means you should match your expectations and internal culture to the agency whose style feels most natural for your team.

Pricing approach and engagement style

Both agencies generally price work based on scope rather than fixed public packages. Influencer marketing has many variables, so costs are usually custom to each brand’s needs and campaign size.

Campaign budgets are typically shaped by a few key factors:

• Number and tier of influencers involved
• Platforms used and content volume
• Length of the campaign and content usage rights
• Level of creative and strategy support needed
• Paid media spend stacked on top of creator fees

Some brands work on a project basis, especially when testing a new agency partner. Others move into ongoing retainers once trust is built and influencer work becomes a core channel.

Expect to receive a custom quote after a discovery call. Agencies will want to know your target markets, main objectives, required timelines, and internal approval process before setting out costs.

You should also ask about management fees versus influencer compensation. Understanding how much of your budget goes to creators versus agency time helps you compare partners more fairly.

Strengths and limitations

Every influencer agency has trade-offs. Knowing them upfront helps you make a more confident choice and set the right expectations internally.

Where NewGen often shines

• Strong sense of youth culture and aesthetics
• Campaigns that feel native to TikTok and Instagram
• Ability to work with emerging, niche creators
• Useful for brands prioritizing image and storytelling

One common concern is whether highly creative work will still satisfy performance-focused stakeholders who want harder numbers.

Where Fanbytes often shines

• Clear focus on reaching and converting Gen Z
• Experience with TikTok, Snapchat, and fast moving formats
• Comfortable running performance-minded influencer campaigns
• Appealing for brands needing proof through metrics

Some marketers quietly worry that a strong performance angle might lead to content that feels more like an ad and less like organic creator output.

Shared limitations to keep in mind

• Influencer marketing outcomes are never fully guaranteed
• Campaigns require timely approvals to stay on trend
• Costs can rise quickly with high profile talent
• Short campaigns may not fully prove long term impact

It is important to align expectations on testing, learning, and iteration. Influencer work is powerful, but it rarely works perfectly on day one.

Who each agency suits best

Instead of asking which agency is better overall, it is more useful to ask which one is better for you right now. Your stage, category, and internal strengths all play a role.

When NewGen may be a stronger fit

• Your brand is heavily lifestyle or fashion driven.
• You care about visual identity and cultural positioning.
• You are building long term relevance with younger audiences.
• You have some internal analytics support already.
• Organic buzz and brand heat matter as much as conversions.

When Fanbytes may be a stronger fit

• You need to show measurable impact to leadership.
• Your product is digital first, like an app or game.
• You want to experiment quickly with TikTok or Snapchat.
• You are comfortable treating influencer work like a growth channel.
• You want frequent performance updates during campaigns.

It can also make sense to talk to both. Initial conversations will quickly reveal whether their approach, pricing, and timelines match your expectations.

When a platform alternative can help

Not every brand needs a full service agency. For teams with in-house marketers who enjoy being hands-on, a platform-based approach can sometimes be more flexible.

A tool like Flinque, for example, focuses on helping brands discover creators and manage campaigns without committing to long agency retainers. You stay in control of strategy while using software to handle the heavy lifting.

This path can make sense if you already understand your audience, have creative resources, and mainly need better systems for outreach, tracking, and payments.

However, platforms do not replace strategic thinking. You still need someone internally who can translate your brand goals into clear briefs and creative direction for creators.

In other words, an agency gives more done-for-you support. A platform gives you infrastructure to do more yourself. Both can be right; it depends on how your team is set up and how involved you want to be.

FAQs

How do I choose the right Gen Z influencer agency?

Start with your main goal. If you want cultural relevance and storytelling, lean toward a creative-first partner. If you need measurable growth, explore agencies with a strong performance angle. Always ask for case studies in your category.

Can smaller brands work with these agencies?

Yes, but scope must match budget. Smaller brands often start with limited campaigns focused on one or two platforms. Be transparent about your budget early so agencies can propose realistic options instead of overbuilt plans.

How long does an influencer campaign usually take?

Most full campaigns take six to twelve weeks from briefing to final reporting. Timelines cover creative development, casting, approvals, content production, live dates, and data analysis. Tight launches are possible but usually limit testing and refinement.

Should I ask for exclusivity from creators?

Sometimes, but be selective. Exclusivity can protect your brand from confusing overlaps, especially with direct competitors. It also raises creator fees. Decide where exclusivity truly matters and where it is nice to have but unnecessary.

How do I measure success beyond likes and views?

Define success upfront. Track metrics like profile visits, website traffic, signups, or discount code usage alongside engagement. Also look at comment quality and sentiment. Together, these signals show whether the campaign is driving real interest and action.

Conclusion

Choosing between youth-focused influencer agencies comes down to your goals, risk comfort, and internal strengths. Both types of partner can help you reach younger audiences, but they do so in different ways.

If you prize culture, storytelling, and long term brand presence, a creative-led agency like NewGen may feel right. If leadership expects clear growth metrics, a data-aware partner like Fanbytes may be easier to champion internally.

Take time to clarify your must-haves before any calls. Decide how involved you want to be, which platforms matter most, and what success looks like six months from now.

From there, speak with agency teams, review examples relevant to your category, and compare how they communicate. The partner who asks smart questions about your audience and challenges is usually the one who will serve you best.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.