NewGen vs Cloutboost

Why brands look at these two influencer agencies

Brand owners often compare influencer campaign agencies when they need more than one-off creator deals. You might be weighing two options that both promise reach, content, and sales, but deliver it in very different ways.

On one side you have NewGen, and on the other you have Cloutboost. Both focus on creator campaigns, but their style, typical clients, and strengths can feel very different when you look closer.

This walk-through is meant to help you understand how each one tends to work, who they usually serve best, and what kind of results you can realistically expect.

What “gaming influencer marketing” really means

The shortened keyword phrase that best captures this topic is gaming influencer marketing. Both agencies sit close to gaming, entertainment, and fast-moving online audiences, even if they also touch other verticals.

When people use that phrase, they usually mean agencies that understand Twitch, YouTube, TikTok, and content formats like live streams, reviews, sponsored gameplay, and launch pushes.

So while both partners can help across broader creator work, the overlap often sits around gaming, esports, hardware, and related lifestyle products that appeal to those communities.

What each agency is mainly known for

From public information and general online research, both agencies are positioned around creator-led brand growth, but with different specialties and reputations.

What NewGen tends to focus on

NewGen is usually associated with youth culture, social platforms, and campaigns that feel native to how younger audiences actually talk and share online.

They often highlight short-form video, TikTok style content, and social-first storytelling for consumer brands, apps, and lifestyle products.

What Cloutboost tends to focus on

Cloutboost is more closely tied to gaming influencer marketing and related spaces like esports and gaming hardware.

They often promote experience around PC and console titles, mobile games, and brand sponsorships that live inside game streaming and creator ecosystems.

Inside NewGen: style, services, and best fit

Core services NewGen usually offers

NewGen typically positions itself as a full-service influencer partner. Instead of just matching you with creators, they help define the campaign and manage the moving parts.

Based on public descriptions, brands generally come to them for:

• Influencer discovery and talent shortlisting
• Campaign planning and creative concepts
• Content production with creators
• Cross-platform seeding on TikTok, Instagram, and YouTube
• Reporting on reach, engagement, and basic performance

How NewGen tends to run campaigns

NewGen usually leans into native-feeling content. Instead of rigid scripts, they often push for formats that feel natural to the creator’s channel and audience.

This might mean challenges, duets, stitched videos, or trending sounds that already have momentum on TikTok or Instagram Reels.

They are often comfortable with fast-changing trends and short timelines, adapting content as they see what is working in real time.

NewGen and creator relationships

Agencies in this lane often build strong day-to-day relationships with a pool of creators who understand quick briefs and jump on trend waves.

NewGen is likely to keep an internal roster of go-to talent alongside wider research for fresh faces, especially micro and mid-tier creators.

This can be useful if you want many smaller creators posting in a tight timeframe to create social proof.

Typical client fit for NewGen

NewGen usually resonates with brands that care about culture and staying current. Examples of the kind of clients that often find a match include:

• Consumer apps and tech products targeting Gen Z
• Beauty, fashion, or skincare brands with strong visual storytelling
• Food and beverage launches wanting mass social buzz
• Direct-to-consumer brands who live on social as their main channel

They may also work well for marketers who want to be very involved in the creative direction and brand voice, not just hand everything off.

Inside Cloutboost: style, services, and best fit

Core services Cloutboost usually offers

Cloutboost is often recognized specifically for gaming influencer marketing services. Their work centers on connecting game studios and related brands with streamers and video creators.

From public sources and general descriptions, their services typically include:

• Influencer research across Twitch, YouTube, and other platforms
• Campaign strategy for game launches and updates
• Sponsorship integrations in streams and long-form content
• Key distribution and tracking for content creators
• Measurement of views, clicks, and basic conversion signals

How Cloutboost tends to run campaigns

Campaigns here often revolve around game access, long-form content, and measurable performance.

This could include early access previews, launch-day streams, integration into regular creator series, or performance-focused pushes with custom links and codes.

They are used to working around patches, content updates, and the hype cycles that gaming communities respond to.

Cloutboost and creator relationships

Gaming-focused agencies often develop deep ties to streamers and YouTubers who specialize in specific genres or platforms.

Cloutboost is likely familiar with creators across PC, console, and mobile segments, including categories like shooters, RPGs, casual titles, and strategy games.

This experience helps them judge whether a creator’s audience will actually care about a specific game or brand.

Typical client fit for Cloutboost

Because of this specialization, Cloutboost usually matches best with brands like:

• Indie and mid-size game studios launching new titles
• Large publishers looking for additional influencer support
• Gaming hardware makers (headsets, GPUs, keyboards, chairs)
• Related lifestyle brands targeting gamer audiences

They may also fit non-gaming brands that want to reach gamers through streaming personalities and game-related shows.

How the two agencies really differ

On paper, both agencies help brands partner with creators, but their focus and internal strengths differ in ways that matter once you start planning a campaign.

Industry niche and audience focus

NewGen leans more toward broad consumer and lifestyle categories anchored in social platforms.

Cloutboost is narrower and more gaming-centered. If your main goal is to reach gaming audiences on Twitch or YouTube, that focus can be valuable.

If you care more about TikTok virality for a beauty or fashion launch, NewGen’s style may feel more natural.

Type of content they usually create

NewGen generally emphasizes short-form and snackable formats. Think vertical videos, trends, and quick-hit storytelling.

Cloutboost is usually involved with longer content like live streams, game reviews, let’s plays, or extended sponsor segments.

Your choice may come down to whether your product is better suited to a quick visual story or longer attention with room for depth.

How campaigns feel from a brand point of view

With NewGen, you may see more experimentation with trends, formats, and creative angles.

With Cloutboost, you may experience more structured campaigns tied to game launches, content schedules, and detailed creator briefs.

Neither approach is better by default; it depends on your comfort level with creative risk and the type of audience you want.

Pricing approach and how work is scoped

Both agencies operate more like service partners than off-the-shelf tools. That means pricing is shaped by your goals, scale, and timing, rather than public plans.

Common pricing elements for influencer agencies

While each agency has its own process, typical cost pieces often include:

• Influencer fees for each creator’s content
• Agency management fees or retainers
• Creative and production support if needed
• Paid media boosts on top-performing content
• Reporting and optimization time across the campaign

How NewGen often structures work

NewGen is likely to scope projects based on campaign duration, number of creators, and content volume.

Short, intense bursts around launches or seasonal pushes can differ in cost from always-on monthly activity across many micro influencers.

You might see custom campaign budgets or recurring retainers if you want ongoing presence.

How Cloutboost often structures work

Cloutboost may lean into budget planning around game launch phases, platform mix, and creator tiers.

A single wave of launch content with a few mid-tier streamers will price differently from a multi-month program with regular sponsored streams.

For hardware or non-game products, they may frame pricing around performance tests and content experimentation.

Strengths and limitations to keep in mind

Both agencies bring valuable experience, but no partner is perfect for every situation. Understanding the trade-offs upfront can save time and frustration.

Where NewGen often shines

• Strong feel for youth culture and trends on social platforms
• Comfort with fast-moving, experimental content styles
• Ability to activate many smaller creators for broad buzz
• Useful for brands that live or sell mainly through social

NewGen limitations to consider

• May be less specialized for deep gaming or esports niches
• Trend-driven content can feel fleeting without long-term planning
• Short-form focus might not fully explain complex products

A common concern is whether quick viral hits actually turn into lasting customers.

Where Cloutboost often shines

• Clear focus on gaming influencer marketing and streaming
• Deeper ties to game-focused creators and their audiences
• Good match for launch campaigns and content around key dates
• Ability to craft longer, more in-depth content formats

Cloutboost limitations to consider

• Less natural fit if your brand is far outside gaming culture
• Streaming and long-form content may require bigger time windows
• Results may depend heavily on how well your product suits gamers

Who each agency is best suited for

Your decision should come down to your category, goals, and how involved you want to be in day-to-day work.

When NewGen is likely the better fit

• Brands targeting Gen Z or young millennials on TikTok and Instagram
• Consumer products where visual storytelling matters more than long demos
• Marketers who want bold, native-feeling social content
• Teams ready for rapid testing and trend-driven creative ideas

When Cloutboost is likely the better fit

• Studios launching new PC, console, or mobile games
• Gaming hardware, accessories, or PC component brands
• Non-gaming brands that still want to tap into gamer audiences
• Teams wanting clear timelines tied to launches or events

When a platform like Flinque makes more sense

Full-service agencies are powerful, but they are not the only route to influencer campaigns. Some brands prefer more control and lower ongoing costs.

This is where a platform-based option such as Flinque can come in. It is designed for teams who want to manage influencer discovery and campaigns directly.

Instead of paying for agency retainers, you work inside a platform to find creators, coordinate content, and track activity in-house.

A platform often makes sense when:

• You have marketing staff with time to manage creators
• You want to experiment without committing to large agency budgets
• You prefer owning the creator relationships yourself
• You are comfortable learning by doing and improving over time

On the other hand, when you need strategy, creative direction, and full execution support, agencies like NewGen or Cloutboost can still be the better call.

FAQs

How do I know if I need an influencer agency at all?

If you are running only a few small creator tests, you can often handle them in-house. Once you need larger campaigns, complex briefs, or dozens of creators, an agency starts to make more sense.

Should I focus on short-form or long-form creator content?

Short-form content is great for discovery and buzz. Long-form content works better for deeper education or gameplay. Many brands see the best results by using both, but weighted toward where their audience spends more time.

How long should I test influencer marketing before judging results?

Most brands should plan at least one to three months of activity before making big decisions. One-off posts can help you learn, but repeated campaigns show clearer patterns in reach, sentiment, and conversions.

Can these agencies work with our existing creators?

Many influencer agencies are happy to work with creators you already know, then add new ones. This can protect relationships you value while still tapping into the agency’s network and experience.

What should I ask before signing with an agency?

Ask for recent examples in your category, how they choose creators, what they measure, and who will manage your account. Make sure you understand how creative approvals, timelines, and reporting will work in practice.

Helping you choose the right direction

Your best partner depends less on who looks flashier online and more on whether they live and breathe your audience and buying journey.

If your world centers on quick, culture-led social content, a partner like NewGen may feel natural. If your world revolves around gaming communities and long-form creator content, Cloutboost’s focus can pay off.

Before deciding, clarify three things: the main audience you want, the role influencer content should play in your funnel, and how much budget and time you can commit.

From there, speak with each agency, ask detailed questions, and see who genuinely understands your brand and is transparent about what is realistic.

And if you have the internal capacity to manage creators yourself, exploring a platform like Flinque can give you flexibility without full-service costs.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.