NewGen vs Clicks Talent

Why brands compare TikTok influencer agencies

Brands that want to grow fast on TikTok often look at specialist influencer agencies to run campaigns. Two names that show up a lot in searches and social feeds are NewGen and Clicks Talent.

Both focus heavily on TikTok creators, music exposure, and viral social content. Yet they work with brands in different ways, at different scales, and with different types of influencers.

When you are choosing an agency, you usually want clarity on three things: who they know, how they run campaigns, and what kind of results you can realistically expect for your budget.

To keep things focused, this page uses the primary keyword phrase TikTok influencer agency as a shorthand for the sort of service both companies are known for.

What these agencies are known for
NewGen overview
Clicks Talent overview
How their approaches differ
Pricing and how engagement works
Strengths and limitations
Who each agency fits best
When a platform like Flinque makes sense
FAQs
Conclusion
Disclaimer

What these agencies are known for

Both companies are widely recognized for helping brands and artists reach big audiences on TikTok and other short form video platforms. They work with creators who can deliver views, engagement, and cultural relevance.

Their roots, however, are a bit different. One is often associated with large music trends and viral dances, while the other leans more into brand campaigns and influencer careers over time.

When people search NewGen vs Clicks Talent, they are usually asking three simple questions in their heads.

Which agency has better TikTok creators for my niche?
Who will actually manage the hard work of campaigns?
How much control will I have over creative direction and spend?

The rest of this page looks at each agency through that lens, so you can map their styles to your needs.

NewGen overview

NewGen is typically presented as a TikTok focused creator agency with a strong footprint in youth culture, music, and viral challenges. Think campaigns that move quickly and feel native to TikTok trends.

Their brand is usually linked with discovering new talent early and pairing those creators with brands that want reach among younger audiences. Much of the appeal is the feeling of being close to the next wave online.

NewGen services in plain language

While details change over time, agencies like this usually focus on a few core service areas that matter to marketers.

Campaign strategy for TikTok and short form video
Creator casting and talent recommendations
End to end campaign management and reporting
Creative concept support around trends and sounds
Longer term partnerships for ongoing promotion

Instead of heavy paperwork and long decks, the emphasis tends to be on quick moving content that fits how people actually use TikTok and Reels.

How NewGen usually runs campaigns

Agencies with this focus often start from the creator side rather than long strategy documents. They look at what is already popping on TikTok and then plug brands into those spaces.

A typical campaign flow might look like this, simplified for clarity.

Understand the brand’s goal and rough budget range.
Suggest creator options, often including rising talent.
Align on a simple creative angle or challenge concept.
Coordinate content creation, posting, and basic reporting.

Campaigns might be shorter and more experimental, which can work well for brands comfortable with fast paced testing.

Creator relationships and talent network

NewGen is generally associated with working closely with a roster of young, trend aware TikTok creators. Some may be signed or managed, others may be repeat partners.

Because of that, the agency can move quickly when a brand needs content that feels culturally on point. However, the pool may skew toward categories like music, lifestyle, fashion, and youth entertainment.

Typical client fit for NewGen

Based on publicly available information and typical patterns in the market, brands that lean toward this kind of agency often share certain traits.

Consumer brands targeting Gen Z or younger millennials
Music labels, artists, or entertainment properties
Apps and digital products wanting rapid user growth
Fashion, beauty, or lifestyle brands chasing trends

More traditional brands can also work with agencies like this, but may need extra internal flexibility around creative tone and risk tolerance.

Clicks Talent overview

Clicks Talent is widely recognized as one of the earlier agencies focused on TikTok influencers, especially in music promotion and short form video trends. They are known for working with both brands and artists.

Their public positioning often highlights experience across thousands of campaigns and a broad creator network spread across many countries and audience sizes.

Clicks Talent services in simple terms

Services described online typically revolve around connecting brands and artists with creators who can generate views, streams, and downloads on TikTok and related platforms.

Influencer campaigns on TikTok, Instagram Reels, and YouTube Shorts
Music promotion using creators and trends
Talent casting and negotiation with influencers
Campaign management and basic performance tracking
Support for labels and artists seeking mainstream exposure

The agency tends to emphasize reach, volume of content, and cross border creator access rather than just a small pool of talent.

How Clicks Talent tends to run campaigns

Their process, from the outside, looks relatively structured for a TikTok focused shop. After understanding goals, they recommend creators and layout expected deliverables and timing.

For music clients in particular, campaigns might focus on getting a sound used by many creators at once, hoping that one or several hit the algorithm hard.

Brand campaigns may be more targeted, choosing influencers whose audiences match the product’s demographic or geography.

Creator network and relationships

Clicks Talent publicly lists large numbers of influencers and musicians they have worked with or currently represent. That can include macro creators with millions of followers and many smaller accounts.

This breadth allows them to put together campaigns that hit multiple regions or languages. It also means they can mix larger and smaller creators to keep costs under control while still chasing strong reach.

Typical client fit for Clicks Talent

Based on online information and common patterns, clients drawn to this kind of agency include.

Music labels and independent artists
Consumer brands wanting exposure across many markets
Apps, games, and digital products looking for downloads
Marketers who care most about scale and reach

The agency can be a match for teams that want less day to day involvement and prefer the agency to handle most creator logistics.

How their approaches differ

On the surface, both agencies help brands work with TikTok creators. In practice, there are differences in how they think about campaigns, talent, and client experience.

Style and tone of campaigns

NewGen leans toward content that feels deeply plugged into youth culture, memes, and emerging creators. The energy often feels local and street level, even when reach is large.

Clicks Talent often emphasizes wide creator participation around a song, hashtag, or concept. The vibe may be broader and more global, sometimes favoring volume and coverage.

Scale and geographic reach

Clicks Talent appears to operate at a large, often international scale, with access to creators in many regions. That can help brands wanting campaigns across multiple countries.

NewGen seems more focused on depth within certain scenes or audiences. This can be powerful if you care about very specific cultural pockets rather than broad exposure.

Depth of creator relationships

Some agencies work like talent managers, deeply involved in creators’ careers. Others work more transactionally, matching brands and influencers per campaign.

NewGen is often associated with closer ties to a core roster, whereas Clicks Talent appears to span a wider network, including many creators who may collaborate on a campaign by campaign basis.

Client communication and control

With trend driven agencies, communication can be fast and informal, with brands trusting their partner to respond quickly to platform changes.

More structured agencies might spend more effort on clear deliverables and reporting, which some brands appreciate, especially in larger organizations.

Your internal culture matters here. If you need strict sign offs and documentation, you may feel more comfortable with one style over the other.

Pricing and how engagement works

Neither agency publicly lists simple “packages” because campaign costs depend heavily on creator fees, scope, and length of engagement. Instead, most deals are custom.

Common pricing elements for both agencies

Across TikTok influencer agency partners, you are likely to see a mix of similar cost components.

Influencer fees based on audience size and deliverables
Agency management fees for strategy and coordination
Creative production or editing, if included
Usage rights or whitelisting costs for ads
Retainer fees for ongoing support across months

A smaller, tightly targeted campaign might involve a handful of creators and a short timeline. Larger efforts can include dozens or hundreds of influencers posting in waves.

Budget ranges and expectations

Because numbers are not published in a standardized way, you should not expect fixed tiers like software plans. Instead, both agencies are likely to ask your budget range and then recommend a level of reach and creator mix that fits.

This is where clarity on your goals matters. Are you chasing streams and downloads, app installs, or long term brand lift? Share that early so they can suggest realistic options.

Engagement style and contracts

Most influencer agencies will suggest one of two engagement styles.

Single or multi wave campaigns with start and end dates
Ongoing retainers covering multiple campaigns per year

For music and entertainment clients, campaign based work is common, tied to releases or key dates. For consumer brands, retainer style partnerships may make more sense when influencer marketing is always on.

Strengths and limitations

Every agency has edges and trade offs, and it is better to understand them upfront than to be surprised halfway through a campaign.

Where NewGen tends to shine

Feeling close to youth culture and emerging creators
Quick movement around trends and platform shifts
Strong fit for lifestyle, fashion, and music driven brands
Collaborations that feel organic to TikTok culture

A common concern is whether trend heavy campaigns will still support long term brand building, not just short spikes in attention.

Where NewGen may feel limiting

Less natural fit for very formal or conservative brands
May be more centered on specific regions or scenes
Some marketers might want more structured reporting

Where Clicks Talent tends to shine

Experience with music and sound based campaigns
Large creator network across regions and audience sizes
Ability to coordinate big waves of content at once
Useful for brands that prioritize scale and reach

Many brands quietly worry whether high view counts will translate into real metrics like sales, signups, or streams they can track.

Where Clicks Talent may feel limiting

Campaigns can feel broad rather than deeply niche
Individual creators may have lighter connection to your brand
Very hands on marketers may want closer creative control

Who each agency fits best

Instead of asking which agency is “better,” it helps to focus on which one is more aligned with your current stage, goals, and comfort level with TikTok culture.

Best fit situations for NewGen

You want your brand to feel at home in Gen Z spaces.
You care about creative tone and authenticity more than rigid scripts.
Your internal team is open to experimentation and quick iteration.
You sell products where style, culture, or vibe really matter.

If you are launching a youth oriented fashion line, beauty product, or entertainment project, this street level feel can help you stand out.

Best fit situations for Clicks Talent

You are promoting a track, album, or artist and want streams.
You need a lot of creators posting within a short window.
Your brand spans multiple regions or languages.
You prefer a partner that has run many large TikTok activations.

App launches, music releases, and broader consumer products can all benefit from this wide, multi influencer approach, especially with clear timing.

When a platform like Flinque makes sense

Some brands want the impact of influencer marketing but are not ready for full service agency retainers. That is where platform based options can come in.

How a platform based approach differs

A platform such as Flinque is built for teams who want to manage creator discovery and campaigns more directly. Instead of paying an agency to run everything, you use software to handle much of the process in house.

Search and filter creators based on your criteria
Outreach, negotiate, and brief influencers directly
Track content, deadlines, and basic performance

This can reduce reliance on third party agencies while still giving you structure and organization around campaigns.

When a platform may be better than an agency

Your budget is not large enough for agency minimums.
You already have marketing staff who can manage outreach.
You want to own creator relationships directly over time.
You prefer flexible, month to month tooling instead of long contracts.

You can also combine both routes. Some brands hire a TikTok influencer agency for big tentpole launches and use a platform for ongoing, smaller collaborations.

FAQs

How do I choose between these TikTok influencer agencies?

Start with your goals and budget, then decide whether you need trend heavy creative depth, broad international scale, or a mix. Ask each agency for recent examples in your category and see whose approach matches how you like to work.

Can small brands afford a specialist TikTok agency?

Costs vary, but many specialist agencies work best with brands that have at least modest, recurring budgets for creator fees and management. If your resources are limited, consider testing a platform based workflow or smaller pilot campaigns first.

Should I focus only on TikTok for influencer marketing?

TikTok is powerful, but most brands see better results when content is repurposed on Instagram Reels, YouTube Shorts, or even paid ads. Discuss multi platform options with whichever partner you choose so your content works harder.

How long should I commit to influencer marketing?

One off campaigns can create spikes, but most brands learn and perform better over several months. Aim for at least two or three waves so you can test different creators, messages, and hooks before judging the channel.

What should I prepare before talking to an agency?

Have a clear idea of your target audience, product margins, rough budget, key dates, and what success means to you. Examples of content you like and dislike also help agencies move faster and avoid misaligned concepts.

Conclusion

Choosing between these TikTok focused agencies is really about aligning style, scale, and support level with what your brand needs right now.

If you care most about deeply cultural, trend aligned content for young audiences, a partner like NewGen may feel closer to your world. If your priority is broad reach, music promotion, or large cross border campaigns, Clicks Talent may be more suitable.

Brands that want hands on control or have tighter budgets might lean toward a platform solution such as Flinque, either instead of or alongside agency support.

Before deciding, speak with each option, request case studies in your category, and be candid about budget and expectations. The right TikTok influencer agency is the one whose creators, working style, and transparency give you confidence, not just big promises.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.