NewGen vs Banda Labs

Why brands look at two different influencer agencies

Brands comparing NewGen and Banda Labs are usually trying to understand which partner will actually move the needle on sales and brand awareness, not just send reports. You want to know who will find the right creators, manage the work, and protect your brand’s reputation.

Most marketers also wonder how hands-on they’ll need to be, what level of budget makes sense, and how each agency treats creators. That is where a closer look at each team’s style, focus areas, and client fit really helps.

What each agency is known for
Inside NewGen’s way of working
Inside Banda Labs’ way of working
How the two agencies really differ
Pricing approach and how work is scoped
Strengths and limitations to keep in mind
Who each agency is best suited for
When a platform alternative may fit better
FAQs
Conclusion: choosing the right partner
Disclaimer

What each agency is known for

For this discussion, treat both as full service influencer marketing agencies that handle strategy, creator outreach, content planning, and reporting. The primary keyword here is influencer agency selection, because that is the real decision you are trying to make.

NewGen tends to be seen as a modern, creator-first shop focused on social-first storytelling and youth culture. They usually lean into TikTok, Instagram Reels, and fast-moving formats where trends shift weekly.

Banda Labs is often associated with more structured brand campaigns, deeper creative concepts, and stronger ties to brand positioning. They may lean into multi-channel work across social, video, and sometimes offline brand experiences.

Both are trying to solve the same core problems for brands: finding the right creators, turning content into measurable impact, and keeping campaigns on track from briefing to reporting.

Inside NewGen’s way of working

This agency is usually described as nimble and plugged into social trends. If your audience lives on short form video and emerging platforms, their outlook may feel very natural to you.

Services NewGen commonly offers

Exact service lists can change, but most modern influencer shops orbit around a similar set of offerings. Expect something like the following from NewGen:

Influencer strategy aligned with your launch or ongoing goals
Creator discovery and vetting across major social platforms
Campaign planning, briefs, content calendars, and approvals
Influencer contract negotiation and usage rights
Day to day creator coordination and content feedback
Performance tracking and end of campaign reports

They may also advise on organic social content and how to repurpose influencer work into paid ads, email, or website content for better return on spend.

How NewGen tends to run campaigns

NewGen usually aims for speed and culture fit. That often means moving quickly from idea to live content, with shorter feedback cycles and more willingness to test multiple creative angles.

You might see them favor:

Short sprints rather than long, slow build ups
Creator led ideas, where the influencer’s style drives concepts
Heavier focus on TikTok, Reels, and YouTube Shorts
Frequent optimization based on early results and audience comments

If your team is comfortable with a less scripted feel and some experimentation, this style can feel refreshing and very effective.

NewGen’s relationships with creators

Younger agencies built around social-first talent often pride themselves on strong, informal creator relationships. They may know which influencers are easy to work with and which ones need more hand holding.

That knowledge can save weeks of back-and-forth, prevent misaligned content, and help you avoid influencers whose audiences are mostly bots or inactive followers.

Typical client fit for NewGen

Brands that tend to fit NewGen well include:

Ecommerce brands wanting quick sales proof on social platforms
Beauty, fashion, and lifestyle labels speaking to Gen Z or young millennials
Apps, gaming, and entertainment projects with strong viral hooks
Challenger brands willing to test bold ideas rather than play it safe

If your team craves rigid control over every word and frame, you may need to align early on boundaries, approval steps, and non negotiables.

Inside Banda Labs’ way of working

Banda Labs is commonly perceived as more structured and brand centric. While they still value creators, they may put heavier emphasis on long term brand story and consistency across channels.

Services Banda Labs usually covers

As with most influencer agencies, exact offerings depend on the specific office or market. You can generally expect services such as:

Brand and campaign narrative development
Influencer sourcing and vetting with brand guidelines in mind
Detailed campaign planning and timelines
Contracting, compliance checks, and legal coordination
Offline or hybrid activations with creators, like events
Reporting focused on brand lift, reach, and content quality

Their approach may feel closer to a traditional creative agency that has built strong influencer capabilities, rather than a pure “creator house” model.

How Banda Labs usually runs campaigns

Campaigns here may start with a more formal discovery and planning phase. The team will often dig into your past work, key messages, and long term market position.

That can lead to:

More detailed briefs and creative frameworks
Clarity on do’s and don’ts for creator content
Stronger link between influencer work and broader brand campaigns
Longer timelines but fewer surprises along the way

For brands that answer to several internal stakeholders, this added structure can reduce friction and internal pushback.

Banda Labs and creator partnerships

This team may focus on fewer, deeper creator relationships, especially if they are building longer term ambassador programs. They are likely to care about how each influencer reflects your brand over time, not just for one launch.

That can be useful in categories like beauty, wellness, finance, or parenting, where trust and repetition matter more than short spikes.

Typical client fit for Banda Labs

Banda Labs often suits brands that:

Need influencer work that matches bigger brand campaigns
Have legal, compliance, or category rules to respect
Want long term creator relationships and brand storytelling
Prefer detailed planning and clear documentation before launch

If you have strict global guidelines or operate in sensitive sectors, this more controlled style can feel safer and easier to defend internally.

How the two agencies really differ

While both are influencer marketing partners, they differ in feel and emphasis. One often leans nimble and trend aligned, the other more structured and brand led.

Think of it this way: NewGen may feel like a social native crew that lives inside TikTok and Instagram culture every day. Banda Labs can feel closer to a brand studio that has built strong influencer execution into its DNA.

Differences can show up in areas like:

Speed vs. depth in planning
Number of creators used versus depth of each collaboration
How much content is creator led vs. brand directed
How risks are handled around tone, language, and cultural topics

Neither style is universally better. The “right” choice depends on your risk tolerance, internal approvals, and whether you value agility more than tight control.

Pricing approach and how work is scoped

Most influencer agencies do not publish rigid price sheets. Instead, they create custom scopes based on goals, markets, and creator levels. Both agencies are likely to follow a similar structure, even if final fees differ.

Common ways influencer agencies charge

Expect conversations around these pricing elements:

Strategy and management fees, often on a retainer or project basis
Creator fees, which depend on audience size and content format
Production support, especially for higher end video or events
Paid amplification, if content is turned into ads
Usage rights for reusing creator content in other channels

NewGen might structure more short term projects or rolling monthly support for fast moving brands. Banda Labs might prefer bigger, more integrated scopes that sit beside your other brand work.

What influences overall cost

Your final budget will hinge on factors like:

Number of creators and posts you want
Markets covered and languages required
Type of creators, from micro to celebrity level
Whether you need video heavy content or simple posts
Duration of the campaign and length of usage rights

*A common concern brands have is not knowing if an agency quote is fair.* Request a clear breakdown between agency fees and pass through creator costs so you understand where your money is going.

Strengths and limitations to keep in mind

Every influencer partner comes with trade offs. Recognizing them clearly helps you set expectations and avoid frustration later.

Where NewGen often shines

Strong comfort with new formats and social trends
Fast testing of multiple creative angles
Good fit for brands wanting quick sales signals
Flexible ideas that feel natural to creators

Potential limitations include more fluid processes, which can feel uncomfortable if your brand requires detailed approvals or if you operate in heavily regulated spaces.

Where Banda Labs often shines

Deeper integration with bigger brand stories
Structured planning that suits larger organizations
Better fit for sensitive or regulated categories
Focus on long term creator relationships and trust

Limitations may include longer timelines and less appetite for highly experimental or edgy content, which some youth focused brands crave.

Who each agency is best suited for

Instead of asking which agency is “better,” focus on which one fits your stage, culture, and internal setup.

When NewGen is likely the better fit

You sell direct to consumer and want quick results from social
Your decision making is fast, with few approval layers
You’re open to testing new formats and playful content
Your audience skews younger and trend driven

If your brand thrives on speed and experimentation, a more agile influencer partner will feel aligned with how you already work.

When Banda Labs is likely the better fit

Your brand has strict guidelines or legal reviews
You want influencer work tied into broader campaigns
You’re aiming for long term storytelling, not just a quick spike
You need documentation to keep internal teams comfortable

If your company is mid sized or enterprise with several stakeholders, a more structured partner may save time and reduce internal friction.

When a platform alternative may fit better

Some brands want the power of influencer campaigns without ongoing agency retainers. In those cases, a platform based option can make more sense, especially for in house teams that enjoy direct control.

Tools like Flinque position themselves as discovery and campaign management platforms, letting your team search for creators, manage outreach, track deliverables, and measure performance inside one workspace.

This route often suits brands that:

Have an in house marketer ready to own influencer work
Want transparency into every creator conversation
Need to test smaller budgets before committing to an agency
Prefer software style pricing over large custom retainers

The trade off is that you handle more of the day to day work. If your team is small and time poor, a full service agency can still be the better choice despite higher management fees.

FAQs

How do I choose between a trend focused and brand focused agency?

Start with your goals. If you need fast social momentum and testing, a trend focused team works well. If you must protect a complex brand story or manage many stakeholders, a more structured, brand led agency is usually safer.

What budget do I need to work with an influencer agency?

Budgets vary widely. Agencies typically expect enough spend to cover their team’s time plus fair creator fees. If your total budget is very small, a platform tool and in house effort may be more realistic than a full service partner.

Can I use my own creators and still hire an agency?

Yes. Many brands bring existing creator relationships while agencies add new talent, structure, and reporting. Clarify up front whether the agency will manage your existing partners and how that affects pricing and responsibilities.

How long should I test influencer marketing before judging results?

Plan for several months, not just a single burst. You need time to learn which creators, messages, and formats perform best. Short tests can guide direction, but real insight usually comes from multiple rounds of campaigns.

Do I lose control of my brand voice with influencers?

Not if boundaries are clear. The best results come when you share helpful guardrails and non negotiables, then let creators express them in their own style. Strong briefs and thoughtful approvals protect your brand while keeping content authentic.

Conclusion: choosing the right partner

Picking between two influencer agencies is really about understanding their style and matching it with your needs. Speed, experimentation, and trend fluency point you toward a more agile, creator driven team.

Structured planning, deeper brand alignment, and heavier documentation point you toward a more brand led partner. Neither path is universally better; the right answer depends on your goals, risk comfort, and internal capacity.

If you want maximum control and already have someone in house ready to manage the work, exploring a platform like Flinque can be a smart middle ground before locking into long retainers.

Clarify your must haves, nice to haves, and dealbreakers, then speak openly with each agency. The best partner will be the one that understands your world, not just your budget.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.