NewGen vs August United

Why brands weigh these two influencer agencies

When brands start looking at influencer partners, NewGen and August United often end up on the same shortlist. Both focus on matching companies with creators, but they solve slightly different problems and suit different stages of growth.

That’s why marketers look for clarity around services, budgets, and what working with each team actually feels like day to day.

Table of Contents

• What each agency is known for
• Inside NewGen’s style and services
• Inside August United’s style and services
• How their approaches really differ
• Pricing approach and how work is scoped
• Strengths and limitations of each option
• Who each agency is best for
• When an influencer platform fits better
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

The primary keyword for this page is influencer campaign agencies. Both teams live in that space, but with different flavors. Understanding their reputations helps you decide who lines up with your brand goals.

Search results and public case studies suggest that NewGen leans into modern, social-first storytelling, while August United is often tied to larger, integrated creator programs.

Inside NewGen’s style and services

NewGen positions itself around the new wave of creators and platforms. They usually talk about relevance, speed, and content that feels native to social feeds, not like old-school ads.

Services NewGen typically offers

NewGen tends to focus on end-to-end creator work for social channels. While details change by client, you’ll usually see services along these lines:

• Influencer discovery and vetting across major social platforms
• Campaign concepting, briefs, and content direction
• Negotiation, contracts, and creator coordination
• Content approvals and brand safety checks
• Paid social amplification of creator content
• Reporting on reach, engagement, and sales impact

For many brands, that means one partner handling the messy parts of creator work, from outreach to tracking results.

How NewGen tends to run campaigns

Most modern agencies in this lane treat each launch as a series of social moments rather than a single push. NewGen usually builds waves of content with multiple creators, then boosts winners with paid media.

They’re often comfortable testing newer formats on platforms like TikTok, Instagram Reels, and YouTube Shorts, then doubling down on what resonates.

Creator relationships and talent style

NewGen typically taps into a wide network of micro and mid-tier influencers. These creators often have deep trust with their followers, even if their total audience isn’t massive.

The agency’s edge often lies in being close to trends, memes, and new content styles, especially in lifestyle, beauty, gaming, and youth-focused categories.

Typical brand fit for NewGen

NewGen’s strengths usually match brands that want to move quickly and feel modern in social feeds. They can be a strong fit if you:

• Sell consumer products or apps aimed at Gen Z or young Millennials
• Want bold content that doesn’t feel like traditional advertising
• Care about social engagement and cultural relevance, not just static brand assets
• Can move fast with approvals and are open to creator-led ideas

If your team prefers tighter, corporate-style control, you may need clear guidelines to keep everyone comfortable.

Inside August United’s style and services

August United is often associated with more established brand partnerships and integrated marketing work. They tend to talk about building brand advocates, not just running one-off sponsored posts.

Services August United typically offers

August United usually provides full-service influencer support that fits into broader brand plans. Public-facing descriptions point to offerings such as:

• Influencer strategy aligned with brand campaigns
• Talent sourcing, outreach, and contract management
• Long-term ambassador and advocate programs
• Content production support and creative direction
• Coordination with PR, events, and other marketing channels
• Measurement, reporting, and performance insights

For brands already active across many channels, this can create smoother alignment between influencer content and everything else in market.

How August United tends to run campaigns

Rather than quick-hit trend moments, August United often focuses on planned, structured programs. Campaigns may be mapped across quarters or seasons, with clear phases and milestones.

They typically try to find creators who can serve as ongoing partners, especially when the brand wants consistent storytelling over time.

Creator relationships and talent style

August United appears to work across a wide spectrum, from niche voices to larger personalities. The emphasis often leans toward creators who can represent the brand long term, not just for single posts.

You’ll commonly see them highlighted in case studies with food, lifestyle, consumer packaged goods, and family-focused brands.

Typical brand fit for August United

This agency tends to line up well with marketing teams that want influencer work plugged into a broader brand ecosystem. They’re especially useful if you:

• Have established brand guidelines and multiple in-house stakeholders
• Care about consistency and long-term creator relationships
• Want influencer content aligned tightly with TV, digital, and retail efforts
• Prefer predictable planning cycles and structured reporting

More experimental startups might find this pace slower than they’d like, but bigger teams often appreciate the process.

How their approaches really differ

When marketers search for “NewGen vs August United,” they’re usually trying to understand differences in style, scale, and partnership model more than specific features.

Style and creative approach

NewGen tends to feel more “creator native,” leaning into what’s trending on social right now. August United feels a touch more classic, tying creators into carefully planned brand stories.

One isn’t better than the other; it’s about whether you value speed and experimentation or structure and polish.

Scale and types of programs

August United is frequently linked with larger, multi-channel efforts for well-known brands. These can span months and involve many moving parts beyond social posts alone.

NewGen is often the choice for brands that want to make a strong splash on specific platforms, launch products, or test new audiences without overcomplicating things.

Client experience day to day

With NewGen, you may experience faster pivots and more experimentation with creators and content formats. Feedback loops can be quick, especially on social-first campaigns.

With August United, you’re more likely to work through defined stages: strategy, planning, recruitment, production, and reporting, with check-ins at each step.

Risk tolerance and control

Brands with higher risk tolerance for edgy or unconventional content may gravitate toward NewGen’s style. Those with strict compliance or legal needs might find August United’s structured programs reassuring.

*A common concern is losing control over messaging when creators speak freely.* Your comfort level here matters more than which agency you choose.

Pricing approach and how work is scoped

Neither agency lists rigid rate cards the way software tools do. As with most influencer campaign agencies, pricing is usually customized.

What usually drives costs

Regardless of agency, several factors influence budget:

• Number and size of creators involved
• Platforms used and content volume
• Campaign length and complexity
• Usage rights and whitelisting for paid ads
• Geographic reach and language needs
• Level of strategy, creative, and reporting support

Expect a mix of creator fees, agency management time, and sometimes separate media budgets for boosting content.

Engagement models with NewGen

NewGen is likely to work through campaign-based projects or ongoing retainers. You’ll usually outline goals and desired platforms, then they come back with a scope, estimated timelines, and budget range.

Brands focused on product launches or bursts of social activity often lean toward project-based engagements.

Engagement models with August United

August United may be more likely to recommend programs that run across quarters or full years, especially if you’re building ambassador groups.

Contracts might bundle strategy, talent management, and reporting into ongoing retainers, with creators’ fees billed through the agency or directly depending on structure.

How to get realistic pricing signals

To avoid guesswork, share honest budget ranges in early calls. Both agencies can usually scale creator count, content volume, and media spend up or down to fit a range.

Being clear about must-have deliverables helps you avoid scopes that don’t match your actual spend capacity.

Strengths and limitations of each option

No agency is perfect for every brand. Understanding where each shines, and where they may not, helps avoid mismatched expectations.

Where NewGen tends to shine

• Social-first campaigns that feel native to TikTok, Instagram, and YouTube
• Working with newer creators and fast-changing trends
• Helping younger brands punch above their weight in culture
• Iterating quickly based on what content performs best

For many consumer startups, this nimbleness is the main selling point.

Where NewGen may fall short

• Very rigid corporate approval processes and long legal reviews
• Brands that want everything mapped multiple quarters in advance
• Teams uncomfortable with looser, creator-led content styles

If your brand is heavily regulated, you’ll need crystal clear guardrails from day one.

Where August United tends to shine

• Long-term ambassador programs and brand advocate communities
• Connecting creator work to broader campaigns and retail efforts
• Serving established brands with multiple internal stakeholders
• Providing structured timelines, documentation, and reporting

This structure can reduce stress for bigger teams juggling many priorities.

Where August United may fall short

• Very small budgets that can’t support managed programs
• Teams craving ultra-fast experimentation with trending content
• Projects that require sudden pivots or high-volume micro-tests

*A frequent concern is paying agency-level fees before your brand has proven product-market fit.* In those cases, starting smaller can be wiser.

Who each agency is best for

Thinking in terms of fit instead of “better or worse” is more useful. Here’s how many marketers mentally group them.

When NewGen is usually the better fit

• Direct-to-consumer brands launching new products quickly
• Apps, gaming, beauty, fashion, and lifestyle brands targeting younger buyers
• Marketing teams comfortable with social-first creative and fast testing
• Brands that want to lean hard into TikTok and short-form video

If your key question is “How do we break through in social feeds this quarter?”, NewGen’s style could suit you.

When August United is usually the better fit

• National or global brands needing consistent storytelling across markets
• Companies with multiple marketing streams that must sync together
• Teams who value detailed planning, documented processes, and committee input
• Brands building long-term creator communities, not just one-off campaigns

If your main goal is “How do we build durable influence over the next few years?”, August United may align better.

When an influencer platform fits better

Some brands realize they don’t actually need a full-service partner yet. They just need tools and a bit of structure.

Why a platform like Flinque may help

Flinque is an example of a platform-based option, not an agency. It gives you workflows for influencer discovery, outreach, and campaign tracking, while your team keeps control.

This can make sense if you have internal marketers ready to manage creators but want software to organize everything.

Situations where platforms shine

• You’re working with many smaller creators on an ongoing basis
• Your budget can’t support agency retainers yet
• You want to build in-house influencer skills for the long term
• You prefer testing channels and audiences before investing in big programs

In that case, software plus a small internal team might beat agency fees until you hit a larger scale.

FAQs

How do I pick the right influencer agency for my brand?

Start with your goals, budget, and how involved you want to be. If you need fast-moving social content, lean toward more nimble teams. If you want long-term creator programs and heavy coordination, look for structured, full-service partners.

Do these agencies work with small brands?

Both may work with smaller brands, but they’re best suited to companies with enough budget for managed campaigns. If your budget is tight, consider a platform or smaller boutique shop instead of full-service retainers.

How long does it take to launch a campaign?

Timelines vary, but expect several weeks from kickoff to first content going live. Time is needed for strategy, creator selection, contracts, and production. Faster launches are possible, but rushing often reduces quality and choice of talent.

Should I prioritize follower count or engagement?

Engagement quality usually matters more than raw follower count. A smaller creator with deep trust and specific audience alignment can outperform a big name with lukewarm engagement, especially for niche or higher-consideration products.

Can I use influencer content in my own ads?

Often yes, but only if usage rights are negotiated correctly. You’ll need clear agreements covering where and how long you can run creator content, especially for paid media. This is a key topic to confirm with any agency you hire.

Conclusion

Both NewGen and August United can drive real results if they match your needs. The real decision hinges on your goals, risk tolerance, and how much structure you want around creator work.

If you crave fast, social-first experimentation, a nimble partner makes sense. If you prioritize long-term programs and tight integration with broader marketing, a more structured team is likely better.

And if your budget or team stage doesn’t justify agency retainers yet, a platform-led approach might be the smartest starting point. Define what success looks like for you first, then choose the partner style that best supports that vision.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.