MoreInfluence vs Stargazer

Why brands compare influencer campaign agencies

When brands start exploring influencer marketing, they quickly find names like MoreInfluence and Stargazer. Both help run creator campaigns, but they work differently and suit different types of businesses.

Most marketers want clarity on three things: what each agency actually does day to day, how hands-on they’ll need to be, and what kind of results they can realistically expect.

This breakdown walks through how each partner typically operates so you can see which style fits your goals, budget, and internal team.

Table of Contents

• What the agencies are known for
• MoreInfluence services and style
• Stargazer services and style
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: how to choose confidently
• Disclaimer

What the agencies are known for

The primary keyword here is influencer marketing agencies. Both groups sit in that category, but their reputations come from slightly different angles.

MoreInfluence is often associated with strategic influencer programs that support broader brand goals. Think long-term creator partnerships, messaging alignment, and careful matching between creators and audience.

Stargazer is widely recognized for performance focused influencer work, especially around measurable outcomes like app installs, signups, and direct revenue. Their campaigns often lean into performance-style content and paid amplification.

In simple terms, one tends to be seen as more brand and relationship focused, while the other is frequently talked about for measurable, growth style campaigns tied to clear numbers.

MoreInfluence services and style

MoreInfluence positions itself as a full service influencer partner. That usually means they help with everything from planning to reporting, not just finding creators.

Core services brands can expect

While specific offerings can change over time, brands typically see services such as:

• Influencer strategy aligned with launch calendars and brand goals
• Creator sourcing and vetting across major social channels
• Negotiation of fees, deliverables, and usage rights
• Campaign management, from briefs to approvals
• Reporting around reach, engagement, and often sales impact

The emphasis is usually on building programs that feel thoughtful and on brand rather than purely transactional.

Approach to running campaigns

MoreInfluence tends to work like an extension of a brand’s marketing team. They help shape the campaign concept, then find creators who can bring that idea to life in their own voice.

Campaigns often roll out in waves. There may be a first group of creators to test messaging, then adjustments based on performance before scaling up spend or creator count.

They usually pay close attention to creative guidelines, product positioning, and how sponsored posts fit into a creator’s usual content style.

Creator relationships and communication

Although every agency is different, agencies in this lane often place heavy weight on solid creator relationships. That includes clear briefs, reasonable timelines, and mutual respect during negotiations.

MoreInfluence is likely to lean toward long term collaboration with creators who perform well, rebooking them across several waves if they connect with the audience.

This relationship driven style can be especially helpful if you want creators to feel like true brand partners, not just one off ad placements.

Typical client fit for MoreInfluence

MoreInfluence tends to be a better fit for brands that want hands-on guidance and closer creative control. That might include:

• Consumer brands with clear positioning that must be protected
• Companies entering influencer marketing for the first time
• Marketers who value storytelling and brand lift, not just quick sales
• Teams that prefer an agency to manage most creator contact

If your internal team is stretched thin, this kind of support may feel especially valuable.

Stargazer services and style

Stargazer also operates as an influencer marketing agency, but it is widely associated with more performance driven work, especially on YouTube, TikTok, and other channels suited to direct response style content.

Core services brands can expect

Again, specifics can evolve, but offerings often include:

• Influencer discovery with an eye toward performance history
• Campaign setup tailored to measurable goals like conversions
• Creative direction for content that encourages clicks or installs
• Contracting and handling of creator relationships
• Measurement and optimization based on performance metrics

The focus is typically on outcomes that can be tracked, such as revenue, signups, or cost per acquisition.

Approach to running campaigns

Stargazer often leans into test and scale. They may start with a range of creators, then double down on those who drive the best results.

Content is usually shaped around strong calls to action, tracking links, and sometimes integration with paid media to extend reach.

This style can be powerful for apps, subscriptions, and ecommerce brands looking for predictable growth channels.

Creator relationships and communication

With a performance emphasis, relationships are usually filtered through the lens of results. Creators who consistently convert can become recurring partners.

Agencies like Stargazer usually keep communication efficient and focused on clear expectations, timelines, and performance feedback.

For creators, the appeal is often steady work and data driven feedback around what resonates with audiences.

Typical client fit for Stargazer

Brands that lean toward direct response marketing often find a natural fit here. That can include:

• Mobile apps and gaming companies
• Subscription services and SaaS products
• Ecommerce brands focused on trackable revenue
• Marketers comfortable optimizing around performance metrics

If you live and breathe metrics like return on ad spend or cost per signup, this type of partner can feel familiar.

How the two agencies really differ

On the surface, both groups appear similar: they run influencer campaigns, manage creators, and deliver reports. The biggest differences show up in focus, style, and client experience.

Brand building versus performance emphasis

MoreInfluence generally emphasizes brand fit, messaging, and long term creator partnerships. The lens is often, “Does this feel right for the brand and audience?”

Stargazer is usually more focused on measurable outcomes. The core question becomes, “Is this creator driving results at a sustainable cost?”

Neither approach is right or wrong. The better fit depends on whether you are optimizing for brand perception, direct sales, or a thoughtful mix of both.

Campaign structure and testing style

With a brand led lens, campaigns may have fewer creators but deeper involvement, more rounds of creative review, and more emphasis on storytelling.

With a performance lens, you may see broader tests, a higher number of creators, and faster iteration based on data.

Brands used to brand marketing may prefer the slower, more curated style. Growth teams may lean toward the faster, test heavy approach.

Client communication and involvement

Agencies like MoreInfluence often schedule more strategic check-ins, diving into messaging, audience profiles, and brand goals over the long haul.

Performance-oriented partners such as Stargazer may revolve more around numbers: weekly or monthly performance updates, learnings, and scaling recommendations.

Think about whether you want deep brand discussions or more dashboard-style performance conversations during your engagement.

Pricing approach and engagement style

Both agencies typically use custom pricing rather than public rate cards. Costs will vary widely based on your goals, market, and channel mix.

How agencies usually charge for influencer work

Most influencer marketing agencies, including these, bundle several types of cost into an overall program:

• Campaign planning and strategy time
• Influencer fees and content creation costs
• Project management and communication
• Reporting and optimization
• Sometimes paid amplification or whitelisting

These can be billed through one-off campaigns, retainer style agreements, or ongoing always-on programs.

Budget ranges and expectations without exact numbers

While no specific figures should be assumed, influencer campaigns rarely work well at tiny budgets unless you narrow your goals.

Think about how many creators you want, what platforms they’ll use, whether you need usage rights for ads, and how often you plan to run campaigns.

The more complex the scope, the more internal and agency time is required, which increases cost.

Deciding how hands-on you want to be

Some brands want an agency to “own” influencer marketing, while others want a partner that acts more like a performance vendor.

With a relationship driven agency, you may spend more time upfront aligning on brand voice, values, and messaging. That time investment can pay off later.

With a performance heavy partner, expect more direct discussion around budgets, tests, and scaling decisions tied to data.

Strengths and limitations

Every agency, no matter how strong, has trade-offs. Understanding these helps you walk in with realistic expectations.

Where MoreInfluence tends to shine

• Alignment with brand positioning and visual identity
• Thoughtful creator selection rather than mass outreach
• Support for brands newer to influencer marketing
• Long-term creator partnerships that feel authentic

Many brands quietly worry that influencer campaigns will feel off-brand or cringe. A relationship and strategy focused agency is often built to reduce that risk.

Where MoreInfluence may feel limiting

• May not be the fastest fit if you want pure performance testing
• Might require more brand involvement during planning
• Deep customization can sometimes mean longer timelines

If you need rapid-fire experimentation with less creative oversight, this style could feel slower than you’d like.

Where Stargazer tends to shine

• Performance focus that appeals to growth minded teams
• Comfort with measurable outcomes like app installs or sales
• Testing frameworks that identify winning creators
• Clear reporting around what is and isn’t working

For many performance marketers, this kind of predictable testing and scaling makes influencer spend easier to justify internally.

Where Stargazer may feel limiting

• Brand storytelling may take a back seat to performance
• Heavier emphasis on metrics can feel transactional to some
• Creative edges might be pushed harder for conversion

For luxury, heritage, or highly regulated brands, a pure performance emphasis may feel too aggressive or misaligned with long-term image goals.

Who each agency fits best

You will get the most value when you match your current stage and goals to the agency’s natural strengths.

When MoreInfluence is usually a better fit

• You’re building or refreshing brand identity and want creators to reflect that.
• You’re newer to influencer work and need guidance on best practices.
• You care deeply about long term creator relationships.
• Your leadership judges success on more than short term sales.

In these scenarios, slower, more deliberate campaigns can feel safer and more sustainable.

When Stargazer is usually a better fit

• You already know your customer and want more of them, faster.
• You care most about signups, installs, or sales you can measure.
• You’re comfortable with test and scale style marketing.
• Your internal team lives in performance dashboards.

For brands used to running paid social or affiliate channels, this approach often feels familiar and easier to plug into existing reporting.

When a platform like Flinque makes more sense

Not every brand needs or wants a full service agency. Some prefer to manage influencers themselves but still want better tools and workflows.

What a platform alternative looks like

Flinque, for example, is positioned as a platform, not an agency. It’s designed for brands that want to:

• Search and discover creators directly
• Run outreach and negotiations in-house
• Track campaigns and content in one place
• Avoid long-term agency retainers

This style suits teams that have marketing staff available to handle strategy and creator relationships but want software to reduce manual work.

When a platform may be the smarter first step

A platform can make more sense if your budget is modest, you’re still experimenting with influencer marketing, or you already have team members eager to take the lead.

You keep more control, gain direct relationships with creators, and can always hire a full service partner later once you know what works.

On the other hand, if you lack time, experience, or internal capacity, an agency can shortcut the learning curve.

FAQs

How do I know if I’m ready for an influencer agency?

You’re usually ready when you have a clear target audience, a product that already sells, and enough budget to test several creators. If you’re still figuring out your basic offer, it may be wise to validate that first.

Can small brands work with agencies like these?

Some smaller brands do work with them, but meaningful campaigns still require real budget. If funds are tight, starting with a platform or direct outreach to micro creators may be more realistic.

Should I prioritize brand awareness or performance?

Early stage brands often benefit from brand awareness so people know they exist. Once you see steady demand, shifting more spend toward measurable performance can make sense. Many mature brands aim for a balance of both.

How long before I see results from influencer campaigns?

Initial signals can appear within weeks, but real learning usually takes several campaign cycles. Expect a few months of testing different creators, messages, and platforms before you truly understand what works.

Do I lose control of my brand voice with an agency?

You shouldn’t. Good agencies involve you in messaging, approvals, and guidelines. The key is setting expectations early, reviewing briefs carefully, and agreeing on what’s flexible versus non negotiable.

Conclusion: how to choose confidently

Choosing between these influencer marketing agencies comes down to how you define success, how fast you need results, and how involved you want to be.

If you care deeply about storytelling, tight brand alignment, and long-term relationships, a more strategy and relationship driven partner is likely to serve you well.

If your top priority is measurable growth and you’re comfortable with testing and optimization, a performance oriented agency may be the better fit.

Also weigh internal bandwidth, leadership expectations, and budget flexibility. If you have a hands-on team and modest resources, a platform like Flinque can be a practical stepping stone.

Whichever path you choose, be clear about goals, timelines, and boundaries from day one. That clarity will matter more than any single name on a pitch deck.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.