MoreInfluence vs MG Empower

Why brands compare influencer marketing agencies

Brands today know that creator partnerships can drive real sales, not just likes. The challenge is picking the right influencer partner agency to manage everything from strategy to contracts.

That is why many marketers look at agencies like MoreInfluence and MG Empower side by side before committing budget.

Most teams want clarity on three things: who will understand their brand, who can actually move the needle on sales or app installs, and who will be easy to work with over months or years.

This page walks through how each agency is positioned, what they tend to do best, and when another option might fit better.

What each agency is known for

The primary keyword for this page is influencer marketing agency choice because in the end you are selecting a long term partner rather than just planning a single campaign. If you are comparing options it may also be useful to explore a Heepsy alternative to see how different platforms support your overall influencer marketing agency choice strategy.

Both agencies sit in the same broad space but have different histories, geographies, and brand types they tend to attract.

Understanding how they are usually positioned in the market helps you decide which one sounds closer to your needs before you even request a call.

What MoreInfluence is known for

MoreInfluence is often associated with full funnel influencer campaigns, especially for brands that care about trackable results, not just awareness.

It leans into hands on management, from creator scouting through reporting, aiming to be a single partner for brands that do not want to juggle multiple vendors.

The agency tends to speak to marketers who want data backed decision making and a clear connection between content, traffic, and revenue.

What MG Empower is known for

MG Empower is widely recognized for global, culture driven creator work, including social first storytelling and community building.

The agency has worked with major consumer brands and often talks about building “brand love” as much as driving performance.

It typically appeals to companies looking for multi market reach, diverse creator voices, and campaigns that feel culturally relevant.

Inside MoreInfluence

Looking closer at MoreInfluence helps clarify if its style matches your internal expectations, reporting needs, and brand tone.

Services and campaign style

This agency usually offers end to end influencer services so you are not stitching workflows together across teams.

• Influencer strategy and campaign planning
• Creator discovery and vetting
• Content briefs and creative direction
• Contracting, compliance, and approvals
• Campaign management and communication
• Performance tracking and optimization

The day to day style leans structured. You can expect clear timelines, defined deliverables, and regular check ins around content output and metrics.

For brands that like process, this approach can feel reassuring, especially if you report into a marketing or growth leader who expects updates.

Creator relationships and content style

MoreInfluence usually pulls from a mix of nano, micro, and mid tier influencers rather than focusing only on celebrities.

This can work well for brands chasing conversions because smaller creators often deliver higher engagement and more targeted audiences.

Content is typically shaped by your brief but refined by the agency so it fits each creator’s voice. You get brand safety without scripts that feel stiff.

Typical MoreInfluence client fit

From publicly available information, the agency tends to attract brands that want performance and measurable outcomes.

• Direct to consumer products looking for sales and subscriptions
• Apps and digital services wanting installs and signups
• Emerging brands that need structure around influencer outreach
• Marketing teams with limited in house creator experience

If you already have strong storytelling but weak tracking, this type of partner can help tie creative work back to hard numbers.

Inside MG Empower

MG Empower, by contrast, is often framed more around culture, storytelling, and multi channel experiences across different countries.

Services and campaign style

This agency sits at the intersection of influencer work, brand experience, and social led creative.

• Influencer strategy and casting
• Brand storytelling and creative concepts
• Social media content and amplification
• Events, experiences, and live activations
• Global and multicultural campaign execution
• Measurement and reporting on reach and impact

The style is usually more narrative and community focused. Campaigns are designed to feel like moments and movements rather than one off posts.

This can be powerful for brands wanting to refresh their image or launch in new markets with strong cultural credibility.

Creator relationships and culture

MG Empower leans heavily into creators who act as cultural voices, not just media slots.

Expect more emphasis on fit, storytelling ability, and audience trust than on follower count alone. Macro influencers may play a larger role for big brand pushes.

The agency often works with diverse creators, including in Latin America, Europe, and other key regions, which supports global consumer campaigns.

Typical MG Empower client fit

Based on public case studies, MG Empower tends to partner with bigger consumer names and lifestyle driven brands.

• Global beauty and fashion companies
• Household name consumer goods brands
• Tech and lifestyle products launching in new markets
• Brands looking for large scale brand awareness or repositioning

If your main goal is cultural impact and brand love, this type of partner may feel closer to a creative agency with deep influencer roots.

How the two agencies differ in practice

On paper, both agencies design and run creator campaigns. In practice, the experience and outcomes can feel quite different.

Focus: performance versus storytelling weight

MoreInfluence prioritizes measurable results such as sales, leads, or app installs. Story still matters, but performance often leads strategy.

MG Empower weights storytelling, culture, and brand building more heavily, while still reporting on outcomes like reach and engagement.

Your internal KPIs will almost always determine which feel like the better match here.

Scale and geography

MG Empower appears to have broader global reach, especially for large consumer brands running multi country campaigns.

MoreInfluence, while capable of wide outreach, is often associated with campaigns that go deeper into specific markets or niches.

Think of one as slightly more “global brand stage” and the other as more tightly tied to performance goals in defined markets.

Client experience and communication style

With MoreInfluence, you are likely to experience structured workflows, frequent status updates, and clear next steps.

With MG Empower, you may see more emphasis on creative presentations, moodboards, and narrative framing, especially for large launches.

Neither approach is better by default. It comes down to how your team prefers to collaborate.

Pricing approach and engagement style

Neither agency publishes simple “plans” in the way software companies do. Pricing is normally custom based on scope and goals.

How agencies like these usually charge

• Overall campaign budget or monthly retainer
• Agency management fees for planning and execution
• Influencer fees and production costs
• Paid media to boost influencer content
• Extra services such as events or content repurposing

For both partners, you can expect to discuss your goals, timing, and key markets. Then they will build a scope and quote around that.

Factors that push costs up or down

Several variables determine final pricing no matter which agency you choose.

• Number of creators and follower tiers
• Content formats such as Reels, YouTube, or TikTok
• Markets covered and required languages
• Length of engagement and number of campaign waves
• Need for travel, events, or product seeding

If your budget is tight, be upfront early. Both agencies may adjust scope to fit realistic spend while still aiming for results.

Strengths and limitations of each agency

Every partner comes with tradeoffs. The goal is not perfection, but finding the right fit for your priorities and constraints.

Where MoreInfluence tends to shine

• Clear focus on measurable outcomes and conversions
• Structured workflows that suit busy marketing teams
• Use of nano and micro creators for targeted reach
• Useful if you are testing influencer marketing for the first time

Many brands quietly worry that influencer spend will not translate into real sales. A performance leaning partner can ease that concern through tighter tracking.

Where MoreInfluence may feel limiting

• May feel more “performance marketing” than big brand creative
• Less suited to huge global launches with dozens of markets
• Storytelling could feel secondary if your team craves bold, artistic campaigns

Where MG Empower tends to shine

• Strong focus on culture, storytelling, and brand love
• Experience with larger, global consumer names
• Ability to blend influencer work with events and experiences
• Good match for rebrands and major product launches

Brands that want to create moments people actually talk about, not just scroll past, may see this as a key edge.

Where MG Empower may feel limiting

• Global, creative campaigns can require higher budgets
• May feel “too big” for very small or early stage brands
• Performance reporting may feel less granular than a pure growth shop

Who each agency is best suited for

Sometimes the easiest way to decide is to look at who each agency is not built for. That clarity can be freeing.

When MoreInfluence is a strong match

• You sell online and care deeply about cost per acquisition.
• Your team likes organized dashboards, checklists, and regular reports.
• You are comfortable starting with smaller but targeted creator groups.
• Your goal is to prove influencer ROI before scaling spend.

When MG Empower is a strong match

• You want to make a statement with a launch or repositioning.
• You operate in several countries or plan to expand globally.
• You value culture, diversity, and deep storytelling in your content.
• You have budget for larger scale, multi channel activity.

Who may struggle with either option

• Very early startups with tiny budgets and no marketing support
• Brands unwilling to give any creative freedom to creators
• Teams expecting overnight viral results without solid foundations

If you fall into these buckets, starting with a smaller test or a more self managed solution can avoid frustration.

When a platform like Flinque makes more sense

Full service agencies are not the only way to run creator work. Some brands want more control and less ongoing management cost.

What platform based alternatives offer

Tools such as Flinque allow you to discover influencers, manage outreach, and run campaigns without a full agency retainer.

You gain direct access to creators and can test collaborations at your own pace, which suits marketers comfortable with hands on execution.

This setup can also help internal teams build lasting relationships with creators instead of routing everything through a third party.

When a platform may beat an agency

• You have a small but capable in house marketing team.
• Your budget is not yet big enough for premium retainers.
• You want to run ongoing, always on gifting or micro campaigns.
• You prefer learning what works before committing to long term agency contracts.

You can always move to, or layer on, an agency partner later once you have proof of concept and internal buy in.

FAQs

How should I brief these agencies for the first call?

Share your main goal, rough budget range, target countries, timelines, and examples of brands or campaigns you admire. Clarity here helps agencies propose a realistic approach instead of guessing at your expectations.

Can I test influencer marketing with a small campaign first?

Yes. Many agencies will start with a pilot project or limited scope. Make sure both sides are honest about what a small test can and cannot prove, especially for brand awareness goals.

Do I need long term contracts with influencer agencies?

It depends. Some projects are one off launches, others work best as ongoing programs. Ask about both options, including any minimum terms, so you are not surprised later.

How involved should my team be day to day?

Most agencies appreciate input on brand voice, approvals, and key messages, but handle execution themselves. Agree early on who signs off on content and how fast your team can review.

What if my internal stakeholders do not trust influencer marketing?

Start with clear, measurable goals, even if small. Ask agencies to align reporting with metrics your leadership already cares about, such as cost per lead, revenue, or new customers.

Conclusion

MoreInfluence is often best for brands hungry for trackable results and organized campaign management with a performance tilt.

MG Empower tends to suit companies chasing large scale cultural impact and brand storytelling across markets.

Your choice should rest on three questions: How much do you value performance versus storytelling, what scale and regions matter most, and how involved do you want to be in daily execution?

If you have a capable in house team but limited budget, a platform like Flinque can be a smart bridge, letting you learn fast without heavy retainers.

Whichever route you choose, stay focused on clear goals, honest budgets, and enough creative freedom for creators to do what they do best.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.