MoreInfluence vs IMA

Why brands compare influencer marketing agencies

When you start looking at influencer partners, it is natural to put agencies side by side. You want to know who really understands your brand, who can handle complex campaigns, and who will actually move the needle instead of just sending pretty reports.

Many marketers end up weighing MoreInfluence against IMA because both focus on creators, but in slightly different ways. One may feel more boutique and hands on, the other more global and systematized. You are really asking, “Which one fits my goals, budget, and team structure best?”

This is where a clear view of each agency’s services, approach to talent, and ideal client fit matters more than buzzwords or big case studies.

What influencer agency selection really means

The shortened primary keyword phrase here is influencer agency selection. That is exactly what you are wrestling with: how to choose a partner that can translate your brand story into creator content that sells, without wasting time or budget.

On paper, agencies often look similar. They all talk about strategy, sourcing creators, managing campaigns, and reporting. The real difference shows up in how they handle details like contracts, brand safety, and creator relationships.

Understanding those nuances will help you decide whether a boutique, high-touch team or a more established, global group is right for you.

What each agency is known for

Both MoreInfluence and IMA position themselves around data-informed influencer campaigns, but their reputations tend to develop in different directions. This is where you look beyond service lists and pay attention to style and focus.

What MoreInfluence tends to be known for

MoreInfluence is often seen as a focused influencer and digital marketing partner. Brands look at them when they want close strategic support, multi-channel campaigns, and deeper involvement in creative decisions.

The team typically highlights customized programs, measurement, and an emphasis on matching brands with creators who feel authentic rather than just famous.

What IMA tends to be known for

IMA, often recognized as Influencer Marketing Agency, is closely associated with global campaigns and lifestyle, fashion, and consumer brands. They highlight a long track record in the space and an international creator network.

Brands tend to look at IMA when they want scale, cross-border campaigns, and a partner comfortable working with well-known names on big launches.

Inside MoreInfluence: services and style

To decide whether this agency fits, you need to look at the way they design campaigns, how they work with creators, and how closely they collaborate with your internal team.

Services typically offered

MoreInfluence usually presents itself as a full funnel partner around influencer work, often blending strategy, execution, and measurement. You can expect support that covers planning to post-campaign learnings.

• Influencer strategy and campaign planning
• Creator sourcing and vetting
• Content briefing and creative direction
• Campaign management and communication
• Paid amplification of creator content
• Tracking, reporting, and optimization

Approach to running campaigns

MoreInfluence leans into tailored campaigns rather than fixed templates. You are likely to see them emphasize understanding your target audience, mapping buyer journeys, and aligning creators with specific goals like sales or app installs.

This means more strategic conversations up front, including messaging, brand safety lines, and where content will live beyond social feeds.

Creator relationships and talent selection

Instead of building a rigid “roster” of only a few creators, they tend to highlight flexibility. That may mean tapping both micro and mid-tier influencers, or testing different content styles before scaling.

They are likely to pay attention to content quality, engagement authenticity, and past brand partnerships, not just follower counts. Expect detailed discussions on fit and brand alignment.

Typical client fit for MoreInfluence

MoreInfluence works well for teams that want personalized guidance and are open to experimenting with influencer formats. You might be:

• A mid-sized brand ready to move from small tests to consistent influencer programs
• A growing direct-to-consumer company wanting performance-focused creator content
• A marketing leader who wants hands on support rather than a light-touch vendor

Inside IMA: services and style

IMA has been around long enough to become strongly associated with lifestyle creators and large-scale campaigns. If you are considering them, you are likely thinking about reach, reputation, and cross-market execution.

Services typically offered

IMA usually promotes an end-to-end influencer solution centered on strategy, creator casting, and production-quality content across markets. They also tend to lean into brand collaborations and long-term talent partnerships.

• Influencer strategy and creative concepts
• Global creator discovery and casting
• Campaign production and content coordination
• Always-on ambassador programs
• Reporting on reach, engagement, and brand impact

Approach to running campaigns

IMA is likely to bring a more structured process, especially for bigger brands. You can expect clear phases: concept development, talent selection, content approval, posting schedules, and post-campaign reporting.

They often highlight storytelling and brand-building outcomes, focusing on visual style and aspirational content, especially in sectors like fashion, beauty, and lifestyle.

Creator relationships and talent selection

IMA typically works with a wide international pool of creators, from micro influencers to high-profile names. Their strength often lies in casting for larger campaigns that run in multiple regions or languages.

If your brand values global presence, they may present a more robust network, though that can sometimes mean slightly less flexibility with highly niche audiences.

Typical client fit for IMA

IMA tends to be attractive to marketing teams with bigger brand goals and multi-country campaigns. Often, these are:

• Established consumer brands with high production expectations
• Fashion, beauty, and lifestyle labels focused on image and storytelling
• Global companies wanting unified influencer work across markets

How the agencies truly differ

Both agencies handle end-to-end influencer campaigns, but they are not interchangeable. Their size, style, and typical clients create differences that matter in day-to-day work.

Scale and campaign type

MoreInfluence often feels more boutique, leaning into tailored programs and performance-minded outcomes. You might feel closer contact with senior strategists and flexible approaches to testing and learning.

IMA feels more like a global brand partner, especially for larger launches. Processes and timelines may be more formal, which can be reassuring for big organizations with many stakeholders.

Creative style and content focus

MoreInfluence tends to emphasize content that directly supports growth metrics, like conversions and lead generation. Expect detailed thinking around calls to action and performance tracking.

IMA usually leans into brand storytelling, polished visuals, and experiences that reinforce brand identity. Their sweet spot often lies in awareness, brand lift, and high-impact collaborations.

Client experience and communication

If you want frequent touchpoints, iterative campaign tweaks, and a scrappy mentality, the smaller feel of MoreInfluence may suit you better.

If your organization prefers defined processes, thorough documentation, and a partner used to working with legal and procurement, IMA’s structured style may be a better cultural fit.

Pricing approach and engagement style

Influencer marketing agency pricing is rarely one-size-fits-all. Both agencies will usually offer custom quotes, but the way those quotes are built can differ.

How agencies typically charge

Most influencer agencies charge using a blend of campaign management fees and creator costs. You might see one-off project pricing for specific launches, or ongoing retainers for always-on programs.

Influencer fees themselves vary widely, based on audience size, platform, exclusivity, and content usage rights beyond the initial posting period.

What often influences cost

• Number of influencers and content pieces
• Markets and languages involved
• Creative complexity and production needs
• Length of campaign and reporting depth
• Paid media behind influencer content

How this plays out with these agencies

MoreInfluence may lean toward flexible campaigns sized to your budget, especially for brands scaling up. You might find them more open to testing smaller programs before committing to longer retainers.

IMA, with its global and brand-heavy footprint, may be better aligned to larger campaign budgets and multi-market scopes, where their network and experience can fully show.

Strengths and limitations of each partner

No agency is perfect for every situation. Understanding strengths and trade-offs helps you set realistic expectations and avoid frustration later.

Where MoreInfluence tends to shine

• Personalized strategy and closer collaboration with your team
• Flexibility for brands that are still refining how they use influencers
• Attention to performance metrics and measurable outcomes

Many brands worry they will be too small for a bigger shop, so the boutique feeling can be reassuring.

Possible limitations with MoreInfluence

• May not have the same global footprint as larger agencies
• Best suited to specific verticals rather than every industry
• Resource capacity for very large, multi-country launches may be limited

Where IMA tends to shine

• Executing large-scale, high-visibility campaigns
• Strong alignment with lifestyle, fashion, and aspirational brands
• Coordinating multiple creators across markets and platforms

Possible limitations with IMA

• Smaller brands may feel priced out or deprioritized
• Processes can feel slower if you are used to fast, scrappy tests
• Focus on brand building may feel less direct-response oriented

Who each agency is best for

You will make a better choice if you think in terms of fit, not just reputation. Your goals, budget, and internal capabilities all matter.

When MoreInfluence may be your best match

• You are a mid-sized or growing brand wanting a partner that feels like an extension of your team.
• Your budget is meaningful but not at “global brand launch” level.
• You care deeply about measurable outcomes, not just reach.
• You want room to experiment with formats: short-form, long-form, UGC, and more.

When IMA may be your best match

• You are planning a large campaign across several countries or regions.
• Your brand is lifestyle-focused and cares about visual storytelling.
• You have internal teams used to working with established agency processes.
• You are comfortable with larger, multi-layered budgets covering talent, production, and media.

When a platform like Flinque makes more sense

Not every brand needs a full-service agency. In some cases, a platform such as Flinque, which lets you discover creators and manage campaigns directly, can be a better match.

Why a platform-based route appeals

• You already have a strong in-house marketing team.
• You want to keep control of creator relationships yourself.
• Your budget is tighter, and you prefer spending more on talent than management fees.
• You run frequent, smaller campaigns rather than a few huge launches.

With a platform, you handle strategy and communication while relying on software to streamline discovery, outreach, and tracking. This suits brands willing to invest time instead of higher agency retainers.

FAQs

How do I know if I am ready for an influencer agency?

You are usually ready when you have a clear budget, defined goals, and at least one person internally who can own the relationship. If your team is stretched thin or untested with creators, an agency can provide needed structure.

Should I prioritize reach or engagement when choosing creators?

Engagement quality typically matters more than raw reach. A smaller creator whose audience genuinely trusts them can outperform a larger account with low interaction. Good agencies balance both, looking at authenticity and brand fit, not just follower counts.

Can I work with both an agency and a platform?

Yes, many brands use a hybrid model. Agencies may run flagship campaigns with larger creators, while your in-house team manages smaller or always-on work using a platform. The key is clear roles and avoiding overlap.

How long does it take to see results from influencer campaigns?

Awareness metrics can move within weeks, but true performance insight often takes several cycles. Many brands treat the first campaign as a learning phase, then refine creator selection, messaging, and offers over three to six months.

What should I ask in the first call with an influencer agency?

Ask for examples in your industry, how they choose creators, how they handle brand safety, and what reporting you will receive. Also ask who will be on your day-to-day team and how often you will review performance together.

Conclusion: choosing your influencer partner

Your decision is not really about which agency is “better” overall. It is about which one fits your goals, budget, and working style. A boutique-minded team may offer deeper collaboration, while a global shop brings scale and structure.

Start by clarifying what you want from influencer work over the next year: brand lift, sales, content, or all three. Then match that to each agency’s strengths and typical client profile, and consider whether a platform-based path could also serve your needs.

If you approach influencer agency selection with this clarity, you will be far more likely to pick a partner that delivers real, trackable impact rather than surface-level buzz.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.