MoreInfluence vs Goldfish

Why brands look at these two influencer partners

When you start exploring influencer marketing agencies, it is natural to compare options that seem similar at first glance. MoreInfluence and Goldfish both promise to connect brands with creators and grow awareness, but they usually appeal to slightly different clients.

Most marketers want clarity on three things: what each agency actually does day to day, how hands-on they are with campaigns, and which one will fit your budget, team size, and goals without wasting time or money.

For this discussion, we will treat both as full service influencer marketing agencies that handle outreach, campaign planning, and creator management on your behalf.

What each agency is known for

The primary keyword for this topic is influencer marketing agencies. Both companies fit under that umbrella, but they are not carbon copies. Each tends to build a different reputation based on how they run campaigns and the types of brands they support.

MoreInfluence is usually associated with structured campaign planning, data minded reporting, and a clear emphasis on brand safety and message alignment. They often stress strategy and careful creator selection over quick wins.

Goldfish is generally portrayed as more culture driven and content forward, leaning into stories, social trends, and creator personalities. They often focus on campaigns that feel native to platforms like TikTok, Instagram Reels, or YouTube.

In practical terms, you may think of MoreInfluence as slightly more methodical and Goldfish as slightly more creative driven, though both will claim to offer a balance of strategy and execution.

Inside the MoreInfluence style of influencer marketing

While every agency claims to be “full service,” what that means in the real world varies. Here is how a typical engagement with MoreInfluence is likely to feel from a brand side perspective.

Services you can usually expect

Most influencer focused agencies cluster around similar services. With MoreInfluence, you would typically expect some or all of the following offerings for your campaigns.

• Campaign strategy and creative outlines based on your goals
• Influencer discovery and shortlisting across social platforms
• Outreach, negotiation, and contract handling with creators
• Content briefing, approvals, and brand safety checks
• Campaign monitoring, reporting, and performance insights
• Long term creator relationship development when campaigns succeed

These services are usually wrapped into custom packages, rather than being sold as rigid bundles. That lets them adjust to your budget and internal resources.

How they approach campaigns

MoreInfluence typically leans into structure. Expect upfront discovery calls, written strategies, and defined goals such as awareness, sign ups, or sales. They may map out campaign phases with clear timelines and milestones.

During execution, they often emphasize brand safety and message control. That can mean detailed briefs, approval steps, and clear do or do not guidelines, especially for regulated industries or serious topics.

This is reassuring if you work in healthcare, finance, education, or any niche where a careless post could cause major headaches. It can feel slower if you want to jump on trends quickly.

Creator relationships and talent style

Agencies like this usually build a mix of owned creator networks and flexible sourcing. They may keep a trusted core group they know well, then supplement that with new creators matched to each campaign.

Creators they bring in will tend to be reliable, brand safe, and good communicators. The content might skew slightly more polished, with clearer product placement and messaging.

If you are chasing edgy humor or viral chaos, you may need to push for bolder creator choices. If you need reliability and consistent tone, this structured pool can be a big advantage.

Typical client fit for MoreInfluence

MoreInfluence tends to fit brands that want control, clear delivery, and professional handling. You are more likely to be a good match if your company looks like one of these groups.

• Mid sized and larger brands with established marketing teams
• Companies in regulated or reputation sensitive categories
• Brands needing detailed reports to share with leadership
• Marketers who prefer careful planning over spontaneous tests

Smaller brands can still work with them, but the structure and cost of full service work may feel heavy if you only need quick, low risk experiments.

Inside the Goldfish style of influencer marketing

Goldfish, as an influencer focused partner, usually positions itself closer to the creative edge of social platforms. That can mean bolder content, more experimentation, and a strong emphasis on storytelling.

Core services to expect

Even with a more creative slant, the underlying services still cover the full campaign journey. You can typically expect offerings similar to these.

• Concept development and social first creative ideas
• Influencer matchmaking by audience, style, and platform
• Outreach, contract negotiation, and logistics
• Content direction with room for creator personality
• Publishing schedules, coordination, and real time tweaks
• Performance tracking and learnings for future campaigns

The difference is often in how loosely or tightly the campaign is defined and how much room creators get to experiment.

How Goldfish tends to run campaigns

Goldfish usually emphasizes creative freedom and platform native content. Rather than heavily scripted posts, they push for formats that feel like what audiences already enjoy in their feeds.

They may test multiple angles quickly, especially on fast moving platforms. You can expect more brainstorming around hooks, trends, and content formats, and slightly less reliance on formal decks.

For some brands, this approach unlocks standout content and higher engagement. For others, it can feel a little unpredictable, especially if you must stick to tight brand rules.

Creator relationships and talent style

Agencies that lean creative often keep deep relationships with storytellers, entertainers, and trend aware creators. These individuals know how to keep audiences watching and commenting, not just scrolling past.

Content from this type of creator base can feel fun, surprising, and more like entertainment than advertising. That is powerful for attention, but requires trust in the agency’s creator judgment.

If your leadership prefers very polished, controlled messaging, expect to find a middle ground where creators have freedom but stay within agreed lines.

Typical client fit for Goldfish

Goldfish tends to attract brands that want to make some noise, play with culture, and push beyond safe but forgettable content. You are likely to be a fit if you match these traits.

• Consumer brands in lifestyle, fashion, beauty, food, or entertainment
• Companies with visual products that shine on social video
• Marketers willing to test creative ideas and move quickly
• Teams that value engagement and buzz alongside pure conversions

B2B and compliance heavy brands can still work with agencies like this, but you must invest more time in aligning legal and brand teams first.

How the two agencies differ in practice

When you hear pitches, both sides will promise strategy, creative, and results. The real difference tends to show up in how the work feels over several months of partnership.

Style of planning and communication

MoreInfluence typically leans into structured proposals, clear scopes, and documented plans. Weekly or monthly calls focus on metrics, timelines, and upcoming deliverables.

Goldfish is more likely to spend extra time on creative direction and ideas. Conversations may revolve around content concepts, trends, and what performers are doing in your niche.

Neither is inherently better. The right fit depends on whether your team craves order and documentation or thrives on fast moving creative back and forth.

Depth of control versus creative freedom

With MoreInfluence, you may feel more in control of the message. There is often a stronger emphasis on approvals, compliance, and consistent tone across all creators.

With Goldfish, you may trade some of that control for more authenticity and spontaneity. Creators might speak more in their own voice and experiment with formats.

This tradeoff is central. Decide which matters more for your brand today: polished control or standout originality.

Where they might shine most

Structured agencies tend to shine in long running programs, multi market campaigns, and brands that must report results up a clear chain of command. Reporting and coordination become more important than individual viral hits.

Creative leaning agencies tend to shine when you need attention, shareable content, and strong ties to what is happening on social right now. They are often the better pick for launches, drops, or seasonal pushes.

Many brands actually end up needing both mindsets over time, which is why some marketers test one type first, then switch or add other partners later.

Pricing approach and how engagements usually work

Influencer marketing agencies rarely list detailed prices because so many factors change from brand to brand. Still, the broad structure tends to follow common patterns.

How agencies usually price this work

Most influencer focused agencies use some mix of these pricing elements, whether you work with MoreInfluence, Goldfish, or others.

• Custom campaign quotes tied to scope and deliverables
• Management or strategy fees for running the work
• Influencer payments passed through or bundled in
• Retainer style agreements for ongoing support
• Occasional project based pricing for single pushes

Instead of published plans, you usually get a proposal after sharing your budget range, markets, platforms, and goals.

Factors that will change your cost

The biggest cost drivers are usually audience size and content volume. Top tier creators, complex shoots, or multiple platforms will quickly raise budgets compared with micro influencers and simple content.

International reach, legal review, and tight timelines can also affect pricing. Expect both agencies to ask detailed questions before they quote anything serious.

If the price seems vague at first, push for a clear breakdown of agency fees versus influencer payments so you understand where your money goes.

Engagement style and level of involvement

MoreInfluence style partners usually operate like an extension of your marketing team. Once the plan is agreed, they handle day to day logistics with creators and bring you updates and approvals.

Goldfish style partners often expect you to engage more deeply in creative discussions, especially early on. You might spend more time reviewing directions, storylines, or content examples.

Ask each agency how many calls, check ins, and approvals they expect from you each month so you can align with your internal capacity.

Strengths and limitations of each agency

Every partner has advantages and tradeoffs. Understanding these upfront saves frustration later and helps you set the right expectations internally.

Where MoreInfluence type agencies are strong

• Clear process and defined responsibilities across the campaign
• Comfort for legal and compliance teams through stronger controls
• Reliable reporting and performance analysis for leadership
• Good fit for multi month or always on influencer programs

A common concern is whether this structure will slow down creative or make content feel too scripted. That risk is real, but can be managed if both sides agree on where creators need freedom.

Where Goldfish style agencies are strong

• Fresh, platform native content that feels like the feed
• Creators who bring personality and storytelling, not just reach
• Ability to react faster to trends and cultural moments
• High potential for standout posts that audiences remember

The flip side is that leadership might worry about unpredictability, especially if they are used to traditional advertising where every line is pre approved.

Limitations to keep in mind

MoreInfluence type agencies can sometimes feel less adventurous creatively. Without pushing, campaigns may end up safe but forgettable, especially for youth audiences.

Goldfish style partners can occasionally push ideas that scare internal teams or do not align tightly with brand guidelines. Without clear boundaries, that can cause internal friction.

In both cases, the best results come when you share honest feedback early and treat the agency as a partner rather than a vendor to order from.

Who each agency is best for

Instead of hunting for a single winner, it helps to ask which partner best matches your company as it is today, not as you wish it were.

Situations where a structured partner fits best

• You have multiple stakeholders who must approve campaigns.
• Your industry is regulated or reputation sensitive.
• You need solid reports and case studies for leadership buy in.
• Your team prefers clear plans, scopes, and timelines.
• You want to build a repeatable influencer program, not one offs.

In this situation, a partner similar to MoreInfluence will probably feel more comfortable and less risky, even if the process moves more slowly.

Situations where a creative led partner fits best

• You sell to younger audiences who live on social platforms.
• Your product is visual, fun, or tied to lifestyle trends.
• You care deeply about engagement and shareability.
• You are launching or relaunching and want to make a splash.
• Your leadership accepts some experimentation and uncertainty.

In those cases, a partner that behaves more like Goldfish will give you the energy and risk tolerance you need to stand out.

Questions to ask yourself before choosing

• How much control do we truly want over every post?
• What will our CEO or CMO expect to see in reports?
• Are we aiming for brand love, direct sales, or both?
• How comfortable are we with public experimentation?
• Do we have time to be involved in creative, or do we need turnkey?

Your honest answers to these questions will make it much easier to see which agency style is a better match.

When a platform alternative like Flinque makes sense

Full service influencer marketing agencies are not the only way to manage creator work. Sometimes a platform based alternative offers a better fit, especially if you want more control in house.

What a platform first approach looks like

Platforms such as Flinque let brands handle influencer discovery, outreach, and campaign tracking themselves, using software rather than a complete external team. You still work with creators, but you keep more of the process inside your company.

Instead of paying ongoing retainers, you usually pay for access to tools. Your own team then runs campaigns, from sourcing talent to coordinating content and analyzing results.

When a platform is the smarter move

• You have internal marketers who want to learn and own influencer work.
• Your budget is tighter and large retainers feel out of reach.
• You run many small campaigns and want flexibility.
• You prefer direct relationships with creators without an intermediary.

In these cases, starting on a platform like Flinque can give you practical experience, then you can still bring in an agency later for bigger launches or complex campaigns.

FAQs

How do I decide between a structured and creative focused agency?

Look at your brand risk tolerance, internal approval process, and goals. If you need control and clear reports, choose structure. If you want standout content and can accept some unpredictability, lean toward a creative focused partner.

Can smaller brands work with influencer marketing agencies?

Yes, but you must be honest about budget and scope. Some agencies prefer larger retainers, while others will design smaller pilot campaigns. If costs feel high, consider starting with a platform like Flinque instead.

How long does it take to see results from influencer campaigns?

Most brands see early signals within the first campaign, but stronger results usually appear over several months. Repeated collaborations with the same creators often perform better than one off posts.

Should I focus on big influencers or smaller creators?

It depends on your goals. Larger influencers bring quick reach but cost more. Smaller creators can deliver strong engagement and authenticity. Many agencies recommend a mix of tiers to balance risk and performance.

What should I prepare before speaking with agencies?

Clarify your goals, target audience, must have brand rules, rough budget, and timeline. Gather examples of content you like and dislike. This helps any agency quickly understand what success looks like for your brand.

Conclusion: choosing the right partner for your brand

Both structured and creatively driven influencer marketing agencies can deliver strong results. The best choice depends less on their pitch decks and more on your own needs, culture, and appetite for experimentation.

If you prioritize control, predictability, and clear reporting, an agency that behaves more like MoreInfluence may be the most comfortable path. They will help you build a steady, repeatable program.

If you want bold, social native content and are willing to accept some risk, a partner closer in spirit to Goldfish may unlock the kind of campaigns audiences actually talk about and share.

And if you prefer to build influencer skills in house, a platform solution such as Flinque lets you manage campaigns directly without committing to large service retainers. You can always layer in agencies later.

Start by mapping your goals, resources, and comfort level with creative freedom. Once those are clear, the right path forward usually reveals itself quickly.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.