MoreInfluence vs Go Fish Digital

Why brands look for the right influencer marketing partner

When you start exploring influencer marketing agencies, you quickly realize how different they can be. Some focus heavily on creative content, while others lean into search, reputation, and digital PR.

That’s why many brands end up weighing up agencies like MoreInfluence and Go Fish Digital. You want clarity on who does what, and which one fits your goals.

The core question is simple: which partner will help you turn influencer relationships into real business results, without wasting time or budget?

Table of Contents

• What each agency is known for
• Inside MoreInfluence’s approach
• Inside Go Fish Digital’s approach
• Key differences in style and focus
• Pricing approach and how work is structured
• Strengths and limitations of each agency
• Who each agency is best for
• When a platform alternative might fit better
• FAQs
• Conclusion: deciding where to start
• Disclaimer

What each agency is known for

The primary keyword for this topic is influencer marketing agency choice, because that’s the decision you’re really trying to make. You’re picking a partner, not just a project.

MoreInfluence is typically recognized for focusing directly on influencer relationships and brand campaigns. Their work centers on social creators, campaign planning, and performance tracking around creator content.

Go Fish Digital, by contrast, is usually known in wider digital marketing circles, especially for SEO, online reputation, and content. Influencer work here tends to connect with broader search and PR goals.

So while both can help with influencers, they sit in slightly different parts of the marketing world. One leans into creator-first campaigns, the other into search-led and reputation-led growth with influencers as one lever.

Inside MoreInfluence’s approach

MoreInfluence positions itself strongly around influencer match, creator strategy, and ongoing relationship management. If you imagine a traditional agency focused squarely on creators, that’s close to how they work.

Core services you can expect

Most brands work with them for done-for-you influencer campaigns. That typically includes planning, creator outreach, and campaign execution across platforms like Instagram, TikTok, YouTube, and sometimes podcasts or blogs.

The service mix often includes:

• Influencer discovery and vetting
• Campaign strategy and content angles
• Contracting, briefs, and approvals
• Campaign coordination and scheduling
• Performance reporting and optimization

Instead of just giving you a list of creators, they tend to run the whole process, from outreach to reporting. That’s helpful if your internal team is small or new to influencers.

How campaigns are usually run

Campaigns commonly start with a short discovery phase. You share goals, such as awareness, sales, app installs, or lead generation, plus your budget and timeline.

From there, you’re likely to see a structured plan that covers audience targets, platform mix, and creator tiers. This may include a mix of micro creators for trust plus a few bigger names for reach.

You can expect them to handle messaging guidelines, content reviews, and brand safety checks. Many brands want to stay close to creative decisions, but not manage every email with creators.

Creator relationships and brand fit

MoreInfluence tends to lean into curated creator relationships. That means they build and maintain networks of influencers who already know their team and processes.

For you, that can speed up campaigns and simplify approvals. It also helps maintain consistent quality across multiple content waves, like seasonal promotions or product rollouts.

They often fit brands that care about:

• Ongoing creator relationships, not one-offs
• Balancing brand control with creator freedom
• Measuring sales and signups, not just views

Industries like beauty, fashion, lifestyle, wellness, food, and consumer tech are common matches, where visual storytelling and social proof matter a lot.

Typical client profile for MoreInfluence

MoreInfluence often suits mid-sized brands that have clear products, some marketing history, but limited in-house influencer expertise. They want a partner that can own execution.

Early-stage startups can still work with them, but may need to align expectations around budget and timelines. Bigger brands might use them for specific product lines or campaigns.

Inside Go Fish Digital’s approach

Go Fish Digital is best known for SEO, reputation management, and content marketing. Influencer work here usually supports search visibility, brand trust, and digital PR goals.

Core services and where influencers fit

You’ll see service categories such as:

• Search engine optimization and content strategy
• Digital PR and outreach for coverage and links
• Online reputation work, including review strategies
• Social media and content promotion

Influencers often show up inside digital PR and content campaigns. For example, a Go Fish team might partner with creators to generate content, win media mentions, and support SEO through natural backlinks.

How campaigns tend to run

Work usually begins with discovery and research around your search landscape, online reputation, and competitors. They look at what people see when they search your name or your main keywords.

If influencers are part of the solution, they are woven into a broader plan. That might mean working with creators to publish content that drives both audience engagement and coverage on high authority sites.

Instead of only focusing on social views, they might track search rankings, organic traffic, and online sentiment as key outcomes.

Creator relationships and brand fit

Go Fish Digital is less like a pure influencer shop and more like a digital agency that sometimes uses creators as a tactic. Their creator relationships may lean toward thought leaders, niche experts, or content partners with strong authority.

Brands that care a lot about what Google shows for their name, and how press and reviews shape trust, can benefit from this style. Think B2B companies, SaaS brands, and high-consideration consumer products.

Typical client profile for Go Fish Digital

They often work with brands that already invest in SEO, content, or reputation and want to extend that into earned media and creator partnerships.

Larger organizations and funded startups may appreciate the strategy depth, especially if they have multiple stakeholders and complex digital footprints.

Key differences in style and focus

Even though both can touch influencer marketing, the day-to-day experience can feel very different. One is more creator-centric, the other more search and reputation-centric.

Focus of the work

MoreInfluence tends to start with questions like: who is your audience, what platforms do they use, and which creators influence them?

Go Fish Digital typically begins with: what do people see when they search for you, and how can content and partnerships shift that picture positively?

So for pure social-led launches, MoreInfluence may feel more natural. For search visibility plus trust, Go Fish might feel more complete.

How you’ll likely interact with the team

With a creator-first agency, much of your dialogue will revolve around influencers, content themes, and campaign schedules.

With a digital-first agency, you’ll likely talk more about analytics, search performance, earned coverage, and how creator content fits into those metrics.

Neither is inherently better; it depends on whether you care more about social buzz alone or about the longer-term digital footprint.

Scale and type of campaigns

MoreInfluence may focus heavily on social-heavy activations, like:

• Product launch campaigns across Instagram and TikTok
• Ongoing ambassador programs
• Seasonal pushes with multiple micro creators

Go Fish Digital may lean into campaigns like:

• Content collaborations with experts for SEO
• Creator-led case studies or research pieces
• Digital PR campaigns that secure coverage and mentions

Your ideal partner depends on whether you picture rows of social content or a web of search, reviews, and media all working together.

Pricing approach and how work is structured

Neither agency typically lists rigid “plans” the way software platforms might. Instead, costs are shaped by your scope, goals, and how much support you need.

How pricing usually works with influencer-focused agencies

With a creator-first shop like MoreInfluence, you’ll often see a mix of:

• Agency fees for strategy and management
• Influencer fees based on reach and deliverables
• Creative and production costs where needed
• Paid media budgets if you boost creator content

Some brands work campaign by campaign, while others sign retainers for ongoing support. Larger or always-on programs often lean toward a retainer.

How pricing tends to work at digital agencies

Go Fish Digital often prices through custom proposals and retainers, especially for SEO and reputation. Influencer-related work is typically folded into these engagements.

For example, a retainer might include monthly hours or deliverables across SEO, content, PR, and creator outreach. You may also see separate budgets for sponsored content or creator fees.

Factors that influence cost with both

Regardless of which partner you pick, a few things drive pricing heavily:

• Number and tier of creators you want to work with
• How many platforms and markets you target
• Whether you need heavy creative support or just coordination
• How long campaigns run and whether they repeat

*A common concern is not knowing what budget is “enough.”* The best next step is usually a discovery call where you share rough goals and see what ranges are realistic.

Strengths and limitations of each agency

Every partner has strong points and trade-offs. The important thing is matching those to what you actually need over the next 6 to 18 months.

Where MoreInfluence tends to shine

• Deep focus on influencers and social platforms
• Hands-on help managing creator relationships
• Support for campaign execution and logistics
• Useful for brands that want turnkey influencer programs

The potential downside is that if you also need heavy SEO, technical work, or reputation management, you might need additional partners or in-house support.

Where Go Fish Digital tends to excel

• Strong background in SEO and online visibility
• Experience with reviews, search results, and brand perception
• Ability to use creators inside larger digital strategies
• Good fit for brands who view influencers as one of many channels

The trade-off is that if you want a pure influencer engine with heavy focus on creator community building, they may not feel as specialized as a dedicated influencer agency.

Common concerns brands often raise

*A common concern brands have is handing over too much control and losing the authentic brand voice.* That can happen with any agency if the brief is rushed or approvals are too loose.

To avoid this, insist on clear messaging guidelines, sample content reviews, and alignment on which creators are truly on-brand before contracts are signed.

Who each agency is best for

Looking at your own stage and priorities will usually make the choice clearer. Different brands need different levels of support and specialization.

When MoreInfluence is usually a better fit

• Consumer brands where social proof and visuals drive sales
• Teams with small marketing staff who need execution support
• Brands focused on TikTok, Instagram, or YouTube first
• Companies ready to invest in ongoing influencer programs

If your biggest need is a steady flow of creator content and someone to run the moving parts, this style of agency can be very helpful.

When Go Fish Digital is often a better fit

• Brands where search results and reviews affect buying decisions
• Companies managing complex online reputations
• Teams that already invest in content and SEO
• Brands that see influencers as one part of a bigger digital plan

If your leadership cares about what shows up on Google and how the brand is perceived overall, a digital-first partner may match better.

When a platform alternative might fit better

Some brands like the idea of influencer marketing but don’t feel ready for full agency retainers. They may prefer more control and lighter ongoing costs.

In those cases, a platform like Flinque can be appealing. It’s designed as a software-based option where your team discovers creators, manages outreach, and tracks campaigns directly.

You still put in the work, but you keep closer control over relationships and budgets. This can work well if you already have a marketer or small team willing to handle creator communication and approvals.

A platform style approach may make sense if:

• You want to test influencer marketing before big agency commitments
• Your team is comfortable using tools and managing workflows
• You prefer flexible monthly costs over fixed retainers

If campaigns grow more complex, you can still bring in an agency later while keeping your internal knowledge and creator history.

FAQs

How do I choose the right influencer agency for my brand?

Start with your main goal. If it’s social-led growth and ongoing creator content, lean toward a creator-focused agency. If it’s search visibility, reputation, and content plus influencers, a digital-first partner may be better. Then compare fit, communication style, and budget range.

Do I need an agency if I already work with a few influencers?

Not always. If your current relationships scale well and your team can handle outreach, briefs, and tracking, you may not need full service support yet. Agencies make more sense when you want structured programs, bigger reach, or more reliable results.

What should I ask on a discovery call with an influencer agency?

Ask how they pick creators, how they measure results, what typical timelines look like, and how they handle approvals and brand safety. Also ask for examples in your industry and clarity on how pricing and reporting work.

How long does it take to see results from influencer marketing?

Simple campaigns can show early signals within weeks, especially for awareness or traffic. More complex programs, like ambassador setups or SEO-supported work, often take several months to show full impact and patterns you can trust.

Should I work with micro influencers or larger creators?

Micro influencers often bring stronger trust and engagement in niche groups, while larger creators add broad reach quickly. Many brands use a mix of both. The right balance depends on your budget, goals, and whether you value depth or scale more.

Conclusion: deciding where to start

The choice between a creator-first partner and a digital-first partner comes down to where you want your biggest impact. Are you chasing social buzz, or trying to shape how people find and judge you online overall?

If influencer programs are your main focus, a dedicated influencer agency may give you deeper support and smoother execution. If search, reputation, and content are equally crucial, a digital agency that uses creators as one tool can be more strategic.

Be honest about your budget, your team’s capacity, and how much control you want to keep. Then schedule conversations with each option and see which one understands your brand, your customers, and your timeline best.

Whichever route you choose, push for clear goals, transparent reporting, and collaboration on creative. That’s what turns influencer activity into dependable growth, not just one-off posts.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.