MoreInfluence vs Fanbytes

Why brands weigh these two influencer agencies

When you start comparing MoreInfluence with Fanbytes, you are usually trying to answer a simple question: which partner will actually move the needle for my brand with creators and social content?

Both focus on influencer brand growth, but they lean into different strengths, audiences, and ways of working with clients.

You are also likely looking for clarity on budget, expected results, and how involved your team needs to be day to day.

Influencer brand growth overview

The primary focus here is influencer brand growth for companies that want creators to drive sales, app installs, or awareness.

Both agencies plan and run campaigns, but they differ in markets, channels, and how much they lean into data, culture, and creative trends.

Understanding these differences will help you choose a partner that actually fits your goals instead of just sounding exciting on a pitch call.

What each agency is known for

Both businesses live in the same broad space: done-for-you influencer marketing for brands that want help from strategy to reporting.

They are not pure software tools. They are service based teams that handle the heavy lifting of finding creators, managing content, and optimising campaigns.

What MoreInfluence is generally associated with

MoreInfluence is typically positioned as a full service influencer agency focused on data backed planning and measurable performance.

They often highlight matching brands with creators who fit specific audience profiles, not just follower counts.

Expect a strong emphasis on campaign structure, tracking, and aligning with broader marketing goals like lead generation or online sales.

What Fanbytes is generally associated with

Fanbytes, part of Brainlabs, is widely linked with Gen Z and youth focused social media campaigns.

The team is well known for leaning into TikTok, Snapchat, and other fast moving channels where trends shift quickly.

They often work with entertainment, gaming, lifestyle, and app brands looking for cultural relevance as much as performance.

Inside MoreInfluence

Even without exact internal details, you can map out what a typical full service influencer agency like MoreInfluence tends to offer.

Core services you can expect

Most brands turn to them for end to end campaign support rather than simple introductions to influencers.

• Influencer discovery and vetting based on audience fit
• Campaign strategy aligned with brand goals
• Negotiating fees and usage rights with creators
• Brief development and creative guidelines
• Project management and communication with talent
• Performance tracking and campaign reporting

This style suits marketing teams that want a single partner to own the whole workflow, from outreach to wrap up report.

How they likely run campaigns

Agencies in this mould usually start with your objectives: awareness, engagement, or direct response.

They then work backward to pick platforms, content formats, and creator profiles that match those goals.

Expect clear timelines, content calendars, and structured approvals so brand teams feel in control without managing every message.

Creator relationships and selection

MoreInfluence’s value is often in the quality of their influencer relationships and access to a broad pool of creators.

They may maintain preferred talent lists, but will also search beyond internal rosters to find niche voices when needed.

Good agencies here focus on audience authenticity, brand safety, and proven track records, not just big names.

Typical client fit

Brands that lean toward this style usually share a few traits.

• Need measurable performance plus strong brand alignment
• Prefer a structured, data aware process over trend chasing
• Operate in categories like eCommerce, B2C services, or established consumer products
• Have marketing teams that want reliable reporting and repeatable frameworks

Inside Fanbytes

Fanbytes has built its reputation around youth culture and short form video on social platforms.

That shapes the kind of projects they take on and how they design creator campaigns.

Core services you can expect

As part of a larger digital group, they usually bring a mix of creative and paid media skills.

• Influencer campaign strategy on youth heavy platforms
• Creator casting with strong cultural and trend awareness
• Creative concepting for TikTok, Snapchat, and Reels
• Paid amplification and performance tweaks on social ads
• Reporting focused on reach, engagement, and app or product lifts

This often appeals to brands that want to be seen as current, fun, or embedded in youth culture.

How Fanbytes typically runs campaigns

Their work often starts with a cultural insight or trend, then wraps a brand message around it.

Expect brainstormed creative ideas like hashtag challenges, TikTok sounds, or community led content themes.

Campaigns may move quickly to tap into fast changing memes or platform features.

Creator relationships and selection

Fanbytes is known for strong ties with TikTok and other short form creators, including niche talent that speaks directly to subcultures.

The focus is often on creators who feel native to the platform rather than polished commercial influencers.

This helps content feel organic, though it can also mean less traditional structure around production.

Typical client fit

Brands that gravitate to Fanbytes often look like this.

• Have Gen Z or young millennial target audiences
• Work in entertainment, gaming, fashion, beauty, or mobile apps
• Want fast moving, social native creative work
• Are comfortable with playful, less formal brand expression

How the two agencies differ

While both run influencer campaigns, your experience and results can feel different depending on which partner you pick.

Focus and channel strengths

MoreInfluence tends to emphasise structured campaign planning and measurable outcomes across a range of social channels.

Fanbytes is more widely associated with TikTok and youth heavy spaces where trends and memes lead the way.

If you need multi channel coverage beyond short form video, that difference matters.

Creative style and tone

With a data and structure leaning agency, content may skew more branded and consistent with your existing assets.

With Fanbytes, content can feel more experimental, fast paced, and shaped by creator voices.

Neither is inherently better. It depends on how bold your brand is willing to be.

Campaign pace and flexibility

Campaigns run by performance minded agencies may have longer planning phases but more predictable rollouts.

You are likely to see defined milestones: influencer selection, content drafts, revisions, then launch.

Youth culture driven partners may adapt mid campaign as trends shift, trading some predictability for cultural relevance.

Client experience

Both will assign account managers, but their styles may differ.

One may feel like working with a performance marketing team that prioritises forecasts and KPIs.

The other may feel like a social first creative shop keeping you plugged into what young audiences care about this week.

Pricing and engagement style

Neither agency sells like a SaaS tool with fixed seats or monthly software fees.

They usually work on a mix of campaign budgets, management fees, and sometimes retainers for ongoing support.

How pricing is often structured

• Custom quotes based on scope, channels, and geography
• Influencer fees tied to creator size, deliverables, and usage rights
• Agency management fees covering strategy, coordination, and reporting
• Optional paid media budgets to boost creator content

Cost can vary widely based on how many influencers you use, how big they are, and how many pieces of content you need.

Factors that impact your budget

• Markets you target: global or local only
• Platforms involved: TikTok creators may price differently from Instagram or YouTube
• Content complexity: simple talking videos versus higher production shoots
• Length of engagement: one off launches versus always on programs

Both agencies tend to be best suited to brands willing to invest at least in professionally managed influencer work, not tiny test budgets.

Engagement style

You can expect standard agency models.

• Project based engagements for launches or seasonal pushes
• Retainers where they manage ongoing influencer work throughout the year
• Pilots or tests that, if successful, roll into longer relationships

Contracts often include clear deliverables, timelines, and approval processes, which help manage risk on both sides.

Strengths and limitations

No influencer partner is perfect for every brand. Each has upside and tradeoffs you should think through.

Typical strengths of a structured influencer agency

• Clear alignment with business goals like sales or signups
• Process driven workflows and reliable reporting
• Focus on influencer quality, brand safety, and audience fit
• Good for integrating with other marketing channels like email or paid social

A common concern is whether content will still feel fresh and social native when strict brand rules are applied.

Typical strengths of a youth culture specialist like Fanbytes

• Deep understanding of Gen Z behaviours and interests
• Strong presence on emerging or fast moving social channels
• High potential for viral or buzzworthy campaigns
• Strong relationships with creators who shape trends

Many brands quietly worry that this style may be too edgy or informal for more conservative brand guidelines.

Common limitations to be aware of

• Both can be expensive for very small businesses with limited budgets
• Neither is ideal if you want full in house control of every step
• Results can still vary because influencer marketing is partly art, not just data
• You may rely heavily on their internal creator networks

Understanding these tradeoffs upfront helps you set realistic expectations with internal stakeholders.

Who each agency fits best

If you strip away pitch decks, the choice often comes down to your audience, goals, and risk appetite.

When a structured influencer agency like MoreInfluence makes sense

• You sell products or services where conversion tracking matters
• You want creators integrated into a broader marketing plan
• Your leadership expects clear reports and ROI narratives
• Your brand voice is more polished than playful

When a youth led partner like Fanbytes is a better fit

• Your core audience is Gen Z or young millennials
• You want a strong presence on TikTok, Snapchat, or similar channels
• You are open to more experimental, trend driven content
• You value cultural relevance and buzz as much as direct sales

Questions to ask yourself before choosing

• Is our main goal brand building, performance, or a mix of both?
• How strict are our brand guidelines around tone and style?
• What internal resources do we have to support or oversee campaigns?
• How comfortable are we with creative risk in public channels?

Your honest answers will often point clearly toward one style of partner over the other.

When a platform like Flinque makes more sense

Agencies are powerful, but not every brand needs or can afford full service support for influencer work.

Sometimes a platform based approach is better.

What a platform alternative offers

Tools like Flinque let marketing teams discover influencers, manage campaigns, and track performance without an agency retainer.

You still get structured workflows and analytics, but your team runs outreach and relationships directly.

This can save costs if you have time and people to manage details in house.

When to consider Flinque instead of an agency

• You have a smaller budget but want ongoing influencer activity
• Your team is comfortable handling creator outreach and negotiation
• You prefer keeping influencer relationships owned internally
• You want to test and learn before committing to large retainers

If you later outgrow a platform only setup, you can still bring on an agency for larger or more complex projects.

FAQs

How do I choose between these influencer agencies?

Start with your main goal, target audience, and risk tolerance. If you want structure and measurable performance, a more data led agency fits. If you want youth culture relevance and bold social creative, a Gen Z focused partner may be better.

Can I work with both at the same time?

It is possible, but risky if roles overlap. If you do, clearly split responsibilities by region, product line, or channel, and set rules for creator usage to avoid conflicting messages or duplicated outreach.

Do I need a big budget to use these agencies?

You do not need a global budget, but you should expect to fund both creator fees and agency time. Small test budgets can work if scoped tightly, though very tiny spends may be better handled via a self serve platform.

Will I approve every influencer and piece of content?

Most agencies allow brand approval of influencer choices and content drafts, especially at the start. Over time, some brands loosen controls once they trust the process. Clarify this in your contract and workflow discussions.

How long before I see results from influencer campaigns?

Awareness lifts can appear within days of launch, while sales or app installs may take weeks of optimisation. Many brands run several waves of campaigns before cementing influencer marketing as a core channel.

Conclusion

Choosing the right influencer partner is less about who is “best” and more about who fits your audience, goals, and comfort level with creative risk.

If you value structure, detailed reporting, and tight brand control, a data minded agency approach will likely suit you.

If you want to own youth culture moments on TikTok or similar channels, a Gen Z specialist can be a strong match.

When budgets or internal skills do not justify a full agency retainer, a platform like Flinque lets you keep more control and manage campaigns directly.

Take time to meet teams, review case work, and ask blunt questions about process, pricing, and results before signing anything.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.