Moburst vs Zorka Agency

Why brands look at these two influencer agencies

Brands sorting through influencer options often narrow things down to two names: Moburst and Zorka Agency. Both support growth through creators, but they do it in different ways, with different histories and strengths.

When you are choosing an influencer partner, you are usually asking a few simple questions. Who understands my audience? Who can actually move the needle on installs, signups, or sales?

Table of Contents

• What “global influencer marketing partners” really means
• What each agency is known for
• Inside Moburst’s influencer approach
• Inside Zorka’s influencer approach
• How the two agencies truly differ
• Pricing and how work is structured
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform like Flinque can be better
• FAQs
• Finding the right fit for your brand
• Disclaimer

What “global influencer marketing partners” really means

The primary idea here is simple: global influencer marketing partners help brands reach new customers through creators at scale. Both teams fall into that category, but they don’t look or feel the same once you dig into how they work day to day.

Understanding those differences helps you avoid mismatched expectations, unclear deliverables, or campaigns that look good on paper but fail to hit revenue targets.

What each agency is known for

Both agencies run creator campaigns, yet they grew up solving slightly different problems. That history shapes how they think about your brief and what they push for in a strategy call.

What Moburst is mainly known for

Moburst started with a very strong focus on mobile growth. It built its reputation around helping apps climb store rankings, grow installs, and turn users into loyal customers through creative and media.

Influencer work is usually woven into a wider performance puzzle. Campaigns often support app launches, feature releases, or brand refreshes with a heavy eye on measurable outcomes.

What Zorka Agency is mainly known for

Zorka Agency is widely associated with user acquisition and performance marketing for digital products. It has roots in gaming, apps, and online services, especially in markets where measurable installs or registrations are the main goal.

The company leans heavily into platforms like YouTube, TikTok, Twitch, and other channels where performance and storytelling overlap.

Inside Moburst’s influencer approach

Think of Moburst as a growth-focused partner that happens to use influencers as one of its tools. For many brands, it serves more like a digital growth agency with strong creator capabilities.

Core services around creators

Moburst typically offers influencer services as part of a full marketing plan instead of a stand-alone, one-off campaign. That’s important if you want your creator work linked tightly to paid media and app store optimization.

• Influencer strategy tailored to app or product goals
• Creator discovery and vetting across major social platforms
• Creative brief development and content direction
• Campaign management and coordination with paid media
• Performance tracking tied to installs, signups, or sales

How Moburst tends to run campaigns

Campaigns often start with a clear performance objective. The team then backs into a creator mix, content styles, and posting schedule that support that outcome rather than chasing vanity metrics.

You’re likely to see a combination of organic creator posts plus paid amplification. This lets them test what works and double down by turning high performers into paid assets.

Relationship with creators

Moburst leans toward creators who can drive action, not just awareness. That often means working with influencers who are comfortable integrating calls to action, app features, or frictionless links.

Relationships are usually shaped around performance and quality standards. Expect attention to creative guidelines, brand safety, and measurable deliverables rather than loose “shoutouts.”

Typical client fit for Moburst

The agency tends to fit brands that see mobile and digital growth as their main mission. If you live and die by install costs, retention, and in-app revenue, the structure likely feels natural.

• Mobile-first brands and apps, including gaming and fintech
• Established companies rolling out new digital products
• Brands wanting influencer work integrated with paid user acquisition
• Teams comfortable sharing detailed performance data and funnels

Inside Zorka’s influencer approach

Zorka Agency, on the other hand, is strongly associated with performance-driven influencer programs, especially for products with clear digital actions such as registrations, trials, or purchases.

Core services around creators

While Zorka also offers broader advertising services, creator work usually plays a central role in its performance toolbox. Campaigns aim to blend storytelling with direct response.

• Influencer strategy across YouTube, TikTok, Twitch, and other key channels
• Creator research with focus on audience geography and interests
• Script and concept assistance for higher-converting stories
• Tracking setup for installs, registrations, or sales
• Ongoing campaign optimization based on real-time results

How Zorka tends to run campaigns

Zorka often emphasizes long-form or mid-form content where creators can explain a product in depth. That’s useful for complex apps, games, or platforms needing more context.

They usually test multiple creators and angles, refine the brief, and then scale what generates the best unit economics. Expect ongoing tweaks rather than one locked plan.

Relationship with creators

Zorka works with a wide range of influencers, from smaller niche creators to larger personalities with strong trust in specific communities. They often look for overlapping audiences across platforms.

The team typically values creators comfortable with clear calls to action, promo codes, and direct revenue tracking while still sounding authentic to their followers.

Typical client fit for Zorka

Zorka often suits brands that want measurable user growth and are comfortable testing different audiences and creative styles. The model works best when there is a clear, trackable digital funnel.

• Gaming studios and entertainment apps
• Subscription services and online platforms
• Startups focused on user acquisition across regions
• Brands targeting younger, highly engaged online communities

How the two agencies truly differ

From the outside, both look like global marketing partners with influencer services. Once you look at how they work, you notice practical differences that affect your daily collaboration.

Strategic focus

Moburst tends to frame creator work inside a broader growth roadmap. Influencers are one lever alongside app store optimization, creative testing, and broader digital campaigns.

Zorka often centers its strategy around performance influencer campaigns themselves, especially in gaming and digital services, then layers on supporting channels as needed.

Creative and content style

Moburst frequently aligns influencer content with your wider brand story and product positioning. This helps keep messaging consistent across app store pages, ads, and creator content.

Zorka commonly leans into content that feels native to each creator’s channel, sometimes allowing more experimentation in tone and humor to keep engagement high.

Global reach and market strengths

Both can operate globally, but their strongest regions and creator networks can differ. Each may have deeper experience in particular markets and languages.

Your best move is to ask for case studies and references in your priority countries. That tells you whether they truly understand local platforms, rules, and cultural nuance.

Communication and reporting style

Moburst’s reporting often connects creator work with app metrics, lifetime value, and broader business indicators. You may receive dashboards or summaries tying everything together.

Zorka’s reports usually highlight channel-level performance, creator-by-creator results, and acquisition metrics like cost per install or cost per action, with iterative recommendations.

Pricing and how work is structured

Neither of these agencies uses flat public price lists the way many software products do. Instead, they quote based on your goals, scope, and timeline.

How pricing usually works

Budgets are built from a blend of creator fees, agency management costs, and any paid media used to support the content. The split depends on how involved the team will be.

• Creator compensation, including content usage rights
• Agency planning and management time
• Tracking and reporting setup costs
• Paid amplification budgets
• Any extra creative production beyond usual posts

Engagement styles you might see

You may work with either partner on a project basis for launch campaigns, or on a longer-term retainer for ongoing creator programs. The latter usually brings deeper optimization over time.

Expect to share your desired budget range early. Both teams typically design the scope around what you can invest, balancing reach and depth of management.

Factors that can raise or lower cost

Certain choices push costs higher, such as very large creators, strict turnaround times, or heavy paid promotion. Niche or regional influencers can sometimes be more cost-effective.

Clarity helps here. The more specific you are about must-haves versus nice-to-haves, the better either agency can shape a realistic plan and cost.

Strengths and limitations to keep in mind

Every agency choice involves trade-offs. The right partner is rarely “perfect,” but instead fits your goals, budget, and ways of working.

Shared strengths

• Experience with digital-first brands and apps
• Ability to run campaigns across several platforms at once
• Focus on measurable outcomes rather than just follower counts
• Access to a wide variety of creators and content styles

Where Moburst often shines

• Connecting influencer work with broader mobile growth strategy
• Making sure creator content supports app store performance
• Structuring campaigns around user journeys, not isolated posts
• Working with brands that want multiple channels managed in one place

Where Zorka Agency often shines

• Running performance-focused campaigns for gaming and digital services
• Testing different creator formats to find top performers
• Deep work with platforms like YouTube, Twitch, and TikTok
• Scaling user acquisition once they identify winning angles

Limitations to consider

A common concern is whether an agency will give enough attention to a smaller or mid-sized budget. Both brands may focus most strongly where there is scale and clear potential to grow.

Another limitation is that fully managed services can feel less flexible to teams that want to be very hands-on with creator outreach and day-to-day communication.

Who each agency is best for

If you picture your ideal partnership and work backward, it becomes much easier to know which direction to lean.

Best fit for Moburst

• App-first brands needing influencer work tied to install growth
• Companies seeking one partner for growth, not separate specialists
• Marketing teams that value structured processes and reporting
• Brands with ongoing digital roadmaps, not just one-time pushes

Best fit for Zorka Agency

• Gaming, entertainment, and subscription services
• Startups testing different markets and audiences quickly
• Brands where performance metrics matter more than polish
• Teams ready to experiment with varied creator styles and lengths

When a platform like Flinque can be better

Sometimes a full-service agency is more than you need. If you have internal marketing talent and want control over creator selection, a platform can be a better fit.

How Flinque fits into the picture

Flinque is a platform-based option that helps brands find influencers, manage outreach, and run campaigns without agency retainers. It aims to put the workflow in your hands.

This path can work especially well if you already know your audience, have creative resources, and mainly need efficient discovery and tracking.

When a platform is usually smarter

• You have a lean but capable internal team
• You prefer to test many smaller creators yourself
• Your budgets don’t yet justify full agency management
• You want to build long-term direct relationships with influencers

FAQs

How do I choose between these two agencies?

Start with your main goal: installs, signups, or brand lift. Then look at who has more case studies that match your product type and region. Finally, speak with each team and judge which one understands your funnel and constraints best.

Can either agency work with smaller creators?

Yes, both can work with micro and mid-tier influencers when that makes sense for your budget and goals. Smaller creators often bring highly engaged audiences and better cost efficiency, especially in niche verticals or regional campaigns.

Do I need a big budget to work with them?

You do not need a huge budget, but very small budgets can be limiting. You still need enough room for creator fees and management time. It’s usually better to run a focused test well than a wide campaign underfunded.

How long should I plan for an influencer campaign?

Most brands should plan at least two to three months from briefing to final reporting. That covers strategy, creator selection, content approval, posting, and performance evaluation. Longer partnerships often deliver better learning and stronger creator relationships.

Is a platform like Flinque cheaper than an agency?

A platform generally has lower management costs because you handle more work yourself. Total spend can still be similar once you include creator fees, but you avoid large retainers. It’s often best for teams ready to manage campaigns directly.

Finding the right fit for your brand

Choosing between these two influencer partners comes down to how you like to work and what success looks like for you. Both can reach audiences at scale and drive measurable outcomes.

If you want influencer efforts tightly woven into a broader mobile growth plan, Moburst may feel more natural. If your focus is performance campaigns for gaming or digital services, Zorka could be the better match.

Teams that want more control, or have tighter budgets, might consider a platform like Flinque instead of a fully managed relationship. Whichever path you choose, push for clarity on goals, reporting, and decision rights before you sign.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.