Moburst vs YellowHEAD

Why brands compare mobile growth agencies for influencer campaigns

When marketers look at Moburst and YellowHEAD, they often want help growing apps, driving installs, and building trust with real users through creators. Both companies sit at the crossroads of mobile growth, creative, and influencer marketing.

Choosing between them is really about finding the right partner for your goals, budget, and preferred way of working.

What each agency is known for

The primary keyword for this topic is mobile growth influencer marketing, because both firms blend user acquisition, creative, and creator-led campaigns for app focused brands.

They are not simple matchmaking services. Instead, they act as strategic partners that plan campaigns, find influencers, manage content, and track performance.

While both work globally, each has a slightly different reputation in the market.

Moburst in simple terms

Moburst is widely associated with mobile app growth. It built its name around app store optimization, performance marketing, and mobile centric creative.

Over time, the company added social and influencer programs to help brands reach users across TikTok, Instagram, YouTube, and other channels.

YellowHEAD in simple terms

YellowHEAD is often recognized for creative optimization and performance advertising. It emphasizes data, testing, and creative insights to scale campaigns.

The agency also supports influencer collaborations, especially when creators can boost paid campaigns and brand storytelling.

Moburst: services, approach, and client fit

Moburst positions itself as a mobile first agency. It works with brands that want more installs, higher retention, and better results from their creative and influencer work.

Services Moburst tends to offer

Service lines can evolve, but Moburst is generally associated with these areas:

• App store optimization for iOS and Android apps
• Paid user acquisition across major ad networks and social channels
• Influencer campaigns with creators on TikTok, Instagram, YouTube, and more
• Creative production, including short form video and ad variations
• Mobile strategy and growth consulting for apps and digital products

Influencer work normally plugs into a broader growth plan, rather than sitting alone.

How Moburst usually runs influencer campaigns

Expect Moburst to look at your app funnel before recommending creator work. It often tries to connect influencer activity with performance metrics like installs, signups, or revenue.

Campaigns might mix organic posts, story integrations, and whitelisted creator content amplified with paid media.

Creator relationships and style

Moburst tends to focus on creators who can drive measurable actions. That often means:

• Creators with proven mobile app promotion experience
• Strong performance history on conversion friendly platforms like TikTok
• Content styles that clearly show the app experience and benefits

Partners may be a mix of large influencers and smaller niche creators, depending on your budget.

Typical brands that work with Moburst

Moburst often suits companies where the app is central to the business, such as:

• Consumer apps wanting more installs or better retention
• Gaming studios looking to grow users worldwide
• Fintech, health, productivity, and lifestyle apps targeting specific audiences
• Brands turning their loyalty or service model into an app based experience

These brands usually want an agency that understands app store dynamics as well as social media.

YellowHEAD: services, approach, and client fit

YellowHEAD approaches influencer marketing through a creative performance lens. It often focuses on how content works across paid, organic, and creator channels together.

Services YellowHEAD is known for

Like most agencies, the exact service list may shift, but it commonly includes:

• Performance marketing on social and mobile ad networks
• Creative concepting and production, including video and motion
• Creative analysis and optimization driven by data insights
• Influencer collaborations across social platforms
• Support for mobile growth, sometimes including app store tactics

Influencer work is often connected to broader creative and performance campaigns.

How YellowHEAD tends to run creator programs

YellowHEAD typically looks closely at content performance. It cares about visuals, messaging, and how creator posts can be repurposed or boosted.

You may see more emphasis on testing different creative angles, hooks, and formats across multiple influencers.

Creator relationships and tone

The agency tends to work with a spread of creators, from macro to micro, depending on goals. It often looks for:

• Creators who can deliver strong visuals and storytelling
• Styles that match what performs well in paid social ads
• Influencers comfortable with testing multiple content versions

This approach can work well when you want to build a large creative library for ongoing ad campaigns.

Types of brands that choose YellowHEAD

YellowHEAD often fits brands that care deeply about creative testing and performance, such as:

• Gaming and entertainment companies with frequent launches
• Ecommerce and direct to consumer brands scaling paid ads
• Mobile apps needing both installs and strong in app engagement
• Brands wanting consistent creative insights from campaign data

These companies usually want an integrated view of content, creators, and performance media.

How the two agencies differ in practice

You will see both similarities and differences between the two. On the surface, they offer overlapping services and both support influencer campaigns.

The real distinctions tend to show up in focus, style, and how client relationships run day to day.

Focus and mindset

Moburst often feels more like a mobile growth specialist that added broad marketing capabilities. Its roots are in app centric growth and app stores.

YellowHEAD often feels like a creative and performance shop that leans heavily on data and creative insights across channels.

How campaigns are structured

With Moburst, influencer work may be tied closely to app funnel metrics. You might see detailed attention to install quality and post install actions.

With YellowHEAD, there can be a slightly stronger focus on creative variety, testing, and how creator content fuels paid ad performance at scale.

Types of problems they like solving

If your main problem is getting more users into an app and improving app store presence, Moburst may lean into that.

If your main problem is scaling performance across multiple creative angles, audiences, and campaigns, YellowHEAD may highlight its creative testing strengths.

Client experience and communication

Both agencies generally offer managed services, with account teams, strategists, and creative support. The differences are often cultural and stylistic.

Some brands prefer a partner that talks heavily about growth metrics. Others prefer a partner obsessed with creative variations and testing strategies.

Pricing approach and how engagements work

Neither Moburst nor YellowHEAD usually publish rigid price sheets the way software tools do. Agency pricing tends to be custom and based on scope.

Common pricing elements for these agencies

Expect conversations around:

• Overall campaign or annual budget
• Retainer fees for ongoing strategy and management
• Influencer fees, including content and usage rights
• Production costs for creative, if they handle it
• Media budgets if they manage paid ads

Most brands get a tailored proposal rather than picking from preset plans.

How billing often looks month to month

You might see a mix of fixed retainers, project based fees, and pass through costs for media and influencers. Payment terms and structures vary by agreement.

Larger brands sometimes commit to multi month or yearly engagements to lock in scope and dedicated teams.

Factors that drive cost up or down

Several choices affect your final budget:

• Number of markets and languages
• How many influencers you want involved
• Frequency and complexity of content required
• Whether you need support across channels or just one
• Level of reporting, strategy, and creative testing expected

Costs increase quickly when campaigns cover many regions and rely on high production content.

Strengths and limitations of each option

Both agencies can deliver strong results in the right setting. The most important task is matching strengths to your needs.

Moburst strengths

• Deep experience with mobile and app focused growth
• Ability to connect influencer work with install and retention goals
• Blend of app store optimization, paid media, and creator campaigns
• Useful for brands where the app is central to revenue

Moburst limitations

• May feel too app centric for brands wanting broader brand storytelling
• Could be less ideal if you only want a light influencer program
• Focus on performance may limit purely branding style campaigns

Some marketers worry that a growth heavy agency might overlook softer brand building goals.

YellowHEAD strengths

• Strong focus on creative performance and testing
• Ability to turn creator content into a large ad ready library
• Useful for brands that scale heavy paid media spend
• Experience across gaming, apps, and ecommerce brands

YellowHEAD limitations

• Creative testing focus may feel complex for teams wanting simplicity
• Not always the best match if you only need a few ambassador posts
• Data heavy language may overwhelm non marketing stakeholders

Some brands feel these setups can become too experimental when they want straightforward, low risk creator programs.

Who each agency is best for

Looking at your own situation often makes the decision much clearer. Think about your product, goals, and team capacity.

When Moburst is usually a strong fit

• App first companies that live and die on installs and retention
• Brands wanting influencer work tied tightly to app funnel metrics
• Teams without in house app store or mobile UA expertise
• Marketers ready to integrate creators into a broader growth plan

When YellowHEAD is usually a strong fit

• Brands with large or growing paid media budgets
• Teams that love creative experimentation and testing many variations
• Gaming or ecommerce companies launching frequent campaigns
• Marketers wanting creator content that works hard in paid ads

When neither agency may be ideal

• Very early stage brands with small budgets and simple needs
• Companies wanting only gifted collaborations or a handful of posts
• Teams that prefer to control influencer relationships directly

In those cases, a lighter approach or a self managed platform may feel more natural.

When a platform like Flinque can be better

Sometimes, hiring a full service agency is not the right move. If you want more control, a platform based solution can help you run campaigns yourself.

What a platform alternative usually offers

Tools such as Flinque are built for brands that want to manage influencer discovery and campaigns without long term agency retainers.

They usually provide search filters, outreach tools, workflow tracking, and performance reporting inside one interface.

When a platform makes sense

• You have an in house team ready to manage influencers directly
• You prefer to build long term creator relationships yourself
• You want cost control and flexibility over each collaboration
• You dislike large retainers but still need organized workflows

Platforms can be especially helpful for brands running many small to midsized collaborations at once.

FAQs

Do these agencies only work with big brands?

Both agencies commonly feature larger or fast growing brands, but they may also work with smaller companies that have meaningful budgets. The key factor is usually scope and spend, not just brand size.

Can I run a one time influencer test with them?

It is sometimes possible, but many agencies prefer ongoing engagements. One off tests can still happen, though pricing and scope may be less flexible than long term partnerships.

Do I need a mobile app to work with these agencies?

No, but both have strong roots in mobile and apps. If you only sell physical products, make sure your goals align with their strengths in creative and performance advertising.

Who owns the content created by influencers?

Ownership and usage rights depend on the contracts. Typically, influencers keep their rights, and brands secure specific usage windows. Always ask for clear terms around paid usage and repurposing.

How long before I see results from influencer campaigns?

Some signals appear within days, such as traffic or installs. Stronger, more stable results usually take several weeks or months, especially when creative testing and iteration are part of the plan.

Conclusion: choosing the right partner

Your decision should start with your business model. If your app is central and you need installs plus app store gains, a mobile growth focused partner may feel best.

If your main challenge is scaling creative and paid performance, a data driven creative agency can be more powerful.

Next, look at your internal team. If you lack strategy, operations, and analytics support, a full service partner can fill big gaps quickly.

If instead you have a strong team that just needs better tools and workflow, a platform solution may be the smarter investment.

Finally, be honest about budget and time. High touch agencies demand both. Make sure your expectations, resources, and timeline align before you commit.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.