Moburst vs Sway Group

Why brands weigh Moburst and Sway Group

When you start looking at influencer partners, two names that come up often are Moburst and Sway Group. Both help brands work with creators, but they approach campaigns and audiences differently.

Most marketers want clarity on fit: which team understands their space, what kind of creators they bring, and how hands-on the support will be from strategy to reporting.

Table of Contents

• What each agency is known for
• Moburst in plain language
• Sway Group in plain language
• How the two agencies differ
• Pricing approach and engagement style
• Strengths and limitations of both teams
• Who each agency is best for
• When a platform alternative may fit better
• FAQs
• Conclusion: picking the right path
• Disclaimer

What each agency is known for

The primary keyword for this page is influencer agency comparison. In that context, these two names sit in slightly different corners of the market.

Moburst is widely known for performance-driven mobile and digital marketing. Influencer work is often blended with product launches, app downloads, and growth campaigns.

Sway Group is recognized for its network of creators, especially moms and lifestyle voices. They lean heavily into storytelling, brand-safe content, and long-term relationships with their talent.

Both are full-service partners, but they solve different problems. One is rooted in growth and digital performance. The other is centered on community, voice, and social storytelling.

Moburst in plain language

Moburst is a global marketing agency that started with a strong focus on mobile apps. Over time, they expanded into broader digital work, including influencer campaigns across social platforms.

Core services and what they deliver

Instead of being only an influencer shop, Moburst usually bundles creators into bigger campaigns. That can include app store optimization, paid social, creative production, and performance tracking.

• Influencer campaigns for app launches and features
• Creative strategy and content production
• Mobile and app growth marketing
• Paid media management and optimization
• Analytics and conversion-focused testing

Their influencer work often supports specific goals like installs, signups, or in-app actions, not just reach or awareness.

How Moburst tends to run campaigns

Campaigns usually start with clear performance targets. The team works backwards from those goals to pick creators, platforms, and content formats that are more likely to convert.

That means they may test different creators, hooks, and calls to action. They also pay close attention to tracking links, landing pages, and where people drop off in the journey.

Creator relationships and network style

Moburst does not market itself as a single closed network. Instead, they work with a broad variety of influencers across niches, often selecting them campaign by campaign.

This flexible model lets them search widely, but it can mean fewer long-term exclusives. The upside is access to different types of creators as your needs shift.

Typical clients who lean toward Moburst

Brands that choose Moburst often care about growth numbers and measurable impact. They may be:

• Mobile apps and gaming companies aiming for installs
• Fintech, health, or productivity tools focused on signups
• Consumer brands wanting tight integration of paid media and influencers
• Teams comfortable with testing, iteration, and performance dashboards

If you want your influencer work tightly tied to performance marketing, Moburst’s broader digital setup can be a strong fit.

Sway Group in plain language

Sway Group is a full-service influencer agency known for its managed creator network. They emphasize storytelling, brand alignment, and a curated roster of trusted voices.

Core services and what they deliver

Sway often leads with its network strength. They connect brands to niche communities, especially family, parenting, food, and lifestyle audiences.

• Influencer casting from a curated network
• Campaign strategy, briefs, and content direction
• Content review, brand safety, and compliance
• Reporting on reach, engagement, and content performance
• Longer term creator programs and ambassadorships

The tone leans more toward storytelling and brand love than short-term conversion experiments.

How Sway Group tends to run campaigns

Projects often start with audience and message. The team pinpoints who you want to reach and what you want them to feel, then finds the right creators from their pool.

They usually handle end-to-end management: vetting, outreach, contracts, content approvals, and reporting. That makes it appealing for lean teams that want a done-for-you approach.

Creator relationships and network style

Sway Group is built around a managed influencer network. Many creators have ongoing relationships with the agency, creating a layer of trust and predictability for brand partners.

This structure can speed up casting and content alignment because the agency already knows each creator’s strengths, audience, and rates.

Typical clients who lean toward Sway Group

Brands that gravitate toward Sway usually prioritize authenticity and alignment with specific communities. These can include:

• CPG brands selling into family, food, or household categories
• Retailers and DTC brands targeting moms and parents
• Healthcare or education brands needing careful messaging
• Marketing teams focused on brand awareness and trust

If you want content that feels authentic to certain life stages or lifestyles, Sway’s curated network can be a strong match.

How the two agencies differ

On the surface, both teams connect brands and creators. Under the hood, their focus and way of working diverge in important ways.

Focus: performance growth versus community storytelling

Moburst leans into performance and growth metrics. Influencer content is often one channel in a larger digital experiment designed to move people down a funnel.

Sway Group leans into community and storytelling. Campaigns are built to resonate deeply with specific audiences and reflect their everyday lives.

Scale and campaign structure

Moburst may be a better match if you’re also buying media and running other digital initiatives at scale. They can coordinate influencers with paid ads and app store strategies.

Sway Group tends to center the influencer program itself. The structure is more about selecting and guiding creators than blending multiple performance channels.

Creator access and casting style

Moburst typically taps a wide pool across many platforms, using research to find suitable partners for each brief.

Sway Group pulls heavily from its known network. That can mean faster casting and clearer expectations around quality and process.

Client experience and collaboration

If you like performance testing, detailed experiments, and integrating with paid media teams, the Moburst experience may feel familiar.

If you prefer a white-glove, network-first approach with polished content and close creative guidance, Sway Group is structured for that environment.

Pricing approach and engagement style

Both agencies price their work through custom quotes. You won’t typically see fixed self-serve plans; instead, you’ll discuss scope, channels, and budgets.

How Moburst usually charges

Moburst often builds a plan around campaign goals and broader media mix. Influencer work may be one part of a retainer or project that also includes creative and paid ads.

Cost is shaped by:

• Number and tier of creators
• Content formats, especially video production
• Geography and target markets
• Additional services, such as app store or paid media work

There may be an agency fee for strategy and management, plus creator fees and any paid boosting.

How Sway Group usually charges

Sway Group typically prices around influencer scope and content volume. Since they operate a managed network, they can estimate rates based on past work and creator relationships.

Key cost drivers include:

• Number of creators and posts
• Platforms used, such as Instagram, TikTok, or blogs
• Usage rights and how long you can repurpose content
• Reporting level and program length

Expect a management fee on top of creator compensation and any whitelisting or paid amplification.

Engagement style with your team

Moburst frequently works alongside growth, product, and performance teams. Meetings may revolve around data, optimization, and testing.

Sway Group tends to collaborate closely with brand and social teams. Conversations often center on messaging, audience fit, and content ideas more than granular conversion analysis.

Strengths and limitations of both teams

Every agency has areas where it shines and areas where it’s not the best fit. Understanding both sides helps set expectations.

Where Moburst stands out

• Strong alignment with app and digital-first companies
• Comfort with performance metrics and testing
• Ability to connect influencers with paid media and broader growth plans
• Experience in multi-market or global campaigns

Many brands worry their influencer spend won’t tie back to real results. Moburst’s focus on performance is meant to address that concern with tracking and optimization.

Where Moburst may fall short for some brands

• Brands seeking a very niche community without broader digital work
• Teams wanting purely awareness-driven campaigns without performance pressure
• Marketers who prefer a tight, long-standing network over open casting

If your priority is purely storytelling in a micro-community, you may find Moburst more performance-leaning than you need.

Where Sway Group stands out

• Deep experience with family, lifestyle, and everyday consumer categories
• Curated, managed influencer network with known quality levels
• Strong focus on brand safety and content review
• White-glove management for busy teams

That makes Sway appealing if you want to hand off creator logistics and trust that content will feel on-brand and relatable.

Where Sway Group may fall short for some brands

• Brands needing intense performance testing and funnel optimization
• Tech or B2B companies seeking niche, specialized creators
• Teams wanting open access tools to run their own casting

If your main priority is deep data, A/B testing, and broad creator freedom, Sway’s network-centered approach may feel more curated than experimental.

Who each agency is best for

You’ll likely see yourself in one of these camps once you clarify your goals, budget, and appetite for experimentation.

Brands that tend to fit Moburst

• App-first or digital-first products that live on phones
• Growth teams measured on installs, signups, or revenue events
• Brands wanting influencer content synced with paid media and app store tactics
• Marketers comfortable with iteration, testing, and data-heavy updates

If your CEO is asking about cost per install or cost per signup, you’re likely closer to the Moburst sweet spot.

Brands that tend to fit Sway Group

• Consumer brands speaking to parents, families, or lifestyle communities
• Marketing teams focused on brand lift and trust metrics
• Brands that value a managed, vetted creator network
• Smaller teams that need someone else to run the full influencer process

If your goal is relatable stories in the feeds of real people, and you need a partner to oversee every step, Sway Group may feel more natural.

When a platform alternative may fit better

Not every brand needs a full-service influencer agency. Some teams want control and flexibility without agency retainers.

In that case, a platform such as Flinque can be a better path. Instead of outsourcing the whole program, you use software to find creators, manage outreach, and track results yourself.

Why some brands pick a platform

• You already have in-house marketers who can manage campaigns
• You want to test influencer marketing with smaller budgets
• You prefer ongoing access to a searchable creator database
• You like experimenting quickly without long approval chains

Flinque is designed as a tool, not a service agency. It gives you infrastructure for discovery and campaign management while keeping strategy and relationships close to your team.

A platform can also pair with occasional agency projects. You might use a tool for evergreen collaborations while hiring an agency only for large seasonal pushes.

FAQs

How do I decide between these two agencies?

Start with your main goal. If you’re focused on measurable growth for digital products, lean toward performance-heavy partners. If you care more about storytelling in lifestyle communities, choose a network-focused team that lives in those spaces.

Can I work with both an agency and a platform?

Yes. Some brands use a platform for ongoing micro-collaborations while hiring an agency for big launches. The key is to define who owns strategy and make sure campaign messaging stays consistent across both.

Do I need a large budget to work with these agencies?

Both typically work with meaningful campaign budgets, but there’s no universal threshold. Influencer fees, content volume, and extra services all affect cost. It’s best to share honest budget ranges early in conversations.

Are these agencies only for big brands?

No. They often work with larger teams, but high-growth startups and mid-sized brands can also be a fit if budgets and goals align. Smaller companies sometimes start with a platform to learn before investing in full-service help.

What if I want to keep creator relationships in-house?

You can still hire an agency for specific projects, then build direct relationships over time. Alternatively, a platform lets you manage relationships from day one while still benefiting from discovery tools and workflow support.

Conclusion: choosing the better fit for you

Picking between these influencer partners starts with honest reflection. What matters most: measurable growth, deep community connection, or flexible control?

If you live and breathe app or digital performance, a growth-oriented team is often the better match. You’ll gain tighter tracking and alignment with your broader marketing funnel.

If your brand thrives on lifestyle storytelling and trust with specific communities, a network-first partner can deliver polished, relatable content and smoother creator management.

For teams that prefer hands-on control and lower ongoing fees, a platform like Flinque avoids full-service retainers while still supporting discovery and campaign organization.

Clarify your goals, budget, and how involved you want to be day to day. Once those are clear, the right path between agency and platform usually becomes much easier to see.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.