Moburst vs Stargazer

Choosing an influencer marketing partner is a big call. You’re weighing two very different agencies, trying to work out who will actually move the needle for your brand and not just send pretty reports.

Most marketers want straight answers about strengths, limits, pricing style, and day-to-day working experience. That’s what you’ll find here.

Table of Contents

• What each agency is known for
• Inside Moburst’s style and services
• Inside Stargazer’s style and services
• How the two agencies really differ
• Pricing approach and how work is scoped
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform alternative might make sense
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

The primary theme here is influencer marketing agencies that blend creator work with bigger brand goals. Both businesses help brands plan, run, and optimize campaigns with social creators on platforms like TikTok, Instagram, and YouTube.

They share the same broad space but are recognized for different angles, histories, and types of clients.

Moburst is often linked with mobile-first growth, performance-driven work, and a strong focus on apps and digital products. It’s not only an influencer shop but a broader digital marketing partner.

Stargazer is typically associated with influencer and creator-first campaigns, with a lot of focus on matching brands and creators and handling outreach, briefs, and logistics across social platforms.

So while both can execute creator campaigns, the way they plug into your wider marketing strategy can feel quite different.

Inside Moburst’s style and services

Moburst started with mobile and app marketing roots and expanded into full-funnel digital growth. Influencer work is often one part of a broader performance plan rather than an isolated channel.

Moburst core services

Service offerings can vary by client, but typically include:

• Influencer and creator campaigns across major social platforms
• App store optimization and mobile user acquisition
• Paid media planning and performance advertising
• Creative production for ads, social, and app assets
• Broader digital strategy and growth consulting

Influencer campaigns often tie into user acquisition, installs, or sign-ups. Content is shaped to support very specific performance targets.

How Moburst runs campaigns

Moburst usually approaches campaigns like performance marketers who love creators. That means heavy attention on tracking, attribution, and measurable outcomes.

Typical steps can include:

• Clarifying growth goals such as installs, sign-ups, or purchases
• Mapping creators and channels to those exact goals
• Testing creative angles and hooks to drive response
• Optimizing budgets towards the best performing creators
• Feeding learnings into future paid and organic content

If your leadership team is obsessed with KPIs and performance dashboards, this mindset often feels natural.

Creator relationships at Moburst

Moburst collaborates with a mix of established influencers and smaller creators. The focus is usually on audiences that convert, not just those that look good in a deck.

They may use a blend of their own network, creator databases, and manual research to find partners who match your niche and performance goals.

Typical Moburst client fit

Moburst tends to fit brands that see influencer work as part of a bigger digital growth machine rather than a standalone brand play.

Good fits often include:

• Mobile apps and SaaS products wanting installs or trials
• Consumer tech and gaming brands chasing measurable growth
• Companies with strong tracking setups and clear KPIs
• Marketing teams ready to integrate influencers with paid media

Brands seeking deep storytelling only, without tight performance tracking, may feel their approach is more numbers-heavy than they prefer.

Inside Stargazer’s style and services

Stargazer is widely known as a creator-focused agency that helps brands design, source, and manage influencer campaigns from end to end.

Stargazer core services

While exact offerings evolve, Stargazer typically supports:

• Creator discovery and vetting on platforms like TikTok and YouTube
• Influencer outreach, negotiation, and contracting
• Campaign concept development and content guidelines
• Content review, approvals, and timeline management
• Reporting on reach, engagement, and campaign outcomes

They tend to lean heavily into creator matchmaking and hands-on execution, which can be a relief for smaller teams.

How Stargazer runs campaigns

Stargazer often starts with your brand goals, then works backwards to the right creators, channels, and formats.

Common steps can include:

• Understanding your target customer and main platforms
• Shortlisting creators whose style genuinely fits your tone
• Pitching content ideas that feel natural for those creators
• Coordinating content production and publishing schedules
• Tracking campaign results and suggesting next steps

The workflow leans toward storytelling, creator authenticity, and long-term partnerships rather than simply one-off posts.

Creator relationships at Stargazer

Stargazer is creator-first by design. They spend a lot of time curating and managing their influencer relationships, which can speed up campaign execution.

This is helpful if you don’t have the time or in-house knowledge to vet creators, negotiate deals, and manage all communication yourself.

Typical Stargazer client fit

Stargazer usually suits brands that value creative storytelling, social reach, and community-building through influencers.

Good fits often include:

• Consumer brands wanting awareness and social buzz
• Ecommerce and DTC brands testing creator collaborations
• Teams needing end-to-end campaign execution support
• Marketers who care about brand fit as much as metrics

If you’re highly performance-obsessed and expect every creator to deliver hard direct response numbers, you may need to align carefully on expectations.

How the two agencies really differ

On paper both are influencer-focused, but the day-to-day experience and priorities can feel very different once you start working together.

Approach to strategy and outcomes

Moburst often approaches influencer content as one piece of a wider growth system. You’re likely to see deep integration with paid media, app marketing, and overall performance strategy.

Stargazer tends to lean into creators as the star of the show. Strategy is more about content style, authenticity, and platform presence, often anchored in social storytelling.

Scale and campaign style

Moburst usually thrives when there is room to test, measure, and scale. Think multi-variant tests, strong tracking, and alignment with other channels.

Stargazer often shines when the goal is to build branded content with multiple creators and maintain ongoing social visibility over time.

Client experience and communication

With Moburst, communication tends to orbit around performance metrics, funnel impact, and how influencer efforts support app or digital growth.

With Stargazer, you may spend more time on creative direction, creator selection, and social platform nuances, though reporting still matters.

Branding versus direct response

In practice, Moburst can feel slightly more performance leaning, especially for apps and digital products where installs and sign-ups are key metrics.

Stargazer may feel more tuned for brand building and creator storytelling, even though they still measure campaign results and ROI.

Pricing approach and how work is scoped

Both agencies generally use custom pricing rather than public rate cards. Costs depend heavily on your goals, markets, and the level of support you need.

How agencies usually charge for influencer work

Common pricing elements include:

• Campaign strategy and management fees
• Creator fees, including content rights if needed
• Production or editing costs for assets
• Reporting, optimization, and additional consulting

Budgets often mix management retainers with campaign-specific line items. Larger or more complex projects involve higher coordination and creator costs.

What typically affects Moburst pricing

For Moburst, pricing often reflects how integrated influencer work is with bigger growth goals, such as paid media or app marketing.

Factors can include number of markets, channels involved, performance measurement complexity, and whether you’re running ongoing programs or short sprints.

What typically affects Stargazer pricing

For Stargazer, costs usually reflect the number and size of creators, expected deliverables, and how much ongoing campaign management you need.

Larger creators, more platforms, and longer-term relationships naturally drive higher budgets, while smaller test campaigns can be scoped leaner.

A common concern brands share is not knowing upfront what budget is “enough” to see real impact. This is why it’s worth sharing clear goals and constraints early when you speak to either agency.

Strengths and limitations to keep in mind

Every agency trade-off comes back to what you value most: performance depth, creative storytelling, control, or speed.

Where Moburst tends to stand out

• Strong fit for app and digital brands needing measurable growth
• Tight connection between influencer work and broader performance channels
• Useful when you want creators plus data-driven testing and optimization

Moburst can feel especially powerful if your stakeholders demand clear numbers around installs, sign-ups, or purchases.

Where Moburst may feel limiting

• May feel more performance-focused than some lifestyle brands prefer
• Best suited to teams comfortable with tracking and analytics
• Smaller brands with limited digital foundations may feel stretched

Brands seeking purely creative, experimental influencer work without strict KPIs should align expectations early.

Where Stargazer tends to stand out

• Deep focus on creator discovery, vetting, and matchmaking
• Strong fit for brands wanting authentic social storytelling
• Helpful for busy teams needing full execution support

Stargazer’s strength is making creator partnerships feel natural, both for the brand and for the influencers themselves.

Where Stargazer may feel limiting

• May not be as deeply tied into broader performance marketing systems
• Metrics can lean toward reach and engagement unless you push for deeper tracking
• Direct-response obsessed teams must align on attribution upfront

Be clear about whether your primary success metric is sales, sign-ups, or long-term brand lift so they can design toward that.

Who each agency is best for

Thinking about the right partner as “fit” rather than “better” is often more useful. Each agency suits different realities and goals.

When Moburst is likely a better fit

• You are a mobile app, SaaS, or digital product with aggressive growth targets.
• Your team understands or is willing to invest in tracking and performance data.
• You want influencers integrated with paid media and app marketing.
• You’re comfortable treating creators as a performance lever, not just PR.

When Stargazer is likely a better fit

• You sell consumer products and want ongoing social presence through creators.
• You value style, tone, and audience match as much as hard numbers.
• Your team is small and needs a partner to handle creators end to end.
• You see influencers as core to brand storytelling and community building.

If you’re still unsure, consider a pilot with clearly defined goals and a realistic learning budget before committing long term.

When a platform alternative might make sense

Full service agencies are not the only route. Some brands want to manage influencers in-house but need better tools to do it efficiently.

In those cases, a platform like Flinque can be a middle ground between doing everything yourself and hiring an agency on retainer.

How a platform-based approach works

With a platform, your team controls discovery, outreach, and campaign setup. The software helps you search creators, manage briefs, track performance, and organize payments or reporting.

This suits brands with people on staff who can run campaigns but don’t want to start from scratch with spreadsheets and DMs.

When a platform may beat an agency

• You have an internal team and want to keep learning and control in-house.
• Your budgets are smaller, but you still want repeatable influencer programs.
• You prefer to build long-term creator relationships directly.
• You’re comfortable handling creative direction and communication.

If you lack time or internal expertise, though, a managed agency partner can still be the faster route.

FAQs

How do I choose between these influencer agencies?

Start with your main goal. If you need measurable growth for an app or digital product, a performance-focused partner may fit best. If you care more about creative storytelling and brand presence, a creator-first agency is likely more suitable.

Do these agencies work with small brands?

They can, but many focus on brands with enough budget to run multi-creator or multi-market campaigns. If your budget is very limited, a platform-based tool or micro-influencer tests may be a more realistic first step.

Can I run one-off campaigns before a long-term deal?

Often yes. Many agencies will scope a pilot campaign, then decide with you whether a long-term program makes sense. Use that pilot to evaluate communication style, reporting quality, and early performance signals.

How long before I see results from influencer marketing?

Awareness can spike quickly, but consistent results usually take several months of testing creative angles, finding the right creators, and refining targeting. Plan for at least a few cycles, not a single one-off push.

Should I use an agency or manage influencers myself?

If you lack time or in-house experience, an agency reduces risk and speeds learning. If you have a capable team and want long-term control, running campaigns in-house with a good platform can be more cost-efficient.

Conclusion

Choosing the right influencer partner comes down to how you define success, how much support you need, and how you prefer to work.

Moburst suits brands that want influencer campaigns deeply tied into performance marketing, especially for apps and digital products where installs and sign-ups matter most.

Stargazer is often a better fit for brands focused on creator storytelling, authentic content, and building a visible social presence across TikTok, Instagram, or YouTube.

If you want full control and have internal bandwidth, a platform approach can reduce agency fees while still giving you structure and data.

Be clear about your budget, timeline, and main goal before you reach out. Share example brands or campaigns you admire, and ask each partner how they’d approach something similar for you.

In the end, the “right” choice is the one whose process, communication, and expectations match how your team actually works, not just who has the most impressive case studies.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.