Moburst vs Pulse Advertising

Choosing the right influencer marketing partner can make the difference between a campaign that quietly fades away and one that actually moves sales. Many brands end up weighing Moburst against Pulse Advertising and wonder which team will serve their goals better.

Why brands compare mobile first influencer agencies

For this discussion, the primary keyword is mobile influencer marketing agencies. Most marketers comparing these two are trying to answer a few simple questions. Who understands my audience better, who will handle more of the heavy lifting, and who is more likely to turn creators into real revenue?

Table of Contents

• What each agency is known for
• Moburst influencer services and style
• Pulse Advertising services and style
• How the two agencies really differ
• Pricing and how engagements usually work
• Strengths and limitations from a brand view
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: how to decide confidently
• Disclaimer

What each agency is known for

Both agencies work with creators, but they are not identical. Each has a reputation shaped by the types of brands they serve, the channels they focus on, and how they think about growth beyond impressions.

Moburst in simple terms

Moburst is widely seen as a mobile growth agency with strong app marketing roots. Influencer campaigns are often one piece of a broader push that can include app store optimization, paid user acquisition, and creative optimization focused on installs or sign ups.

Their work usually leans into performance. That means tracking installs, in app events, or subscriptions rather than just counting likes. Brands with mobile products often see them as a partner that understands full funnel behavior from click to long term value.

Pulse Advertising in simple terms

Pulse Advertising is commonly recognized for brand led influencer campaigns. The team works heavily with lifestyle, fashion, beauty, travel, and consumer brands that want visibility, storytelling, and social credibility across Instagram, TikTok, and other platforms.

They tend to lean toward polished content, brand partnerships, and ambassador style relationships. Performance still matters, but many clients look to them for reach, brand perception, and strong creative rather than purely install volume.

Moburst influencer services and style

Moburst offers marketing services that go beyond creators, but their influencer work follows a clear pattern. It usually ties tightly into growth targets and product usage, especially for apps and digital tools.

Key influencer services

• Influencer selection and vetting with a performance lens
• Campaign strategy aligned with app or product growth
• Creative direction and script support for creators
• Tracking setup for installs and in app events
• Optimization across multiple waves of creator content

Many campaigns mix influencers with other media like paid social or app install ads. The goal is to amplify creator content and squeeze more performance from each piece of work.

Campaign approach

Campaign planning often starts with growth targets. The team looks at where users should land, how they sign up, and what must happen after install. Creators are then chosen to match those goals, not just brand look and feel.

You can expect more focus on tracking links, promo codes, and measurement frameworks. Messaging may be optimized mid campaign based on which creators are driving the most value, not just reach.

Creator relationships

Moburst typically works with a wide range of creators, from niche experts to larger personalities, depending on the client. The emphasis is on alignment with target users and the creator’s ability to push specific actions.

Creators may be invited to produce multiple assets around one product journey, such as download, onboarding, and feature use. This helps build more depth than a single shoutout.

Typical client fit

• Mobile apps needing installs and active users
• Fintech, health, education, and productivity tools
• Brands that care deeply about measured performance
• Companies willing to integrate influencer work with paid growth efforts

If you want your influencer budget to act almost like a performance media channel, this kind of setup often feels comfortable.

Pulse Advertising services and style

Pulse Advertising lives more clearly in the world of social storytelling. They tend to work with brands that want lifestyle friendly content and long term visibility, often alongside other brand building activities.

Key influencer services

• Influencer casting with strong focus on brand fit
• Concept development for multi creator campaigns
• Content guidelines, briefs, and creative feedback
• Campaign management across markets and platforms
• Reporting on reach, engagement, and impact

They often handle complex, multi market projects where consistency of brand image and message is critical. Visual style and creator tone are usually important parts of the planning.

Campaign approach

Pulse often starts from a storytelling or brand platform angle. The team shapes a central idea, then rolls it out across different creators, formats, and platforms in a coordinated way.

Expect more emphasis on mood boards, themes, and creative ideas that fit your brand identity. The business outcome might be brand lift, buzz around a launch, or positioning within a particular lifestyle niche.

Creator relationships

Pulse Advertising works with a broad network of creators, including fashion, beauty, travel, and culture focused personalities. Long term ambassador deals and repeat partnerships are common when brand and creator values align.

Creators may be given more space to interpret concepts in their own style. This can help the work feel natural, but may require trust and flexibility from your team.

Typical client fit

• Fashion, beauty, and luxury brands
• Travel, hospitality, and consumer lifestyle products
• Brands focused on image, awareness, and storytelling
• Companies running international or multi market launches

Teams that care deeply about visual identity and public perception often lean toward this kind of partner.

How the two agencies really differ

On the surface, both coordinate influencers and manage social content. Underneath, their centers of gravity feel different, and that shows up in planning, reporting, and creative choices.

Performance versus branding emphasis

Moburst leans into measurable user actions like installs and subscriptions. Pulse tends to lean into brand stature, buzz, and lifestyle alignment. Neither ignores the other side, but each has a clear comfort zone.

If your board is asking about cost per acquisition, one approach may fit better. If leadership asks how you look next to key competitors, the other may feel safer.

Mobile focus versus broader lifestyle

Moburst’s heritage around mobile and apps often shapes targeting and messaging. Their campaigns may push specific app features, onboarding flows, or user paths in detail.

Pulse usually sits closer to traditional brand marketing, just using creators as the main channel. Their work might feel more like high level storytelling, with less focus on granular product behavior.

Client experience and collaboration

With Moburst, you may find more analytical reporting, testing language, and discussions about funnels. Teams that love dashboards and growth metrics often appreciate this style.

With Pulse, expect more conversations about brand tone, content themes, and creator fit. Creative and communications teams may feel particularly at home with that focus.

Pricing and how engagements usually work

Neither agency sells simple software subscriptions. Both work as service partners, so budgets are custom and shaped by scope, channel mix, and creator tiers.

Common pricing structures

• Project based campaigns with a defined timeline and output
• Monthly retainers for ongoing influencer and social support
• Separate creator fees plus agency management and strategy costs
• Additional spend for paid amplification or content usage rights

Most quotes will blend these elements. The breakdown you receive should explain what portion covers talent fees versus agency work, and how content can be reused.

What drives costs higher or lower

• Number of creators and their follower size
• Markets and languages covered
• Content formats, from basic posts to complex video shoots
• Need for creative concepts, scripting, and production
• Level of reporting, optimization, and testing required

Performance focused work can involve more analytics and experimentation. Brand heavy work might involve more creative development and production, both of which add cost in different ways.

How to approach early budget talks

Brands get better estimates when they share clear ranges and priorities early. If you know your total budget and must have markets, mention them. Agencies can then scale up or down the number of creators or level of complexity.

As a rule, ask each team how they would phase work if your spend grows over time. That reveals how flexible and strategic they are with budgets.

Strengths and limitations from a brand view

Every agency has sweet spots and tradeoffs. Understanding these upfront helps you set realistic expectations and avoid mismatched partnerships.

Where Moburst tends to shine

• Driving installs and measurable product actions
• Integrating influencer work with broader growth programs
• Testing different creator angles for performance
• Helping app heavy businesses connect creators to product usage

For digital first brands, this often feels aligned with how internal growth teams think about marketing and data.

Where Pulse Advertising stands out

• Shaping coherent, lifestyle focused narratives
• Managing complex, multi creator rollouts in parallel
• Maintaining a consistent visual and tonal identity
• Working with fashion, beauty, and premium positioning

Brands that want to look aspirational on social often value this level of creator styling and coordination.

Potential limitations to keep in mind

A common concern brands have is whether an agency will truly understand their niche, rather than applying a one size fits all playbook. That risk exists for any partner, so it is worth probing in early calls.

• Performance leaning teams may underplay softer brand nuances.
• Brand leaning teams may under invest in hard performance tests.
• Both may have verticals where their experience is thinner.

Ask for case studies that match your sector and objective, not only their biggest logo wins.

Who each agency is best for

You can often tell which path fits by looking at your core product, your internal culture, and how you are measured by leadership.

When Moburst is usually a better fit

• You sell an app, subscription, or digital tool.
• Your team already tracks performance metrics closely.
• You want creators to drive installs, trials, or signups.
• You are open to blending influencer work with paid growth.
• Your internal stakeholders care most about measurable returns.

In this case, a performance oriented partner that understands user flows and retention may align well with your goals.

When Pulse Advertising is usually a better fit

• You sell physical products or lifestyle experiences.
• Your priority is brand image, desirability, and buzz.
• You need sophisticated visual storytelling and styling.
• You plan multi country or global influencer activity.
• Your team values long term ambassador relationships.

For these goals, a brand and lifestyle focused agency might bring the right creative instincts and networks.

When a platform like Flinque makes more sense

Full service agencies are not always the right answer. Some brands want more control, lower ongoing fees, or the ability to test influencer work in smaller steps before committing to a larger partner.

What a platform alternative looks like

Flinque is an example of a platform that helps brands discover creators and manage campaigns without a traditional agency retainer. You still handle strategy and decisions, but the software supports search, outreach, and tracking.

This suits teams that have in house marketers ready to manage influencers directly, but need better tools and workflows to scale beyond manual spreadsheets and DMs.

When a platform first approach is practical

• Your budget is limited and you want to test influencer marketing.
• You prefer to learn by running smaller campaigns yourself.
• You want transparency into each creator relationship.
• You are comfortable owning the creative direction internally.

Later, you might still bring in a full service agency for larger brand moments while continuing to run always on work via a platform.

FAQs

How do I choose between these influencer marketing partners?

Start with your main goal. If you need measurable installs or signups, lean toward performance expertise. If you need brand elevation, storytelling, and lifestyle positioning, prioritize agencies known for strong creative and visual work.

Can I work with both agencies at different times?

Yes, many brands rotate partners as goals change. You might use a performance focused team for product launches and a brand focused partner for image building, as long as roles and timelines are clearly defined.

Do these agencies only work with big brands?

They often highlight well known names, but many agencies take on growth stage companies if budgets and ambitions align. Share your numbers honestly so they can confirm whether the partnership makes sense.

How long should I plan for an influencer campaign?

Most brands see better results over several months rather than a few weeks. That allows for testing creators, refining messages, and building familiarity with your product in each audience.

What should I ask during an initial agency call?

Ask for relevant case studies, their process for choosing creators, how they measure success, and what they would do in your first ninety days. Listen for specific answers instead of generic promises.

Conclusion: how to decide confidently

Picking between established influencer partners is less about who is “better” and more about who fits your goals, budget, and way of working. Start by defining the outcome you must deliver over the next year.

If your north star is measurable user growth for a digital product, a performance centric, mobile fluent team is more likely to match your needs. If your priority is brand elevation, aspirational content, and international storytelling, a lifestyle and image driven agency may make more sense.

For some teams, starting with a platform like Flinque to gain hands on experience can also be a smart step. That way, when you do hire an external partner, you already understand what good influencer work looks like for your brand.

Whichever route you choose, push for clarity around process, reporting, and creative control before signing. A good fit will feel like an extension of your team, not just a vendor sending you a list of creators.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.