Moburst vs MoreInfluence

Why brands weigh these two influencer partners

When brands explore influencer marketing agencies, two names that often surface together are Moburst and MoreInfluence. Both help you work with creators, but they cater to different needs, budgets, and brand stages.

The primary question most marketers have is simple: which partner will actually move the needle for growth, not just collect likes?

This overview focuses on influencer marketing agency choice, so you can see how each team operates, who they serve best, and where a lighter platform-based option might fit better.

What each agency is known for

Moburst is widely recognized as a mobile-first marketing company with strong roots in app growth, performance marketing, and creative content tailored for phones and social feeds.

The team tends to attract tech brands, apps, and digital-first companies that want measurable installs, signups, or purchases from influencer campaigns.

MoreInfluence is known mainly as an influencer-focused shop. It leans heavily into matching brands with creators across many verticals, from consumer products to lifestyle and wellness.

They usually appeal to marketers who want a wide range of creators and a hands-on match-making process rather than a giant self-serve database.

Both agencies handle strategy, creator outreach, content approvals, and reporting. The difference lies in depth of mobile expertise, campaign scale, and how much of your broader marketing they typically touch.

Moburst: services and style

Moburst positions itself as a full-service digital and mobile marketing partner with influencer marketing as one of several growth levers.

Key services offered

The agency usually provides:

• Influencer campaign strategy across platforms like TikTok, Instagram, and YouTube
• Creator sourcing, vetting, and negotiation with a performance mindset
• Creative concepts and content direction aligned with mobile behavior
• Paid amplification and media buying around influencer posts
• App store optimization and growth support for app-based brands
• Analytics and performance tracking tied to installs, signups, or sales

The big point is that they rarely see influencer work as a stand-alone effort. It usually slots into a bigger performance framework.

How Moburst tends to run campaigns

Most campaigns start with a concrete business goal, such as new user acquisition, app installs, or revenue from a specific region or audience.

Then they work backward into creative angles, platforms, and influencer types most likely to hit those results instead of just aiming for reach.

You can expect testing of formats like short video, Stories, and UGC-style content. These pieces might later be reused as ads in paid campaigns.

Creator relationships and selection style

Moburst usually centers its creator selection on performance data, brand fit, and the ability to drive specific actions rather than only aesthetics.

They may source from existing networks plus fresh outreach, especially in niches like fintech, gaming, health, or productivity apps.

Influencers often receive clear briefs, talking points, and guidelines, with room for authenticity so content still feels native to the creator’s audience.

Typical client fit for Moburst

Brands that tend to fit this agency best include:

• Mobile apps wanting installs, retention, and revenue growth
• Tech-driven companies looking for measurable campaigns
• Mid-market and enterprise brands needing integrated digital support
• Global or multi-market campaigns targeting specific regions or languages

Because they act like a broader growth partner, they often resonate with marketing teams that want both influencer campaigns and wider digital strategy under one roof.

MoreInfluence: services and style

MoreInfluence puts creators at the center, prioritizing match-making and campaign execution around social talent across many industries.

Core services for brands

The agency typically focuses on:

• Influencer discovery and vetting across platforms and categories
• Campaign strategy tied to awareness, engagement, and conversions
• Contracting, communication, and day-to-day creator management
• Content review, compliance checks, and brand safety oversight
• Reporting on reach, engagement, and agreed campaign metrics

The emphasis is more on customizing creator rosters per brand rather than providing a do-it-yourself database or software tool.

How MoreInfluence tends to run campaigns

Campaigns usually begin with a brand’s audience, story, and product benefits, then move into creator personas that can deliver that story.

The team may recommend a mix of macro creators for broad reach and niche micro creators for more targeted engagement.

Content is generally crafted for native social behavior, like everyday lifestyle videos, product demos, and relatable storytelling.

Creator relationships and selection style

MoreInfluence leans heavily on human curation. They aim to find influencers who genuinely align with the brand’s category and values.

That might mean wellness creators for supplements, parenting creators for kids’ products, or beauty creators for skincare launches.

They manage negotiations, deadlines, usage rights, and deliverable tracking, which can be valuable for smaller in-house teams.

Typical client fit for MoreInfluence

Brands that often align with this agency include:

• Consumer product companies across beauty, wellness, food, and home
• Emerging brands needing awareness and trial among specific niches
• Established brands wanting ongoing creator programs or launches
• Marketing teams that want a partner to fully manage influencer logistics

Many of their clients look for storytelling, education, and social proof as much as direct performance.

How the two agencies differ in practice

Even though both teams run influencer campaigns, their day-to-day focus and mindset can feel quite different.

Growth-first versus creator-first tilt

Moburst tends to prioritize performance metrics and mobile growth. Influencer content is often one part of a larger acquisition plan.

MoreInfluence leans more toward creator-first storytelling. The primary focus is matching brand and influencer voices to shape perception and trust.

Neither approach is inherently better; it depends on whether you are chasing brand love, direct conversions, or a balance of both.

Integrated marketing depth

Moburst frequently offers services beyond influencers, including paid ads, app store optimization, and broader digital campaigns.

That can help if you want a unified strategy and one team overseeing multiple channels.

MoreInfluence typically stays closer to influencer and content work, sometimes coordinating with your media team or other agencies rather than replacing them.

Scale and campaign complexity

For multi-country launches, app-heavy audiences, or complex tracking setups, Moburst might feel more at home due to its mobile and performance roots.

For category-specific or lifestyle-driven campaigns with many mid-tier creators, MoreInfluence’s curation approach can shine.

Think of the first as slightly more “growth lab” and the second as more “relationship-led creator studio.”

Pricing and engagement style

Neither agency sells off-the-shelf software plans. Instead, they build custom programs around your needs, scope, and creator mix.

How pricing is usually structured

Common cost elements for both include:

• Agency strategy and management fees
• Influencer fees and content creation costs
• Production or editing where needed
• Paid media budgets if content is promoted as ads
• Reporting and optimization work

Campaigns may run as one-off launches or ongoing retainer partnerships, depending on your goals and how many creators are involved.

Budget ranges and expectations

Because each brief is unique, both agencies rely on custom quotes rather than public price menus.

Expect costs to rise with the number of creators, the size of those creators, content volume, and how many platforms you activate at once.

Performance-oriented work with advanced tracking or creative testing can also add management time and cost.

Working style and communication

Moburst often acts as a strategic partner, which may involve regular planning calls, shared reporting dashboards, and coordination with your product or growth teams.

MoreInfluence usually centers communication around campaign calendars, creator selections, and deliverable approvals.

In both cases, clarity in your initial brief helps control scope, costs, and timelines.

Strengths and limitations

Every agency has clear advantages and trade-offs. Seeing them side by side can clarify your choice.

Where Moburst tends to shine

• Deep mobile and app marketing experience
• Performance-focused planning tied to installs or revenue
• Ability to blend influencer, paid media, and creative into one plan
• Useful for brands wanting rigorous testing, data, and optimization

A common concern is whether this performance tilt might make content feel less organic if not carefully balanced with creator freedom.

Potential limitations for Moburst

• May feel heavy for smaller brands wanting simple seeding programs
• Broader scope can mean higher minimum budgets
• Best suited when you’re ready for structured growth, not casual trials

Where MoreInfluence tends to shine

• Strong emphasis on human-led creator matching
• Good fit for lifestyle, wellness, beauty, and consumer goods
• Helpful for brands wanting done-for-you creator management
• Flexible across micro, mid-tier, and macro influencers

Many marketers worry about the time it takes to find creators who genuinely care about their product and stay on-message.

Potential limitations for MoreInfluence

• Less focused on app store growth or deep mobile performance
• Heavily manual curation may affect speed at high scale
• Works best when you value storytelling as much as pure performance

Who each agency fits best

Your best partner depends on stage, goals, and how hands-on you want to be.

Moburst is usually best if you are

• A mobile app or tech brand chasing installs, signups, or revenue
• A company wanting one partner to handle influencer work plus paid growth
• A team ready for data-driven testing, creative experiments, and long-term optimization
• Comfortable with structured planning and regular performance reviews

MoreInfluence is usually best if you are

• A consumer brand focused on lifestyle, wellness, food, or beauty
• Looking for curated creator matches and managed relationships
• Planning product launches, seasonal pushes, or evergreen social proof
• Wanting influencer work handled largely outside your in-house team

When a platform like Flinque makes sense

Not every brand needs a full-service agency from day one. Sometimes a lighter touch feels smarter.

Flinque, for example, is a platform-based alternative that helps brands find creators and manage campaigns without long-term agency retainers.

This route can make sense when you have some in-house bandwidth and want more direct control over creator relationships and costs.

Scenarios where a platform-first model fits

• Early-stage brands testing influencer marketing with modest budgets
• Teams that prefer learning by doing, with tighter control over outreach
• Marketers who want flexibility instead of fixed retainers
• Companies that might later graduate to a full-service agency

You trade some of the done-for-you convenience of agencies for more control and usually lower ongoing management fees.

FAQs

How should I decide between these two agencies?

Start with your main goal: app growth, general awareness, or lifestyle storytelling. Then consider budget, need for integrated digital services, and how much support you expect beyond influencer logistics.

Can either agency work with small budgets?

Both tend to be better fits for brands with serious campaign budgets, not casual experiments. If your budget is very limited, a platform-based approach may offer more flexibility.

Do I keep creator relationships after the campaign?

Usually, yes, but it depends on contracts and usage rights. Ask upfront whether you can re-engage creators directly and how future collaborations are handled.

Which is better for long-term ambassador programs?

Both can run ongoing programs, but a creator-first shop like MoreInfluence may feel more natural for community-style ambassadorships, while Moburst may lean toward performance-driven always-on setups.

Should I use a platform and an agency together?

Some brands do both. Agencies may run large or complex campaigns, while in-house teams use a platform for smaller tests or ongoing seeding alongside that work.

Conclusion

Choosing the right influencer partner comes down to clarity on your goals, budget, and appetite for performance tracking versus pure storytelling.

If you are an app or tech brand chasing measurable growth, Moburst’s mobile-first approach may be a strong fit.

If you are a consumer brand focused on lifestyle narratives and curated creators, MoreInfluence may align better with your needs.

And if you prefer to stay closer to the work while keeping costs more flexible, a platform such as Flinque can act as a middle path.

Define success in concrete terms, be honest about internal bandwidth, and choose the option that matches how you want to work, not just who has the loudest case studies.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.