Moburst vs LTK

Why brands weigh these two influencer partners

Brands exploring influencer partnerships often narrow choices down to a few names and want to know which one will actually move the needle. Here, that decision often centers on how each agency plans, produces, and scales creator campaigns across channels.

Marketers usually want clarity on four things: expected results, creative quality, channel focus, and how hands-on they’ll need to be during campaigns.

What these agencies are known for
Inside Moburst’s way of working
Inside LTK’s way of working
How the two agencies truly differ
Pricing style and how engagement works
Key strengths and where each falls short
Who each agency tends to fit best
When a platform alternative may suit you better
FAQs
Making a confident choice
Disclaimer

What these agencies are known for

The shortened primary keyword we’ll focus on is influencer agency matchup. This captures why brands consider these two options in the first place: they want to line up capabilities and understand where each organization shines.

Both organizations are service-led rather than self-serve tools, and both lean heavily on creative content, partnerships with creators, and performance-focused marketing.

They are often considered alongside full-funnel digital partners such as:

Viral Nation, known for social-first creator programs
Captiv8, mixing tech and managed influencer services
Collective Voice, focused on creators linked to shopping journeys

Where these two stand out is the mix of brand strategy, content production, and ongoing relationships with creators who can repeatedly feature products across social and commerce channels.

Inside Moburst’s way of working

Moburst is widely recognized as a mobile-focused digital marketing agency that also runs influencer programs. Its roots are in helping apps climb the rankings and drive installs, but over time it has expanded into broader brand and performance work.

Services Moburst typically offers

Moburst usually positions itself as a full digital partner, not only as an influencer shop. Offerings commonly include:

App store optimization and mobile growth strategy
Paid user acquisition across social and mobile channels
Influencer collaborations on TikTok, Instagram, YouTube, and more
Creative production for ads, short-form video, and brand assets
Analytics, testing, and performance optimization

Because of this mix, influencer content is often woven into broader campaigns that also use paid media and app-focused landing pages.

How Moburst runs influencer campaigns

Influencer work at Moburst generally supports a clear performance goal: app installs, signups, or revenue events. They usually combine creator content with tracking links, promo codes, or app-specific flows.

You’ll often see them focus on platforms that can drive mobile actions quickly, such as TikTok, Instagram Reels, and YouTube Shorts, supported by targeted paid boosts.

Campaigns may be structured around bursts of activity during product launches, seasonal pushes, or feature releases, especially for mobile-first brands.

Creator relationships and style of content

Moburst tends to match brands with creators who are comfortable talking about tech, apps, games, or digital services. That doesn’t mean they only work with that niche, but it’s a natural sweet spot.

Content often looks like:

App walkthroughs or “how I use this app in my day” clips
Short, punchy product demos tailored to vertical video
Performance-heavy creatives designed to be repurposed as ads

Brands that care deeply about conversion tracking and structured creative testing usually appreciate this orientation toward measurable outcomes.

Typical brand fit for Moburst

From public work and case studies, Moburst tends to resonate with:

App-first companies and mobile games
Tech-driven consumer brands and digital services
Scaling startups looking for paid media plus creator support

If you want influencer activity tightly integrated with performance marketing, Moburst’s broader growth mindset can be a strong match.

Inside LTK’s way of working

LTK, connected to the well-known LIKEtoKNOW.it ecosystem, is closely tied to creators who drive shopping behavior. It leans heavily into fashion, beauty, lifestyle, home, and related retail categories.

Services LTK generally provides brands

LTK is best known for blending curated creator relationships with shopping-ready content. Typical support may include:

Access to a large network of lifestyle and shopping-focused creators
Campaign planning for seasonal or evergreen retail pushes
Shoppable content that ties directly to product catalogs
Measurement around clicks, sales, and downstream purchase data

Because many creators in their network already monetize through affiliate and brand partnerships, they tend to be experienced in conversion-focused content.

How LTK approaches campaigns with creators

LTK campaigns are usually built around product discovery moments: hauls, try-ons, home refreshes, holiday gift guides, and similar storylines where products can be shown in real life.

Creators often share trackable links and codes so brands can see which posts, channels, and partners are driving meaningful purchases.

Content tends to live on platforms like Instagram, TikTok, blogs, and sometimes YouTube, with an emphasis on clear product tagging and smooth paths to purchase.

Creator network and long-term potential

Because LTK works with many creators who already lean into shopping content, collaborations can evolve into longer-term partnerships. These creators understand how to blend editorial storytelling with featured products.

The model fits especially well for retail brands that want to be part of everyday “outfit of the day,” home styling, or beauty routine content.

Typical brand fit for LTK

Based on public positioning, LTK tends to be a strong match for:

Fashion and apparel brands across price tiers
Beauty and skincare labels seeking trial and reviews
Home decor, furniture, and lifestyle retail brands
Ecommerce stores with clear product catalogs and margins

If you care most about product discovery, baskets, and downstream sales, LTK’s commerce-focused approach may be very appealing.

How the two agencies truly differ

Even though they can both run influencer campaigns, they feel quite different from a brand’s point of view.

Focus of the marketing engine

Moburst is built around mobile-first performance and broader digital growth. Influencers are one part of a bigger engine that might also include paid ads, app store optimization, and conversion experiments.

LTK is heavily centered on shopping journeys. The focus is less on app installs and more on helping people discover products they’ll actually buy and use.

Scope versus specialization

Moburst often acts like a holistic marketing partner. A typical engagement can touch brand strategy, creatives, media buying, and analytics across channels.

LTK feels more specialized in influencer and creator-led retail outcomes. Its strengths lie in connecting you with the right lifestyle voices and tracking content-driven sales.

Type of creators and content formats

Creators working with Moburst may be more varied in niche and channel, matching the app or digital service being promoted. Content is sometimes optimized for later use as performance ads.

Creators in the LTK environment lean more lifestyle and shopping. Content is built around personal style, product recommendations, and curated lists that drive carts.

How this plays out for you

If your main metric is mobile growth and app revenue, you’ll likely lean toward the mobile-centric growth partner. If your main metric is retail sales and average order value, a shopping-focused influencer ecosystem can fit better.

In practice, many brands look for a mix: strong creative, targeted distribution, and measurable conversions across both app and web.

Pricing style and how engagement works

Both organizations typically price work through custom quotes rather than fixed software-style plans. You’ll usually speak with a team member, share your goals and budget, and receive a tailored proposal.

What generally shapes Moburst pricing

For Moburst, total cost is usually influenced by:

Overall scope of digital marketing support, beyond influencers
Number of channels covered and regions targeted
Campaign duration and level of creative production needed
Influencer tiers, from micro creators to larger personalities

Engagements may be structured as project-based launches or ongoing retainers, especially if you want continual growth testing.

What generally shapes LTK pricing

With LTK, pricing often reflects:

Number and size of creators involved in a campaign
Expected content volume across platforms
Seasonal intensity, such as major shopping events
Any added services around strategy, reporting, or creative direction

Fees may combine direct creator compensation, potential affiliate or performance elements, and agency management costs.

Budget planning tips for both

Whichever partner you choose, practical planning usually includes:

Defining a clear monthly or campaign budget range in advance
Understanding who pays creators and how fees flow
Clarifying what’s included: strategy, content rights, reporting, amplification

*Many brands underestimate creator fees and overestimate media spend, which can lead to mismatched expectations on results.*

Key strengths and where each falls short

No agency is perfect for every business. It helps to see the likely tradeoffs clearly.

Where Moburst tends to shine

Strong understanding of mobile user behavior and app growth
Ability to combine creators with paid media and app store work
Performance focus for brands that care about installs and revenue

Brands that want “one team to own growth” often like having influencer work integrated with their wider performance play.

Where Moburst may feel limiting

Retail-first brands may find its heritage more mobile than commerce
Smaller budgets might struggle to unlock its full multi-channel services
Some brands prefer more niche lifestyle influencer ecosystems

*A frequent concern for new marketers is whether an app-focused partner can truly understand long-term brand building beyond immediate metrics.*

Where LTK tends to shine

Deep alignment with shopping behavior and retail seasons
Experienced lifestyle creators used to driving purchases
Clear ways to track clicks and downstream sales from content

For brands tied to product catalogs, LTK’s environment feels very natural, especially during major sales periods and holiday shopping windows.

Where LTK may feel limiting

Less aligned with purely B2B or technical products
App-only businesses may want more mobile-specific expertise
Brands seeking heavy testing across many ad formats may prefer a broader digital partner

Some marketers worry about “influencer fatigue” in shopping-heavy content, so it’s important to insist on strong creative concepts.

Who each agency tends to fit best

Rather than asking which name is “better,” it’s more useful to ask who each option was built to serve.

When Moburst is likely a better fit

App-first brands that need installs, retention, and in-app revenue
Tech-driven consumer services, such as fintech or subscriptions
Companies wanting one team to coordinate paid, creative, and influencers
Startups ready to scale growth with structured testing and data

If your leadership team speaks often about CAC, ROAS, and app store rankings, Moburst’s background may line up with your goals.

When LTK is likely a better fit

Fashion labels that want repeated exposure across lifestyle content
Beauty, skincare, and wellness brands seeking tutorials and reviews
Home and lifestyle retailers focused on shopping occasions
Ecommerce brands with strong margins and a clear product story

If your roadmap is built around drops, collections, and seasonal campaigns, LTK’s commerce flavor can be especially powerful.

When a platform alternative may suit you better

Sometimes neither full-service agency is exactly what you need. You might want control over relationships and data without committing to large retainers.

This is where platform-based options like Flinque can make sense. Flinque is not an agency, but a system for brands to find creators and run campaigns directly.

Instead of outsourcing everything, you use the platform to:

Search and vet influencers aligned with your niche
Organize outreach, briefs, and content approvals
Track posts, performance, and basic reporting in one place

This works well if you have an internal marketing team willing to manage day-to-day creator relationships but want better structure and discovery tools.

If you value learning from every campaign and gradually building an owned network of creators, a platform-driven approach can be a strong middle ground.

FAQs

How do I decide between these two influencer partners?

Start with your main outcome: app growth or product sales. Then look at industry fit, needed services beyond influencers, and your budget. Shortlist the partner whose past work and client focus most closely mirrors your own situation.

Can small brands work with agencies like these?

It depends on budget and scope. Both generally lean toward brands with meaningful marketing spend. If funds are limited, consider testing with micro influencers directly or using a platform solution before engaging a full-service partner.

Do these agencies guarantee results from influencer campaigns?

Most reputable agencies avoid strict guarantees because results depend on product, pricing, competition, and creative performance. They should, however, share realistic benchmarks, past case studies, and a clear testing plan before you commit.

How long does it take to see impact from influencer campaigns?

You can see early signals within weeks, but meaningful learning usually takes a few months of activity. Repeated creator collaborations and refined messaging tend to perform better than one-off posts or short bursts of activity.

Should I still run my own social ads if I hire an influencer agency?

Yes, in most cases. Creator content and paid social can work together powerfully. Many brands repurpose influencer content as ads, then use performance data to guide which creators and messages deserve more investment.

Making a confident choice

The right influencer partner depends on your goals, your product, and how involved you want to be in day-to-day work.

Moburst tends to suit brands that see influencers as one piece of a larger digital growth machine, especially if mobile and apps sit at the center of the business.

LTK often fits brands that live and breathe retail, with clear catalogs and a desire to be embedded in everyday shopping and lifestyle content across social channels.

If you want control, flexibility, and fewer ongoing retainers, a platform approach like Flinque can offer structure without replacing your internal marketing judgment.

Take time to map your goals, realistic budget, timeline, and team capacity. Then speak with each provider, ask about relevant case studies, and choose the path that best aligns with how your brand actually sells and grows.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.