Moburst vs Influence Hunter

Why brands compare influencer marketing agencies

When you start looking for help with creator campaigns, two names that often appear are Moburst and Influence Hunter. Both focus on connecting brands with influencers, but they work in very different ways and at different levels of scale.

Most marketers want clarity on three things: which partner understands their audience, who can actually move the needle on sales or app installs, and what kind of support they will get day to day.

This page walks through those questions in plain English so you can see which direction fits your needs, budget, and workload.

Influencer agency comparison overview

The primary focus here is an influencer agency comparison between two well known service providers. Both connect brands with creators, script collaborations, and manage campaigns, but they tend to attract different types of clients and goals.

Moburst usually sits closer to the full-service, multi-channel growth side, while Influence Hunter is more often associated with scrappier outreach at scale and early-stage brand needs.

Understanding this difference up front will help you avoid mismatched expectations and save time during discovery calls.

What each agency is known for

Before digging into details, it helps to know what each agency is generally recognized for in the market. Think of this as their public reputation, not a full list of everything they can do.

Moburst in plain terms

Moburst is widely known as a mobile-first, growth-focused marketing agency that includes influencer work as part of a broader strategy. They are especially linked to app marketing, user acquisition, and big brand campaigns.

Influencers are one lever among many, usually tied into paid media, app store optimization, and creative testing. This makes them feel more like a full growth partner than a pure influencer shop.

Influence Hunter in plain terms

Influence Hunter is recognized primarily for creator outreach and campaign execution, especially for smaller brands and startups. Their positioning leans into customized influencer strategies and hands-on scouting for each client.

They are often associated with building awareness and social proof rather than managing large, complex multi-channel growth programs.

Inside Moburst as an influencer partner

Moburst works as a full-service digital agency with a strong emphasis on mobile and performance. Influencer work typically lives inside larger growth projects, not as a one-off activation.

Services typically offered

Moburst tends to support brands across several areas, with influencers sitting alongside other marketing channels. Common service buckets include:

• Influencer campaign strategy and creator shortlisting
• Mobile and app marketing, including app store optimization
• Creative production for ads and social content
• Media buying and paid amplification of influencer content
• Analytics, tracking, and performance optimization

For brands, this usually means you are not just buying access to creators, but to a full growth team that can connect influencer results to installs, signups, or sales.

How Moburst tends to run campaigns

Campaigns often start from business goals first, then work backward to the creator plan. If the goal is app installs, they may design influencer content that pushes store traffic, with tracking links and landing pages.

You can expect structure around briefs, messaging, and creative review. Influencers are usually chosen not only for reach but also for alignment with performance metrics and target audiences.

Creator relationships and brand fit

Moburst works with a wide range of influencers, from mid-tier creators to larger names, depending on budget. Relationships are often managed within a broader media and creative strategy.

Typical fits include:

• Apps and tech products needing downloads or activations
• Consumer brands investing heavily in digital performance
• Companies looking to sync influencers with paid ads and data-driven testing

If you want influencer content that ties neatly into your paid media or product analytics, this approach is usually appealing.

Where Moburst may feel less ideal

For very small budgets or one-time seeding with micro-influencers, a larger growth agency may feel heavy. Their processes and team structure are designed for brands ready to invest in multi-channel efforts.

Also, if you only want lightweight gifting or a simple, quick influencer push, the depth of their strategy work might be more than you need.

Inside Influence Hunter as an influencer partner

Influence Hunter tends to be associated with more focused influencer programs, often geared toward startups and growing brands that need visibility but may not have massive budgets.

Services typically offered

Influence Hunter centers services directly on creator campaigns. You will usually see offerings like:

• Influencer discovery, vetting, and outreach
• Campaign planning and content coordination
• Negotiation and contracting with creators
• Reporting on reach, engagement, and basic outcomes
• Ongoing campaign optimization over time

The core pitch is often about matching brands with suitable creators and running the outreach and management so your team does not have to handle it manually.

How Influence Hunter tends to run campaigns

Campaigns are usually more focused on creator volume, outreach, and relationship building than on deep integration with broader media strategies. The goal is to get many relevant creators talking about your product.

You might see a mix of paid deals and product seeding, depending on your budget and vertical. Content is usually native social, such as Instagram, TikTok, or YouTube.

Creator relationships and brand fit

Influence Hunter works across nano, micro, and mid-tier influencers, with a strong emphasis on relevance to your niche. Their outreach-driven style can make sense if you are trying to get into specific pockets of an audience.

Typical fits include:

• Emerging DTC brands seeking awareness and content
• Startups testing influencer marketing for the first time
• Companies that value grassroots creator relationships over polished, big-budget assets

If you want more of a “scrappy” network-building approach to creators, this style can be attractive.

Where Influence Hunter may feel less ideal

Larger organizations that need deep data integration, complex reporting, or multi-country performance funnels might feel the offering is too narrow. You may still need other partners for media buying, app growth, or conversion rate optimization.

If your team expects a full ecosystem approach beyond influencers, you will want to confirm how far their services extend.

How the two agencies actually differ

The clearest way to think about the difference is to picture where influencers sit in each agency’s world. For one, creators are part of a bigger growth engine. For the other, they are the center of gravity.

Scope of support

Moburst typically offers end-to-end digital growth, with influencers woven into app marketing, paid ads, and broader brand campaigns. Influence Hunter tends to stay closer to the influencer lane itself.

If you want one partner to handle everything from user acquisition to creative testing, the broader agency structure may be preferable.

Scale and complexity

Moburst often works with larger or fast-scaling brands that need multi-market support and detailed performance tracking. Influence Hunter is more commonly chosen by smaller teams looking for practical, tactical influencer help.

The former is built to handle complex workflows and stakeholders; the latter to move fast on influencer-only needs.

Campaign style and feel

Moburst campaigns can feel like part of a polished, highly produced brand push, coordinated alongside other channels. Influence Hunter activations often feel more grassroots and experimental, especially when many smaller creators are involved.

Neither style is “better” overall; it depends on your brand stage, tone, and expectations.

Pricing approach and how engagement works

Influencer agencies almost never publish full pricing menus because costs depend heavily on creator rates, campaign scope, and workload. Both firms usually offer custom quotes based on your brief.

Common pricing elements for Moburst

With a full-service agency, you are typically paying for strategic thinking, a cross-functional team, and ongoing support, not just one campaign. Costs usually include:

• Agency fees for strategy, management, and reporting
• Influencer fees for content, usage rights, and exclusivity
• Optional media spend if content is promoted as ads
• Creative production or extra assets, where needed

Brands often engage on retainers or larger project scopes, rather than small one-off tests.

Common pricing elements for Influence Hunter

For a more influencer-focused partner, fees tend to center on campaign planning and outreach, plus creator costs. You will usually see:

• Management fees for sourcing and handling influencers
• Creator payments, gifted product, or hybrid deals
• Possible ongoing retainers for continuous outreach

Budgets can sometimes start lower than a broad growth engagement, though meaningful reach still requires solid investment in creator fees.

What drives cost up or down

For both agencies, pricing is influenced by factors such as:

• Number and tier of influencers you want to work with
• Platforms used, like TikTok, Instagram, or YouTube
• Content volume, revisions, and complexity
• Markets and languages covered
• Length of campaign and ongoing management needs

Always clarify whether influencer fees are passed through at cost or marked up, and how reporting is handled.

Strengths and limitations to keep in mind

Every agency has trade-offs. Knowing them upfront will help you filter questions and decide what matters most to your team.

Moburst strengths

• Deep experience with mobile and app-focused growth
• Ability to blend influencers with paid media and ASO
• Structured strategy, creative direction, and testing
• Better suited to complex goals like acquisitions or signups

Many brands worry their influencer campaigns will look good on social but fail to drive actual results. A performance-minded agency can help connect creator content to measurable growth targets.

Moburst limitations

• May be more expensive than smaller influencer-focused shops
• Less ideal for tiny tests or simple gifting campaigns
• Processes can feel heavy if you want quick, informal experiments

Influence Hunter strengths

• Clear focus on creator scouting, outreach, and management
• Accessible fit for startups and growing brands
• Good option for seeding and social proof across many smaller creators
• Typically more straightforward if you only need influencer help

Influence Hunter limitations

• Less emphasis on full-funnel growth and cross-channel strategy
• You may still need other partners for media buying or app growth
• Reporting depth and data integration may be lighter than a large performance agency

Who each agency is best suited for

Instead of asking which agency is “better,” it is more useful to ask which is better for you. Your budget, goals, and internal team matter as much as the agency’s skills.

Best fit scenarios for Moburst

• Mobile apps needing installs and strong retention, not just views
• Brands with sizable marketing budgets and multi-channel plans
• Teams that want one partner for influencers, creative, and performance media
• Companies that already track KPIs like CAC, LTV, and ROAS

If your leadership expects clear performance reporting and you operate in several markets or platforms, a full-service growth agency will often feel more aligned.

Best fit scenarios for Influence Hunter

• Newer brands testing influencers for the first time
• Companies focused on awareness, social buzz, or UGC
• Teams that want help with outreach but can handle other channels internally
• Marketers with moderate budgets who want flexible, creator-centric campaigns

If you mainly need relief from the time-consuming work of finding and managing influencers, this kind of partner is usually a comfortable starting point.

When a platform like Flinque may make more sense

Not every brand needs or wants an agency. Some teams prefer to manage influencer programs in-house while using software to speed up discovery and coordination.

What a platform approach looks like

A platform such as Flinque is built to help marketers find creators, manage outreach, and track campaigns without long-term agency retainers. Your internal team stays in control, using the software to organize work.

This can be attractive if you already have marketing staff who understand influencers but lack tools or data to scale efforts.

When to consider a platform instead of an agency

• You want to build long-term direct relationships with creators
• Your team is comfortable running briefs, negotiations, and approvals
• You prefer to invest more in influencer fees and less in outsourced management
• You want flexibility without signing large service contracts

If your main barrier is time and organization rather than expertise, a platform-based workflow may offer more control at a lower ongoing cost.

FAQs

How do I choose between these influencer-focused agencies?

Start with your main goal, budget range, and how involved you want to be. If you need full-funnel growth and multi-channel help, lean toward a broader agency. If you mainly need influencer outreach and management, a focused creator shop is usually enough.

Can small brands work with a larger growth agency?

Sometimes, but it depends on your budget and readiness. Larger agencies often have minimum engagement levels. If your spend is limited or your goals are still vague, a more specialized influencer partner or a platform may be a better starting point.

Do these agencies guarantee sales or installs from influencers?

No reputable agency can guarantee specific sales or install numbers from creator work alone. They can estimate outcomes based on past campaigns, but real results always depend on the offer, product, audience fit, and creative execution.

Should I start with micro-influencers or big names?

Most brands start with micro or mid-tier creators because they are more affordable and often more engaged. Once you see what messaging and formats work, you can decide whether investing in larger talent makes sense for reach and brand association.

How long does it take to see results from influencer campaigns?

Awareness can lift quickly, but meaningful learning usually takes at least one to three months. You will need time for creator selection, content production, posting schedules, and post-campaign analysis before you can confidently judge performance.

Conclusion: choosing the right partner

Choosing between these two directions is less about who is “best” and more about your stage, goals, and tolerance for complexity. Larger growth-focused agencies shine when you want influencers tightly tied to performance and multi-channel strategy.

More influencer-centric partners fit when you mainly want outreach, relationships, and content without the weight of a full-service team.

Take time to ask each potential partner how they measure success, what a typical engagement looks like, and how they will work with your internal team. Aligning expectations early will matter more than any single case study.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.