Moburst vs Incast

Why brands compare Moburst and Incast

When you start exploring agencies to handle influencer work, it is easy to feel lost. You see big names, bold case studies, and plenty of jargon, yet it is still hard to know who actually fits your brand.

Many marketers look at Moburst and Incast side by side because both offer help with creators, content, and social reach, but they come from different backgrounds and focus areas.

If you are a brand owner, growth lead, or marketing manager, you are usually trying to answer a few simple questions: Who understands my audience, who can deliver real results, and who will be easy to work with month after month?

This page focuses on that practical decision, not agency hype. You will see where each partner tends to shine, where they may not be ideal, and what kind of working style you can expect.

Table of Contents

• What each agency is known for
• Inside Moburst: services and style
• Inside Incast: services and style
• How the two agencies differ in practice
• Pricing approach and how work is scoped
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform like Flinque might be better
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

The primary keyword for this page is influencer marketing agencies. Both partners fall into that category, but they do not operate in the same way.

Moburst is widely known as a mobile growth and digital marketing agency that also works with creators. Influencer work is often part of a wider plan that may include paid social, app store optimization, and performance media.

Incast is seen more directly as an influencer and creator agency. Its brand is closely tied to social platforms and digital talent, often focusing on matching advertisers with the right personalities for specific regions or niches.

From the outside, they can look similar. Both talk about reach, engagement, and content that feels native to each platform. Under the hood, however, they tend to serve slightly different types of clients and campaign goals.

Inside Moburst: services and style

Moburst presents itself as a full service digital partner with strong mobile roots. That background shapes how it thinks about creator work and how campaigns are built.

Moburst services at a glance

While exact offerings evolve over time, Moburst typically promotes a broad set of services that may include:

• Influencer campaigns across social and mobile platforms
• Creative strategy and content production
• Mobile growth, including app marketing and user acquisition
• Paid media management and performance tracking
• Branding, messaging, and digital strategy support

For many brands, influencers are not treated as a separate effort but as one piece of a bigger growth plan that also includes ads and on site optimization.

How Moburst tends to run campaigns

Because of its growth focus, Moburst often leans into clear goals and performance metrics. You can expect talk about installs, signups, purchases, or defined business outcomes rather than only views or likes.

A typical flow may involve audience research, creative positioning, shortlist of creators, campaign setup, content approval, and then ongoing optimization as data comes in.

Where possible, the team usually tries to connect influencer content with paid media, such as whitelisting posts or using creator assets in broader ads. That can be helpful if you want both reach and measurable growth.

Creator relationships and network

Like many agencies, Moburst works with a mix of recurring creator partners and new talent for each project. It does not appear positioned as a talent management company first, but rather as a brand side partner that sources the right people per brief.

This can be a benefit if you want flexibility and are not tied to a single group of creators. It may be less suited if you are chasing a specific celebrity or exclusive talent roster.

Typical client fit for Moburst

Moburst tends to resonate with brands that see creators as part of a bigger growth picture. That might include:

• App first companies needing installs and retention
• Tech and digital products that care about performance data
• Growing consumer brands shifting ad spend toward mobile
• Teams that want one partner for both media and influencers

If you have complex growth goals and multiple channels running at once, a partner like Moburst can feel like a single hub that ties everything together.

Inside Incast: services and style

Incast positions itself more directly in the creator and social world. Its identity is closely tied to influencers, digital talent, and platform specific work.

Incast services at a glance

Based on public information, Incast typically emphasizes offerings such as:

• Influencer matchmaking and campaign management
• Creator strategy for platforms like Instagram, YouTube, and TikTok
• Talent and creator relationship management
• Content planning and coordination with brand teams
• Reporting on reach, engagement, and campaign impact

The core idea is helping brands tap into the right voices and audiences, often across multiple regions or communities.

How Incast tends to run campaigns

With a strong creator focus, Incast often starts from the question, “Who already talks to the people you want to reach?” From there, the team looks at audience data, platform fit, and content style to assemble a mix of creators.

Campaigns usually include creative concepts, content briefs, creator onboarding, production, and posting schedules. Brands are kept involved in review stages, but much of the day to day coordination is handled by the agency.

This structure can be especially useful if you need to work with dozens of influencers at once or run campaigns in multiple countries or regions.

Creator relationships and network

Incast places strong emphasis on relationships with creators and talent. It often works closely with digital personalities, content houses, and sometimes management teams that represent groups of creators.

That emphasis can be helpful if your goal is deeper partnerships rather than one off posts. It can also matter if you care about specific local markets where personal connections open doors.

Typical client fit for Incast

Incast tends to suit brands that see influencer programs as the main driver of their social push rather than a small add on to media buying.

• Consumer brands aiming for strong creator presence
• Companies launching products that need buzz and word of mouth
• Marketers building long term ambassador programs
• Teams that value deep access to talent and subcultures

If your priority is storytelling, community, and brand love on social platforms, a creator led partner like Incast can feel like a natural fit.

How the two agencies differ in practice

On paper, both partners promise results with creators. In practice, they differ in starting point, focus, and the experience they offer clients.

Starting from growth versus starting from creators

Moburst usually begins with business outcomes and growth metrics, then works backward into creative and influencer plans. It treats creators as one of several levers for hitting targets.

Incast more often starts from creators, community, and content. Business goals still matter, but the storytelling and cultural fit of each influencer can take center stage in planning.

Neither approach is wrong. The better fit depends on whether you think first about performance metrics or about brand voice and cultural relevance.

Scope of services and integration

Moburst offers a wider bundle of digital services, from media buying to app marketing and creative production. This can be attractive if you want to streamline vendors and have one partner run multiple channels.

Incast tends to stay closer to influencer and talent work. It may collaborate with your in house teams or other partners for paid ads, CRM, or lifecycle marketing.

If you prefer specialist partners for each channel, that narrower focus can feel cleaner. If you prefer consolidation, a broader agency may be easier to manage.

Client experience and communication style

While every team is different, you can often expect a more performance heavy conversation with Moburst, including frequent references to KPIs, funnels, and testing.

With Incast, conversations may lean more toward creative concepts, casting decisions, and platform trends. There is usually more emphasis on the human side of creator relations.

Think about your internal culture. Do you want a data heavy partner that pushes experiments, or a creative led partner that focuses on personalities and content style?

Pricing approach and how work is scoped

Neither agency sells off the shelf software. Both work on service based pricing, which means costs depend heavily on your goals and the scope of a campaign.

Common pricing elements for influencer marketing agencies

Whether you talk to Moburst, Incast, or any similar partner, you will usually see costs shaped by a few shared factors.

• Number and size of influencers involved in a campaign
• Content volume, formats, and usage rights
• Markets and languages targeted
• Length of engagement, from one off to ongoing work
• Strategy, creative, and reporting effort required

Agencies typically bundle these into custom proposals, sometimes mixing retainers with campaign specific fees.

How Moburst may structure pricing

Because Moburst often runs multiple channels for a client, pricing can involve overall retainers plus budgets assigned to media, production, and influencer fees.

You might see a monthly partnership that includes strategic work, always on optimization, and then separate line items for campaigns, creator payouts, and paid amplification.

This structure can work well if you want steady support and frequent tests rather than single blasts.

How Incast may structure pricing

Incast usually leans more toward campaign based pricing tied to the number of creators, deliverables, and markets involved. Long term ambassador programs may shift toward retainer style agreements.

Expect a clear breakdown between agency service fees and influencer compensation. Additional costs can include production support and travel for shoots or events.

Overall, pricing is shaped more by the scope of creator work than by broader media budgets.

Strengths and limitations to keep in mind

Every partner has tradeoffs. Understanding them upfront can save you from mismatched expectations later.

Where Moburst tends to shine

• Linking influencers with mobile growth and app marketing
• Combining creative work, media buying, and optimization
• Working toward clear performance outcomes and metrics
• Handling complex, multi channel digital programs

A common concern is whether influencer content will feel too much like an ad when performance is the main focus.

Where Moburst may not be ideal

• Brands wanting a niche, culture first creator collective
• Teams that prefer to keep media buying fully in house
• Very small budgets that only cover a few posts

If your budget is tight, full service growth support may feel heavy compared with lighter touch options.

Where Incast tends to shine

• Deep involvement in creator communities and talent networks
• Building campaigns that feel platform native and social first
• Coordinating large groups of influencers across markets
• Developing long term relationships between brands and creators

Some brands worry that heavy focus on creators may not always connect clearly to hard business numbers.

Where Incast may not be ideal

• Companies wanting one agency to manage all digital channels
• Teams that expect detailed performance marketing support
• Brands looking mainly for technical growth work around apps

If you want a fully integrated growth partner, you may end up managing extra vendors alongside Incast.

Who each agency is best suited for

Thinking about real world situations can make the choice clearer than any general description.

When Moburst is usually a strong fit

• App first brands that live and die by installs and retention
• Scale ups planning heavy investment in mobile and social ads
• Marketing teams that want detailed reporting and testing plans
• Companies ready to trust one partner with multiple digital levers

If your leadership team asks often about performance and return on spend, a growth focused partner can help answer those questions confidently.

When Incast is usually a strong fit

• Consumer brands wanting to become part of culture through creators
• Marketers planning big social launches or seasonal pushes
• Teams that want close ties to influencers and talent managers
• Companies prioritizing storytelling and brand love over short term sales

If your success is measured in buzz, share of conversation, and cultural presence, a creator led partner often feels more natural.

When a platform like Flinque might be better

Full service agencies are not the only way to run creator campaigns. Some brands do not need or want a heavy retainer relationship.

Flinque is an example of a platform based alternative. Instead of handing everything to an external team, you use software to discover influencers, manage outreach, and track campaigns yourself.

Situations where platforms can make sense

• Smaller budgets that cannot justify ongoing agency retainers
• In house teams comfortable handling creator communication
• Brands that want direct relationships with influencers
• Marketers testing new markets before committing to large spend

With a platform, you usually trade some handholding and high level strategy for more control and lower service fees.

The key question is how much time and expertise your team has. If you can confidently manage campaigns, a platform might stretch your budget further.

FAQs

How do I choose between these two agencies?

Start by deciding whether you care more about integrated growth support or deep creator relationships. Then check case studies, talk to their teams, and see whose process, reporting, and communication style matches how you like to work.

Can I work with both at the same time?

It is possible, but you risk overlap and confusion. If you do, give each partner a clear role and channel. For example, one could handle performance media while the other focuses on creator led brand storytelling.

What budget do I need for an influencer agency?

Budgets vary widely. In general, you need enough to cover both agency time and fair fees for creators. If your total spend is very low, a self managed platform or smaller boutique partner may be more realistic.

Do these agencies guarantee sales results?

No reputable agency can guarantee specific sales numbers with influencers. They should, however, set clear goals, measure what matters, and be transparent about what is and is not working throughout a campaign.

Should I start with a test campaign or a long contract?

Many brands start with a defined project to learn how an agency works. If results and collaboration feel right, they move into longer arrangements. Short tests help reduce risk while still showing how each side operates.

Conclusion

Choosing between these influencer marketing agencies hinges on how you define success and how you like to work.

If you want creators tightly tied to mobile growth, app performance, and broader digital efforts, a growth focused partner may suit you better. You gain integration and data driven planning, with influencers as one of several tools.

If you care most about creator relationships, cultural relevance, and social first storytelling, a talent centric partner can be a strong choice. You gain deep ties to communities and influence, with your brand woven into ongoing conversations.

For teams with smaller budgets or strong in house skills, a platform route such as Flinque may offer the right balance of control and cost. You handle strategy and relationships directly while relying on software for structure.

Before deciding, list your top three goals, your preferred working style, and how much internal time you can invest. Use those answers to guide conversations with potential partners and choose the setup that feels clear, sustainable, and aligned with your brand stage.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.