Moburst vs IMA

Why brands look at these two influencer partners

When brands weigh Moburst against IMA, they’re usually trying to understand which partner will actually move the needle on real business goals, not just vanity metrics like likes and views.

Most marketing leaders want clarity on strategy, creative execution, and how closely each agency will work with their internal team.

They also want to know which one is better for long term growth, global reach, and turning influencer buzz into measurable sales or app installs.

Table of Contents

• What each agency is known for
• Moburst for influencer driven growth
• IMA for creator led brand storytelling
• How the agencies differ in practice
• Pricing approach and how work is scoped
• Strengths and limitations of each partner
• Who each agency is best for
• When a platform like Flinque can be a better fit
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

The primary keyword for this topic is influencer marketing agencies, because that’s what marketers actually search for when weighing these types of partners.

Both teams help brands work with creators, but they come from different backgrounds and strengths.

Moburst is widely associated with mobile growth, performance marketing, and using creators to drive installs, sign ups, and revenue for apps and digital products.

IMA is usually recognized as a pioneer in influencer marketing, known for brand storytelling, large multi market campaigns, and helping mainly consumer brands work with creators at scale.

Moburst for influencer driven growth

Moburst positions itself as a full service digital and influencer partner with a strong focus on mobile first brands, apps, and performance marketing.

Instead of treating influencer work as a one off tactic, they usually connect content creators to broader user acquisition campaigns.

Core services you can expect from Moburst

Moburst generally offers broader marketing services where influencer work is one piece of a growth puzzle rather than a standalone activity.

• Influencer campaign strategy for apps and digital products
• Creator sourcing across YouTube, TikTok, Instagram and more
• Mobile growth marketing, app store optimization, and paid media
• Content guidance and creative direction for influencers
• Measurement focused on installs, sign ups, or specific actions

This mix tends to appeal to performance focused teams that need to justify creator budgets through hard numbers.

How Moburst usually runs campaigns

Campaigns are typically built around clear conversion events such as app installs, in app purchases, or account registrations.

Creators are chosen not only for audience fit but also for their ability to drive traffic and measurable behavior.

Moburst often tests different creators and content approaches in parallel, then leans into top performers, similar to a paid media mindset.

They may also repurpose influencer content into ads, social snippets, and app store assets to extend campaign life and results.

Creator relationships and talent style

Because the agency has a performance leaning mindset, it often works with creators who are comfortable integrating clear calls to action and product walkthroughs.

Think of creators who are used to tutorials, app reviews, and product demos rather than purely aesthetic lifestyle posts.

They tend to prioritize creators who understand metrics and are open to iteration rather than one off, hands off partnerships.

Typical client fit for Moburst

Moburst tends to make the most sense for marketers who care deeply about acquisition and down funnel metrics.

• Mobile apps across gaming, finance, health, and productivity
• Digital first brands with strong performance marketing cultures
• Companies wanting creators to support app launches or feature rollouts
• Growth teams that are already running paid user acquisition campaigns

If your CEO asks weekly about cost per install or return on ad spend, this style of partner may feel familiar and comfortable.

IMA for creator led brand storytelling

IMA (often referred to as IMA Agency) is frequently positioned as one of the earlier European based influencer agencies, focused on brand campaigns and long term creator relationships.

They are known for global influencer work, lifestyle and fashion projects, and shaping how brands show up across social platforms.

Core services you can expect from IMA

IMA tends to offer more brand and storytelling focused services, although performance still matters.

• Influencer campaign strategy and creative concepts
• Global creator sourcing, casting, and relationship management
• Campaign production, from briefs to content approvals
• Always on ambassador and long term creator programs
• Reporting on reach, engagement, and brand impact

This setup is usually attractive to brand and social teams that care about image, culture, and consistency across markets.

How IMA usually runs campaigns

IMA’s work often looks like polished, integrated brand campaigns rather than isolated posts.

Campaigns can span multiple countries, languages, and platforms, with many creators telling variations of the same story.

You’ll typically see a mix of hero creators and mid tier influencers, with content structured around a central message or seasonal theme.

Measurement often balances reach and engagement with softer outcomes such as sentiment and brand lift.

Creator relationships and talent style

IMA is often associated with strong lifestyle, fashion, beauty, and travel creators, though they work beyond those sectors.

The creators they choose usually have well defined aesthetics, strong storytelling skills, and established communities that trust their taste.

Brand fit is critical, so casting may emphasize tone, look, and audience demographics alongside analytics.

Typical client fit for IMA

IMA tends to be a good match for brands that see influencers as an extension of their brand identity, not only a sales channel.

• Global fashion, beauty, and lifestyle brands
• Consumer brands planning multi market launches
• Companies building long term creator communities or ambassador groups
• Marketing teams who prioritize brand equity over short term conversion

If your main concern is how your brand looks and feels on social, this style of agencyoften resonates.

How the agencies differ in practice

Both partners help you work with creators, but the way they approach the work can feel very different from the inside.

Strategic mindset

Moburst usually starts from performance and growth goals, then works backward into creator strategy, platforms, and content formats.

IMA usually starts from brand story and message, then builds creator casting, content, and rollout around that narrative.

This difference can change everything from creative freedom to how success is judged in post campaign reports.

Type of campaigns you are likely to run

With Moburst, you may see more app walkthroughs, tutorials, offer driven posts, and creator content reused in paid acquisition.

With IMA, you may see more campaign themed stories, brand moments, and coordinated looks across multiple creators and channels.

How they tend to work with your internal team

Performance leaning teams often plug more easily into Moburst’s style, where testing, optimization, and experimentation are expected.

Brand and creative teams may feel more at home with IMA’s structured storytelling, moodboards, and global campaign planning.

Neither is right or wrong, but the fit with your company culture will shape day to day collaboration.

Scale and global reach

Both work internationally, but IMA is often associated with larger, global ambassador programs and long running creator communities.

Moburst can also operate at scale but usually frames that scale around growth targets, funnel stages, and performance milestones.

Pricing approach and how work is scoped

Neither of these partners usually has off the shelf pricing like a software product. Costs are typically custom and based on many moving parts.

How Moburst tends to structure pricing

Moburst often works on campaign based or retainer arrangements where influencer work is one component of a broader growth scope.

Pricing may include strategic planning, creator fees, content production support, and ongoing optimization work.

Influencer costs usually depend on audience size, platform, usage rights, and whether content will also be used in paid media.

The more you integrate creator content into performance channels, the more you should expect to invest in both production and media.

How IMA tends to structure pricing

IMA usually prices around campaign design, creator casting, talent management, and reporting, often across multiple countries.

Most brands can expect a mix of agency fees for strategy and coordination plus creator fees for content and usage.

Global campaigns with many creators and markets naturally require larger budgets than small local activations.

Long term ambassador programs may come with ongoing retainers, as creators and agency teams both remain engaged over many months.

What most influences cost with both agencies

• Number and tier of creators involved
• Number of markets or languages covered
• Type and volume of content being produced
• Usage rights and whether content is repurposed as ads
• Length of the engagement and need for ongoing optimization

In both cases, expect to discuss your goals and approximate budget early so each team can design something realistic.

Strengths and limitations of each partner

Every influencer partner shines in some areas and is less ideal in others. Understanding this upfront saves frustration later.

Where Moburst tends to shine

• Translating influencer buzz into clear performance metrics
• Connecting creators with app and digital growth strategies
• Testing and optimization culture for creator content
• Comfort with data driven reporting and acquisition funnels

*A common concern for brands is whether influencer spend will actually show up in performance dashboards; Moburst’s mindset can help ease that worry.*

Potential limitations with Moburst

• May feel more performance heavy than some brand teams prefer
• Not always the first choice for purely image driven campaigns
• Works best when you already value experimentation and testing

Where IMA tends to shine

• Developing visually cohesive, global brand campaigns
• Managing complex, multi creator projects across markets
• Building long term relationships with lifestyle and fashion creators
• Helping brands show up consistently across social platforms

*Many marketers quietly worry that influencer work will look off brand; IMA’s strength is keeping everything aligned with your visual and verbal identity.*

Potential limitations with IMA

• Less focused on deep performance optimization than some growth teams want
• Large global campaigns can be resource intensive for smaller brands
• May feel more structured and less experimental to acquisition focused teams

Who each agency is best for

Choosing between these influencer marketing agencies usually comes down to your goals, internal structure, and appetite for risk.

Moburst is usually best for brands that

• Need creators to directly support app installs, sign ups, or purchases
• Run paid acquisition and want influencer work to fit into that system
• Have strong internal growth teams that speak the language of performance
• Are willing to test, learn, and iterate their way to wins

IMA is usually best for brands that

• See influencers as core to brand image and culture, not just sales
• Plan multi country launches or global ambassador programs
• Work in lifestyle, fashion, beauty, or consumer categories
• Want a polished, big picture approach to creator storytelling

Questions to ask yourself before choosing

• Is my top priority measurable growth or brand storytelling?
• Do I need one major campaign or ongoing creator relationships?
• How comfortable is my team with performance data and experimentation?
• What level of budget and internal support can I commit?

Your honest answers to these questions will usually point strongly toward one type of partner over the other.

When a platform like Flinque can be a better fit

Full service influencer agencies are powerful, but they are not the only way to run creator programs.

For some teams, using a platform instead of an agency can offer more flexibility and control.

What a platform based option looks like

Tools like Flinque give brands the ability to discover influencers, manage outreach, and handle campaigns in house, without agency retainers.

Instead of handing strategy and operations fully to an external team, your internal marketers stay in the driver’s seat.

This can be appealing if you want to build your own processes and keep creator relationships inside your company.

When a platform may make more sense

• You have a small but capable team eager to learn influencer marketing
• Your budget is limited for agency fees but you have time to manage work
• You want to test many small creator partnerships before scaling
• You prefer to own creator data and relationships long term

In this setup, you trade done for you service for flexibility and hands on control, which some brands see as a strategic advantage.

FAQs

How do I choose between these two influencer partners?

Start with your main goal. If measurable growth and app or digital performance matter most, lean toward a performance minded team. If brand storytelling, aesthetics, and global campaigns are central, a storytelling led partner will likely fit better.

Can I work with both agencies at the same time?

It is possible but can be complex. Most brands choose one lead influencer partner per region or objective to avoid overlap, conflicting messages, and duplicated creator outreach. Clear boundaries and scopes are essential if you do split work.

Do these agencies only work with big brands?

Both tend to attract mid sized and larger brands, especially for global campaigns. However, growing companies with meaningful budgets and clear goals can still be a fit. The key factor is usually budget and readiness, not just brand size.

How long does it take to see results from influencer work?

Expect at least several weeks for planning, creator selection, contracting, and content production. Campaign results then roll out over weeks or months. Always on programs can take longer but often build stronger, more reliable impact over time.

What should I prepare before speaking to an influencer agency?

Clarify your goals, target audiences, key markets, rough timelines, and any non negotiable brand guidelines. Have a ballpark budget range in mind, plus examples of brands or campaigns you admire. This helps the agency respond with realistic proposals.

Conclusion

Choosing between these influencer marketing agencies is less about which is “better” and more about which fits your reality today.

If you live and breathe growth metrics, a performance leaning partner that ties creators to acquisition may serve you best.

If your brand thrives on visual identity, culture, and global storytelling, a creator first, campaign led team will feel more natural.

Also consider whether you want done for you execution or prefer to keep control in house with a platform based approach.

Start by defining your goals, budget, and desired level of involvement. Once those are clear, the right path usually becomes obvious.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.