Moburst vs HelloSociety

Why brands weigh up these two influencer partners

Many marketers looking for influencer campaign partners end up comparing Moburst and HelloSociety. Both work with creators, both support big brands, and both promise growth. Yet they operate very differently and fit different types of goals, budgets, and internal teams.

You are usually trying to answer simple questions: Who will actually move the needle? Who understands my audience? And how hands-on do I need to be along the way?

Table of Contents

• What these agencies are known for
• Moburst at a glance
• HelloSociety at a glance
• How their approach to influencer work differs
• Pricing and engagement style
• Strengths and limitations for each agency
• Who each agency is best for
• When a platform like Flinque makes sense
• FAQs
• Conclusion: choosing the right partner for your brand
• Disclaimer

What these agencies are known for

The primary keyword here is influencer marketing agencies, because that is how most brands discover both organizations. From the outside, it can look like they offer the same thing. In practice, their roots, strengths, and day-to-day work feel quite different.

Understanding what each is primarily known for will help you match your needs with the right partner, instead of forcing your goals into the wrong setup.

Moburst: performance-driven and product focused

Moburst is widely recognized as a mobile-first digital agency that leans heavily into performance. It grew up around app growth, user acquisition, and data-backed optimization, then expanded into broader digital and creator work.

Influencer campaigns here usually sit inside a larger growth plan. Social creators become part of a system that includes paid media, app store optimization, landing page tests, and other performance efforts.

HelloSociety: creator-first and story driven

HelloSociety became known early on for its work with Pinterest creators and visual storytelling. Over time, it broadened into cross-platform influencer work and creative production, often emphasizing content quality and storytelling over pure performance metrics.

Where Moburst may start from data and growth, HelloSociety often starts from visual ideas, brand stories, and fitting creative styles to your audience and channels.

Moburst at a glance

Moburst acts as a full-service digital and influencer partner for brands that want measurable growth, especially in mobile and product adoption. Influencers are one of several levers they pull, rather than the only focus.

Moburst services around influencers

Moburst typically offers influencer services wrapped inside wider marketing support. Depending on scope, you might see them handle:

• Influencer discovery, vetting, and outreach
• Content briefs and creative direction aligned with growth goals
• Contracting, usage rights, and compliance checks
• Coordinated paid amplification of creator content
• Tracking installs, signups, or sales tied to creators
• Ongoing optimization of creators, content angles, and channels

Because they are performance minded, campaigns are usually set up to measure clear outcomes, not just surface-level engagement.

How Moburst tends to run campaigns

Moburst usually starts by understanding the product experience and desired user actions. The influencer plan then backs into that, rather than starting from “who is popular right now.” This often means:

• Detailed target audience and funnel mapping
• Selection of platforms where actions are most likely to happen
• Testing multiple creator types and content hooks
• Iterating based on early performance data

Influencer work can be layered with paid search, social ads, app store work, or email, creating a connected growth system versus isolated pushes.

Creator relationships and network style

Moburst works across different creator tiers, from large names to smaller niche influencers. The emphasis tends to be on alignment with performance goals rather than only on follower counts or celebrity status.

Because they are performance focused, they may favor creators who are open to testing specific calls to action, promotional structures, or deeper product demos.

Typical Moburst client fit

Moburst often fits brands that already treat digital growth as a core priority. You will commonly see:

• Mobile apps looking for new active users
• Tech and SaaS companies wanting signups or trials
• Consumer brands focused on measurable conversions
• Organizations ready to invest across multiple digital channels

Internal teams that enjoy dashboards, testing, and optimization cycles usually get the most value from this kind of partner.

HelloSociety at a glance

HelloSociety is more frequently associated with creator-led brand storytelling and visual campaigns. It has roots in curated influencer networks, especially on visually driven platforms.

HelloSociety services around influencers

HelloSociety generally offers services that prioritize storytelling, visual polish, and curated talent. Typical offerings include:

• Curated influencer casting based on aesthetic and audience match
• Creative ideation and mood boards for content themes
• Full production support for photo and video shoots
• Organic creator campaigns across Instagram, TikTok, Pinterest, and more
• Content usage support for brand channels and media
• Measurement focused on reach, engagement, and brand lift indicators

Performance is still monitored, but aesthetic fit and story impact are often given more weight.

How HelloSociety tends to run campaigns

HelloSociety typically leads with creative ideas and narrative direction. The process usually emphasizes:

• Defining the brand story and visual direction up front
• Finding creators whose style naturally fits that story
• Producing content that can live beyond the influencer’s feed
• Coordinating multi-creator drops or themed content waves

Measurement often centers on engagement quality, content saves, brand sentiment, and long-term visual coherence, rather than only short-term conversions.

Creator relationships and network style

HelloSociety is known for having a curated roster and close relationships with creators. Many campaigns lean on creators who are strong visual storytellers, photographers, or stylists, often with proven work in lifestyle, fashion, food, travel, or design.

This curated approach can be especially powerful when you need content that could double as campaign creative across many channels.

Typical HelloSociety client fit

HelloSociety fits brands that care deeply about visual identity and storytelling. You will often see:

• Lifestyle and fashion brands
• Home, food, and decor companies
• Travel destinations and hospitality
• Retailers wanting cohesive creator content for many uses

Marketing teams that prioritize brand image, mood, and visual consistency tend to appreciate this style of work.

How their approach to influencer work differs

Viewed side by side, these influencer partners share some overlap but feel different in everyday collaboration. The decision often comes down to whether your main goal is measurable growth, elevated storytelling, or a blend of both.

Strategy starting point

Moburst typically starts from the numbers: target user, conversion path, and key performance metrics. Creators are matched to that structure, and tests are run until the right formula emerges.

HelloSociety more often starts with the story: mood, themes, and how content will feel to your audience. Data matters, but creative direction usually sets the pace.

Balance of performance and brand building

Moburst often leans toward immediate outcomes like installs, signups, or sales. This can be powerful for app launches, product releases, or performance campaigns that must prove ROI quickly.

HelloSociety leans toward brand building, awareness, and content that lifts perception. This suits longer-term brand equity work, seasonal storytelling, and campaigns where image matters most.

Campaign structure and execution style

Moburst may structure work in waves of tests, with clear success metrics tied to each creator or content angle. Expect frequent optimization, data reviews, and shifts in spend or focus.

HelloSociety tends to structure around cohesive concepts and coordinated content drops. The experience may feel more like a creative production process than a strict performance experiment.

Client experience and collaboration

With Moburst, internal growth and performance teams typically play a central role. You may spend more time reviewing dashboards, user flows, and cross-channel interplay.

With HelloSociety, brand and creative teams often lead. You may spend more time on visual direction, asset reviews, and making sure the content feels right for your identity.

Pricing and engagement style

Neither agency sells simple flat-rate packages in the way a software platform might. Pricing usually depends on campaign goals, creator tiers, timeline, and how many channels and services you fold in.

How Moburst tends to price work

Moburst usually works through custom quotes tailored to your growth goals. Key factors include:

• Whether they are running only influencer work or also paid, ASO, and other channels
• Number and level of creators involved
• Markets and languages being targeted
• Duration of the engagement and test cycles

You might see campaign-based budgets or ongoing retainers, especially when multiple growth channels are involved.

How HelloSociety tends to price work

HelloSociety also prices custom projects, but with emphasis on creative scope. Common factors include:

• Creative development and production needs
• Number of creators and content pieces
• Usage rights and where content will run
• Platform mix: Instagram, TikTok, Pinterest, and so on

Retainers can appear when brands want recurring waves of creator content or year-round storytelling support.

Influencer fees versus agency fees

In both setups, total cost includes creator compensation plus agency management and strategy. Fees usually cover outreach, negotiation, creative direction, project management, and reporting.

It is worth clarifying what portion goes directly to creators and what covers agency work, especially when comparing multiple proposals.

Strengths and limitations for each agency

No agency is perfect for every brand. Understanding where each shines, and where they may not be the best fit, can save you time and frustration later.

Moburst strengths

• Strong alignment with performance and growth goals
• Deep experience with mobile apps and digital products
• Ability to connect influencer work with paid media and other channels
• Comfortable testing and optimizing creator mixes and messages

Moburst limitations

• May feel too performance heavy for teams focused mainly on brand image
• Creative direction might lean toward functional over highly artistic
• Brands wanting only light influencer work without broader digital needs may feel over-serviced

Many brands quietly worry that a performance-first agency might miss the emotional side of their story.

HelloSociety strengths

• Strong focus on visual storytelling and creator aesthetics
• Curated talent that can double as high-end content creators
• Campaigns that often produce reusable brand assets
• Good fit for lifestyle, fashion, travel, and visually driven sectors

HelloSociety limitations

• May not be as tightly wired into conversion and growth optimization
• Campaigns can be more complex when you need strict performance tracking
• Could feel less efficient for brands focused mainly on fast, test-heavy cycles

Some growth teams quietly fear that beautiful content will not translate into measurable results.

Who each agency is best for

Both agencies can run effective influencer work, but their best-fit clients look different. Matching your needs with their sweet spot will give you a smoother partnership.

When Moburst is usually a strong fit

• App-first brands that live or die by installs and in-app activity
• Tech or SaaS companies needing signups or trials, not just awareness
• Retailers and consumer brands running performance-focused social campaigns
• Teams ready to combine creators with paid media and ongoing testing

If your leadership is asking for direct revenue impact, not just impressions, the Moburst style can fit well.

When HelloSociety is usually a strong fit

• Lifestyle, fashion, and beauty brands that need on-brand creator content
• Food, home, and travel brands where visuals drive aspiration
• Companies wanting content they can repurpose across many channels
• Teams focused on brand lift, storytelling, and long-term image

If your leadership cares deeply about how your brand looks and feels across social, HelloSociety’s strengths are very attractive.

When a platform like Flinque makes sense

Not every brand needs a full-service influencer agency. Some teams prefer to keep strategy internal and use software to handle discovery and workflow. This is where a platform-based option like Flinque can come in.

What makes a platform approach different

Flinque is designed as a platform, not an agency. Instead of hiring a team to manage everything, your internal marketers handle:

• Creator discovery and outreach using search and filters
• Campaign setup, briefs, and tracking in one place
• Communication and approvals with creators directly
• Measurement of content performance without agency layers

This suits brands that want tighter control and are comfortable running campaigns themselves.

When a platform may beat agency retainers

• You have an in-house social or influencer manager
• You want to spread a limited budget across many small creators
• You prefer flexible, campaign-by-campaign spending
• You want to test influencer work before committing to a large retainer

Agencies like Moburst and HelloSociety make sense when you need heavy strategy and execution support. A platform like Flinque is more practical when you mainly need better tools and structure.

FAQs

How do I choose between these two influencer agencies?

Start with your main goal. If you need measurable growth and conversions, you may favor a performance-minded team. If you need elevated brand storytelling and visual content, a creator-first, aesthetic-focused team will usually be a better match.

Can I use both agencies for different needs?

Yes, some larger brands partner with one group for performance campaigns and another for brand storytelling or seasonal launches. This requires clear ownership, budgets, and distinct briefs so efforts do not overlap or conflict.

Do these agencies only work with big brands?

Both can work with mid-sized companies, but their setups often fit organizations with serious marketing budgets. Smaller brands may find it easier to start with a platform or limited project before moving into larger retainers.

How long does it take to see results from influencer campaigns?

Awareness and engagement can appear quickly, sometimes within days of content going live. Meaningful business impact typically takes several weeks to months, especially if you are testing creators, messages, and offers across multiple waves.

Should I manage influencers in-house instead of hiring an agency?

If you have the time, skills, and processes internally, managing creators yourself can work well, especially with a platform. Agencies add value when you need strategy, creative direction, scaling support, and experienced hands to avoid common mistakes.

Conclusion: choosing the right partner for your brand

Choosing between these two influencer-focused partners comes down to how you define success and how your team likes to work. One leans more into measurable growth across digital channels, while the other leans into polished creator storytelling and visual impact.

If your priority is conversions and tying influencer spend directly to business results, a performance-driven agency style will likely feel more natural. If your priority is brand elevation and reusable creator content, a creator-first, visual approach may be the way to go.

For teams with strong in-house capabilities, a platform like Flinque can sit in the middle, offering tools without heavy retainers. Whatever you choose, be clear on your goals, decide how much support you truly need, and pick the structure that matches how your team works best.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.