Moburst vs Go Fish Digital

Why brands look at these two influencer partners

When brands weigh Moburst against Go Fish Digital, they usually want clarity on real outcomes, not buzzwords. You might be asking who understands mobile and product growth better, who handles reputation and search visibility, and which one can actually move the needle with influencers.

The goal is simple: find a partner that knows your audience, speaks your brand’s language, and can turn creator content into measurable growth.

Table of Contents

• What “mobile influencer marketing” really means
• What each agency is known for
• Inside Moburst’s way of working
• Inside Go Fish Digital’s way of working
• How their approaches differ in real life
• Pricing style and how budgets are structured
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform alternative may work better
• FAQs
• Bringing it all together
• Disclaimer

What “mobile influencer marketing” really means

The shortened primary keyword for this topic is mobile influencer marketing. That phrase fits because both teams tend to meet audiences where they already are: on phones, in feeds, and inside apps.

Instead of only running static ads, these agencies work with creators on TikTok, Instagram, YouTube, and other channels to spark real usage, downloads, and brand trust.

What each agency is known for

Both companies operate as service-based marketing agencies, not software tools. Each has its own roots, strengths, and sweet spots.

What Moburst is most recognized for

Moburst is widely associated with mobile growth. That often means app marketing, user acquisition, creative testing, and performance-based influencer campaigns tied to installs, signups, or in-app actions.

Their influencer work usually sits inside a bigger mobile strategy, blending creators, paid media, and app store optimization for brands serious about growth on phones and tablets.

What Go Fish Digital is most recognized for

Go Fish Digital is best known for search engine optimization and online reputation work. Over time, that has expanded into broader digital marketing, content, and outreach that can include creators and publishers.

Influencer outreach here often leans toward thought leaders, subject matter experts, and content partners that boost visibility, search rankings, and brand credibility.

Inside Moburst’s way of working

If your brand lives inside an app or relies heavily on mobile traffic, Moburst often shows up on the shortlist. They tend to think in terms of funnels, cohorts, and creative performance, but the experience is meant to stay understandable for marketing teams.

Core services you can expect

Moburst offers more than just creator outreach. While details change over time, their typical areas of focus include:

• Influencer campaigns for app installs, signups, or sales
• Creative strategy and short-form video concepts
• App store optimization and listing experiments
• Performance marketing on social and mobile ad networks
• Analytics support to tie creators to real results

The influencer piece usually plugs into a broader mobile growth plan rather than living in isolation.

How campaigns are usually run

Campaigns often start with a clear mobile goal, such as installs, completed registrations, or reactivations. From there, they help identify creators whose audiences match that use case.

Briefs typically cover storylines, mobile features to highlight, and ideal calls to action. Content is then tested and refined based on performance.

Relationships with creators

Because so many of their clients are app and tech brands, Moburst tends to work with creators who understand digital products and mobile behavior. That often includes:

• Tech and app review channels
• Lifestyle creators who showcase apps in daily routines
• Gaming and entertainment streamers for mobile games
• Productivity and finance influencers for utility apps

Relationships are usually structured campaign by campaign, though repeat collaborations are common when results are strong.

Typical client fit

Moburst often fits brands that:

• Have a mobile app as a core product
• Care deeply about installs and in-app actions
• Are open to testing creative variations for performance
• Want influencer spend measured like paid acquisition

If your mobile experience is clunky or your app store presence is weak, expect them to suggest improvements before heavy creator spend.

Inside Go Fish Digital’s way of working

Go Fish Digital approaches marketing from a visibility and reputation angle first. Influencers and creators are one of several levers they can pull to raise search rankings, improve brand perception, and drive qualified traffic.

Core services you can expect

They are often associated with services such as:

• Search engine optimization and technical site improvements
• Online reputation management and review strategies
• Digital PR and content promotion
• Outreach to publishers, bloggers, and creators
• Paid media support on platforms like Google and social

Their influencer work tends to sit close to digital PR and content, with an eye on authority and trust signals.

How campaigns are usually run

Projects usually begin with a visibility or reputation goal, such as owning more page-one results, earning high quality mentions, or improving brand sentiment. From there, they map the type of voices that can help.

That might involve niche creators, bloggers, or industry experts whose content can rank, be cited, or shift conversation.

Relationships with creators

Creator relationships for Go Fish Digital often lean less “flashy influencer” and more “trusted voice.” That can include:

• Subject matter experts with strong blogs or YouTube channels
• Review sites or comparison channels
• Thought leaders active on LinkedIn or Twitter
• Publishers that mix editorial and sponsored content

Projects may blur the line between influencer marketing, PR, and link-building, depending on your goals and comfort level.

Typical client fit

They tend to work well with brands that:

• Need stronger search visibility and authority
• Are careful about brand reputation and reviews
• Want creators who feel credible and expert-driven
• Value content that lives on beyond a quick social spike

Brands in regulated or sensitive categories may find this combination of reputation, content, and creators especially useful.

How their approaches differ in real life

On paper, both are digital agencies with access to creators. In practice, their angles differ quite a bit, from planning to measurement.

Focus of the work

Moburst usually centers everything around mobile growth and app performance. Influencers are a performance lever, measured like media spend.

Go Fish Digital focuses more on search, content, and reputation. Creators are part of a longer game to build authority, rankings, and trust.

Types of creators they lean toward

With Moburst you are more likely to see:

• Short-form social influencers on TikTok and Instagram
• Creators comfortable with app walk-throughs and demos
• Entertaining content tied to direct calls to action

With Go Fish Digital you are more likely to see:

• Bloggers and YouTubers with ranking potential
• Experts, reviewers, and niche community leaders
• Content designed to be discovered over time via search

How they talk about success

Moburst often emphasizes metrics like installs, cost per install, and in-app engagement. They tend to treat influencer content like a testable ad unit.

Go Fish Digital may talk more about organic traffic, search rankings, sentiment improvements, and high quality brand mentions across the web.

Client experience day to day

Working with Moburst can feel like partnering with a growth team focused on mobile numbers. Expect dashboards, testing plans, and creative experiments.

With Go Fish Digital, you may feel closer to a search and content team, with roadmaps for technical fixes, content ideas, and outreach plans that include influencers.

Pricing style and how budgets are structured

Neither agency sells plug-and-play software plans. They price based on services, time, and media or influencer costs, tailored to each client.

Common pricing shapes with Moburst

For Moburst, pricing usually reflects a blend of strategy, execution, and paid budgets. Elements can include:

• Strategic planning and creative development fees
• Ongoing management retainers for campaigns
• Influencer fees, often per post or per package
• Paid media budgets to amplify creator content

App-focused brands often treat the total as part of their user acquisition budget, not just “brand spend.”

Common pricing shapes with Go Fish Digital

Go Fish Digital typically prices around retainers and project scopes. Influencer related work may include:

• Monthly retainers for SEO, content, and outreach
• Project fees for one-off campaigns or cleanups
• Creator or publisher compensation, passed through or managed

Budgets often sit inside overall search and reputation investment rather than a standalone influencer line item.

What usually drives cost for both

Several factors push budgets up or down, regardless of which team you choose:

• Number and tier of creators you want involved
• Platforms used and complexity of content
• Regions or languages needed for campaigns
• How much ongoing management and reporting you expect
• Need for extra services like app store work or technical SEO

*A common concern is paying for layers of services you do not actually need.* Being clear about scope from the start helps keep this in check.

Strengths and limitations to keep in mind

No agency is perfect for every situation. Each one shines in some areas and is less ideal in others.

Where Moburst tends to shine

• Driving measurable app and mobile growth with creators
• Testing different content angles quickly
• Connecting influencer content to performance metrics
• Helping brands with app store presence and funnel health

This can be powerful for mobile-first brands that already believe in performance marketing and want to add creators to that mix.

Potential limitations with Moburst

• Less ideal if you are not focused on mobile or apps
• Might feel performance-heavy if you want only brand storytelling
• Requires proper tracking to show value, which some teams lack

*Some marketers worry that a strong focus on installs might overlook softer brand benefits, like long-term trust and loyalty.*

Where Go Fish Digital tends to shine

• Improving search visibility and technical site health
• Managing or improving online reputation over time
• Securing credible mentions and content from trusted voices
• Blending SEO, content, and creator outreach in one plan

This mix works well when you want both short-term traffic wins and lasting search benefits from your creator relationships.

Potential limitations with Go Fish Digital

• Influencer work may feel slower than pure social campaigns
• Less tailored to app-specific growth compared to mobile specialists
• Success often depends on patient, ongoing optimization

*Brands used to quick social spikes sometimes feel frustrated when search and reputation gains take longer to appear.*

Who each agency is best for

If you are choosing between these two, it helps to think about your primary goal first, then about your channels and audience.

When Moburst is usually the better match

• Consumer apps that need more installs and active users
• Mobile-first brands that live inside phones and tablets
• Teams comfortable with performance metrics and experimentation
• Brands ready to invest in creative testing with influencers

If TikTok, Instagram Reels, or YouTube Shorts are key for your growth, their style may feel natural.

When Go Fish Digital is usually the better match

• Brands whose sales depend heavily on organic search
• Companies protecting or improving online reputation
• Businesses in B2B, services, or high-consideration purchases
• Teams that want credible content that can rank and be referenced

If you care about what shows up when someone Googles your brand or category, their approach often aligns closely with that need.

When a platform alternative may work better

Not every brand needs a full-service agency. Some teams have in-house marketers who just want better tools for finding and managing creators.

In those cases, a platform like Flinque can be attractive. It lets brands discover influencers, coordinate campaigns, and track performance without a full agency retainer.

Why a platform can make sense

• You have a smaller budget but time to manage creators directly
• You want to test influencer marketing before committing to an agency
• Your team prefers hands-on control over briefs and negotiations
• You run frequent, smaller campaigns and want a repeatable system

Platforms trade off done-for-you strategy and creative support for more control and lower ongoing service costs.

FAQs

Do both agencies only do influencer marketing?

No. Both offer wider digital marketing services. Influencer work is one part of Moburst’s mobile growth offering and one part of Go Fish Digital’s search, content, and reputation work.

Which agency is better for a new app launch?

A mobile-focused team like Moburst often fits better for app launches, because their services extend from app store presence to performance campaigns and influencer content tailored to installs and usage.

Can either agency work with B2B brands?

Yes, but in different ways. Go Fish Digital’s search and content strengths can work well for B2B. Moburst may be relevant if your B2B product has a strong mobile or app component.

How long before I see results from these agencies?

Performance-focused creator campaigns can show early signals within weeks. Search, reputation, and content based efforts usually take several months to show full impact, especially for competitive niches.

Should I hire an agency or use an influencer platform?

Hire an agency if you need strategy, creative direction, and full execution. Use a platform if you have internal capacity, want more control, or need a lower-cost way to run frequent, smaller influencer campaigns.

Bringing it all together

Choosing between these teams starts with defining your main win. If mobile growth and app performance are your top priorities, a mobile-centered partner is usually more aligned with your goals and metrics.

If search visibility, reputation, and long-term authority matter more, a team rooted in SEO and digital PR may be the better fit.

Then layer in budget and involvement. Agencies give you strategy and execution, but at higher service cost. Platforms like Flinque demand more internal effort but can stretch budgets further.

List your must-have outcomes, your channels, and your realistic time involvement. Once those are clear, the right partner type tends to stand out quickly.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.