Moburst vs Find Your Influence

Why brands look at these two influencer partners

Brands exploring outside help for influencer marketing often end up weighing Moburst against Find Your Influence. Both work closely with creators, but they feel very different once you dig into services, style, and who they are best for.

You might be asking simple questions: Who will actually move the needle? Who understands my audience? Who fits our budget and pace of work?

This breakdown focuses on real-world concerns: how they handle campaigns, communicate, and plug into your wider marketing mix, especially if you care about social, mobile, and performance.

Influencer campaign agency overview

The primary theme here is influencer campaign agency choice. Both teams help brands tap creators across social channels like Instagram, TikTok, YouTube, and more, but they slot into different points of a brand’s growth journey.

Moburst leans into growth, mobile, and performance creative tied to app installs and user actions. Find Your Influence focuses heavily on creator relationships and campaign management at scale.

Understanding these roles helps you decide whether you need a partner rooted in wider digital growth or one centered on influencer workflow and relationships.

What each agency is known for

At a high level, the two names tend to surface for different reasons in marketing conversations, even though both serve brands that want organized, measurable creator campaigns.

How Moburst is usually described

Moburst is often seen as a full-service, growth-minded marketing agency with strong roots in mobile and app marketing. Influencer campaigns sit alongside broader digital tactics rather than standing alone.

They are known for tying creator content to measurable results like app installs, sign-ups, or sales, and weaving influencers into paid media, app store optimization, and creative testing.

How Find Your Influence is usually described

Find Your Influence is widely associated with influencer-first strategies. Their reputation leans toward campaign organization, creator sourcing, and tracking performance across many creators and posts.

They emphasize matching brands with the right talent, handling logistics and reporting, and making sure campaigns feel on-brand while hitting agreed deliverables across platforms.

Inside Moburst

Looking more closely at Moburst helps clarify whether you want an influencer partner who thinks about the entire funnel, not just social posts.

Services and capabilities

Moburst presents itself as more than an influencer shop. Creator work is usually one part of a broader strategy covering mobile, creative, and performance marketing.

• Influencer campaign planning and coordination
• Mobile and app-focused marketing strategies
• Paid social amplification and media buying
• Creative production, testing, and optimization
• App store optimization and growth support

Influencers are often woven into launch campaigns, big initiatives, or growth pushes, rather than treated as a one-off channel living on its own.

How Moburst runs campaigns

Moburst typically starts from a goal, such as app installs, free trials, or sales. Then they reverse engineer the influencer role within that journey.

The flow might look like strategy, creator shortlist, outreach, content approval, posting, and then performance optimization, often supported by paid boosting and creative testing.

There is usually a focus on measurements that matter to growth teams: cost per install, cost per acquisition, or deeper engagement, not just vanity metrics.

Typical Moburst client fit

Moburst often attracts brands that see influencers as a lever within a bigger growth machine, especially tech companies, app-first businesses, and digital-first consumer brands.

• App-based companies wanting installs and activations
• Consumer brands that rely heavily on mobile
• Marketing teams already using paid media and analytics
• Brands wanting one agency to handle several channels

Teams that like data-backed creative, testing, and performance reporting often feel comfortable with Moburst’s style.

Inside Find Your Influence

Find Your Influence typically appeals to teams that want a partner deeply rooted in the influencer world, with systems for managing large numbers of creators and deliverables.

Services and capabilities

While Find Your Influence has technology involved, we are focusing on the service layer: the people and processes that handle campaigns for brands.

• End-to-end influencer campaign management
• Creator sourcing, vetting, and contracting
• Brief creation and content approvals
• Compliance and disclosure guidance
• Performance tracking and reporting

The heart of their value lies in organizing complex campaigns and using their creator knowledge to reduce risk and keep things on track.

How FYI runs campaigns

Campaigns with Find Your Influence usually start with brand goals, messaging, and target audience. They then translate that into influencer briefs and creator lists.

They coordinate contracts, deadlines, and approvals, making sure that required posts go live on time, with proper disclosures and links, across channels.

Reporting tends to cover reach, engagement, content performance, and agreed outcomes, often across dozens or even hundreds of creator pieces.

Typical FYI client fit

Find Your Influence is often a match for brands that know influencers are central to their marketing and want steady campaigns rather than one-off tests.

• Consumer brands leaning on social proof and storytelling
• Marketing teams with limited in-house influencer expertise
• Brands running many creators at once across markets
• Companies needing strong process and reporting

Teams that want help with the day-to-day coordination and relationship work may lean toward FYI’s style of support.

Key differences in how they work

Although both help brands run influencer campaigns, they do so with different starting points and strengths. Those differences shape your experience as a client.

Focus of the engagement

Moburst tends to frame influencer work inside a bigger growth or launch effort. Creators are one of many levers, alongside media, creative, and app growth.

Find Your Influence, by contrast, keeps the spotlight on influencer marketing itself, often becoming the central partner for creator activity across channels.

Depth of channel mix

Moburst may be a better fit if you want one team connecting creators with paid search, paid social, app store optimization, or other performance channels.

Find Your Influence often shines when you already have separate partners or in-house people for other channels and mainly want influencer executions tightened up.

Campaign style and pace

Moburst engagements may resemble broader digital projects, where influencer launches are tied tightly to product milestones and performance targets.

Find Your Influence campaigns may feel more like continuous creator programs, centered around content calendars, seasonal pushes, and ongoing influencer relationships.

Type of internal partner

Growth and performance teams sometimes prefer the way Moburst talks about metrics and creative testing across the funnel.

Brand and social teams may gravitate to Find Your Influence for its focus on relationships, storytelling, and the practical details of day-to-day influencer work.

Pricing approach and engagement style

Neither agency sells simple self-serve plans. Instead, both typically offer custom pricing based on goals, scope, and timeframes. Still, the way costs are structured can feel different.

How Moburst usually charges

Moburst often works on larger, multi-channel campaigns or ongoing retainers. Influencer work is usually one line item among several related services.

• Strategy and management fees
• Media buying or amplification budgets
• Influencer fees and content costs
• Creative production and testing costs

Budgets may be shaped by desired growth outcomes, such as installs or revenue, not just content volume.

How Find Your Influence usually charges

Find Your Influence often builds pricing around specific campaigns or ongoing influencer programs. Their proposals are likely to center on creator scope.

• Campaign or retainer management fees
• Influencer compensation and production costs
• Usage rights and whitelisting fees, if applicable
• Reporting and optimization support

Costs often track the number of creators, platforms, and deliverables, alongside campaign complexity.

Factors that raise or lower costs

For both agencies, pricing is influenced by similar core factors, even if structures differ across proposals and clients.

• Number of influencers and content pieces
• Market coverage and language needs
• Talent tier, from nano to celebrity
• Usage rights beyond organic posts
• Need for travel, production, or events
• Length and intensity of campaigns

A common concern is how quickly influencer costs can rise once you add more creators or usage rights.

Strengths and limitations of each

Every agency comes with trade-offs. Being clear-eyed about those trade-offs helps you choose with fewer surprises later.

Where Moburst tends to shine

• Integrating influencer work into larger growth strategies
• Linking creator content to measurable performance metrics
• Supporting app launches and mobile-first products
• Coordinating creative testing across paid and organic

Moburst may feel particularly strong when your leadership cares deeply about performance and sees marketing channels as interconnected, not siloed.

Moburst limitations to keep in mind

• May be more than you need for simple, small campaigns
• Scope often assumes multiple channels, not just influencers
• Decision-making can be more data-heavy than some teams prefer

Brands wanting only a quick, single-platform influencer push may feel that Moburst’s broader approach is overkill for a small test.

Where Find Your Influence tends to shine

• Coordinating many creators and deliverables
• Handling outreach, vetting, and contracts
• Keeping campaigns on schedule and compliant
• Giving marketing teams a clear view of creator output

Find Your Influence can feel like an extension of your social or brand team, absorbing much of the logistical and relationship workload.

Find Your Influence limitations to keep in mind

• Less focused on broader non-influencer growth channels
• May not replace a full digital or performance agency
• Heavier programs can still require strong internal owners

Brands expecting a single partner to also run paid search, app store work, and full-funnel optimization may find they still need another specialist agency.

Who each agency is best for

Matching your situation to the right partner is more important than picking the agency with the loudest reputation.

Best fit scenarios for Moburst

• App-first businesses wanting installs, retention, and revenue growth
• Brands planning big launches where influencers are one part of the plan
• Teams already thinking in terms of KPIs and performance dashboards
• Companies wanting creative, media, and influencers under one roof

If you see influencers as one cog in a bigger growth engine, Moburst may align with how your own team thinks and works.

Best fit scenarios for Find Your Influence

• Consumer brands prioritizing consistent creator storytelling
• Marketing teams short on time to manage influencer details
• Companies running multi-creator campaigns across regions
• Brands that already have other agencies for paid and search

If you mainly need influencer campaigns to be organized, scalable, and measurable, Find Your Influence may be the more natural choice.

When a platform like Flinque makes more sense

Not every brand needs a full-service agency. Some teams prefer to control influencer work in-house while using software to reduce manual effort.

Flinque is an example of a platform-based alternative. Instead of full retainers, it lets brands handle influencer discovery, outreach, and campaign tracking themselves.

Situations where a platform can be better

• You have a small but capable in-house social or growth team
• Your campaigns are frequent but relatively simple
• You want to build direct relationships with creators
• You prefer software fees to agency retainers

Platforms like Flinque are especially appealing to early-stage brands or lean teams that want control and agility more than outsourced management.

When you may still want an agency

Conversely, if your internal team is overloaded, lacks influencer experience, or must deliver large campaigns quickly, agency support can still be worth the cost.

Agencies bring relationships, process, and problem-solving that software alone cannot provide, especially for complex or high-stakes launches.

FAQs

How do I choose between these two agencies?

Decide whether you want influencer work as part of a larger growth approach or as a specialized channel. Then, match that need to each agency’s main strengths, recent work, and how comfortable your team feels with their process.

Can small brands work with these agencies?

Possibly, but both tend to be better fits once you have meaningful budgets. Very small brands or early startups may find more value using a platform or running small tests with micro-influencers first.

Which agency is better for app marketing?

Moburst is generally more closely associated with app and mobile growth. Its services often include app store optimization and performance marketing, which can pair well with influencer campaigns focused on installs and retention.

Which is better for long-term influencer relationships?

Find Your Influence may be a stronger choice if your core goal is to build ongoing relationships with many creators and keep a steady flow of influencer content across social platforms all year.

Do either of them guarantee results?

Like most marketing partners, they cannot credibly guarantee specific sales or installs. They can commit to deliverables, timelines, and reporting, but performance always depends on creative, product, market, and budget.

Conclusion: choosing the right partner

Choosing between these two agencies is really about clarifying your own needs. Do you want an influencer plan tightly woven into bigger growth campaigns, or a partner focused mainly on creators and content delivery?

Moburst usually suits brands wanting a wider digital growth mindset, with influencers serving goals like installs or revenue. Find Your Influence typically fits brands prioritizing organized creator programs and social storytelling.

Consider your budget, your team’s bandwidth, and how involved you want to be. If you want to stay very hands-on, a platform like Flinque can support that. If you want to offload complexity, a service-focused agency may be worth the investment.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.