Moburst vs Fanbytes

Why brands look at these two influencer partners

When brands compare Moburst and Fanbytes, they are usually trying to decide who can turn social attention into real business results. You may be weighing TikTok strength, mobile growth skills, budgets, and how closely each team works with you.

The core question is simple: which partner is more likely to reach the right people, at the right moment, with content that actually moves the needle?

The primary keyword for this topic is social influencer agencies. Both Moburst and Fanbytes sit in this space, but with different backgrounds and strengths.

Moburst is widely seen as a mobile-first growth partner. They mix influencer campaigns with app marketing, performance media, and creative testing to drive installs, signups, and revenue.

Fanbytes built its name by mastering Gen Z and youth culture. The team leans heavily into TikTok, Snapchat, and emerging formats, matching brands with creators who feel native to those audiences.

Both offer full-service campaign planning and management, but the way they think about strategy, content, and measurement is not identical. That difference is where your decision will likely sit.

Moburst overview

Moburst is best known as a mobile growth agency that also runs influencer campaigns. Its roots are in app store optimization, user acquisition, and performance-driven creative.

Over time, the agency expanded into broader digital marketing, including social content, creator collaborations, and brand campaigns for larger companies.

Moburst services in plain language

Moburst usually works as a long-term partner across several channels. Influencer work is often part of a bigger plan, not a single one-off campaign.

Influencer strategy, sourcing, and campaign management
App growth services: ASO, user acquisition, mobile CRM
Paid social and performance media on platforms like Meta, Google, TikTok
Creative strategy, content production, and testing
Analytics and growth consulting for apps and digital products

How Moburst tends to run campaigns

Moburst usually starts with goals tied to growth metrics: installs, registrations, subscriptions, or sales. Content and creators are chosen to support those specific outcomes.

Campaigns often mix paid influencer content, brand-owned assets, and performance ads built from creator footage. This allows them to test and scale what works.

You will likely see structured planning, clear performance tracking, and periodic reviews to refine targeting and creative over time.

Moburst and creator relationships

Moburst works with a pool of creators across major social platforms. The focus tends to be on fit with performance goals and target audiences rather than celebrity-level fame.

They often repurpose creator content into paid ads, so usage rights and content flexibility are key parts of their creator agreements.

If you want long-term creator ambassadors, they can build those relationships, but many engagements are campaign based with performance in mind.

Who Moburst tends to fit best

Moburst typically suits brands that care about numbers and mobile growth as much as awareness. Many clients are app-first or digital-first companies.

Think of subscription apps, fintech, gaming, ecommerce, and brands where user acquisition cost and lifetime value are tracked closely.

If you need one partner to cover growth strategy plus influencers, Moburst can be a good match.

Fanbytes overview

Fanbytes, now part of Brainlabs, is widely associated with youth-focused influencer work. It became known for early bets on TikTok and Snapchat, helping brands speak the language of younger audiences.

The agency often positions itself as a bridge between brands and Gen Z culture, offering creative ideas that feel native to those platforms.

Fanbytes services in plain language

Fanbytes focuses mainly on social-first creative and influencer collaborations. Their core work stays close to content, culture, and communities.

Influencer scouting, brief creation, and campaign management
TikTok, Snapchat, and Instagram content concepts
Creative production tailored to youth culture and trends
Paid boosting of creator content on social platforms
Reporting on reach, engagement, and brand impact

How Fanbytes usually delivers campaigns

Fanbytes typically begins with your audience and brand image. They look at who you want to reach and how that group behaves on TikTok or Snapchat.

Campaigns lean heavily into trends, sounds, filters, and storytelling styles that platform natives already love.

They often work with a mix of mid-sized and micro creators who feel authentic rather than overly polished.

Fanbytes and creator relationships

Fanbytes invests in building a network of creators who understand youth culture. The agency tends to know which personalities fit specific niches, like gaming, beauty, or streetwear.

They guide creators with briefs and ideas, but try to keep content feeling natural to each account’s usual style.

For brands wanting to “feel right” to Gen Z, that context can matter as much as raw reach.

Who Fanbytes tends to fit best

Fanbytes is often chosen by brands that want cultural relevance with younger communities, not just reach. That can include consumer apps, music, fashion, entertainment, and lifestyle brands.

If your goal is conversation, shareability, and trend participation, this style of partner can be powerful.

They may also suit established brands trying to refresh their image for a new generation.

How their approaches really differ

Although they both run influencer campaigns, the heart of each agency is different. That difference will strongly shape your experience and outcomes.

Focus: growth engine vs culture engine

Moburst comes from a performance and mobile growth background. Measurements like cost per install, cost per lead, and revenue impact sit at the center.

Fanbytes comes from a culture and community angle. The core focus is how your brand shows up in feeds, conversations, and trends.

You can get both awareness and performance from either, but their starting points are distinct.

Channels and audience emphasis

Moburst works across many digital channels, not just influencers. You might see an integrated plan with creators, paid ads, and app store improvements combined.

Fanbytes stays closer to social video and creator-first experiences. TikTok, Snapchat, and Instagram Reels often sit at the core.

Consider whether you need a cross-channel growth machine or a specialist in fast-moving youth platforms.

Creative and content style

Moburst often produces content with performance testing in mind. Variants, hooks, and structures are built to support measurable experiments.

Fanbytes emphasizes content that feels like it belongs in a native feed. Trend participation and cultural timing are heavy influences.

In simple terms, one leans slightly more “growth marketer,” the other slightly more “social storyteller.”

Client experience and involvement

With Moburst, expect more structured planning cycles, deeper analytics discussions, and integration with your broader growth stack.

With Fanbytes, expect a lot of creative idea sharing, creator casting conversations, and talk about trends and formats.

Neither is hands-off, but the shape of involvement feels different day to day.

Pricing and how they work with budgets

Both agencies generally price on custom quotes. There are no public one-size-fits-all plans because costs depend heavily on your goals and scope.

How Moburst usually prices work

Moburst often combines influencer efforts with other growth services. Pricing may include a mix of strategy, management, media budgets, and production fees.

You might see monthly retainers if you work on ongoing growth or campaign-based fees for defined launches.

Creator fees themselves are passed through or embedded, depending on your agreement.

How Fanbytes usually prices work

Fanbytes typically scopes work around specific social campaigns. Pricing reflects the number and size of creators, platforms chosen, and creative complexity.

Shorter burst campaigns for launches or drops will be costed differently from long-term ambassador programs.

Paid amplification budgets are usually handled as a separate line from agency and creator fees.

What mainly drives cost with both partners

Number of creators and their audience size
Content volume and production needs
Platforms used and regions targeted
Need for extra services like app growth or research
Length of partnership and reporting depth

Many brands underestimate how usage rights, whitelisting, and repurposing impact creator pricing. Be sure to clarify this in early talks.

Key strengths and where each may fall short

No agency is perfect. You’ll get more value if you match their strengths to what you actually need instead of chasing name recognition.

Where Moburst is usually strong

Joining influencer work with broader growth strategy
Working with app-first and digital-first brands
Performance tracking and ongoing optimization
Repurposing creator content into paid performance ads

For brands that live and die on metrics, that integrated view can be reassuring.

Where Moburst may feel less ideal

If you only want a small, one-off creator push
If you need purely cultural storytelling without performance focus
If your team prefers to keep growth and brand work totally separate

Some smaller brands may find a full growth mandate more than they currently need.

Where Fanbytes is usually strong

Reaching Gen Z and younger Millennials where they spend time
Using TikTok and Snapchat in ways that feel natural
Turning trends into brand-relevant concepts
Finding creators who genuinely fit youth culture niches

If your main fear is “we don’t want to look out of touch,” their experience can help a lot.

Where Fanbytes may be less of a fit

If your main audience is older or B2B focused
If you want heavy app store and performance infrastructure support
If you expect deep help across every digital channel

A common concern is whether youth-centric agencies can also drive hard performance, not just buzz. Clear KPIs and tracking plans help address that.

Who each agency is best for

Choosing between them gets easier when you map each one to specific brand situations instead of general labels.

When Moburst is likely the better fit

Mobile apps needing installs and in-app revenue, like games or fintech
Digital-first brands wanting one partner for growth, media, and creators
Companies with performance-focused teams and strong analytics habits
Global brands looking for scalable, structured experimentation

If you already think in acquisition funnels and LTV, you will probably speak the same language as their team.

When Fanbytes is likely the better fit

Consumer brands trying to win over Gen Z or young Millennials
Music, fashion, beauty, and entertainment companies that live on social buzz
Brands entering TikTok or Snapchat seriously for the first time
Campaigns where cultural relevance and shareability are key goals

If success for you looks like being talked about, remixed, and shared, a youth-first partner makes sense.

When a platform alternative might fit better

Sometimes a full-service agency is more than you need. If you have an in-house team and mainly need better tools, a platform-based option can make more sense.

Flinque, for example, is built as a platform rather than an agency. It helps brands find influencers, manage outreach, and track campaigns without long agency retainers.

This kind of setup can fit if you already have marketers who can write briefs, manage creators, and handle reporting, but lack a clean system to organize everything.

You trade some done-for-you service for more control, direct creator relationships, and potentially more flexible budgets.

FAQs

How do I choose between these two influencer-focused partners?

Start with your main outcome. If you need mobile growth and cross-channel support, lean toward Moburst. If you care most about Gen Z culture and TikTok or Snapchat strength, Fanbytes may be a better fit.

Can small brands work with agencies like these?

Sometimes, but not always. Both typically prefer budgets that allow for multiple creators, content production, and amplification. Smaller brands might consider platforms or niche agencies with lower minimums.

Do both agencies only work with consumer brands?

They mainly focus on consumer-facing work, especially apps, fashion, entertainment, and lifestyle. Some B2B or niche projects may fit, but direct-to-consumer brands usually get the most value.

How long does it take to see results from influencer campaigns?

Expect several weeks for planning, creator selection, and content approval, then a launch window. Results can appear quickly in social metrics, but business impact often becomes clear over a few months.

Should I use an agency or build my own in-house influencer team?

If you need speed, experience, and proven systems, agencies help you avoid mistakes. If you have time, budget, and a long-term vision, building internal capability with a platform can provide more control.

Final thoughts to help you choose

Your decision doesn’t come down to which agency is “better” overall. It comes down to which one fits your goals, audience, and working style.

Moburst tends to suit brands that treat influencers as one part of a bigger growth engine. The focus is numbers, structure, and mobile-first success.

Fanbytes tends to suit brands that want cultural traction with younger audiences. The focus is on native content, trends, and creator communities.

Weigh your budget, your willingness to be hands-on, and how much you expect from one partner. Then speak with each team, ask for relevant case studies, and see who truly understands your challenges.

The best choice is the one that aligns with your audience, your metrics, and how your internal team likes to work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.