Moburst vs Disrupt

Why brands look at these two agencies

When brands start exploring influencer marketing agencies, two names often surface together: Moburst and Disrupt. Both work heavily with creators, run cross-channel campaigns, and speak to growth-minded brands that want measurable impact, not just likes.

Yet they feel different once you dig in. One leans more into full-funnel digital growth, the other into bold, social-first storytelling powered by creators and communities.

You’re likely here because you want clarity on which type of partner fits your brand, budget, and internal team. Maybe you’ve outgrown DIY influencer outreach, or your current campaigns feel scattered and hard to measure.

To make this easier, we’ll walk through what each agency is known for, how they run campaigns, typical client fit, pricing styles, and where each might fall short for certain brands.

Table of Contents

• What each agency is known for
• Moburst: services and style
• Disrupt: services and style
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations of each
• Who each agency is best for
• When a platform alternative like Flinque makes sense
• FAQs
• Conclusion: choosing the right influencer partner
• Disclaimer

What each agency is known for

The shortened primary keyword for this topic is influencer marketing agencies. It captures what most brands are actually searching for when they compare these two names.

Both businesses are service-based agencies, not generic software tools. They handle strategy, creator sourcing, campaign management, and reporting for brands that want outside help.

Here’s how they’re commonly seen from the outside.

How Moburst shows up in the market

Moburst is often associated with mobile-first and digital growth work. They are known for helping apps and digital products drive installs, sign-ups, and long term usage through a mix of channels.

Influencer campaigns typically plug into wider user acquisition plans rather than stand alone. The agency tends to appeal to brands that want performance-minded creative and detailed testing across platforms.

How Disrupt is usually described

Disrupt is recognized for social-led, creator-centered storytelling. The focus skews more toward culture, community, and content that feels native to social platforms, especially among younger audiences.

Their influencer work is usually framed around bold ideas, social buzz, and brand visibility, with community building as a key pillar alongside reach and engagement.

Moburst: services and style

Moburst acts as a broader digital marketing partner where influencers are one part of a bigger growth system. That can be a plus for data-focused brands, but it also shapes how campaigns feel day to day.

Core services that tie into influencer work

While offerings evolve, Moburst typically blends influencer projects with other digital services, such as:

• Creative strategy and content production for performance channels
• Mobile and app marketing, including user acquisition pushes
• Paid media buying across social, search, and mobile ad networks
• ASO and landing page optimization to improve conversion
• Analytics, testing, and ongoing performance optimization

Influencer campaigns are often designed to feed this performance engine, rather than sit as isolated brand plays.

How Moburst typically runs influencer campaigns

Campaigns tend to follow a structured, test-and-learn rhythm. Expect clear goals up front, like installs, sign-ups, or purchases, with creative and creator choices shaped around those targets.

They usually mix macro, mid-tier, and micro creators, then monitor what performs best across channels such as Instagram, TikTok, YouTube, and sometimes Snapchat or other mobile-first platforms.

A strong focus is placed on tracking links, promo codes, and funnels so that results can be tied back to business outcomes rather than vague engagement.

Creator relationships and brand fit

Because Moburst comes from a performance and mobile background, their creator work gravitates toward influencers who can drive clear actions. Think app downloads, trials, or traffic to specific offers.

They are a better match for brands comfortable with closer creative direction and structured briefs that align with conversion metrics. That can feel slightly less “loose” and experimental than some culture-first agencies.

Which clients tend to fit Moburst best

Based on their public positioning and case studies, Moburst tends to be a strong choice for:

• App-first companies and SaaS products seeking measurable growth
• Consumer brands wanting a tight link between influencers and sales
• Marketing teams that value testing, optimization, and analytics
• Brands able to coordinate across paid media, creative, and influencer work

Disrupt: services and style

Disrupt usually presents itself as a social-first agency driven by creators and communities. Influencer marketing is at the heart of what they do, rather than a side channel.

Core services centered on creators

Disrupt’s services often cluster around social content and community building, such as:

• Influencer campaign strategy and execution across key platforms
• Creator sourcing, vetting, and relationship management
• Social content concepts that feel native to each channel
• Community engagement and social storytelling for brand launches
• Measurement focused on reach, engagement, and brand lift

While performance metrics matter, the tone leans more toward brand energy and cultural relevance.

How Disrupt usually runs campaigns with creators

Expect campaigns to be built around big ideas and social moments. Sometimes that means stunts, challenges, or themed content waves designed to travel within specific communities.

Creators may be given more room to shape content in their own voice, so the output can feel more organic and less like direct-response advertising.

Measurement still matters, but there is often more emphasis on shareability, sentiment, and community response alongside clicks or conversions.

Creator relationships and brand fit

Disrupt tends to highlight its close ties with creators and its understanding of online culture. The agency often taps influencers seen as trendsetters or deeply embedded in niche communities.

This style works especially well for brands willing to experiment, lean into creator-led concepts, and accept some unpredictability in favor of authenticity.

Which clients tend to fit Disrupt best

From public positioning and typical case studies, Disrupt often fits:

• Consumer brands targeting Gen Z and younger millennials
• Labels in fashion, beauty, lifestyle, gaming, and street culture
• Brands prioritizing cultural relevance and buzz over strict performance
• Teams open to playful, sometimes edgy social ideas

How the two agencies really differ

While both run influencer programs, the day-to-day experience can feel quite different for marketers. The most important differences usually show up in approach, expectations, and how results are framed.

Approach to goals and success

Moburst often starts from specific business outcomes, then designs influencer work to support them. The story moves from funnel metrics up to creative choices.

Disrupt typically begins with the audience and culture, then shapes ideas around where the brand can show up in a meaningful way. The story moves from concept down to metrics.

Scale, structure, and collaboration

Moburst may feel more like a multi-channel growth partner, especially if you’re also running paid media and app-focused campaigns. Influencer work slots into a wider marketing system.

Disrupt may feel more like an embedded social team. They focus deeply on content, creators, and community conversations, which can be ideal if social attention is your main goal.

Client experience and creative tone

With Moburst, you’re likely to see detailed plans, structured testing, and a strong emphasis on analytics dashboards and reports.

With Disrupt, you may experience more creative sessions focused on concepts, trends, and storytelling angles, then data layered on after campaigns roll out.

Neither approach is better for every brand; they simply fit different comfort levels and expectations.

Pricing approach and engagement style

Both agencies typically price their work through custom proposals rather than public packages. Costs change based on scope, markets, creator tiers, and campaign length.

How agencies like these usually charge

You can expect pricing structures based on a mix of:

• Campaign planning and strategy fees
• Influencer fees for content and usage rights
• Ongoing management or retainer costs
• Production costs for video, photo, or events
• Optional paid amplification budgets for social ads

Neither is realistically a low-budget option if you want ongoing work at scale.

Budget ranges and constraints

Both agencies usually align better with brands that can commit meaningful budgets, not one-off micro projects. Smaller test pilots may be possible, but the economics work best when campaigns can run long enough to learn and optimize.

Influencer fees themselves, especially for top creators, are often the largest variable within the total cost.

How involvement levels shape cost

Costs also change based on how much you want the agency to handle. If they are crafting full creative platforms, managing dozens of creators, and running paid support, expect higher overall fees.

If your team already has a strong strategy and just needs execution and coordination, some agencies can streamline scope, but minimums still apply.

Strengths and limitations of each

No agency is perfect for every brand. Understanding the likely tradeoffs helps you avoid mismatched expectations and frustrating partnerships.

Where Moburst tends to shine

• Strong fit for app-first and performance-driven brands
• Ability to blend influencers with paid media and growth tactics
• Clear reporting that ties activity to business outcomes
• Structured testing that improves campaigns over time

A common concern from brands is whether influencer work will truly move the needle on hard numbers. Moburst’s style aims to reduce that uncertainty, especially for data-focused leaders.

Where Moburst may feel limiting

• Might feel too performance-heavy for brands chasing pure brand love
• Creative ideas may be shaped tightly around conversion goals
• Smaller brands or bootstrapped teams may struggle with budget thresholds

Where Disrupt tends to shine

• Strong understanding of social culture and online communities
• Creator-centric content that feels native and organic
• Good match for brands seeking buzz, relevance, and storytelling
• Ability to build momentum around launches and cultural moments

Where Disrupt may feel limiting

• Metrics may tilt more toward awareness than granular performance
• Brands needing tightly controlled messaging may feel uneasy
• Edgier concepts might not fit conservative industries or audiences

Who each agency is best for

If you only remember one section, make it this one. It’s where most marketers ultimately make their decision.

Best fit scenarios for Moburst

• You run an app, tech product, or digital service that lives or dies by growth metrics.
• You want influencers to plug into broader performance marketing, not sit alone.
• Your leadership cares deeply about acquisition costs and lifetime value.
• You prefer structured plans, testing, and frequent reporting.

Best fit scenarios for Disrupt

• You’re building a consumer brand that lives on social, especially among younger audiences.
• You’re comfortable with creator-led content and a more playful tone.
• You care deeply about community, word of mouth, and cultural relevance.
• You’re launching products or moments where buzz and visibility are key.

When neither agency may be ideal

• Your monthly marketing budget is very limited or highly variable.
• You only need a few one-off sponsored posts with local creators.
• Your team wants to stay fully hands-on with daily influencer outreach.
• You prefer a small boutique partner that works with a handful of clients.

When a platform alternative like Flinque makes sense

Some brands want the benefits of influencer marketing without committing to a full agency partnership. That’s where a platform-based option can help.

How a platform differs from an agency

A platform like Flinque is built for teams that want more control over influencer discovery, outreach, and campaign tracking, but still need structure and tools.

Instead of paying for strategy and execution as a service, you use software to run much of the process in-house, with your own team managing the relationships.

When a platform could be a better fit

• You have internal marketers who can own influencer programs.
• You want to build long term, direct relationships with creators.
• You’d like more flexibility across many small campaigns over time.
• You want to avoid large retainers but still work in a structured way.

If you choose this path, expect to invest time, not just money. The tradeoff is greater control and potentially lower long term costs once your workflows are in place.

FAQs

How do I decide between these two agencies?

Start with your main goal. If you prioritize measurable growth and tight performance tracking, the more data-driven style may suit you. If you want cultural relevance, social buzz, and creator-driven storytelling, the more social-first partner is likely a better match.

Can smaller brands work with agencies like these?

It’s possible but challenging. Both typically work best with brands that can commit solid budgets to creator fees, production, and management. If funds are tight, consider starting with a platform or smaller boutique shop to prove the channel first.

How long should an influencer campaign run?

For meaningful learning, plan at least a few months, not a single week. That allows time to test content, creators, and messaging. Longer programs also help build familiarity with audiences, which usually improves results over time.

Do I need influencers if I already run paid social ads?

Paid social and influencers play different roles. Ads are great for controlled testing and scale, while creators add trust, creativity, and new audiences. Many brands see the best results when both work together, especially around launches and promotions.

What should I ask before hiring any influencer agency?

Ask about their process, how they pick creators, what success looks like, and how they report results. Request examples from similar brands or industries. Clarify who will be on your account and how often you’ll meet to review performance and next steps.

Conclusion: choosing the right influencer partner

Choosing between these influencer-focused agencies is really about choosing a philosophy. One leans into performance-driven, multi-channel growth. The other leans into culture, community, and bold social storytelling.

Clarify three things before you move forward: your main goal, your comfort with experimentation, and your internal capacity. If you want strict performance and structured reporting, look to the more growth-oriented option.

If you care most about cultural relevance and creator freedom, a social-first partner may be better. And if you want to stay hands-on while controlling costs, a platform route like Flinque can give you tools without full-service retainers.

Whichever path you choose, invest time upfront in alignment. Clear goals, honest budget conversations, and shared expectations will matter more to your success than any agency name alone.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.