Moburst vs August United

Why brands weigh up mobile influencer marketing agencies

When you’re choosing between agencies like Moburst and August United, you’re really deciding how you want to grow through people-driven content and mobile experiences. Both specialize in connecting brands with real audiences, but they show up very differently in style, focus, and scale.

The primary focus here is on mobile influencer marketing and how each partner might fit your brand, budget, and internal team. By the end, you should feel clear on who does what, where they shine, and what trade‑offs you’re making either way.

Table of Contents

• What these agencies are known for
• Moburst in plain language
• August United in plain language
• How the two agencies feel different
• Pricing approach and how work is set up
• Strengths and limitations for each
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: making a confident choice
• Disclaimer

What these agencies are known for

Both agencies live in the creator and influencer space, but they arrive from different angles. One is deeply rooted in mobile and app growth. The other is built around human storytelling that feels less like advertising and more like genuine advocacy.

Understanding those roots matters because it shapes everything that follows: which creators they bring in, what success looks like, and how your campaigns are measured and reported back to you.

Moburst in plain language

Moburst is widely known as a mobile-focused marketing agency that added influencer work on top of strong app growth and user acquisition expertise. If you’re pushing a mobile app, a digital product, or a tech-forward brand, that background is a major plus.

Core services and focus areas

Moburst usually leans into full-funnel digital marketing, with influencers as one piece of a larger growth plan. Instead of just chasing views, they tend to connect creator content with installs, sign-ups, and in-app actions.

• Influencer campaigns for mobile apps and digital brands
• App store optimization and creative testing
• Paid media across social and mobile networks
• Creative production tailored for vertical, short-form content
• Analytics and performance tracking tied to growth goals

How Moburst tends to run campaigns

The process often starts with your product’s core metrics. They work backward from installs, trials, or purchases, then decide which channels and influencers can realistically move those numbers within your budget.

Creators are usually chosen not just by follower count, but by how good they are at driving clicks, swipes, and conversions on mobile. Expect a lot of testing, iteration, and creative variations.

Creator relationships and style

Moburst usually operates with a performance mindset. Creators are treated as partners, but there is a clear focus on results. You may see structured briefs, call‑to‑action heavy content, and a willingness to cut what is not working quickly.

For brands that care more about numbers than awards, this style can feel very reassuring. Content is designed to be scroll-stopping and conversion friendly, not just beautiful.

Typical client fit for Moburst

Moburst generally fits brands that already think in terms of mobile journeys and performance metrics. If your leadership obsesses over install costs, retention, or return on ad spend, you will likely speak the same language.

• Mobile apps and gaming companies
• Fintech and subscription-based digital services
• Ecommerce brands with strong mobile traffic
• Startups and scaleups looking for measurable growth

August United in plain language

August United is commonly positioned as an influencer marketing agency centered on authentic storytelling and long-term creator partnerships. They talk a lot about turning influencers into true advocates rather than one-off paid endorsements.

Core services and focus areas

Where Moburst is highly performance and mobile driven, August United leans into brand storytelling and community. Campaigns often prioritize trust and emotional connection while still being mindful of measurable outcomes.

• Influencer strategy and campaign execution
• Always-on ambassador and advocacy programs
• Content creation for social and owned channels
• Event-based activations and experiential content
• Measurement focused on reach, engagement, and sentiment

How August United tends to run campaigns

They usually begin with your brand story, not just your product specs. The agency works to understand what your company stands for, then finds creators whose personal values genuinely align.

Campaigns can feel less like direct response ads and more like long-form, story-driven content that lives across Instagram, YouTube, TikTok, and blogs.

Creator relationships and style

August United often emphasizes strong relationships with creators. They aim for partnerships instead of one-and-done deals, which can make content feel more natural to audiences.

Expect collaborative briefs, room for creator voice, and content that mirrors how influencers normally talk to their communities, with lighter-handed brand control.

Typical client fit for August United

Brands that want to deepen emotional connection with customers usually feel at home here. If your leadership cares about brand love, sentiment, and cultural relevance, this type of partner tends to resonate.

• Consumer brands in food, lifestyle, or health
• Retail and CPG companies building everyday relevance
• B2C services wanting community and trust
• Brands launching or repositioning in crowded markets

How the two agencies feel different

Even though both work with influencers, they are not interchangeable. The real question is whether you want a performance-heavy, mobile-first engine, or a storytelling-driven partner focused on advocacy and emotional pull.

Approach to strategy and planning

Moburst typically anchors strategy around performance metrics, often tied to app installs, sign-ups, and revenue. Planning is tactical and conversion focused, with influencer content integrated alongside paid media and app growth work.

August United tends to start with audience insights and brand positioning. Strategy leans into narrative arcs, ambassador programs, and campaigns that feel organic within creator communities.

Scale and types of campaigns

Moburst is often a fit for heavy digital campaigns that run across multiple paid channels. Influencer content might be repurposed as ads, stories, and short-form clips, especially for mobile-first placements.

August United may be more associated with campaigns that unfold over time through series, vlogs, challenges, and recurring creator touchpoints that build recognition and trust.

Measurement and reporting focus

Moburst typically emphasizes metrics like cost per install, click-through rates, and attributed conversions. Reports often look similar to performance marketing dashboards, even when influencers are involved.

August United tends to track reach, engagement, share of voice, and audience sentiment, while still tying back to business outcomes when possible. Reports can feel more narrative, with qualitative insights.

Pricing approach and how work is set up

Neither agency sells simple one-size-fits-all packages. Prices change based on scope, influencer tiers, deliverables, and how deeply their team is involved from strategy to reporting.

How agencies like these usually charge

Both typically work on custom proposals. Expect pricing to reflect a mix of agency fees and pass-through influencer payments, along with any production or media costs required for your campaign.

• Upfront strategy and planning fees
• Campaign management and execution retainers
• Influencer fees based on reach and deliverables
• Content production and editing costs
• Optional paid amplification budget

Engagement style and timeline

Moburst often fits into broader growth plans, so agreements may cover multiple months of continuous testing and optimization. Influencer work may be one track within a bigger engagement.

August United may structure engagements around launches, seasonal pushes, or ongoing ambassador programs that refresh creator rosters and content themes regularly.

In both cases, be ready for discovery, strategy, execution, and reporting phases. Lead times vary, but securing strong creators early is usually key.

Strengths and limitations for each

Every agency has sweet spots and blind spots. The goal is not to find a flawless partner, but one whose strengths line up with your real needs today.

Where Moburst usually shines

• Deep understanding of mobile behavior and app growth
• Strong alignment between influencer content and performance goals
• Good fit for brands that already run paid media and digital experiments
• Ability to plug influencer work into a broader growth engine

A common concern is whether performance-focused agencies can still protect brand voice and authenticity while pushing hard on conversions.

Potential limitations with Moburst

• May feel too performance heavy for brands chasing pure storytelling
• Less ideal if you want offline experiences or event-heavy programs
• Mobile-first lens might not match brands centered on long-form content

Where August United usually shines

• Building real advocacy with creators who care about your brand
• Human storytelling that resonates with everyday consumers
• Campaigns that feel natural within creator communities
• Good for brands wanting emotional connection, not just clicks

Potential limitations with August United

• May feel less performance intense for hard metric-driven teams
• Story-rich work can take time to show clear sales impact
• Not always ideal for hyper-technical, niche digital products

Who each agency is best for

If you are stuck between them, it often comes down to your business model, your internal resources, and how you define success this year.

Best fit scenarios for Moburst

• Brands with mobile apps as a primary product or growth channel
• Companies already investing in paid user acquisition and analytics
• Teams that want one partner for app store work, ads, and influencers
• Marketers under pressure to prove direct revenue impact quickly

Best fit scenarios for August United

• Consumer brands that want to be part of culture and conversations
• Companies valuing authenticity, advocacy, and long-term creator ties
• Teams focused on brand sentiment, awareness, and community building
• Marketers launching new products where trust matters more than speed

When a platform like Flinque makes more sense

Full service agencies are not the only option. If you have in-house marketing talent and want more control, a platform-based route can be smarter and more flexible.

Why some brands choose a platform

Tools like Flinque let brands discover creators, manage outreach, and run campaigns without committing to large retainers. You keep more ownership of relationships while tapping software to handle search, organization, and tracking.

This route often fits teams that are comfortable managing projects but need help with workflow and scale, not full strategy outsourcing.

Situations where Flinque-style platforms fit well

• Smaller budgets that still want consistent creator activity
• Teams testing influencer marketing before committing to agencies
• Brands with social managers eager to learn and experiment
• Companies that prefer building direct creator relationships long term

FAQs

How do I decide which agency is right for my brand?

Start by ranking your priorities. If you need measurable mobile growth, lean toward performance-heavy partners. If you want deep storytelling and advocacy, consider agencies built around long-term creator relationships and brand narrative.

Can I work with both agencies at the same time?

It’s possible, but only if roles are clearly defined. Some brands use one partner for app growth and another for broader storytelling. Just be sure to avoid overlapping scopes and mixed messaging with creators and audiences.

What should I prepare before talking to any agency?

Clarify your main goal, target audience, must-have channels, and rough budget range. Gather past campaign results, brand guidelines, and key product messages, so agencies can respond with focused ideas instead of guessing.

How long does it take to see influencer marketing results?

Initial results can appear within weeks of launch, but stronger outcomes often take several months. You need time to test creators, refine content, and build momentum before you can judge the true impact on your brand.

Is a platform like Flinque cheaper than hiring an agency?

Usually, yes in terms of direct fees, but you trade money for time and internal effort. With a platform, your team handles more day-to-day work. With an agency, you pay more for strategy, management, and execution support.

Conclusion: making a confident choice

Deciding between these influencer-focused partners comes down to how you define success and how hands-on you want to be. Performance-driven, mobile-centric growth feels very different from advocacy-led, story-rich creator work.

If your brand lives and dies by mobile metrics, a performance-heavy partner is likely the best fit. If you need emotional connection and trusted voices, a storytelling-first agency may serve you better.

For teams that crave control and flexibility, a platform like Flinque can sit in the middle, giving you tools instead of full outsourcing. Match the partner to your goals, budget, and appetite for involvement, and you will be far more satisfied with the outcome.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.