LTK vs Veritone One

Why brands weigh these influencer agencies

When you look at two big influencer agencies side by side, you want simple answers. Who will actually move product, who understands your customers, and who will make your team’s life easier?

This is where a focused view on influencer marketing partners really matters.

Fashion, beauty, CPG, and tech brands often hear the same agency names over and over. Yet most teams struggle to understand how these partners truly differ in services, approach, and fit.

You might be asking yourself whether you need deep retail and shopping expertise, or a broader mix of audio, video, and creator-driven storytelling across many channels.

The goal here is to give you enough clarity to speak confidently with each agency, ask sharper questions, and pick the partner that fits your budget, goals, and working style.

What these agencies are known for

To start, it helps to get a quick, plain-language view of what each group is known for and how they built their reputations.

LTK in simple terms

LTK, formerly known as LIKEtoKNOW.it and RewardStyle, is widely known for shopping-led influencer marketing. It has deep roots in fashion, beauty, and lifestyle creators who drive trackable product sales.

The business is built around helping brands turn social content into measurable commerce. Think Instagram, TikTok, and blogs where creators recommend products and earn commissions.

Beyond technology, the agency arm focuses on matching brands with vetted creators, managing content and posts, and tracking sales impact across social channels and LTK’s own shopping ecosystem.

Veritone One in simple terms

Veritone One is recognized for performance-focused content advertising, especially across podcasts, YouTube, and other spoken or long-form media. It grew up in the world of audio, talk shows, and creator-driven ads.

Instead of centering on shoppable feeds, this team leans into host-read ads, brand integrations, and long-term partnerships with creators and talent who influence audiences at scale.

The agency also connects into Veritone’s AI and media tools, often helping brands scale campaigns and measure outcomes more precisely across channels.

Inside LTK’s style-focused model

LTK is often top-of-mind for brands that care about shoppable content and lifestyle-driven discovery. Here’s how they usually work with marketers.

Core services and campaign scope

LTK offers end-to-end influencer campaign planning, starting with creator selection and extending through content approvals and performance tracking.

Services commonly include:

• Influencer discovery and vetting
• Campaign planning around seasonal or product launches
• Content briefs, creative direction, and brand safety checks
• Tracking of clicks, sales, and content performance
• Leveraging LTK’s shopping app and publisher network

Many brands rely on the team to run everything from one-off launches to always-on creator programs that drive steady e‑commerce revenue.

How LTK tends to run campaigns

Campaigns usually center on social platforms where visual storytelling sells products. Instagram, TikTok, and Pinterest often play a big role.

Creators might share outfits, tutorials, product roundups, and lifestyle content with direct links to your products. These are often trackable back to sales.

Timelines are usually built around product drops, seasonal peaks like holiday or back-to-school, and key retail events such as Black Friday or Prime Day.

Creator relationships and categories

LTK’s network is especially strong in:

• Fashion and apparel
• Beauty and skincare
• Home decor and lifestyle
• Family and parenting

Creators are used to working with brands in a commerce-first way. Many have long-term relationships with LTK and understand how to present products that actually convert.

This can be helpful if your products fit naturally into outfit posts, “get ready with me” content, or everyday lifestyle features.

Brand fit and where LTK shines

LTK often fits brands that care about:

• Driving trackable online sales from influencer content
• Reaching style-conscious shoppers
• Building long-term relationships with lifestyle creators

Retailers, fashion labels, beauty brands, and home goods companies often see the clearest value. Direct-to-consumer digital brands can also benefit when they want measurable shopping impact.

Inside Veritone One’s media-driven model

Veritone One is better known for its audio, video, and host-driven content advertising. The focus is often on scaling reach and response through trusted voices.

Core services and media mix

Veritone One typically runs campaigns across a broad content landscape. Services often include:

• Podcast and host-read ad planning
• YouTube creator and video integrations
• Radio and streaming audio placements
• Cross-channel performance tracking and reporting
• Contracting, compliance, and creative oversight

Their work often blends classic media buying with creator-led storytelling, anchored in long-form or spoken formats.

How Veritone One tends to run campaigns

Campaigns often start with understanding your target audience and where they spend time: specific podcasts, YouTube channels, or shows.

The team works to secure placements with hosts or creators whose voice and values match your brand. Messaging is often integrated into content, not just placed as separate ads.

They monitor reads, traffic, and outcomes, adjusting placements and creatives over time to improve response.

Creator and host relationships

Veritone One’s network leans heavily into:

• Podcast hosts and shows
• YouTube channels and personalities
• Radio and streaming audio hosts

These relationships can be powerful for brands that need trust-building messages told in a personal voice. Many hosts are used to delivering longer, more detailed endorsements.

This often suits brands where explanation, storytelling, or education matter more than quick, visual product showcases.

Brand fit and where Veritone One shines

Veritone One frequently fits brands that care about:

• Scaling reach through podcasts and audio
• Building brand recognition, not just immediate sales
• Complex or high-consideration products that need explanation

Categories like subscription services, fintech, wellness, B2B, and performance-driven consumer brands often find podcast and YouTube hosts particularly effective.

How the two agencies really differ

Though both work with creators, the experience and outcomes can feel quite different. Thinking in practical terms helps you decide.

Channel focus and content style

LTK’s strength is shoppable, visual content that fits naturally into daily social scrolling. Posts often look like everyday inspiration that just happens to feature your product.

Veritone One leans into spoken endorsements, long-form content, and hosts who talk directly to audiences. Your message can be more detailed and conversational.

If you need gorgeous product scenes, one likely fits better. If you need detailed storytelling and education, the other may feel stronger.

Commerce versus storytelling

LTK’s heritage is in affiliate-style commerce. Results are often framed around clicks, sales, and how content pushes products through carts.

Veritone One often measures success via site traffic, signups, or blended response metrics across media, reflecting longer customer journeys.

*Many marketers worry about choosing between direct sales impact and upper-funnel awareness when picking an agency.*

Typical client expectations

With LTK, brands often expect creators to show products in their real lives and drive direct purchase behavior from followers.

With Veritone One, brands expect hosts and creators to lend trust and storytelling to the brand, making it easier for audiences to try or switch.

Your internal goals and how your leadership talks about success will heavily influence which approach feels right.

Pricing approach and engagement style

Both groups operate as service-based partners, not simple self-serve tools. Their pricing and ways of working reflect that.

How LTK typically charges

LTK usually works on custom programs. Costs may include:

• Campaign strategy and management fees
• Creator fees or commissions
• Content usage rights when repurposing assets
• Possible performance-based or affiliate-style components

Budgets can vary widely based on creator levels, content volume, and how many markets you want to cover.

How Veritone One typically charges

Veritone One typically structures budgets around media and creator placements. Costs may include:

• Agency fees for planning and optimization
• Podcast, YouTube, or audio host fees
• Production or creative costs for ad reads and integrations
• Reporting and analytics services

Budgets are often tied to reach goals, number of shows, and length of placements across an agreed period.

Engagement styles and communication

With either partner, you can expect dedicated account contacts, regular performance check-ins, and planning around key brand moments.

LTK conversations may focus heavily on creator fit, content types, and product selection. Veritone One meetings may focus more on shows, scripts, and media schedules.

Knowing your team’s preferred working style can help you choose an agency culture that feels natural.

Strengths and limitations to keep in mind

Every agency has things it does very well and areas that may feel less fitted to certain brands. Being honest about these helps avoid mismatches.

Where LTK is strong

• Deep experience in fashion, beauty, and home categories
• Creators used to driving trackable sales and product discovery
• Shoppable content that feels native to social feeds
• Ability to tap into the LTK app and ecosystem

Brands that already see traction on Instagram or TikTok often find that LTK can amplify what is working with more structure and scale.

Where LTK may fall short for some brands

• Limited fit for highly technical or niche B2B products
• Less natural for purely audio-first strategies
• Visual commerce focus may not suit all brand stories

If your product needs heavy explanation or is sold through long sales cycles, you may feel constrained in short-form visual content.

Where Veritone One is strong

• Deep roots in podcasts, audio, and host-driven formats
• Good fit for education-heavy products and services
• Experience blending media buying with creator partnerships
• Access to broader media and AI-driven capabilities via Veritone

Brands that want their story told in depth, and that rely on subscriptions or long-term customer value, often appreciate this style.

Where Veritone One may fall short for some brands

• Less focused on everyday shoppable, visual content
• Audio-first approach may feel indirect for fast fashion or impulse buys
• Requires patience for testing shows and formats

*Many consumer brands quietly worry that audio-driven campaigns might not show product in enough detail to satisfy internal teams.*

Who each agency is best for

Thinking in terms of “best fit” can be simpler than hunting for a perfect partner. Here’s where each group often makes the most sense.

When LTK is usually a strong choice

• Fashion and apparel brands needing shoppable social content
• Beauty and skincare lines wanting “routine” and tutorial posts
• Home and lifestyle brands that photograph well
• Retailers looking to drive measurable e‑commerce sales
• Brands already seeing organic traction with lifestyle creators

If your CMO and merchants obsess over product imagery, outfit pairings, and “shop the look” experiences, LTK’s approach aligns naturally.

When Veritone One is usually a strong choice

• Brands prioritizing podcasts and long-form content
• Subscription services that depend on clear explanation
• Fintech, health, or wellness products needing trust and depth
• Companies comfortable with media-style planning and testing
• Marketers eager to tap into audio and host credibility

If your leadership values reach, storytelling, and performance across audio and video rather than product photos, this direction may fit better.

When a platform like Flinque may fit better

Not every brand is ready for large agency retainers or fully outsourced campaigns. Some teams want more control and flexibility.

This is where a platform-based option such as Flinque can make sense. Instead of hiring a full-service agency, you use software to find, manage, and measure creators yourself.

Flinque is built as a platform, not an agency. You typically handle outreach, briefs, and communication in-house while using the tool for discovery and workflow.

This path can work well if:

• You have an internal marketing team that can manage creators
• Your budget is better spent on creator fees than agency retainers
• You prefer testing many smaller collaborations before scaling

For some brands, starting on a platform and later layering in agency support can provide a more gradual, budget-friendly path into influencer marketing.

FAQs

Do I need an agency if I already work with influencers?

You may not. Agencies add value when you need scale, complex reporting, or heavy coordination. If you only manage a few creators, a platform or in-house process might be enough.

Which agency is better for direct-to-consumer brands?

It depends on your product and channels. Highly visual consumer goods that sell quickly online often fit well with shopping-led influencer programs. Products needing explanation may benefit more from podcast and long-form content partners.

Can I work with both agencies at the same time?

Yes, some brands split budgets by channel. For example, one partner may handle social commerce while another manages podcast and audio. Clear coordination and attribution planning are important.

How long before I see results from influencer campaigns?

Some brands see impact within weeks, especially around launches. Others need several months of testing creators, messages, and channels before performance stabilizes. Longer buying cycles usually mean slower, steadier gains.

What should I ask during an agency pitch meeting?

Ask for recent case studies in your category, how they choose creators, how they measure success, and who will work on your account. Clarify budget ranges, timelines, and what they need from your team to be effective.

Finding the right fit for your brand

Choosing between influencer-focused agencies is less about who is “best” and more about who is best for you. Start by being brutally clear on your goals, timelines, and must-have channels.

If you need visual, shoppable content that turns social feeds into storefronts, a style-led partner may fit. If you need deep storytelling across podcasts and video, a host-driven media partner may serve you better.

Your internal resources also matter. If your team can handle creator outreach and management, a platform like Flinque might offer more control and lower ongoing fees.

Whichever path you choose, insist on transparency, clear expectations, and honest conversations about what success will look like over the first six to twelve months.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.