LetsTok vs IMA: What Happened to IMA
One of these is not a live option. IMA was absorbed into MediaMonks in 2019 and the brand has not existed since. LetsTok is the side you can actually brief.
One thing to know before comparing the two: Letstok has changed what it sells. It ran influencer and user-generated content campaigns. It now sells an agentic AI advertising platform from Israel, with published self-serve tiers at $49, $99 and $299 a month and an agency tier from $900.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose LetsTok if
- You want a free self-serve platform
- You want AI-led discovery and payment
- You want to launch in days
Look up IMA if
- You arrived on this name and meant Monks
- You need the history rather than a supplier
- You want to be pointed at Monks instead
Choose Flinque if
- You want verified-creator discovery
- You want flat published pricing you can start free
- You want a fake-follower check on every profile
LetsTok vs IMA vs Flinque
The factors below are set out for both. Only LetsTok is a live option. The IMA name was retired after the 2019 MediaMonks merger. Monks carries the work now. Flinque is the flat-price software option on the right.
| Factor | LetsTok | IMA | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting a free platform | Not available, brand retired | Teams running discovery in-house |
| Agency type | Free AI influencer platform | Full-service agency | Self-serve software, not an agency |
| Engagement model | Self-serve AI campaigns | Managed influencer campaigns | Flat monthly subscription |
| Typical minimum | Free, no monthly fees | Project min around $10,000 | Free, then $49/mo |
| Published pricing | part:self-serve platform | None, nor any at Monks | $0 to $150/mo, public |
| Creator network | 10,000 verified creators | 40,000 influencers per S4 Capital (2019) | 10M+ verified, 200 data points each |
| Platforms covered | TikTok and short-form | Major social platforms | Instagram, YouTube, TikTok, X |
| Services | Discovery, contracts, payment | Strategy, matchmaking, dashboards | Discovery, vetting and audience data |
| Campaign management | part:platform, automated | part:service plus own platform | You run it, software assists |
| Content and usage rights | Free to start | Project-based | You negotiate directly with creators |
| Paid amplification | 300+ AI creators (2026) | Part of Media.Monks | Run your own whitelisting |
| Measurement and reporting | Co-founded by Udi Yadin | Not available | Audience and fake-follower data built in |
| Team and locations | Israel, founded 2020 | Amsterdam, until 2019 | Software with support included |
| Time to launch | Start free | Talk to sales | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is LetsTok
LetsTok started as the free option. Co-founded in Israel in 2020 by Udi Yadin and backed by a $1.5M pre-seed, it built an AI-powered influencer marketing platform with no subscription and no monthly fees, opening a marketplace of 10,000 verified creators where brands could launch in 48 to 72 hours. By 2026 it had leaned hard into AI, adding a roster of 300-plus AI creators and tools that generate and localize video ads. It leans TikTok and short-form.
Pricing is free to start. That is not a comparison IMA can be part of any more. IMA comes next. A brand that would rather run its own creator search at a flat price has a third route.
What LetsTok does well
- Free, no subscription fees
- 10,000 verified creators
- Launch in 48 to 72 hours
- 300+ AI creators by 2026
Where it falls short
- Self-serve, not full-service
- TikTok and short-form lean
- Smaller than agency networks
- Not a verified-by-default search
What IMA was
IMA is a historical brand. S4 Capital folded it into MediaMonks in August 2019. The record is clear: imagency.com redirects to the Monks influencer marketing page and monks.com/ima returns a 404.
Pricing was looked for on the Monks influencer solution page and was not found there. Two numbers were published by S4 Capital in 2019, a 40,000-influencer network and 85 digital experts. The published client list ran to eight names, among them Pernod Ricard, Under Armour, Heineken and Booking.com.
No current network figure exists for the Monks influencer practice, so the 2019 number should not be updated by guesswork. The business a brand would actually contract with is Monks.
What IMA was known for
- Amsterdam base until the 2019 merger
- Full-service influencer campaigns out of Amsterdam
- Founded 2010 by Emilie Tabor and Maddie Raedts
- Fashion and beauty campaign work
Why it is not a live option
- The Monks page never uses the name
- Nothing first-party survives at the old domain
- imagency.com redirects to Monks
- The brand no longer exists to hire
Head to head
There is an asymmetry to state before any comparison. IMA is a historical brand. MediaMonks, part of S4 Capital, merged with it in August 2019. This is easy to verify: following imagency.com lands on Monks and the Monks page carries no IMA reference at all. With IMA out of the picture, the practical comparison is LetsTok against doing it yourself.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are researching IMA
Arrived looking for IMA? Monks is what to look at instead.
→ Read the historyYou want verified discovery at a flat price
No retainer, no demo gate. You want 10M+ verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing creator marketing
One is a free AI platform, the other a full-service agency. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about LetsTok and IMA
What is the difference between LetsTok and IMA?
What is LetsTok known for?
What is IMA known for?
Which is cheaper?
How much do they cost?
Do either let me find creators myself?
Is LetsTok really free?
Is there a flat-price alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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