LetsTok vs IMA

Why brands weigh up these influencer marketing partners

When brands compare LetsTok and IMA, they are usually trying to figure out who will actually move the needle on sales, not just likes. You want to know who understands your audience, who can manage creators well, and who will be easy to work with day to day.

The choice is rarely about who has the flashiest pitch deck. It’s about fit, trust, and whether their approach matches your goals, budget, and timelines.

What each agency is known for

The primary keyword for this topic is influencer agency selection, because that’s what you’re really working through: which partner can best handle your creator strategy from briefing to reporting.

LetsTok is often associated with short-form content and social platforms where speed and trends matter. Think TikTok, Instagram Reels, YouTube Shorts, and fast-moving creator collaborations.

IMA, based in Europe, has built a reputation around more established brand partnerships, multi-channel campaigns, and polished, often global, executions that span social, content, and sometimes offline activation.

Both are influencer-focused agencies, but they grew up in slightly different eras and ecosystems. That shapes how they plan campaigns, pick creators, and measure success today.

Inside LetsTok’s way of working

LetsTok leans into social formats that feel native, quick, and conversational. Their projects tend to ride trends, creator personalities, and snackable storytelling rather than long, highly produced content.

Core services you can expect

While offers evolve, brands usually look to LetsTok for help with:

Influencer discovery and outreach across TikTok, Instagram, and similar platforms
Campaign strategy focused on short-form video storytelling
Creative direction and briefing tailored to each creator
End-to-end campaign management, from contracts to content approvals
Reporting on reach, engagement, and often clicks or conversions

Some agencies in this space also experiment with live shopping, social commerce integrations, and performance-style partnerships where creators are rewarded for sales.

How LetsTok tends to run campaigns

Short-form led agencies usually move quickly. Planning windows are shorter, creators are briefed in a more flexible way, and content timelines allow for rapid iteration when something works.

A typical flow may look like this: define goals, map audiences, shortlist creators, align on concepts, test early content, then scale with more creators or boosts behind the strongest videos.

Measurement often emphasizes watch time, completion rates, saves, shares, and how many people take the next step, like visiting a landing page or adding to cart.

Creator relationships and content style

LetsTok’s strength often lies in working with creators who live on short-form platforms daily. These are people who understand audio trends, hooks, and what makes viewers stop scrolling.

Because this space moves fast, relationships with creators tend to be more flexible. One-off projects are common, but recurring partnerships can be built when content performs.

Content style usually feels casual and native, not like a classic commercial. Brands that allow creators room to experiment often see better performance in this environment.

Typical brand fit for LetsTok

LetsTok is usually a good match for brands that:

Care about awareness, engagement, and viral potential on social
Sell consumer products that benefit from quick demos or trends
Are comfortable with content that feels informal and creator-led
Want to test and learn quickly rather than spend months planning
Target Gen Z or younger millennials who live on TikTok or Reels

Inside IMA’s way of working

IMA, sometimes referred to as the Influencer Marketing Agency, has built its brand around more established and often multi-market work with creators.

Their campaigns can include a mix of long-term partnerships, cross-platform storytelling, and complementary content such as photography, video production, and events.

Core services you can expect from IMA

Brands usually look to IMA for a broader, often more structured partnership that may include:

Global or multi-country influencer program design
Creator strategy across Instagram, TikTok, YouTube, and blogs
Talent management and ongoing ambassador programs
Creative production support for high-end content
Measurement tied to brand lift, reach, and long-term positioning

This kind of agency often coordinates with internal brand teams, media agencies, and sometimes PR or events partners to align everything under one story.

How IMA tends to run campaigns

Planning cycles at a global influencer agency are usually longer. There’s more time spent on brand positioning, market alignment, and legal or regulatory checks across regions.

Campaigns might launch with a hero concept, then roll out through creators in key markets, sometimes supported by paid media, events, or product seeding.

Reporting often includes more detailed breakdowns by market, demographic, and content format, plus insights for future brand strategy.

Creator relationships and the brand feel

IMA typically works with a wide spectrum of creators, from mid-tier voices to larger personalities and sometimes celebrities.

Relationships may be more formal, with long-term contracts, structured deliverables, and clear brand guidelines, especially for premium or regulated categories.

The final content often looks more polished, fitting lifestyle, fashion, beauty, or premium consumer brands that care about visual identity and storytelling depth.

Typical brand fit for IMA

IMA is often a fit for brands that:

Operate in multiple countries or plan to expand
Need consistency in brand voice and visuals across channels
Want longer-term collaborations with key creators
Have marketing teams used to agency processes and approvals
Value polished, editorial-style content along with reach

How the two agencies truly differ

When people mention LetsTok vs IMA, they are usually contrasting energy and scale. One leans into fast-moving social trends; the other into structured, often higher-end campaign builds.

Think of it like this: Would you rather test lots of quick ideas on TikTok, or design a big global creator program that runs for a year or more?

Short-form specialists can feel scrappier and more experimental, which is great for learning fast. But that pace may feel chaotic if your internal team prefers detailed plans.

Global influencer agencies can give you a strong framework and consistency. However, you may move slower, which matters if your category trends change weekly.

The right choice often comes down to your timeline, risk tolerance, and how closely your brand voice must be controlled.

Pricing approach and how work is scoped

Influencer agencies rarely publish one-size-fits-all price lists because every campaign is different. Both of these partners are likely to quote based on your goals and scope.

Common elements that shape the quote include:

Number of influencers and their audience size
Markets and languages you want to cover
Type and amount of content required
Campaign length and whether it’s ongoing or one-off
Level of strategy, creative direction, and reporting depth

Agencies usually charge a combination of management fees and pass-through creator costs. For longer relationships, you might see retainers that cover year-round work.

Short-form led campaigns can sometimes be more modular, with smaller test budgets. Larger, multi-market programs usually require higher, more committed investment.

*One of the most common concerns for brands is not just the headline cost, but whether they’ll clearly understand how that budget is being used.*

Strengths and limitations on both sides

Every agency has things it does exceptionally well and areas where it may not be the best fit. Understanding that up front saves frustration later.

Where LetsTok-style agencies shine

Strong feel for TikTok and other fast-moving platforms
Ability to test and learn quickly with multiple creators
Content that feels native, fun, and less scripted
Often more flexible with content ideas and timing

Possible limitations include fewer resources for multi-market coordination, less emphasis on big production, and sometimes lighter strategic documents compared to larger shops.

Where IMA-style agencies shine

Experience with global brands and complex approvals
Structured planning, documentation, and stakeholder alignment
Established relationships with higher-profile creators
Polished, brand-safe content across multiple channels

Limitations can include longer lead times, a heavier process, and higher starting budgets, which may not suit every emerging brand or test campaign.

The key is matching your internal culture and goals with the way your chosen partner naturally works.

Who each agency is best for

To make things clearer, it helps to look at typical scenarios where each style of agency tends to win.

When a short-form first partner is ideal

Agencies like LetsTok are often best if you:

Sell direct-to-consumer and want quick feedback on offers
Need to reach younger audiences where they actually hang out
Value creative risks and are comfortable with more casual content
Want to run frequent, smaller campaigns around product drops
Prefer agile testing over heavy upfront planning

When a global influencer agency is ideal

IMA-style agencies usually suit you if you:

Manage a global or regional brand with strict guidelines
Need one partner to coordinate many markets and teams
Look for longer-term creator partnerships and ambassadors
Operate in categories like fashion, beauty, or lifestyle premium
Expect detailed reporting and alignment with bigger brand plans

Examples of real-world brand needs

A fast-growing skincare startup might want dozens of micro creators on TikTok to show routines, before-and-after clips, and honest reactions.

A global fashion label launching a new collection in Europe, the US, and Asia might need a global influencer partner to handle localization, brand safety, and consistent visuals.

Each scenario is valid, but the right partner looks very different.

When a platform alternative like Flinque makes sense

Not every brand is ready for a full-service agency retainer. Some want more control or need to stretch budgets across several channels.

This is where a platform-based option such as Flinque can be useful. Instead of handing everything to an agency, you run influencer discovery and campaigns in-house.

Flinque is positioned as a technology platform, not an agency, so your team keeps the direct creator relationships while using software to manage outreach, briefs, and tracking.

It can make sense if you already have someone on your team owning influencer work but need better tools, not another external partner.

However, if you lack time, headcount, or experience, a full-service agency may still be the safer starting point.

FAQs

How do I choose the right influencer agency for my brand?

Start with your goals, markets, and budget. Then look for an agency whose style matches that. Ask for case studies in your category and speak with the team that will actually run your account, not just the sales lead.

Should I prioritize reach or conversions with influencer campaigns?

Both matter, but early on it can be wise to focus on content quality and engagement. Once you see what resonates, layer in tracking links, codes, and landing pages to measure sales more accurately.

Can smaller brands work with well-known influencer agencies?

Sometimes, yes. Many agencies reserve capacity for high-potential emerging brands. Be clear about your budget and growth plans, and ask if they offer pilot projects or phased scopes before long-term commitments.

How long does it take to see results from influencer campaigns?

You’ll see early indicators like views and engagement within days of content going live. Meaningful impact on sales or brand perception usually becomes clear over several weeks or months, especially for longer programs.

Is it better to use many micro influencers or a few big names?

Micro influencers can offer strong engagement and niche relevance, while bigger names bring reach and credibility. Many brands now use a mix, testing micro creators early, then backing winners with larger partnerships or paid amplification.

Conclusion: choosing the right fit for you

Picking between influencer agencies is less about who is “best” and more about who is best for you. Start by writing down your goals, target markets, budget range, and how polished or playful your content should feel.

If you want fast-moving, trend-led campaigns, a short-form focused partner may suit you. If you need cross-market consistency and deeper planning, a global influencer agency might be better.

For some teams, a platform like Flinque offers a third option: manage everything in-house with software support instead of a full-service partner.

Whichever path you choose, insist on clarity around scope, communication, deliverables, and how success will be measured before you sign.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.