LetsTok vs Fanbytes

Why brands look at these two influencer marketing agencies

Brands that want influencer campaigns on TikTok, Instagram, and YouTube often end up comparing full service agencies that sound similar on paper but feel very different in practice.

Here you’re mainly weighing two influencer marketing partners that help brands plan, run, and measure creator campaigns from start to finish.

What makes social influencer agency support different

The primary focus here is social influencer agency support. Both companies work as done-for-you partners that plan campaigns, manage creators, and report back to your team, rather than tools you log into yourself.

They aim to remove the heavy lifting around sourcing talent, negotiating rates, handling approvals, and tracking results so your team can stay focused on wider marketing goals.

What each agency is known for

While both are influencer marketing agencies, they have different reputations, creative styles, and audiences they understand best.

What LetsTok is mainly known for

LetsTok is often associated with performance driven campaigns, structured creator collaborations, and a strong focus on measurable outcomes like sign ups, app installs, or sales.

The agency works with creators across social platforms, with a particular emphasis on short form video and partnerships that can be optimized over time.

What Fanbytes is mainly known for

Fanbytes, part of Brainlabs, is widely recognized for its Gen Z and youth culture expertise, especially around TikTok and other fast moving social platforms.

The team is often highlighted for creative concepts, trend driven content, and campaigns designed to build brand love with younger audiences.

Inside LetsTok as an influencer partner

Services brands usually get from LetsTok

LetsTok typically positions itself as a full service influencer marketing partner, offering end to end campaign support aligned with performance metrics.

• Influencer discovery and vetting across social channels
• Campaign strategy tied to growth or revenue goals
• Creator outreach, negotiation, and contracts
• Content briefing, approvals, and scheduling
• Campaign optimization and reporting

The exact service mix depends on your goals, budget, and whether you are testing influencers or scaling an existing program.

How LetsTok tends to run campaigns

Campaigns are usually mapped to concrete outcomes, such as app registrations, free trial sign ups, or purchases tracked with links or codes.

You can expect structured workflows, clear deliverables, and an emphasis on tracking which creators and content types drive the strongest results over time.

Creator relationships and network strengths

LetsTok maintains relationships with a broad set of creators, with a focus on those comfortable producing repeatable, conversion oriented content.

Instead of only chasing viral hits, the agency often looks for sustainable partnerships where influencers can iterate and improve performance over multiple waves.

Typical brands that fit LetsTok well

LetsTok usually fits brands that already track performance metrics like cost per acquisition or return on ad spend and want influencers plugged into this picture.

• Apps and SaaS products wanting installs or sign ups
• Ecommerce brands aiming for direct sales
• Startups needing proof that influencer spend is working
• Performance focused marketing teams needing clear numbers

Inside Fanbytes as an influencer partner

Services brands usually get from Fanbytes

Fanbytes provides full service influencer and social campaign support with a strong creative lens, especially for youth focused brands.

• Audience and platform insight for Gen Z and young millennials
• Creative concepts tailored to TikTok and similar channels
• Influencer sourcing, casting, and relationship management
• Content direction, trend integration, and scheduling
• Reporting on awareness, engagement, and brand impact

Because Fanbytes is part of a wider group, larger brands may also plug influencer work into broader digital activity.

How Fanbytes tends to run campaigns

Campaigns often start from culture and trends rather than strict performance targets. The team usually looks at how to place your brand into formats users already enjoy.

You are likely to see ideas based on challenges, sound trends, or creative angles that feel native to TikTok or Reels.

Creator relationships and community feel

Fanbytes emphasizes creators who understand youth culture and know what resonates with younger viewers on fast paced platforms.

The agency often collaborates with a wide network of TikTok focused talent, meme creators, and niche community voices, not just mainstream influencers.

Typical brands that fit Fanbytes well

Fanbytes tends to fit brands that care deeply about cultural relevance and long term affinity with younger audiences.

• Consumer brands targeting teens and young adults
• Gaming, fashion, music, and entertainment companies
• Brands launching on TikTok for the first time
• Larger advertisers seeking youth culture specialists

How their overall approach feels different

On paper both agencies run influencer campaigns, but the experience and focus can feel very different when you are the client.

Creative focus versus performance focus

Fanbytes leans into creative storytelling and cultural moments, especially around TikTok and Gen Z. LetsTok, by contrast, prioritizes testing, data, and measurable results.

Both still care about performance and creativity, but the starting point and language they use with you may lean strongly one way.

Audience specialty and channel strength

Fanbytes is widely recognized for youth audiences and platforms where those audiences spend most time. Campaigns often emphasize upper funnel metrics like reach and engagement.

LetsTok may feel more balanced across age ranges and campaign types, especially for brands that measure outcomes further down the funnel.

Client experience and working style

With Fanbytes you may spend more time on concepts, scripts, and cultural sign off, especially if your internal team values brand storytelling.

With LetsTok you may lean more into spreadsheets, dashboards, and evaluations of which creators should be scaled up or paused.

Pricing approach and how work is scoped

Neither agency sells off the shelf software plans. Pricing is usually shaped around your brand size, markets, goals, and the type of creators you want to work with.

How agencies typically charge for influencer campaigns

Most influencer marketing agencies, including these two, build quotes based on a mix of campaign scope and ongoing support needs.

• Campaign strategy and planning fees
• Influencer fees and content production costs
• Management and coordination time
• Reporting and optimization work
• Optional paid amplification of creator content

Larger, always on programs may be managed on a retainer. Short term projects are more often scoped on a campaign basis.

Factors that push pricing up or down

Your cost can shift substantially based on a few key decisions.

• Number of creators and deliverables you need
• Regions and languages involved
• Type of creators, from nano to macro
• Usage rights or whitelisting for paid ads
• How deep you want reporting and testing to go

Expect to share a budget range early. Most agencies will then shape recommendations to fit that level.

Strengths and limitations to keep in mind

Where LetsTok tends to shine

• Clear focus on measurable outcomes and performance metrics
• Structured processes around creator testing and scaling
• Useful for brands that already run paid media and want aligned tracking
• Good fit if your leadership wants to see numbers linked to spend

Where LetsTok may feel less natural

• Brand marketers wanting big storytelling ideas may want more creative depth
• Campaigns centered only on awareness could feel over engineered
• Rigid performance focus can sometimes limit riskier creative swings

Where Fanbytes tends to shine

• Deep understanding of Gen Z and youth culture trends
• Strong creative thinking for TikTok and short form video
• Helpful for brands entering youth focused platforms for the first time
• Collaborative style with in house brand and social teams

Where Fanbytes may feel less natural

• Performance obsessed brands may want more granular ROI tracking
• B2B or older audience campaigns may not be the core sweet spot
• Content approvals can take time when ideas are trend driven

A common concern is whether influencer campaigns will actually turn into revenue, not just views and likes.

Who each agency is usually best for

When LetsTok is likely the better fit

Consider LetsTok if you already treat marketing as a numbers game and want influencers slotted into that mindset.

• Direct to consumer brands that track every order back to a channel
• Mobile apps and fintech products chasing installs or sign ups
• Startups under pressure to prove paid channels quickly
• Lean teams wanting a highly structured external partner

When Fanbytes is likely the better fit

Choose Fanbytes if your main goal is to become part of youth culture, especially on TikTok and similar platforms.

• Global brands wanting a strong youth presence
• Gaming, fashion, beauty, and music businesses
• Marketers prioritizing awareness, buzz, and community building
• Teams excited to collaborate on big creative ideas

When a platform option like Flinque can make more sense

Full service agencies are not always the right choice. Some brands prefer more control and lower ongoing fees by using a platform instead.

How Flinque fits into the picture

Flinque is a platform based alternative that lets brands handle discovery, outreach, and campaign tracking themselves rather than outsourcing everything.

You still work with creators, but your team manages the process using software rather than relying on an agency to coordinate every step.

When a platform is worth considering

• Your team wants to build in house influencer expertise
• You have time to manage creator relationships directly
• You need flexibility across many smaller campaigns
• You want to avoid long agency retainers

Platforms like Flinque can be especially attractive once you know what works and simply need better tools, not full creative support.

FAQs

Do I need an influencer agency or can my team handle it?

If you have time, clear goals, and people who know social well, you can run campaigns in house. Agencies are most useful when you lack capacity, experience, or access to strong creator networks.

How long does it take to see results from influencer campaigns?

Most brands start seeing early signals within one to three months. Stronger brand impact and reliable performance data usually need several campaigns or ongoing work across a few quarters.

Should I focus on TikTok, Instagram, or YouTube first?

Let your audience decide. If you target Gen Z, TikTok often leads. For older demographics, Instagram and YouTube can be stronger. Many agencies recommend testing two platforms before committing heavily.

How big should my budget be for influencer marketing?

Budgets vary widely. Aim for enough to test multiple creators, content angles, and at least one or two campaign cycles. Underspending can make it hard to know what actually works.

What should I ask during agency discovery calls?

Ask about their experience with brands like yours, how they pick creators, how they measure success, who will manage your account day to day, and how they handle content approvals and reporting.

Bringing it all together for your brand

Choosing between these influencer partners really comes down to your goals, audience, and how you like to work.

If you want tight performance tracking and structure, a performance oriented agency will likely feel more natural. If your priority is youth culture and standout creative, a youth focused specialist may be the better route.

Also consider whether you want a partner to “do it for you” or a platform that empowers your team to “do it with tools.” The right choice is the one that fits your budget, internal capacity, and appetite for creative risk.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.