Leaders vs Veritone One

Why brands weigh up different influencer agencies

When you start looking for outside help with creator campaigns, two names that often come up are Leaders and Veritone One. Both support brands with influencer and creator work, but they shine in different places and work in different ways.

If you are trying to choose between them, you are usually asking simple questions. Who understands my audience best? Who can handle the kind of media mix I care about? And who will actually move the needle on sales or signups?

This page focuses on one core idea: influencer marketing agency services. You will see how each company supports brands, what they are known for, and how to decide which style fits your team, budget, and goals.

What each agency is known for

Both companies sit under the broad “creator marketing” umbrella, but they grew up with different strengths. That history shapes the kind of work they do today.

Understanding those roots helps you see which one naturally fits your brand, your channels, and the way you like to work with partners.

How Leaders is usually seen

Leaders is widely associated with social media influencer marketing, especially on platforms like Instagram, TikTok, and YouTube. Over time, it has leaned into data and matchmaking between brands and creators.

It typically acts as a bridge between marketers and a wide network of influencers. The focus tends to be content-driven campaigns that blend reach, engagement, and storytelling.

How Veritone One is usually seen

Veritone One is strongly linked to media-driven creator work, especially podcast, radio, and streaming endorsements. Think of it as a hybrid between a media agency and an influencer shop.

It sits inside Veritone’s larger AI and media business, so it often pairs human relationships with more technical media planning, tracking, and optimization.

Leaders: services and style

Leaders positions itself as a full service influencer marketing partner. Most brands come to it for end to end campaign support rather than one-off introductions to creators.

Services you can expect from Leaders

While exact offerings may change, brands typically use Leaders for social creator campaigns across multiple platforms. Common support areas include:

• Influencer discovery and vetting based on audience and brand fit
• Campaign planning and creative concepts for social content
• Contracting, briefing, and day to day creator coordination
• Content review and brand safety checks
• Reporting on reach, engagement, and conversions

The agency usually balances brand awareness goals with performance metrics like traffic, signups, or online sales.

How Leaders tends to run campaigns

Campaigns often start with a clear brief covering goals, channels, budget, and brand rules. The agency then suggests creators who match your audience and tone.

Many programs mix larger influencers with niche creators. The idea is to combine broad reach with deeper trust in smaller communities.

As content goes live, Leaders will usually track performance, handle creator feedback, and refine the campaign if certain posts are clearly outperforming others.

Creator relationships at Leaders

Over time, the agency has built strong connections with social creators in many niches: fashion, beauty, gaming, lifestyle, fitness, and more.

They tend to treat influencers as creative partners, not just ad slots. That can be helpful if your brand needs content that feels natural on a creator’s feed rather than scripted ads.

Because the network is broad, you can often test different audiences and content formats before locking in long term partnerships.

Typical brands that fit Leaders

Leaders tends to suit brands that see social media as a key growth engine. That might include:

• Consumer brands aiming to grow quickly on TikTok or Instagram
• Ecommerce companies using creators for product launches
• Startups wanting fast awareness among specific communities
• Global brands building always on creator programs

If your focus is social-first storytelling and content production, Leaders likely feels close to what you need.

Veritone One: services and style

Veritone One comes from a media and audio heritage. While it has expanded into other areas, many people first hear its name in the context of podcast advertising and host-read endorsements.

Services you can expect from Veritone One

Veritone One often combines creator work with media buying across spoken-word and digital channels. Typical support areas include:

• Podcast and radio host endorsements and ad reads
• Media planning across audio, streaming, and digital video
• Negotiation of rates, placements, and integrations
• Creative direction for host talking points and messaging
• Tracking performance and optimizing placements

Because it overlaps with media buying, Veritone One often manages larger, multi-market budgets.

How Veritone One tends to run campaigns

Campaigns usually start with business outcomes: new customers, trials, or app installs. From there, the team maps those goals to specific shows, hosts, and placements.

The process often feels like working with a media agency. There is usually a schedule of placements, negotiated ad rates, and frequent performance reviews.

As results come in, they might shift spend toward top-performing shows or adjust messaging to improve response.

Creator and host relationships at Veritone One

Veritone One works closely with podcast hosts, radio personalities, and other on-air creators. These voices have strong influence with listeners who spend many hours each week with them.

Because listeners trust their favorite hosts, endorsements can feel more like friendly recommendations than traditional ads.

This format can drive measurable response for brands that are ready to track and optimize.

Typical brands that fit Veritone One

Brands that choose Veritone One often want a heavy focus on audio and measurable media outcomes. These might include:

• Direct-to-consumer companies focused on podcast listeners
• Subscription services and apps looking for trial signups
• Brands with a history of radio or audio advertising
• Companies able to commit solid budgets to media testing

If you think of creator work as part of your paid media mix, this style will probably feel natural.

How these agencies truly differ

Both companies help brands connect with influential voices. The differences lie in channel focus, style of work, and how they talk about results.

Channel focus and content style

Leaders leans toward visual and social platforms. You get sponsored posts, Story frames, short-form video, and sometimes long-form YouTube collaborations.

Veritone One leans toward audio and broadcast-style content. You are more likely to hear about podcast endorsements, radio ads, and sometimes connected TV or streaming audio.

One is “in-feed content” driven; the other is “on-air message” driven.

Planning style and mindset

Leaders behaves more like a creative partner. The emphasis is on story, brand fit, and making content that feels native to each platform.

Veritone One behaves more like a media agency. The emphasis is on placements, frequency, and tracking response over time.

Neither is better by default. It depends whether you think of creators as content partners or as part of your ad mix.

Scale and structure

Veritone One is connected to a larger AI and media company. That can be helpful if you want advanced attribution, modeling, or deeper integrations with your broader media stack.

Leaders, being more influencer-focused, may feel more nimble and social-native, especially if you care about fast trends on TikTok or Reels.

Client experience

With Leaders, you may spend more time reviewing creator content, planning concepts, and fine-tuning brand tone.

With Veritone One, you may spend more time on schedules, media flights, and cost-per-result discussions.

The better fit is the one that lines up with how your internal team already thinks about marketing.

Pricing and how work is set up

Neither agency sells one-size-fits-all plans. Instead, they usually build custom programs based on your goals, channels, and budgets.

How pricing usually works with Leaders

Leaders will generally quote based on campaign scope and influencer costs. Expect a mix of:

• Campaign strategy and management fees
• Creator fees and content production costs
• Usage rights or whitelisting, if you want to reuse content
• Reporting and optimization support

Larger or ongoing programs might move to a retainer model, with recurring fees for ongoing strategy and execution.

How pricing usually works with Veritone One

Veritone One usually structures fees around media spend and ongoing management. Expect:

• Media costs for podcast, radio, and streaming placements
• Agency fees for planning, negotiation, and optimization
• Creative support for scripts and host talking points

Some brands start with test budgets, then scale as they see predictable performance over time.

Factors that change the cost for both

For either partner, pricing is influenced by:

• The size of your audience and markets
• The fame and reach of creators or hosts
• How custom or complex your campaign idea is
• How long you want to run the program
• How deeply you need reporting and analysis

*Many brands underestimate how creator fees, production, and management time add up across multiple markets.*

Strengths and limitations of each choice

Every agency comes with trade-offs. The goal is to pick the trade-offs that feel acceptable for your brand stage and team setup.

Where Leaders tends to shine

• Strong feel for social-first content and creator culture
• Ability to match brands with diverse influencer types
• Useful when you want content plus reach, not just ads
• Good fit for visually driven products and lifestyle brands

On the flip side, if your budget is small, you may struggle to get the breadth of creators or depth of support you expect.

Where Leaders can fall short

• Less focused on traditional media and audio placements
• May feel less suited if you want heavy TV or radio presence
• Requires trust in creators’ creative choices, which not every brand loves

Very performance-driven teams might want tighter attribution than typical social metrics allow.

Where Veritone One tends to shine

• Deep experience in podcast and audio endorsements
• Strong at negotiating and managing large media budgets
• Useful when you care about tracking response and scaling winners
• Good for brands already buying traditional or digital media

It can be powerful for companies that want to treat creators as a measurable performance channel.

Where Veritone One can fall short

• Less focused on everyday social influencer content
• May require higher minimum budgets to test effectively
• Audio-first approach may not match highly visual products

If your customers mostly discover brands on TikTok or Instagram, an audio-heavy strategy might feel out of sync.

Who each agency is best for

The easiest way to choose is to map each agency to real use cases that sound like your situation.

When Leaders is usually the better fit

• You sell consumer products that look great on camera.
• Your growth plans rely heavily on TikTok, Instagram, or YouTube.
• You want a blend of awareness, content creation, and some performance.
• Your team is happy to give creators room to be themselves.

Leaders also suits brands that want to test different creator tiers and styles before locking into long-term partnerships.

When Veritone One is usually the better fit

• You plan to invest meaningfully in podcast or radio.
• Your leadership thinks in terms of media plans and ROI.
• You want host endorsements that sound like trusted recommendations.
• You are ready to test, learn, and scale over many shows and markets.

Veritone One is often a match for performance-focused brands that already track cost per customer across channels.

When a platform like Flinque makes more sense

Full service agencies are not the only option. Some brands prefer more control and lower long-term fees, especially once they have basic creator processes in place.

How Flinque fits into the mix

Flinque is a platform-based alternative rather than a classic agency. It is built for teams that want to handle influencer discovery and campaign management themselves.

Instead of long retainers, you use software features to search for creators, manage outreach, track content, and measure performance.

This approach can work well if you already have internal marketers who understand creator outreach and only need better tools.

Signals a platform might suit you better

• Your budgets are not yet large enough for big retainers.
• You prefer to own relationships with creators directly.
• Your team wants to learn by doing, not to fully outsource.
• You expect to run many small tests rather than a few big campaigns.

In those cases, a platform like Flinque can sit between doing everything manually and hiring a full agency.

FAQs

Do I need an agency or can my team manage influencers alone?

You can absolutely run smaller programs in-house, especially early on. Agencies become helpful when you scale spend, enter new markets, or need access to more creators than your team can manage alone.

Which agency is better for early stage startups?

Early stage startups often benefit from flexible, test-and-learn programs. That might mean starting smaller with social-focused campaigns, or even using a platform to control costs before hiring a full agency partner.

How long should I test influencer marketing before judging results?

Plan for at least a few months of consistent activity. Creator marketing works best over repeated touchpoints, not one-off posts. For audio and podcast placements, many brands test across several campaign cycles before scaling.

Can I work with both agencies at the same time?

Yes, some brands use one partner for social content and another for podcast or radio. If you do this, make sure messaging stays consistent and that someone on your team owns the overall strategy.

What should I have ready before talking to any agency?

Have a clear idea of your core audience, main products, rough budget range, and key goals. Examples of past marketing that worked well are helpful, as are any brand guidelines and legal rules for endorsements.

Conclusion: picking the right partner

The decision between Leaders, Veritone One, or a platform approach is less about names and more about fit. You are really choosing a way of working.

If you want social creators, visual storytelling, and content that lives in feeds, an influencer-first partner like Leaders will likely feel right.

If you think in media plans, care about audio, and want measurable host endorsements, Veritone One may align better with your team.

If you prefer to stay hands-on and avoid large retainers, exploring a platform such as Flinque can give you structure and data while keeping control in-house.

Start with your audience, your budget, and how involved you want to be day to day. From there, the right option usually becomes clear.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.