Influencer Marketing Factory vs Veritone One

Why brands compare these influencer agencies

When you start planning creator campaigns, it is natural to look at different influencer marketing agencies and wonder which one fits your brand best. Two names that often come up are The Influencer Marketing Factory and Veritone One.

Both focus on influencer and creator work, but they come from different backgrounds and serve brands in different ways. You are probably trying to understand who will reach your audience better, who can handle your budget, and who will be easier to work with day to day.

The primary phrase to keep in mind here is influencer agency selection. Choosing the right partner affects your creative, your media spend, and even how your brand shows up on TikTok, Instagram, YouTube, and podcasts.

Table of Contents

• What these agencies are known for
• Influencer Marketing Factory overview
• Veritone One overview
• How the two agencies differ
• Pricing and engagement style
• Strengths and limitations
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

What these agencies are known for

Both companies operate as full service partners for brands that want to work with creators, but they have different reputations and focus areas. Understanding these differences is the first step in making a smart choice.

The Influencer Marketing Factory in simple terms

The Influencer Marketing Factory is widely associated with social media creator campaigns, especially on platforms like TikTok, Instagram, and YouTube. They focus heavily on influencer casting, creative direction, and performance tracking for social content.

The agency is often positioned as a specialist in influencer programs that feel native to social feeds. They tend to highlight work with consumer brands that want awareness, direct response, or both, using short form video and ongoing creator partnerships.

Veritone One in simple terms

Veritone One is best known for integrating influencers with media such as podcasts, radio, and digital audio, in addition to social channels. The company is part of the broader Veritone ecosystem, which brings in AI and media expertise.

They are often mentioned in the context of endorsement driven campaigns with well known podcasters, YouTubers, and creators who deliver native ad reads and brand integrations. This makes them attractive to brands that see creators as part of a wider media mix.

Influencer Marketing Factory overview

This agency presents itself as a specialist in end to end influencer marketing. Their offering usually covers research, creative strategy, talent selection, campaign management, and performance reporting across major social platforms.

Core services and what they cover

Based on publicly available information, services typically include:

• Campaign strategy for influencer and content driven marketing
• Creator discovery, vetting, and outreach
• Contract negotiation and coordination with talent managers
• Briefing creators and managing content approvals
• Paid amplification of influencer content where needed
• Reporting on reach, engagement, and conversions

Some programs can be short, like a one off product launch, while others run for months with recurring creator content.

How they tend to run campaigns

Campaigns usually start with audience and platform choices. They then build a creative angle and match your brand with influencers whose followers match your target customers.

Influencer content often leans into trends, challenges, and native formats on TikTok or Reels. The goal is to blend into the feed instead of feeling like a traditional ad, while still being clearly marked as sponsored content.

Creator relationships and style

The agency works with a wide range of creators, from micro to larger names. They typically prioritize content quality, audience fit, and brand safety rather than chasing only follower counts.

Because they manage outreach and approvals, you as the brand often have a single main contact, and the agency handles back and forth with creators and their teams.

Typical client fit

The Influencer Marketing Factory often appeals to brands that:

• Want social first creator campaigns on TikTok, Instagram, or YouTube
• Care about direct response and trackable outcomes from influencer content
• Prefer a partner that feels like a focused influencer specialist
• May not need complex offline media or large audio buys

These can include consumer product brands, apps, eCommerce companies, and services targeting younger or digitally native audiences.

Veritone One overview

Veritone One positions itself as a performance driven full service agency that mixes influencer, audio, and media planning. Being part of Veritone gives it access to data and AI tools around media buying and measurement.

Core services and what they cover

From public information, their services often include:

• Podcast and audio host read advertising
• YouTube and creator sponsorships
• Influencer campaigns across social channels
• Media planning and buying around creator content
• Tracking, optimization, and testing across placements

The focus is not only on social influencers, but also on hosts and personalities with strong listener relationships across podcasts and other media.

How they tend to run campaigns

Veritone One usually starts by looking at your performance goals and media budget. They then match your brand with hosts and influencers who can read ads or integrate your message into their content.

You might see your brand mentioned on podcasts, in YouTube integrations, and across social, all coordinated as one plan. Testing and scaling placements that perform well is a core part of the approach.

Creator and host relationships

The agency leans heavily on long term relationships with podcast hosts, show networks, and larger digital creators. These relationships help in negotiating inventory and getting strong placements for brand partners.

Because host read style ads can feel very personal, they focus on making sure the brand fit is right to maintain trust with the audience.

Typical client fit

Veritone One commonly works well for brands that:

• Want to mix influencer, podcast, and media buying together
• Have budgets suited for national or large scale campaigns
• Are focused on performance and trackable results from creator media
• See podcast and audio as key growth channels

These often include subscription services, direct to consumer brands, fintech, and other companies that invest heavily in user acquisition and brand growth.

How the two agencies differ

Even though both support influencer and creator marketing, their strengths do not sit in the exact same place. Thinking about these differences will help you see where your needs fit.

Focus of creator channels

The Influencer Marketing Factory leans toward social first campaigns with TikTok, Instagram, and YouTube creators. While they may support other channels, their positioning is clearly centered on social platforms.

Veritone One, on the other hand, leans strongly into podcasts, audio, and integrated creator media. Social influencers are part of their mix, but audio and host read ads are a defining feature of their work.

Media depth versus social depth

One key difference lies in how deeply each dives into broader media planning. Veritone One often combines creator work with structured media buying and optimization across audio and digital channels.

The Influencer Marketing Factory appears more focused on the influencer layer itself, with deep attention to creator content and social performance more than complex paid media planning.

Brand experience and communication style

Working with a social first shop usually means close focus on content ideas, trends, and creator selection. You might spend more time reviewing content drafts and creative directions for posts and videos.

Working with a performance and media oriented team often means more time on channel mix, testing, and scaling campaigns. You may have more structured reporting around returns and attribution models across channels.

Scale and campaign types

Veritone One often supports large, national, or multi channel campaigns that run across many shows and creators. This can be ideal if you have higher budgets and want wide coverage.

The Influencer Marketing Factory can work for both growing and larger brands, including those who want to test influencer marketing first before making it a major budget line.

Pricing and engagement style

Both agencies typically price on a custom basis. You will not usually see standard published packages, because each campaign can involve different creator fees, media costs, and management needs.

How influencer focused pricing tends to work

With a social first influencer partner, your costs are likely to include:

• Agency fees for strategy, management, and reporting
• Influencer payments for content creation and posting
• Potential usage rights if you want to reuse content in ads
• Optional paid media to boost creator posts

Minimum campaign budgets can vary widely depending on how many creators you want and how large their audiences are.

How media integrated pricing tends to work

With a performance and audio oriented agency, your budget may be split between creator fees, podcast inventory, and broader media buying. You might agree on a monthly or campaign based budget for all placements.

Agency fees can cover planning, buying, optimization, and reporting. Influencer or host payments may be wrapped into media costs or broken out separately, depending on your arrangement.

What usually influences cost the most

Several factors can quickly change what you pay, regardless of which partner you choose:

• Number of creators or shows involved
• Audience size and reputation of each creator
• Length of the campaign and posting frequency
• How much paid media you want layered on top
• Extra work such as strategy, creative concepts, or data deep dives

Both agencies will usually supply a custom proposal after learning about your goals, target audience, and budget range.

Strengths and limitations

No agency is perfect for everyone. It is helpful to look at strengths next to potential limitations so expectations stay realistic.

Key strengths to consider

• The Influencer Marketing Factory offers focused expertise in social creator campaigns that feel native to platforms like TikTok and Instagram.
• They can be a good fit if you want a tight connection between creators, trends, and direct response goals like signups or sales.
• Veritone One brings strong experience with podcast and audio creators, plus integrated media planning across channels.
• They are often well suited to brands that want performance tracking and large scale creator media buys.

Common limitations you should know

Many brands worry about paying high fees without clear returns, and that concern applies with any full service agency.

• A social first influencer agency may not be the best choice if you need heavy offline or broadcast media support alongside creators.
• Agencies that lean into audio and media buying may be less ideal if you want small, highly hands on campaigns on just one social platform.
• Both can have minimum budgets that may feel high for very early stage startups.
• Neither setup removes the need for testing and patience; not every creator will be a perfect hit from day one.

Who each agency is best suited for

Thinking about fit in practical terms makes the decision easier. Below are typical profiles based on publicly available information and common industry patterns.

When to lean toward The Influencer Marketing Factory

• You want to focus mainly on TikTok, Instagram, or YouTube influencer content.
• Your products or services are visually engaging and work well in short videos.
• You are comfortable with a mix of brand awareness and performance goals.
• You want an agency that lives and breathes social trends and creator culture.

When to lean toward Veritone One

• You plan to invest in podcast and audio host read ads alongside social.
• You have a performance driven marketing culture and track detailed returns.
• Your budget supports wider reach across many shows, creators, or channels.
• You want a partner that mixes creator work with structured media buying.

When both may be options

If you have a flexible budget and want both social creators and wider media reach, you might consider speaking with both partners. Each will design a different style of program built around their strengths.

Hearing separate proposals can make it clearer whether social depth or multi channel media depth matters more for your current stage of growth.

When a platform like Flinque makes more sense

For some brands, hiring a full service agency is not the right move, especially if budgets are limited or internal teams want more control over every step of influencer work.

Why a platform alternative can help

Platform based options such as Flinque give brands tools to discover creators, manage outreach, and track campaigns without paying ongoing agency retainers. You still pay creators, but you run the process yourself.

This approach can suit teams that already have in house marketers and just need better software, rather than outside teams, to scale their influencer efforts.

When to consider a platform over an agency

• You have smaller budgets and want to avoid management fees.
• Your team is comfortable handling creator outreach and negotiation.
• You prefer building long term direct relationships with influencers.
• You want to test influencer marketing before committing to larger campaigns.

Using a platform can also work alongside an agency, where you handle some creator work in house and bring in external help for bigger launches or complex programs.

FAQs

Is one of these agencies clearly better than the other?

Neither is universally better. The right choice depends on whether you value social first campaigns or integrated creator and audio media. Your budget, channels, and team preferences will shape the best fit.

Do these agencies only work with large brands?

Both can support a range of brand sizes, but their minimum budgets may feel high for very small companies. It is best to share your budget range early to see if there is alignment.

Can I test with a small campaign before scaling?

In many cases, yes. Agencies often start with a pilot campaign to test creator fit and messaging. However, there may still be minimum fees or budget thresholds for that initial test.

Will I get to approve individual influencers?

Most full service agencies present a shortlist of recommended creators, and you usually have final approval. The agency then handles outreach, contracts, and production once you sign off.

What if I already have relationships with some creators?

You can usually bring your existing relationships into the process. Many agencies are happy to manage those creators alongside new ones, as long as roles and expectations are clear.

Conclusion

Choosing between these two influencer focused partners comes down to what you want most from creator marketing right now. Social depth, media breadth, budget size, and your internal resources all play a role.

If you care most about TikTok, Instagram, and YouTube content that drives engagement and sales, a social first partner may suit you. If you want podcasts, audio, and performance focused media around creators, a media integrated partner may be stronger.

Brands that want more control, or that have tighter budgets, might explore a platform route instead and run influencer programs themselves. Whichever path you choose, stay clear on goals, target audience, and how you plan to judge success before signing any contract.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.